Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

There isn't just one Spotify experience-and we've got the personalized recommendations we're known for to thank for that.

Some of our listening recommendations come in the form of Spotify Mixes, a favorite feature for our users. Listeners have spent countless hours tapping into their feels with personalized Mood Mixes, getting nostalgic with custom Decades Mixes, and discovering new artists we think they'll love with Genre Mixes in their ongoing search for the perfect playlist to match the moment. And now, we're expanding the Spotify Mixes family with Niche Mixes: a set of personalized playlists that combines all that our Mixes offer in a playful way. We're giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of.

To access your Niche Mixes, just go to the Made For You hub within the Search tab to find 5-10 Mixes we think you'll like. If you're looking to get super specific, search for an activity, vibe, or aesthetic that describes the moment you're in, and then add the word mix at the end. Don't be shy. Get creative. The more Mixes you search for, the more music you can discover.

Start the day with the Feel Good Morning Mix, get moving with some retro bops from the '80s Running Mix, hit the road with the Driving Singalong Mix, and wind down the night and relax with the Night Time Mix. No matter what you're doing or what you enjoy, if you can think of it, there may very well be a Mix of it.

No matter the moment or occasion, you'll receive a personalized Mix rooted in familiarity, combining music from artists, genres, and decades you already know and love with songs we think you'll enjoy that match the moment. And to keep things interesting, each Mix will update daily so you can always find your next favorite vibe.

Mixes are available globally to Free and Premium users who search Spotify in English.

Discover for yourself what super-specific playlist is out there for the moment you need music.

LINK:	https://newsroom.spotify.com/2023-03-28/introducing-niche-mixes-person...
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