BACKEntertainment One Announces Toy Launch and New Broadcast Partner for PJ Masks in Taiwan- Pro & Pacific to Distribute Toy Range at Retail this Autumn
- Broadcast Launch on Taiwan's Yoyo TV
LONDON: Thursday 24th August 2017 Entertainment One (eOne) today announces fresh developments for its popular preschool superhero property, PJ Masks, in Taiwan. The show is soaring onto TV screens across the country this month via new broadcast partner, Yoyo TV, as consumer products are poised to launch from October 2017.
The global audience reach of PJ Masks is expanding with the debut of the show this month on Taiwan's Eastern Broadcasting's cable channel Yoyo TV. The series now airs daily on the country's number 1 channel for kids in Taiwan which is also home to eOne's Peppa Pig and Ben & Holly's Little Kingdom, which will be joining the channel's programme line up from October 2017.
Kicking off the consumer products launch in Taiwan, Pro & Pacific is on board to distribute the award-winning toy range from master global toy partner, Just Play, and the first toy line will debut exclusively at Toys R' Us stores from late
September 2017. The consumer products offering will be bolstered in early 2018 as products begin rolling out at retail across key categories.
Andrew Carley, Head of Global Licensing at Entertainment One comments With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world. We're delighted to be expanding the brand's presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.
Publicity Contact
Diana Veysey / Charlotte Newcombe at License to PR
Email: diana@licensetopr.co.uk / charlotte@licensetopr.co.uk
Tel: 020 7637 4660
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One's robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company's rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.
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BACKEntertainment One Announces Toy Launch and New Broadcast Partner for PJ Masks in Taiwan- Pro & Pacific to Distribute Toy Range at Retail this Autumn 
