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Pink Floyd Announce Rome as the Second City for The Pink Floyd Exhibition: Their Mortal Remains

30/11/2017

Opening 19 January

Tickets on sale 29 November 2017

Sound Experience by SENNHEISER

www.pinkfloydexhibition.com | www.museomacro.org | #TheirMortalRemains

The Pink Floyd Exhibition: Their Mortal Remains, the critically acclaimed major retrospective of Pink Floyd, one of the world's most pioneering and influential bands, today announced, via a press conference with Pink Floyd founding member Nick Mason, that it will be opening at Rome's Museo d Arte Contemporanea di Roma (MACRO) on 19 January 2018. This will be the first exhibition to take place at the museum under its new management, Palaexpo. Following its highly-successful debut at London's Victoria and Albert Museum earlier this year, which saw over 400,000 people tear down the wall, the exhibition moves to Rome as its first international destination on the global landscape. The exhibition continues the first collaboration in decades of Pink Floyd's remaining members and is produced and promoted globally by Michael Cohl of Concert Productions International B.V. The Rome exhibition is produced in association with MondoMostre and Live Nation. Tickets are on sale today via Vivaticket.it, all Vivaticket outlet locations and by phone on 39.041.2719035.

Originally conceived by Storm Thorgerson and developed by Aubrey Po' Powell of Hipgnosis, working closely with Nick Mason (Exhibition Consultant for Pink Floyd), The Pink Floyd Exhibition: Their Mortal Remains features many previously unseen objects collected over the band's eclectic history. It is an audio-visual journey through 50 years of one of the world's most iconic rock groups, and a rare and exclusive glimpse into the world of Pink Floyd.

The exhibition's phenomenally successful and mammoth run at London's Victoria and Albert Museum, described by national British newspapers as stunning , a real feast for the senses and almost as good as seeing the band live , was the most successful exhibition of its kind.The run at Rome's MACRO will be a continuation of this vast success. MACRO islocated less than 1km from The Piper Club, which played host to Pink Floyd's first shows in Italy in April 1968.The exhibition celebrates Pink Floyd's place in history as the world's cultural landscape changed from the 1960s. The band occupied a distinctive experimental space and were the foremost exponents of a psychedelic movement that changed the understanding of music forever, becoming one of the most important groups in contemporary music.

Pink Floyd have produced some of the most iconic imagery in popular culture: from cows, The Dark Side of the Moon prism, pigs flying over Battersea Power Station, and Marching Hammers to giant inflatable teachers; their visionbrought to life by creative individuals such as modern surrealist and long-time collaborator Storm Thorgerson, satirical illustrator Gerald Scarfe and psychedelic lighting pioneer Peter Wynne-Wilson.

The flow of the exhibition, in chronological order, is enhancedthroughoutby music and the voices of past and present members of Pink Floyd, including Syd Barrett,Roger Waters, Richard Wright, Nick Mason and David Gilmour,talking about their musical experiences throughtheir experiences and musical experimentation via sound specialist Sennheiser's intuitive GuidePORT system. This culminates in the Performance Zone, where visitors enter an immersive audio-visual space, which includes the recreation of the very last performance of all fourmembers of the band at Live 8 in 2005 with Comfortably Numb, specially mixed using Sennheiser's ground-breaking AMBEO 3D audio technology, as well as a Rome-exclusive video of One Of These Days, taken from the band's iconic live performance in Pompeii.

Michael Cohl of Concert Productions International B.V. said: The fans' reaction to the exhibition was even better than we expected. It's two hours of pure Floyd music, spirit and excitement.

The Pink Floyd Exhibition is presented by Michael Cohl's Concert Productions International B.V., Mondo Mostre, and Live Nation. The exhibition is led by Pink Floyd's creative director Aubrey Po' Powell (of the design partnership Hipgnosis) and Paula Webb Stainton, who worked closely with the Pink Floyd members including Nick Mason (Exhibition Consultant For Pink Floyd), with additional curation provided by the V&A's Victoria Broackes. The exhibition is a collaboration with designers Stufish, the leading entertainment architects and the band's long-serving stage collaborators, and interpretive exhibition designers Real Studios.

The Pink Floyd Exhibition: Their Mortal Remains opens in Rome on 19 January 2018. Tickets are available now.

- ENDS - NOTES TO EDITORS

Tickets on sale Wednesday 29 November.

Admission from 18 for adults, concessions available. Advance booking strongly advised.

Tickets available via Vivaticket.it, all Vivaticket outlet locations and by phone on 39.041.2719035.

About MACRO The MACRO of Via Nizza is located in the Salario-Nomentano Roman district and is part of the complex that until 1971 the company BirraPeroni used for its production activities. The structure was made by Gustavo Giovannoni and represents a rare example in the city of industrial archeology. When the brewery business ceased, in 1974 the Company prepared a recovery plan with the Municipality of Rome, including the sale in 1982 of part of the complex to the City for the construction of neighborhood public services. Following the renovation of the complex, which took place between 1995 and 1999, both exhibition surfaces and collections deposits proved to be totally inadequate. A design contest, set up in 2000, replied not only to these needs but also to redefining the image and functionality of the whole complex, with new spaces corresponding to the heterogeneity of conte
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