Avid delays new product announcements to concentrate on coronavirus
02/04/2020
By Tom Butts
Published: April 2, 2020
Jeff Rosica tells TVBEurope how the company is concentrating on enabling customers to work remotely
target=_blank title=Share on LinkedIn class=share-linkedin> Jeff Rosica tells TVBEurope how the company is concentrating on enabling customers to work remotely
https://www.tvbeurope.com/business/avid-delays-new-product-announcements-to-concentrate-on-coronavirus title=Share via Email class=share-email>
Avid is delaying its announcement of new products until summer in order to allow its customers to concentrate on dealing with the implications of the coronavirus pandemic.
The company had planned on unveiling the news at its Avid Connect event scheduled just prior to the NAB Show, both of which were cancelled due to the virus outbreak.
Our customers are inundated, dealing with the coronavirus crisis, from trying to get business continuity set up or getting remote workers working, Avid CEO Jeff Rosica tells TVBEurope. We're dealing with literally hundreds, if not tens of thousands of users, and hundreds of customers around the world, so we decided it was probably better during the heat of this crisis not to be coming out and announcing new products.
Avid is planning on releasing new product news hopefully by the end of the year, according to Rosica, replacing its day-long Connect event with a worldwide promotional tour. However, the pandemic requires that the company focus on helping its customers get through the current crisis.
We're going to keep all of our teams focused on helping our customers, Rosica says.
With most media productions shutting down worldwide during the pandemic and more production personnel having to work from home instead of facilities that may provide access to higher bandwidths, Avid's customer base is very challenged currently. Rosica describes their customer base in three tiers.
The bottom tier is people working from home just needing to get an extra piece of software installed on their machine so that they can start using Dropbox or, you know, FedEx drives back and forth, whatever, Rosica says.
The second tier, according to Rosica are those working from home that need to be connected to the mothership.
There may be a couple people in the office, keeping it running, but all the production and newsrooms and everything are remote, he explains. In that case, we're doing remote workflows, where we're helping people set up Cloud environments where it's like they're on the network in the office, but they're at their house. And so we're using public Cloud to basically extend the networks and give people remote solutions to their work.
The first tier are the large media companies that need to keep operating and continuing their role informing the public. These business continuity efforts are essential at this time, according to Rosica.
We're helping the number of media companies literally move complete business continuity environments in the public cloud, so they can keep productions running, he says. We're literally duplicating people's environments into the Cloud, keeping it in sync. So if anything goes wrong, they can just move on and keep working.
The pandemic has brought film and television production to a screeching halt, Rosica says.
Some of those shows were already in the can, but yeah, it's brought 90 per cent of the production to a halt or or changed it dramatically. But that'll come roaring back. I think that Hollywood will have to go back into production fast and probably at a feverish pace for a while just to get caught up.
Rosica adds Avid had been following the progress of the pandemic since early reports emerged from China.
We saw this unfolding even in China and Asia for us. We were having to move because of our significant employee base there, he says. We made a global move pretty aggressively and from the very beginning. We have a whole operational plan and strategic plan around this crisis.
Rosica says customer support calls have nearly doubled over the past several weeks but that the company is keeping up with the demand.
We've been having people work a lot of overtime to help with the load, Rosica adds.
LINK: | https://www.tvbeurope.com/business/avid-delays-new-product-announcemen... |
See more stories from tvb |
More from TVB Europe
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
25/04/2024
Opinion: charting a cloud driven future
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Updated:...
23/04/2024
Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
Audiotonix secures landmark' investment
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...
23/04/2024
James Cameron backs Marlow Film Studios proposal
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...
23/04/2024
IBC launches 2024 Innovation Awards with new categories
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...
23/04/2024
Pascal Fratellia leaves Olympics role at EBU
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...
22/04/2024
Ross Video expands graphics portfolio with Bannister Lake Software acquisition
The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...
22/04/2024
What happened in Vegas: 2024 edition
TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...
19/04/2024
How 1185 Films created the VFX on new horror, All You Need Is Death
Simon Wilkinson, head of VFX at 1185 films, talks about the technology behind the newly-released horror By Matthew Corrigan Published: April 19, 2024 Updat...
19/04/2024
Could Sony be preparing a bid for Channel 5's parent company?
The global electronics company is said to be considering joining forces with investment firm Apollo Management to bid for Paramount Global By Jenny Priestley ...
19/04/2024
EBU report highlights contribution of free-to-air sport broadcasting
The report broke the economic footprint of EBU member sports broadcasting into three main areas By Matthew Corrigan Published: April 19, 2024 The report b...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 Updated: ...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
17/04/2024
Colorfront showcases upgrades across product range
Colorfront has introduced AI vision-analysis tools to assist master QC operations with detecting framing anomalies, dead pixels, bright titles and sparkles By ...
17/04/2024
Meet the Founder and director
By TVBEurope Staff Published: April 17, 2024 Updated: April 18, 2024 Rory Springthorpe, founder and director at outside broadcasting company Vivid Broadc...
16/04/2024
Adobe previews generative AI tools to streamline professional video workflows
New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending a...
16/04/2024
Atomos appoints Daniel Moore as new chief technical officer
Moore has led the development effort for over 20 products in the AV space By Matthew Corrigan Published: April 16, 2024 Moore has led the development effo...
