Sony Pixel Power calrec Sony

Super Bowl LV: Tampa Bay Buccaneers Digital Team Raises the Flags' Ahead of First-Ever Home Championship Game

02/02/2021

Super Bowl LV: Tampa Bay Buccaneers Digital Team Raises the Flags' Ahead of First-Ever Home Championship Game Social-media trends, team's history drive content on digital platforms By Kristian Hernandez, Associate Editor

Tuesday, February 2, 2021 - 11:54 am

Print This Story | Subscribe

Story Highlights

In a dramatic move this past NFL offseason, future Hall of Famer Tom Brady took a chance on himself and joined the Tampa Bay Buccaneers. Eleven months later, the new skipper led the franchise to its first playoff berth in 13 years and, subsequently, to Super Bowl LV vs. the Kansas City Chiefs in Raymond James Stadium, creating the NFL's first-ever home-field advantage in a title game. Along the team's voyage to the Big Game, its digital team and loyal fans have shown support for Bucs through the Raise the Flags trend taking over social media.

Hail the Jolly Roger: Stoking the Fervor of Fans, Former Players

Tampa Bay Buccaneers Production Supervisor Stephen Lynch (holding mike) and Producer Danny Beeck (holding camera) work with quarterback Tom Brady. (All photos courtesy of Tampa Bay Buccaneers)

Near and far, Buccaneers fans are excited to be back in the NFL limelight. Through the power of social media, the digital team wanted to issue a challenge to fans in a way that was socially distant and to galvanize the fanbase in a visual way. The movement became known as Raise The Flags, via the corresponding #RaiseTheFlags hashtag, began on Twitter before the Wild Card Round on Jan. 4.

We'll continue to showcase this through [internally produced] content and fan-produced content, says Christi Bedan, VP, digital and media, Tampa Bay Buccaneers.

The first video featured five-time Pro Bowler and Buccaneers Ring of Honor member Ronde Barber inside Raymond James Stadium's famous pirate ship.

Other notable alumni also answered the call to action, including Hall of Famer Warren Sapp, bruising former fullback Mike Alstott, and Super Bowl XXXVII champion Joe Jurevicius. Natural wonders are included as well: for example, one fan took a picture with his Bucs flag from atop Uhuru Peak on Mount Kilimanjaro.

South Florida Fiesta: Venue, Community, Healthcare Workers Are Spotlighted Team Photographer Tori Richman braves the elements during the NFC Championship game vs. the Green Bay Packers.

One of the major storylines is the Super Bowl's venue. Not only is it the home of the Buccaneers, but it has hosted two other Super Bowls - XXXV in 2001 and XLIII in 2009 - and the 2017 College Football Playoff National Championship. In addition to being the future home of WrestleMania 37 in two months, this venue has seen its fair share of memorable moments. Sunday's upcoming matchup will be another notch in the stadium's belt, but this one will have more significance in NFL lore.

We're ecstatic to be here, so we're fully embracing it, says Bedan. Due to the historic aspect of the game, we'll have a few pieces that give a nod to that.

During the COVID-19 pandemic, it has been hard for fans to attend in person. Since the biggest day in the NFL schedule is happening in their backyard, the Buccaneers have developed a video that leverages visuals and other sites familiar to fans and incorporates player voiceovers:

From a logistical and productive perspective, workflows and protocols will be different from those of regular-season games. Since the Super Bowl is branded as an NFL event, Bedan and the digital team will have to adhere to league guidelines.

While we're familiar with the stadium, she notes, this will still be an NFL event vs. a Buccaneers event. As a result, it is a new event for us operationally.

To connect the local community, the organization is honoring a handful of frontline workers with free tickets to the game. To accomplish this, the team recruited tight end Rob Gronkowski to record personalized messages to these professionals:

View this post on Instagram

A post shared by Tampa Bay Buccaneers (@buccaneers)

--

Lastly, prior to the start of Super Bowl weekend, the production staff will facilitate a kickoff show on Thursday evening to bring the fanbase together.

COVID-19 Chronicles: Team Gathers Footage in Unusual Ways Producer Jake Horan in the stands at Empower Field at Mile High during the Buccaneers' Week 3 game vs. the Denver Broncos.

Around the league, production crews had to abide by health and safety restrictions throughout the schedule. Despite having a lack of access to the players and other personnel, Bedan and her colleagues came up with a mantra for weathering the storm and overcoming the challenges that the pandemic presented.

The key phrase this year was Be flexible,' she says. Access and restrictions all changed multiple times throughout the season, and we adapted accordingly. We've done a lot with a little and made the most of it. [Ultimately], we try not to think about the what-ifs' and focus our energy on what we can control to give our fans the best possible access to the team.

One adjustment was necessary during the team's training camp. While other teams, such as the Denver Broncos, built a set outside the training facility, most teams needed to rely on robotic cameras or rely on staffers working under zoned clearance. The Bucs, however, found a content gold mine in footage caught via a POV camera.

One of my favorite activations was a GoPro that we set up during training camp, notes Bedan. We saw the personality of our players come to life while maintaining our distance. It'll probably be one of the things that we'll continue to do in a post-COVID world.

During Super Bowl LV, all members of the digital team will be onsite within the venue. It's another perk of playing the Big Game at home.

All Season Long: Serialized Content Includes In the Current, B
LINK: https://www.sportsvideo.org/2021/02/02/super-bowl-lv-tampa-bay-buccane...
See more stories from svg

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

18/04/2024

First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series

Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...

