GEFCO inaugure sa premi re campagne publicitaire multi- crans sur CNN Tuesday, February 6, 2018
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GEFCO, acteur mondial de la supply chain industrielle et leader europ en de la logistique automobile, sassocie CNN International Commercial (CNNIC) pour sa campagne publicitaire internationale dans le cadre du lancement de son nouveau logo et de sa nouvelle signature : GEFCO. Partners, unlimited.
GEFCO sponsorise la s rie d' pisodes Biz:frontiers, qui s'int resse aux inventions et aux esprits cr atifs qui bouleversent le monde des affaires. Biz:frontiers sera diffus e au sein de l mission phare de CNN International Quest Means Business, pr sent e par lanimateur et journaliste Richard Quest. A l'occasion de deux semaines sp ciales (une en f vrier et une en mai), plusieurs th matiques seront abord es comme la technologie pour lautomobile, le e-commerce, les objets connect s, les produits pharmaceutiques et plus encore. Par ailleurs, une mission de 30 minutes regroupera l'ensemble des reportages la fin de chaque semaine.
Le dispositif comprend galement le parrainage du site CNNMoney.com/BizFrontiers qui propose un large ventail de contenus : vid os, galeries de photos, et autres l ments interactifs. A cela sajoutent des billboards TV et des banni res co-brand es Biz:frontiers, tous produits par create, le studio de brand content interne de CNNIC.
Cette campagne s'appuie sur la puissance globale de la marque CNN International en TV et num rique, coupl e au ciblage pr cis des donn es. L'objectif est d'accro tre la notori t de GEFCO aupr s du public haut de gamme de CNN, savoir les d cideurs internationaux, les cadres et les leaders dopinion travers lEurope et lAm rique latine.
Ce partenariat est renforc par une solide strat gie sur les r seaux sociaux qui b n ficie de la position de CNN en tant que m dia d'information leader sur ces plateformes afin de maximiser lengagement autour de Biz:frontiers sur Facebook, Twitter et Instagram.
EMMANUEL ARNAUD, Vice-Pr sident ex cutif - Commerce & Marketing de GEFCO, d clare : Notre nouvelle signature, GEFCO. Partners, unlimited, traduit notre volont de d velopper une coop ration long terme avec lensemble de nos partenaires. Nous sommes tr s enthousiastes lid e de d buter cette nouvelle association avec CNN. Je suis convaincu que cette campagne renforcera la visibilit de la marque GEFCO aupr s de tous nos stakeholders.
PETRA MALENICKA, Senior Vice-Pr sidente Europe et Am riques de CNN International Commercial, commente : Nous sommes ravis de lancer le premier partenariat multiplateforme de GEFCO avec CNN. Gr ce un contenu ditorial de qualit , une connaissance approfondie des pr f rences de notre audience et un ciblage pr cis de la data, Biz:frontiers sur CNN permettra GEFCO de se rapprocher dun public v ritablement international et de v hiculer un message de marque fort.
Contact Presse
Julien TAN
julien.tan@turner.com
01 72 25 18 10
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GEFCO inaugure sa premi re campagne publicitaire multi- crans sur CNN Tuesday, February 6, 2018 
