Sony Pixel Power calrec Sony

Inside Whisper's Production of the Jake Paul vs. Tommy Fury Boxing Match

17/03/2023

Inside Whisper's production of the Jake Paul v Tommy Fury boxing match By George Bevir

Tuesday, March 14, 2023 - 10:21

Print This Story

The Jake Paul v Tommy Fury boxing match that took place in Saudi Arabia at the end of February divided fight fans, with some who felt that the cruiserweight bout between two novice boxers received more attention than it deserved, while others heaped praise on the pair for bringing fresh eyes to the sport.

Prior to the fight in Riyadh, Jake Paul was undefeated having fought - and won six times, while Tommy Fury had won all eight of his fights. So it's fair to say that it was their activities outside the ring that helped draw a a PPV audience to ESPN+ in the US and BT Sport in the UK.

Fury took part in UK reality dating series Love Island and has some 5m Instagram followers, a figure eclipsed by Paul who has 22.3m Instagram followers and 20m subscribers to his YouTube account along with 17m on TikTok. That background in creating content for online audiences was something that production company Whisper was able to tap into.

They were both brilliant because they get content, says Whisper head of sport Pete Thomas.

We tried to spend as much time with Jake Paul and Tommy Fury as we could it wasn't so much about technique, footwork, or how are they going to win the fight, it was more about these two men are and what has brought them here. And we had to treat the fight with the respect it deserved.

To Jake, content is king, and he is very aware of his time and what he shares. He was great to work with, and Tommy was as well. They gave up their time and engaged with what we asked them to do, and they understood what we tried to achieve and played a big part in that. They were both very savvy and aware.

Jake Paul filming some promotional content prior to his fight against Tommy Fury

The night before the fight they both came down to the ring with their teams, they did their walks to the rings and we rehearsed with them so there were no surprises on the night.

It's something you often try and achieve, but you don't always get that from other boxers. Sometimes they will go through the motions, but they're not really paying attention. Both Tommy and Jake really engaged and wanted to understand what we were doing, so they walked through properly to time with music, and that all helped it to run smoothly on the night.

Whisper was appointed by promoter Skill Challenge Entertainment to deliver the world feed host broadcast of the fight that took place on Sunday 26 February with a production team that included Thomas, executive producer John Curtis and Whisper director of production Bethan Evans along with a crew made up of staff from the UK and the local region.

Boxing is a growing sport for Whisper, which last year delivered the world feed host broadcast of the heavyweight rematch between Oleksandr Usyk and Anthony Joshua, which took place in Jeddah, Saudi Arabia. One of the main differences for the Paul v Fury fight was the requirement to provide presentation for most of the broadcasters (not including BT Sport) who aired the fight.

We had an on-screen talent team and had to fill the gaps between the fights, so we needed to provide a coherent broadcast with features, special guests and so on. And in the week before the fight, we produced a live press conference and a live weigh-in show and produced a face-to-face show with Tommy and Jake going back and forth for 20-minutes. So it was quite an intense week.

Hardcore fans and novice viewers

Given that many of those who tuned in would have had limited exposure to boxing, Thomas says Whisper's approach was to tread a line between the hardcore boxing fans and people who had never really watched boxing a great deal .

He says: That meant we did a few things like showing the rules before the fight started, because we were conscious that some people wouldn't maybe understand or wouldn't be so clued in to how boxing works. We did a few simple things to try and break down how a fight typically plays out.

Also, we tried to spend as much time with [Paul and Fury] as we could and put that across, so we told their stories; we talked to them on the night, and we talked to them before the fight. So it wasn't so much about technique, footwork, or how are they going to win the fight, it was more about these two men are and what has brought them here. And beyond that, we had to treat the fight with the respect it deserved.

Construction of the ring and lighting rig at the Diriyah Arena in Riyadh.

Director Jordi Alfaro was tasked with overseeing coverage of the Paul v Fury fight, along with the nine other bouts on the undercard. He says: It was an event that brought the attention of a lot of people who probably don't usually watch boxing, so for me, one of the most important things was to show what was happening in the arena with all the VIPs like Tyson Fury, Mike Tyson, Cristiano Ronaldo to show that they were interested in the event.

And then during the main event, instead of going into the corners which we usually do to listen to the trainers it was more about showing as many replays as we could, and reactions of people watching in the arena.

Thomas says his production team was also very aware of what spectators in the arena would see on the big screens, and the impact the live crowd could have on the overall atmosphere.

We made sure the gaps between fights were filled with little teasers of what's to come. We also learnt massively from the fight last year as to what the crowd would react to, because producing the show I am always conscious of not just providing a really good feed, you are also trying to keep the crowd buzzing.