18/04/2024

Alone Australia goes from strength to strength

Alone Australia goes from strength to strength 18 April, 2024 Media releases The program again delivers for SBS with significant uplifts in digital BVOD vi...

18/04/2024

L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia

ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...

18/04/2024

Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities

L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...

18/04/2024

US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness

MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...

18/04/2024

2024 NAB Show Attendance Topped 61,000

LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...

18/04/2024

How today's storage and memory decisions underpin future creativity

Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...

18/04/2024

Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee

Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...

18/04/2024

Escape Studios obtains UKVI licence to support international students

The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 The newl...

18/04/2024

NAB 2024 popular among first time visitors

Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...

18/04/2024

Dyn Media and NEP Germany pioneer new frontier in remote...

In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...

18/04/2024

Hitomi partners with ES Broadcast Hire for US rentals

Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...

18/04/2024

Screen Australia and Dynamic Television announce new Scripted Initiative

18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative Savage River Screen Australia and Los Angeles-based telev...

18/04/2024

Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted at NAB 2024

Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...

18/04/2024

MediaSilo to Offer Camera to Cloud with Atomos

MediaSilo to Offer Camera to Cloud with Atomos Brie Clayton April 17, 2024 0 Comments Integration between MediaSilo and Atomos Cloud Studio unlocking ...

18/04/2024

MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links

MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links Brie Clayton April 17, 2024 0 Comments MultiDyne Fiber Optic Solutions intro...

18/04/2024

Cinedeck Partners with Paramount to Revolutionize Content Delivery Process

Cinedeck Partners with Paramount to Revolutionize Content Delivery Process Brie Clayton April 17, 2024 0 Comments Cinedeck, a pioneer in integrated de...

18/04/2024

Unreal for video adding rocks and foliage

Unreal for video adding rocks and foliage Graham Quince April 17, 2024 0 Comments Welcome to my series on learning Unreal Engine for After Effects u...

18/04/2024

Best Budget Beginner-Friendly 4k Drone

Best Budget Beginner-Friendly 4k Drone Sean Alami April 17, 2024 0 Comments Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners. Some con...

18/04/2024

Race or Just Have Fun at Rocky Mount Mills for a Good Cause, Not Your Run of the Mill 5K

Rocky Mount Mills will be overflowing with runners, families and friends, all fo...

18/04/2024

Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship

Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...

18/04/2024

Ben Sherwood, Former ABC President, Named CEO at The Daily Beast

Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...

18/04/2024

Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis

Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...

18/04/2024

Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT

Fanatical fans: IMG on bringing the world of table tennis to a new global audien...

18/04/2024

Netflix Follows Dallas Cowboys Cheerleaders in New Series

Back to All News Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video Play Video Entertainment 18 April 2024 GlobalUnited States Link copie...

18/04/2024

Chinese-Language Revenge Thriller Series The Resurrected' Marks International Film Stars Shu Qi and Sinje Lee's Debut on Netflix

Back to All News Chinese-Language Revenge Thriller Series The Resurrected'...

18/04/2024

'The Witcher' Season 4 Begins Production in the UK and Netflix Announces Fifth and Final Season

Back to All News The Witcher Season 4 Begins Production in the UK and Netflix A...

18/04/2024

2024-04-18

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...

18/04/2024

Prison Journalism: April's experiences of black boudoir

Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Tha...

18/04/2024

Prison Journalism: Can gangsterism and violence be reduced in prison?

Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...

18/04/2024

Software-making music: How DJs are doing it

Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...

18/04/2024

Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeting with Zola

Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...

18/04/2024

Debut author stuns with international bestselling thriller Anna O'

Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...

18/04/2024

Up to No Good: No Rest for the Wicked' Early Access Launches on GeForce NOW

It's time to get a little wicked. Members can now stream No Rest for the Wicked from the cloud. It leads six new games joining the GeForce NOW library of m...

18/04/2024

Skeem Saam: Wednesday's episode, 17 April 2024 [video]

Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...

18/04/2024

Watch: Trailers for the best Afrikaans movies ever made

Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...

18/04/2024

Thales secures three major contracts to modernize the Portuguese railway infrastructure

Facebook Twitter LinkedIn Thales alongside partners SISINT and CONECTICABO...

18/04/2024

RT Prime Time experiment reveals disturbing content recommended to 13 year old TikTok users in Ireland

In response to growing concerns raised regarding the adverse impact of TikTok co...

18/04/2024

Remembering Alf McCarthy and Larry Masterson

We were saddened to learn this morning of the passing of our friend and former colleague, Alf McCarthy who died yesterday. We remember Alf as a popular present...

18/04/2024

NVIDIA Honors Partners of the Year in Europe, Middle East, Africa

NVIDIA today recognized 18 partners in Europe, the Middle East and Africa for their achievements and commitment to driving AI adoption. The recipients were hon...

17/04/2024

Sundance Institute Launches RFI and RFP Process to Explore Host Locations for the Sundance Film Festival in 2027 and Beyond

Opening today, the exploration is aimed at selecting a location that will preser...

17/04/2024

Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany

On April 18 and 19, experts from across the audio industry-including artists, pu...

17/04/2024

Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK

With its particular combination of talent, ambition, culture, and, of course, wo...

17/04/2024

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

At Spotify, we want to equip student creators with the tools and resources neede...

17/04/2024

Strengthening Australian Industry Capability Through Sovereign Sustainment Support

L3Harris Communications Australia Field Service support continues to grow with a...

17/04/2024

L3Harris Team Aligns 10 Mirrors for NASA's Roman Telescope

An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...