Desde o lan amento da Pollen em 2018, as playlists sem g nero do Spotify decolaram em todo o mundo. Com a Pollen, surgiu a Oyster nos pa ses n rdicos, a Altar no Reino Unido e a Mixto, sucesso entre os amantes da m sica latina nos EUA. Todas elas s o playlists sem um g nero musical espec fico, servindo como uma esp cie de cole o de sons que desafiam os limites, agrupados e inspirados nas comunidades de ouvintes.
No Brasil, nossos editores queriam criar um tipo de espa o semelhante - no qual a m sica possa ser cultivada em uma pluralidade sem g nero com uma vibra o sonora espec fica, mesclando ritmos de diferentes tipos de m sica. Para isso, eles buscaram a diversidade cultural e de longo alcance da m sica urbana nacional, que j desafiava a categoriza o e as conven es musicais no pa s.
E a que nasce a creme.
Para mim, a creme uma playlist que traduz a diversidade de sons que o brasileiro entrega na m sica, com uma variedade de beats, letras e flow , diz o cantor Donatto, que considera sua m sica uma mistura de pop com ess ncia de MPB. A creme uma playlist para reunir amigos e curtir uma boa onda , afirma.
Xam , o rapper que, nos ltimos tr s meses, foi um dos artistas mais escutados da creme, considera seu trabalho parte da nova MPB . O cantor explica: A nova MPB a m sica de rua, m sica que toca nos bares, nos pr dios, que toca no morro! Uma mistura de rap e funk, m sica urbana e m sica de rua , completa.
A creme, originalmente conhecida como Beat Urbano , foi rebatizada como O creme da mistura urbana brasileira . Em termos de g nero, o hip-hop e o pop constituem a maioria das faixas e artistas representados, mas um olhar mais atento revela as categoriza es mais espec ficas em uma gama de sons hip-hop brasileiro, funk carioca, funk ostenta o, R&B brasileiro e trap.
Isso se encaixa no sentimento geral da m sica urbana no Brasil, que n o est ligada a um g nero espec fico, mas abrange funk, trap, R&B, hip-hop e at Afrobeats. A creme representa melhor uma uni o de muitos estilos musicais para evocar um sentimento em torno de uma cultura compartilhada, ao inv s de um g nero.
Da mesma forma que outras playlists sem g nero criadas em todo o mundo, os ouvintes da creme tendem a ser da Gera o Z. Enquanto isso, a maioria dos ouvintes das outras principais playlists brasileiras tem mais de 25 anos. E assim como playlists como a Pollen intercalam artistas consagrados com os rec m-chegados, a creme apresentou aos ouvintes brasileiros muitos sons novos. Andressinha e Nyna foram os artistas mais descobertos na playlist entre outubro de 2020 e janeiro de 2021, aproveitando o espa o compartilhado com os artistas mais escutados da playlist no mesmo per odo, Xam , MC Cabelinho, Pedro Lotto, Pk e Ludmilla.
Ao ouvir a playlist creme, voc se insere nesse novo estilo musical , diz Xam . Todo mundo ouve. um som que permite que todos sejam representados, inclusive eu , afirma.
A creme tamb m reflete novas express es da cultura urbana do Brasil como o caso da faixa de funk consciente com tem tica s cio-pol tica, Deus por n s de MC Marks, que atingiu o Top 50 do Spotify Charts no Brasil. Na mesma poca, grupos de artistas brasileiros se reuniram para gravar e lan ar o Poesia Ac stica , uma s rie de v deos e singles que mesclam artistas de diversos g neros como rap, R&B e funk, com uma vibe ac stica descontra da. A Poesia Ac stica #9: Melhor Forma tornou-se um hit top 15 nas paradas brasileiras do Spotify por mais de 60 dias consecutivos, ap s o lan amento.
J nos ltimos 90 dias, outro Poesia , a Poesia Ac stica 10: Recome ar de BK, Black, Delacruz, JayA Luuck, Ludmilla, MC Cabelinho, Orochi, Pineapple StormTv, Pk, e Salve Malak, conquistaram seu lugar como a segunda m sica mais ouvida da playlist. A primeira foi a m sica LARISSA de Luan e Pedro Sampaio e em terceiro ficou Oclin e Evoque de Djonga, MC Rick, Sidoka e Tropa do Bruxo. No futuro, as m sicas mais escutadas podem vir de qualquer artista, com qualquer som.
uma honra fazer parte da playlist creme, sempre escuto , diz Donatto. Eu sei que uma playlist que tem muitos artistas refer ncias e fazer parte dessa playlist uma honra e um sonho bem grande. Estar no meio de grandes artistas que essa playlist traz, acredito que pode abrir novas portas para mim e mostrar meu trabalho para pessoas que ainda n o conhecem , completa o cantor.
Curta o som da m sica urbana brasileira escutando a creme logo abaixo.
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Desde o lan amento da Pollen em 2018, as playlists sem g nero do Spotify decolaram em todo o mundo. Com a Pollen, surgiu a Oyster nos pa ses n rdicos, a Altar no Reino Unido e a Mixto, sucesso entre os amantes da m sica latina nos EUA. Todas elas s o playlists sem um g nero musical espec fico, servindo como uma esp cie de cole o de sons que desafiam os limites, agrupados e inspirados nas comunidades de ouvintes.