Boxing can be a challenge because in those moments between fights there may be great stuff for viewers watching at home
LINK: https://www.svgeurope.org/blog/headlines/inside-the-production-of-the-...
See more stories from svg

Most recent headlines

02/07/2023

The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...

02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

29/03/2023

UK government publishes draft Media Bill, Ofcom to regulate global streamers

The global streamers could face fines of up to 250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material By J...

29/03/2023

ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes By Jenny Priestley Published: March 29, 2023 ARRI Sol...

29/03/2023

Riedel makes new appointments to Product Division management team

The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare By Jenny Priestley Published: March 29, 2023 The appointments follow Riede...

29/03/2023

Canela Media to Use Amagi's FAST Marketplace

NEW YORK Media SaaS provider Amagi has announced that Canela Media will be using the Amagi CONNECT free ad-supported streaming (FAST) marketplace to help it imp...

29/03/2023

Frontier Bundles YouTube TV with Its Broadband Service

NORWALK, Conn. In another example of how telcos and cable operators are working to attract cord-cutters by bunding streaming services with their broadband offer...

29/03/2023

Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription

New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at l...

29/03/2023

Ross Video Makes it Real at NAB Show 2023

Ross Video Makes it Real at NAB Show 2023 Brie Clayton March 28, 2023 0 Comments Company Unlocks Video Production Innovation through Hyperconverged P...

29/03/2023

Job Listing: St. Louis CITY SC Summer Internship Opportunity for Youths!

Job Listing: St. Louis CITY SC Summer Internship Opportunity Brie Clayton March 28, 2023 0 Comments St. Louis CITY SC Summer Internship Opportunity L...

29/03/2023

Raleigh Magazine Honors WRAL-TV's Gardner as Women Shaping Raleigh 2023

WRAL-TV's Elizabeth Gardner is honored by Raleigh Magazine as one of the Women Shaping Raleigh 2023 at an event at One Glenwood on Monday, March 27. Raleig...

29/03/2023

lls Begin 2023 Season with Friday Night Fireworks and Post-Game Ring Ceremony

110 Years of Durham Bulls Baseball Celebration & Kids Run The Bases complete Opening Weekend 2023 The Back-to-Back Triple-A National Champion Durham Bulls begi...

29/03/2023

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center On April 8, the orchestra celebrates the changing seasons at an exciting new con...

29/03/2023

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist A panelist at Career Jam 2023, the recent alum discusses landing her current position a...

29/03/2023

Secret Codes Unlock Hidden Subgenres Of Content On Netflix

It turns out there are secret ways to search for content to watch on Netflix....

29/03/2023

Standard General Asks Court To Review FCC Media Bureau's Move To Kill Tegna Deal

Standard General said it filed a lawsuit asking a U.S. Appeals Court to order th...

29/03/2023

Dollar General Media Network Uses LiveRamp To Connect With Customers

At a time when retail networks are growing in dollar volume and sophistication, Dollar General worked with LiveRamp to strengthen its connection with its custom...

29/03/2023

Season 2 Premiere of Showtime's Yellowjackets' Draws 2 Million Viewers

The season two premiere of Showtime's Yellowjackets drew nearly 2 million viewers across platforms, the best second-season debut for the premium channel in ...

29/03/2023

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

Comscore said that it has expanded its Pulse measurement service which provides local viewership data within 48 hours to all 210 U.S. markets....

29/03/2023

Sinclair's NewsON Adds WRAL News Plus to Station Lineup

Sinclair Broadcast Group's NewsON free streaming service said it added Capitol Broadcasting's new streaming channel WRAL News Plus to NewsON's chann...

29/03/2023

Yankees Return to Amazon Prime Video for '23 Season

Amazon said the Yankees are coming back to Prime Video....

29/03/2023

Succession' Season 4 Debut Draw's 2.3 Million Viewers

The season four debut of HBO's Succession on Sunday drew 2.3 million viewers across HBO Max and the HBO linear channels, a high for the series....

29/03/2023

Game Show Network Touts New Series In Upfront Pitch

As part of its upfront pitch, Sony's Game Show Network said it has greenlit four new daily series....

29/03/2023

Rob Lowe and Son Star in Unstable' on Netflix

Unstable, with Rob Lowe as a biotech entrepreneur and his son John Owen Lowe portraying his son, premieres on Netflix March 30. There are eight episodes....

29/03/2023

Daily devotion: Your bible verse and prayer for 29 March 2023

Daily devotion: Your bible verse and prayer for 29 March 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about your ...

