Rohde & Schwarz to Host Innovation Theatre at IBC 2025

Rohde & Schwarz to Host Innovation Theatre at IBC 2025 Tech Talks, Business Talks, and Live Experience Sessions spotlight the future of broadcast

Join the Rohde & Schwarz Innovation Theatre at IBC 2025 in Amsterdam

Stand 8.B70, IBC2025, Amsterdam, 12-15 September - Rohde & Schwarz will once again bring industry leaders, technology experts, and partners together at IBC 2025 for its Innovation Theatre programme. Taking place from 12-14 September in Hall 8, Booth B70 at the RAI Convention Center in Amsterdam, the sessions will provide fresh perspectives on the latest technological developments in broadcasting, monetization, and future-proof business strategies.

The Innovation Theatre features a packed agenda across three streams:

Live Experience - including Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz), Enhanced Emergency Warnings LIVE: Multimedia Broadcast for Crisis Communication (Rohde & Schwarz), Broadcast Everywhere: Last Mile Mobile & Fixed Reception (Qualcomm) and New Era of Mobile Live Experience: 5G Broadcast meets OTT (5G Broadcast Business Strategy Task Force (5BSTF) Team)

Business - including the 5G Broadcast Business Strategy Task Force (5BSTF): Targets & Goals (5BSTF Team)

Tech/Technology - covering topics such as, ATSC 3.0 Deployment Update (Madeleine Noland), 5G Broadcast - Latest OEM Prototype Solutions in Italy (RAI), and TV 3.0 in Brazil: The Next Chapter in Broadcasting (Globo), Satellite Ground Segment Transformation (Rohde & Schwarz)

With participation from the 5G Broadcast Business Strategy Task Force (5BSTF) alongside leading organisations and broadcasters, the sessions will explore how new technologies are driving efficiency, opening revenue opportunities, and enabling the next wave of broadcast innovation.

IBC remains one of the most important opportunities to connect with our customers and partners, said Steven Edwards, Vice President, Broadcast Distribution. Our Innovation Theatre programme is designed to share knowledge and real-world perspectives that will help the industry navigate upcoming challenges and seize emerging opportunities.

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Innovation Theatre Schedule

Friday, 12 September

12:00 | 5G Broadcast Business Strategy Task Force (5BSTF) - Targets and Goals

Presenter: 5BSTF | Click to attend

13:00 | New Era of Mobile Live Experience - Broadcast meets OTT

Presenter: 5BSTF | Click to attend

14:00 | Broadcast Everywhere - Last Mile Mobile and Fixed reception

Presenter: Qualcomm | Click to attend

15:00 | Smart Ads Management - Monetization of Mobile Live Broadcast

Presenter: Rohde & Schwarz | Click to attend

16:00 | Emergency Warnings LIVE - Advanced Multimedia Crisis Communication

Presenter: Rohde & Schwarz | Click to attend

Saturday, 13 September

10:00 | 5G Broadcast Business Strategy Task Force (5BSTF) - Targets & Goals

Presenter: 5BSTF | Click to attend

11:00 | New Era of Mobile Live Experience: Broadcast meets OTT

Presenter: 5BSTF | Click to attend

12:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey?

Presenter: Rohde & Schwarz | Click to attend

13:00 | ATSC 3.0 Deployment Update: Expanding Beyond Linear TV into New Business Opportunities

Presenter: Madeleine Noland | Click to attend

14:00 | 5G Broadcast - Latest OEM prototype solutions in Italy

Presenter: RAI | Click to attend

15:00 | Smart Ads insertion - Monetization of Mobile Live Broadcast

Presenter: Rohde & Schwarz | Click to attend

16:00 | Enhanced Emergency Warnings LIVE - Multimedia Broadcast for Crisis Communication

Presenter: Rohde & Schwarz | Click here to attend

Sunday, 14 September

10:00 | Smart Ads insertion - Monetization of Mobile Live Broadcast

Presenter: Rohde & Schwarz | Click to attend

11:00 | Satellite Ground Segment Transformation - How do modern HPAs support that journey?

Presenter: Rohde & Schwarz | Click to attend

12:00 | Broadcast Everywhere - Last Mile Mobile and Fixed reception

Presenter: Qualcomm | Click to attend

14:00 | TV 3.0 in Brazil: The Next Chapter in Broadcasting

Presenter: Globo | Click to attend

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