
Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
Loud & Clear-our annual music-streaming economics report-provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time?
Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023-nearly triple what we paid out six years ago, and a significant portion of the $48 billion we've paid out in total.
Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify.
But that's just the start. Here are our top Loud & Clear findings from Brazil.
Spotify is outpacing Brazil's music industry
Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year.
That figure is more than double the 13% revenue growth Brazil's music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).
Spotify royalties keep growing for Brazilian artists
Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018's numbers.
Spotify royalties are boosting artists' careers at all levels
The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017.
The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.
Independent Brazilian artists thrive on Spotify
More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels.
For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil's music industry at large and reveals how Spotify's arrival in Brazil has helped transform the country's music industry.
What has helped to grow your audience locally and globally, and how has Spotify helped? It's a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the '90s. You wouldn't see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk.
How did Spotify help you in the early stages of your career? Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.
Overall, how does Spotify positively impact artists' careers? In Brazil, Spotify has become the destination to discover who's hot, who's on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it's a big deal. It's also great to see how Spotify supports new artists. They have a purpose. It's not just about trying to be the biggest platform. They want to help the culture as well.
For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.
More from Spotify
21/05/2025
When CMA Fest springs to life in Nashville each year, Spotify House is always one of the top destinations-and 2025 will be no different. For the sixth year, Spo...
21/05/2025
Marking a first, Spotify has launched the Upcoming Releases hub-a destination so...
20/05/2025
Throughout the month of May, Spotify is celebrating Asian and Pacific Islander Heritage Month by amplifying the many artists, creators, and authors who share th...
20/05/2025
It's officially summer on Spotify and, once again, our team of best-in-class...
19/05/2025
For the past decade, Spotify's Fresh Finds playlists have served as a launchpad for emerging independent artists, helping them break through and connect wit...
17/05/2025
Globally, Asian and Pacific Islander (API) artists, creators, and authors contin...
16/05/2025
As Beyonc s COWBOY CARTER Tour sparks excitement around the world, Spotify is helping the BeyHive get concert-ready with a limited-edition collection of playli...
14/05/2025
Spotify and FC Barcelona's partnership saw its sixth jersey takeover this we...
14/05/2025
At Spotify, we believe that our incredible bandmates (that's what we call our team) are the driving force behind our success. Longtime Spotifier Anna Lundst...
13/05/2025
Spotify aims to bring compelling audiobooks to as many consumers as possible, and we're eager to give fans even more options as they discover their next gre...
13/05/2025
People all over the world love DJ. At the gym, at home, whenever and wherever you want a deeper experience with great music, DJ is the answer. In fact, DJ liste...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
Updated May 16, 2025: We always aim to provide the best Spotify experience, and ...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
02/05/2025
Updated May 9, 2025: Earlier this morning Spotify submitted a new update. If app...
02/05/2025
Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...
02/05/2025
With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
29/04/2025
Idag rapporterar vi f r det f rsta kvartalet 2025, och vi inleder ret starkt med ett resultat som vertr ffar f rv ntningarna inom v ra nyckeltal. Vi levererad...
29/04/2025
Today, we announced our first quarter 2025 earnings, starting the year off strong by outperforming across key metrics, including the highest Q1 Subscriber net a...
29/04/2025
April is Arab Heritage Month, a time to celebrate the vibrant creators from acro...
28/04/2025
Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...
28/04/2025
Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...
24/04/2025
Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...
24/04/2025
From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...
24/04/2025
The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
15/04/2025
In March this year, Spotify unveiled its annual Loud & Clear report, a transpare...
15/04/2025
As the world's most popular audio-streaming subscription service, Spotify is...
14/04/2025
On Monday, April 14, Blue Origin's NS-31 mission lifted off from Launch Site...
14/04/2025
Whether it's having first access to tickets, being a part of once-in-a-lifet...
11/04/2025
Since entering the audiobooks space in 2022, Spotify has positively impacted the industry, paying out hundreds of millions of dollars to rights holders on an an...
11/04/2025
Latin America's love for scripted audio is about to get a thrilling new chap...
08/04/2025
As part of the first-of-its kind partnership between Spotify and FC Barcelona, w...
03/04/2025
Spotify Advertising hit a new high note today as we unveiled how we're makin...
03/04/2025
The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier f...
03/04/2025
Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in ...
01/04/2025
USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...
27/03/2025
Since announcing the Spotify Partner Program last fall, we've heard from cre...
26/03/2025
nda sedan Spotify grundades har vi arbetat h rt f r att ka betalningsviljan f r...
26/03/2025
Spotify's RADAR program spotlights rising talent from around the world, and in Spain, it's been making waves since 2020. Five years in, RADAR Spain has ...