29/03/2023

African Proverb of the day: 29 March 2023

African Proverb of the day: 29 March 2023A proverb reflects and reveals a community's culture that provides a glimpse into its value systems, beliefs, and a...

29/03/2023

Pregnancy mask' - Actress Jessica Nkosi blasts abusive body shaming fans

Pregnancy mask' - Actress Jessica Nkosi blasts abusive body shaming fansPregnant Jessica Nkosi has opened fire to fans for body shaming and deleted all her ...

29/03/2023

Poem of the day: There Is A God

Poem of the day: There Is A GodA poem a day keeps the soul awake! For the most soulful, authentically African poetry on the internet, check out Poem of the day....

29/03/2023

Gayton McKenzie tells homophobes to take a hike

Gayton McKenzie tells homophobes to take a hikeGayton McKenzie, the President of the Patriotic Alliance, has told policy conference delegates that homophobes sh...

29/03/2023

You': Amy Leigh Hickman keen to return for season five

You': Amy Leigh Hickman keen to return for season fiveAmy Leigh Hickman, who played Nadia Farran on You' season four revealed that she would love to re...

29/03/2023

The Crown' Season 6: Meet Prince William and Kate Middleton

The Crown' Season 6: Meet Prince William and Kate MiddletonThe Crown has just revealed the actors portraying the Prince and Princess of Wales by Njabulo M...

29/03/2023

Darcelle: The world's oldest drag queen has died

Darcelle: The world's oldest drag queen has diedAmerican drag star Darcelle, who was performed by Walter Cole and held the record as the world's oldest ...

29/03/2023

From Ukraine to the whole of Europe:cyber conflict reaches a turning point

Facebook Twitter LinkedIn The February 2023 report by Thaless Cyber Threat Intelligence unit reviews one year of cyber-attacks across Europe. The third ...

29/03/2023

RT SHORT STORY COMPETITION 2023 OPENS FOR ENTRIES

RT SHORT STORY COMPETITION 2023 OPENS FOR ENTRIES 12,000 PRIZE FUND FOR TOP THREE STORIES This is an extraordinary, wonderful platform for short story wr...

29/03/2023

RT announces special coverage to mark Good Friday Agreement 25th Anniversary

RT announces special coverage to mark Good Friday Agreement 25th Anniversary www.rte.ie/goodfriday RT will mark the Good Friday Agreement 25th Anniversary w...

29/03/2023

Enter a new dimension of control

Enter a new dimension of control Kortrijk, Belgium, 29 March 2023 - Barco, a world leader in visualization solutions, proudly announces the launch of Barco CTRL...

29/03/2023

Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour

Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour posted: 29/03/2023 Elation Professional KL Panel soft lights to provide high-quality ga...

28/03/2023

What to Watch: 9 Films by Trans Filmmakers to Celebrate Transgender Day of Visibility

By Lucy Spicer This week we are uplifting the voices of trans artists within ou...

28/03/2023

Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

There isn't just one Spotify experience-and we've got the personalized r...

28/03/2023

Spotify Invests in the Future of Ghana's Rising Creators

Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples ...

28/03/2023

Fans Around the World Celebrate FC Barcelona's El Clsico Victory With ROSALA Tracks

Over the last two weekends, both FC Barcelona and FC Barcelona Femen extended t...

28/03/2023

SGL Carbon to Supply Key Graphite Components for Wolfspeed Silicon Carbide Production Facilities

Based on their established and long-lasting business relationship SGL Carbon and...

28/03/2023

L3Harris Employees Recognized as Women in Defence and Security Canada Emerging Leaders

From left to right: Ugo Paniconi, Rangesh Kasturi, Col Viktor Siromakha (Embassy...

28/03/2023

Austin's ATXN Selects Canare for 4K Upgrade

AUSTIN, Texas The government access channel ATXN has made the move to being completely 4K with the aid of Canare 4K-capable 12G-SDI cables, video patchbays, and...

28/03/2023

NewsON Adds Raleigh-Durham DMA with Addition of WRAL

SEATTLE NewsON, the nation's largest free OTT streaming service for local news content, has added the Raleigh-Durham DMA to its platform, with the addition ...

28/03/2023

Triveni Digital To Offer 3.0 Expertise, Practical Deployment Strategies At NAB Show

PRINCETON, N.J. Triveni Digital executives will offer their insight, expertise a...

28/03/2023

Edgio appoints Eric Black as CTO

Black joins the company from NBC Universal, where he led the companys media technology strategy across a host of digital properties By Jenny Priestley Publis...