My IBC: Robert Ambrose, managing director, Caretta Research

Robert Ambrose explains why IBC is a great reminder of what an amazing industry we're in with a real community spirit despite our competitive differences

By TVBEurope Staff

Published: September 9, 2024

Robert Ambrose explains why IBC is a great reminder of what an amazing industry we're in with a real community spirit despite our competitive differences

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How long have you been going to IBC? My first IBC was in 1999 when I switched from being a BBC journalist to newsroom technology. I've been nearly every year since and worn many different hats: booth exhibitor with several vendors, technology buyer with a shopping list, analyst, consultant, speaker, moderator and conference editor.

What's your typical IBC routine: what are you there to see/learn, who are you there to meet? I always go for the whole show, taking in pre-IBC events the day before, and going all the way through to that difficult last day which, as an industry analyst, can be a great time for conversations with vendors. At Caretta Research we aim to meet as many interesting people and companies as possible, so we'll have 250+ meetings booked across the four days for our team. I'm often fortunate enough to be invited to take to the IBC Conference stage to moderate some of the most interesting keynotes and panel sessions.

Why is IBC important to you in a professional capacity, and how does the show compare to others on the calendar? IBC is always my favourite show and a highlight of the year. It has a different vibe from other shows - it feels friendlier but also really focused on the business of broadcast and media tech. Everyone attending is there with a purpose, and the show also has some of the best content and conference sessions. IBC reminds me every year what an amazing industry we're in with a real community spirit despite our competitive differences.

What are you most looking forward to at IBC 2024? I'm particularly looking forward to meeting technology buyers this IBC, as we've been working on some really interesting procurement projects in streaming, MAM and rights management for broadcasters, telcos and studios over the past year. It's a great opportunity to swap notes on tech buying strategy. And for the Caretta Research team, it's our biggest IBC yet, and a unique opportunity for our team of analysts to hear directly from media tech vendors and buyers.

What's your top tip for anyone attending IBC for the first time? Have a plan of what you want to see and learn and who you want to meet. It's hard to get the most out of IBC just by wandering around. Book meetings in advance, and don't miss out on conference sessions and show-floor theatres to keep up with industry trends. Even if you're not a natural networker, IBC is an easy and friendly place to meet industry peers and make new connections over a breakfast croissant or glass of RAI wine - take your pick from the many events run by vendors and industry organisations.

LINK:	https://www.tvbeurope.com/business/people/my-ibc-robert-ambrose-managi...
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