16/04/2024
UNIT deliver picture post and colour grade for new BBC1 drama series
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
15/04/2024
SiliconCore adds to XR range with new 1.2mm XR LED Display
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
Naphtali Cave joins MOOV
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
13/04/2024
Blackmagic Design unveils game-changer' URSA Cine 12K
The company has also unveiled DaVinci Resolve 19, which adds new AI tools, as well as over 100 feature upgrades By Jenny Priestley Published: April 13, 2024 ...
12/04/2024
Filming in extreme conditions: Mammals production team reveal all
Producer/directors Stuart Armstrong and Will Lawson detail the specialist cameras used to capture the footage for the series Dark and Cold episodes By Matthew ...
12/04/2024
Cinedeck partners with Paramount to create MTV integrated delivery platform
Cinedecks new ConneX Hub master tool leverages Adobe Frame.io and the companys ConneX products By Matthew Corrigan Published: April 12, 2024 Cinedeck'...
12/04/2024
Nikon completes acquisition of RED
The acquisition aims to enable the development of distinctive products, while leveraging the business foundations of both Nikon and Red By Matthew Corrigan P...
12/04/2024
Alison Pavitt joins Blue Lucy
She joins joins Blue Lucy after a number of years at Pebble By Jenny Priestley Published: April 12, 2024 Updated: April 15, 2024 She joins joins Blue Lu...
11/04/2024
Setting a new standard for storage
EditShare's new EFS NVMe storage solution allows creative professionals to deliver their 4K and 8K projects with unprecedented levels of performance and thr...
11/04/2024
It took 20 years to get here': Filmlight debuts media access tool
Nara can natively decode and playback a wide selection of media without the need to transcode to proxy files By Jenny Priestley Published: April 11, 2024 U...
11/04/2024
UK MPs call for freelancers' commissioner for creative industry
The Committee has recommended the establishment of a cross-departmental Freelancers Commissioner By Matthew Corrigan Published: April 11, 2024 Updated: Apr...
11/04/2024
Preserving TV's technological heritage
Jenny Priestley meets a group of enthusiasts who are working to preserve TV technology from across the decades, including cameras, OB trucks and telecine machin...
11/04/2024
Rise Academy announces new leadership, London Summer School to return
Andy Beale, Lisa Collins and Jackie Howes will lead the charity By Jenny Priestley Published: April 11, 2024 Andy Beale, Lisa Collins and Jackie Howes wil...
11/04/2024
Editor's choice: Ten things to look out for at 2024 NAB Show
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats o...
10/04/2024
VFX house UNIT moves into new London home
UNIT will now have numerous VFX suites housing Flame, Flame Assist, Nuke and Nuke Studio, while the lower ground floor will house MCR, QC and Open Studio workin...
09/04/2024
Workflow solutions provider ERA expands into London
The office is equipped to embrace a hybrid way of working so teams can collaborate no matter where they are based, added the company By Jenny Priestley Publi...
09/04/2024
Limecraft and OOONA form AI subtitling partnership
The collaboration aims to provide content producers with streamlined subtitling processes through the use of AI and automation, enabling them to extend the reac...
09/04/2024
Harmonic concludes current market conditions' do not support video business sale
The company has also announced the appointment of Nimrod Ben-Natan as CEO, effec...
08/04/2024
Santiago Solanas announced as new Dalet CEO
Following a 30 year career at technology firms including Sage, Oracle, Cisco, IBM and Microsoft, Santiago Solanas replaces departing CEO, Carl Farrell, who will...
08/04/2024
Grass Valley highlights innovation at NAB Show
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhance...
08/04/2024
TVBEurope April 2024 issue out now
With a busy calendar of sport plus elections in both the UK and US ahead, the April issue focuses on the latest advances in live production. We meet the sound d...
08/04/2024
Opinion: Why trade shows can and must evolve
#GalsNGear founder Amy DeLouise explains how media technology trade shows can take intentional steps to fully reflect the full diversity of people who are part ...
08/04/2024
New London office for Advanced Systems Group
Opening in May and located in Aviation House, in Londons Holborn district, the new ASG UK headquarters will have the flexibility to adapt to future expansion B...
05/04/2024
Administrators appointed to Winnersh Film Studios Limited
A release says the other legal entities within the Stage 50 group are not currently in administration and continue to trade as normal By Kevin Emmott Publish...
04/04/2024
Ripley: The Sounds of Silence
Theres a lot going on in the darkness. Kevin Emmott meets sound mixer Maurizio Argentieri to find out why it was so important to amplify the silence in the Netf...
04/04/2024
VVC delivers less pain for the grain
The Media Coding Industry Forum is exploring ways to develop end-to-end film-grain management for modern digital environments By Kevin Emmott Published: Apri...
04/04/2024
IBC announces this year's Accelerator Programme
More than 180 organisations have participated in the Accelerator Programme since 2019, and it has delivered POCs for 35 projects By Kevin Emmott Published: A...
04/04/2024
New CEO announced at Viaccess-Orca
Kohler has over 20 years of international experience in senior management roles at Orange By Kevin Emmott Published: April 4, 2024 Kohler has over 20 year...