![](//www.4rfv.com/4rfv_news_images/spotify_scripts/46YDGCN20YUK_0.jpg)
Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
Loud & Clear-our annual music-streaming economics report-provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time?
Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023-nearly triple what we paid out six years ago, and a significant portion of the $48 billion we've paid out in total.
Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify.
But that's just the start. Here are our top Loud & Clear findings from Brazil.
Spotify is outpacing Brazil's music industry
Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year.
That figure is more than double the 13% revenue growth Brazil's music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).
Spotify royalties keep growing for Brazilian artists
Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018's numbers.
Spotify royalties are boosting artists' careers at all levels
The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017.
The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.
Independent Brazilian artists thrive on Spotify
More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels.
For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil's music industry at large and reveals how Spotify's arrival in Brazil has helped transform the country's music industry.
What has helped to grow your audience locally and globally, and how has Spotify helped? It's a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the '90s. You wouldn't see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk.
How did Spotify help you in the early stages of your career? Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.
Overall, how does Spotify positively impact artists' careers? In Brazil, Spotify has become the destination to discover who's hot, who's on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it's a big deal. It's also great to see how Spotify supports new artists. They have a purpose. It's not just about trying to be the biggest platform. They want to help the culture as well.
For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.
More from Spotify
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
19/07/2024
By Marcelina Slota - Head of Platform Integrity, Spotify
Safety is a top priority for Spotify, which is why we want to make it easier for young people and pare...
18/07/2024
Summer is officially in full swing, and that means it's time to chill out. Whether you're heading out on vacation or hoping to make the most of Summer F...
17/07/2024
When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that k...
17/07/2024
Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personal...
11/07/2024
Around the world, the shift toward streaming has completely transformed the musi...
09/07/2024
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify t...
03/07/2024
When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...
28/06/2024
As one of the most powerful forms of human expression today, video is becoming...
27/06/2024
Since 2020, RADAR has served as Spotify's program to spotlight rising talent...
27/06/2024
Summer 2024 is officially underway, and with it comes our possibilities for personalizing the soundtrack that'll have you grooving through August. For examp...
25/06/2024
June is Pride Month, a time to honor and celebrate the vibrant LGBTQIA community and its rich history, culture, and achievements. It's also a time to eleva...
24/06/2024
Peso Pluma-aka La Doble P -is one of the fastest-growing Latin artists in Spotify's history and the first to go from 2 million monthly listeners to 50 mill...
21/06/2024
On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...
21/06/2024
This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...
20/06/2024
Sabrina Carpenter is officially having a moment. From her game-changing Coachell...
20/06/2024
As Spotify's program to spotlight rising talent from around the world, RADAR supports emerging artists on their journeys to global stardom. Since its launch...
19/06/2024
A self-described tourist of different musical genres, Latin Pop sensation Camilo has quickly become one of Colombia's biggest musical exports in recent year...
19/06/2024
Kevin Kwan is one of the most distinguished authors of our time, and has captiva...
13/06/2024
From the music studio to the dance challenge, from the lifestyle to the mpahla (slang for fashion), women have played a critical role in shaping and giving dire...
13/06/2024
Spend enough time browsing music and entertainment news sites, and you'll find no shortage of articles about Amapiano's decade-long rise from undergroun...
13/06/2024
Today Amapiano is everywhere. Some of the world's biggest artists, including...
13/06/2024
Amapiano is a force to be reckoned with on the global music stage, and this is thanks to its influence on popular culture. Spotify provides a home for Amapiano...
13/06/2024
The sound of Amapiano is like prolonging moments when, in South African townships, the sounds of everyday living merge with the music that forms the bedrock of ...
13/06/2024
You can't search for South African music today and not have several Amapiano artists appear in your results. The genre has surged across global dance floors...
12/06/2024
Can you hear the soundtrack to your life over the next few months? It's time for Spotify's Songs of Summer to take over your speakers as you hit the bea...
12/06/2024
In May, Spotify and Billie Eilish welcomed U.K. fans inside the vast, mysterious...
12/06/2024
Our planet is facing some serious issues. And How We Fix This-a new podcast host...
11/06/2024
From the rise of disco in the 1970s to the current wave of hyper pop, queer crea...
10/06/2024
In just a few weeks, fans from around the world will descend on the green fields...
10/06/2024
If you feel like your Spotify just gets you, you're not alone. We know each of our listeners has a unique relationship with their Spotify, or as many of t...
06/06/2024
Each year at the Cannes Lions International Festival of Creativity in France, Sp...
05/06/2024
Si no puedes entrenar sin m sica, no est s solo. Hoy, Antonela Roccuzzo, una de ...
05/06/2024
If you can't get fit without music, you're not alone. Today, Antonela Ro...
03/06/2024
On Spotify, users discover and enjoy music, podcasts, and audiobooks. So that we can continue to invest in and innovate on our product features and bring users ...
03/06/2024
Spotify House is returning to CMA Fest for a fifth year, bringing back our marqu...
01/06/2024
Dustee Jenkins, Chief Public Affairs Officer, Spotify
With billions of people from over 50 countries heading to the polls to cast their vote, 2024 is shaping u...
30/05/2024
Mental health and well-being are fundamental components of a child's healthy...
24/05/2024
On April 6, 1974, the Swedish pop quartet ABBA won the Eurovision Song Contest w...
24/05/2024
For more than a year, the U.K. government has been working to redefine how the i...
22/05/2024
Spotify is as unique and personal as each listener who's plugged in daily, as well as the artists and creators who have found a home on our platform. We nev...
21/05/2024
As Spotify continues to grow its worldwide audience for audiobooks, we're thrilled to welcome two new publishing partners-Bonnier Books UK and Blackstone Pu...
20/05/2024
Reviews by Carl Chery, Kemet High, and Adrian Covert
In February, we launched Spotify CLASSICS-our first-ever program to celebrate catalog music. Our inaugur...
16/05/2024
May is Mental Health Awareness month, a time to recognize those living with ment...
15/05/2024
Med sin rliga royaltyrapport Loud & Clear kar Spotify transparensen i musikindustrin, s att artister, l tskrivare, fans och hela musikbranschen f r en st rre...