Sony Pixel Power calrec Sony

Ds Everybody Need to do Everying to do Video Right?

21/07/2016

If you were to cook up a video service for subscribers today what ingredients would you need?, asks Niko Waesche, Global Industry Head, Media and Entertainment at GfK.

The recipe for success would surely include a significant measure of exclusive content, mixed with a generous combination of subscriber and other data sets, served with full control over brand, content and delivery. And of course, appetising presentation would also be crucial, regardless of screen size.

We've inherited a rather different offering, and the industry previously horizontally split into studios creating content, and operators and networks curating and distributing it is now gravitating towards a vertically integrated end-to-end model, inspired by Netflix and Amazon Prime. At the IBC Conference in Amsterdam on Saturday 10 September 2016, a panel of industry leaders and experts will discuss how they see the future of video emerging.

Is the Future of Video Vertically Integrated?', part of the Business Transformation conference stream, will take place at 13:30. A group of industry leaders and influencers, moderated by Niko, will discuss the future of subscriber video on demand and the direction the industry will take in the future. To launch the discussion, Niko will present insights from GfK s Viewscape study which aggregates unique data about SVOD use in fourteen countries.

Getting the Right Recipe

The overwhelming reason that users sign up to Netflix is for its original content. In the GfK SVOD content consumption tracker, we have seen the importance of exclusive content grow, mirroring Netflix's increasing investment in producing its own programming. Netflix-owned titles make up half of the top ten titles viewed on the service, and include drama like House of Cards and Orange is the New Black, as well as factual series such as Making a Murderer.

Amazon too is investing more in content creation, though it's not yet the principal reason to subscribe. This is already changing, however, and we expect massive publicity and advertising around the launch of its original content series, such as the multi-million pound UK investment in The Grand Tour.

Flexibility and ease of access enabled by end-to-end control of content, platform and subscribers - are also key elements that underpin the attractiveness and value of SVOD services. Our tracking shows that, far from being watched on the move and on mobile devices, the majority of content is viewed at home and on a TV screen.

This is where the vertical integration of some services pays dividends, as they also control the method of delivery. More than half (54%) of viewing events for Now TV are watched on a TV screen using another device, and two thirds of these are through the Now TV box. The Amazon Fire device also drives most of the connected viewing for Amazon. The fact that Amazon can control the distribution of its app across connected devices, including its own branded product, adds more value for users.

Finally, ease of use is crucial, too. Viewscape, a new global viewing study, shows that Netflix rates higher on satisfaction metrics than almost every other digital video provider in the UK, with the exception of BBC's iPlayer.

For decades the industry has prospered with horizontally segmented industry models. If this indeed is the only blueprint, then it has huge implications for licensed content owners, broadcasters, networks, cable operators even (smart) television manufacturers.

Many players that have previously been part of the existing industry models are contemplating launching end-to-end vertical SVOD services. Going direct is a global trend. It is true for broadcasters (Globo's AVOD launch in Brazil November 2015), media owners (Turner's FilmStruck, TYVO by Do u Media Group for Turkish drama) and cable operators (Sky's Now TV). With everyone trying to go direct, will all these different services actually reach their respective targeted audiences or will there have to be consolidation?

The industry - to some extent - has answers here. Smart TV manufacturers like Samsung are vying to become OTT hubs that help manage different light' subscriptions. Even more interesting is Amazon's move to offer its new Streaming Partner's Program, which bundles video subscription services la carte.

The result could be a few powerful hubs with a menu of light' subscriptions available. The key question for the future landscape is which players will be able to offer a hub, and which will have to become subsidiary services to the hub?

This unmissable session will deliver insights from a panel of senior industry leaders and influencers including Christian Brent from Fox, Francesco Venturini of Accenture, Martin Guillaume from Ericsson and Efe Cakarel of MUBI.

Find out what they will have to say about the future of SVOD in the IBC conference session Is the Future of Video Vertically Integrated?' on Saturday 10 September at 13.30 - 14.45.

Registration for the conference is now open with early bird rates still available at IBC.org/register
LINK: http://www.ibc.org/hot-news/does-everybody-need-to-do-everything-to-do...
See more stories from ibc

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

18/07/2025

Realm of Satan Disturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

18/07/2025

Give Me the Backstory: Get to Know Heidi Ewing and Rachel Grady, the Directors of FOLKTALES

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

18/07/2025

NESN Unveils Enhanced NESN 360 App for iOS, Android Devices

BOSTON Sports network NESN today relaunched the NESN 360 app with a redesigned user experience and upgrades....

18/07/2025

Berklee Singers Wow the Competition on Netflixs Building the Band

Berklee Singers Wow the Competition on Netflixs Building the Band Netflixs new music competition show features two Berklee artists looking to make their pop b...

18/07/2025

Trump Expected to Sign Bill Defunding CPB After House Approves $1B Cuts

As the House of Representatives voted early Friday morning to eliminate federal funding for public broadcasting, advocates warned that the elimination of $1 bil...

18/07/2025

Imagine Communications Sharpens Focus on Sports, Live Events Market

DENVER Imagine Communications has announced that it is deepening its commitment to the North American sports and live events market with investments in its prod...

18/07/2025

Netflix Beats Revenue, Profit Expectations

LOS GATOS, Calif. Netflix once again reported strong financial growth, with revenue increasing 16% year-over-year to $11.079 billion in Q2 2025 as net income s...

18/07/2025

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enables Practice Scheduling for Players

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...

18/07/2025

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and Beyond Through Tracking Tech

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...

18/07/2025

Home Pitch: How the Danish League Brought Its Live Match Production In-House

Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...

18/07/2025

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Support for NBC Sports

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...

18/07/2025

Usyk vs Dubois II: Bringing the Fight to Life with State of the Art Cameras and Graphics from DAZN and Gravity Media

Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...

18/07/2025

Usyk vs Dubois II: DAZN's Head of Boxing Chris Glanville Talks Helicopters, a Ringwalk Spectacular and Directing the Action

Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...

18/07/2025

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Studio Gives Live From,' NBC Sports a Great View

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...

18/07/2025

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure the Future of the Business

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...

18/07/2025

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Golf Coverage

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...

18/07/2025

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...

18/07/2025

The Sky Arts Awards Are Back, Live From The Roundhouse This September

Friday 18 July 2025 Credit: Marc Sethi The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...

18/07/2025

2025-07-18

This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...

18/07/2025

Hurling Fans Flock Together for a Night of Craic agus Ceol on RT's Up For The Match this Saturday night

Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...

17/07/2025

Realm of SatanDisturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

17/07/2025

Audiobooks+ Brings More Choice and Flexibility to Spotify Premium Subscribers

Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...

17/07/2025

L3Harris to Expand Solid Rocket Motor Production in Arkansas

An advanced large solid rocket motor hot fire test conducted at L3Harris' Camden, Arkansas, site....

17/07/2025

L3Harris Has the Future of PNT Ready Now

L3Harris payloads and components have been on board every U.S. GPS satellite-more than 70 missions since the 1970s. Our technology is at the core of GPS availab...

17/07/2025

L3Harris Introduces Launched Effects Vehicles to Increase US Multi-Domain Superiority

L3Harris' pack of launched effects is comprised of multi-role vehicles that ...

17/07/2025

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...

17/07/2025

David Cohen Joins Miri Technologies as VP, Sales and Business Development

READING, Pa. Network technology startup Miri Technologies has added David Cohen as vice president, business development. He'll be tasked with expanding the ...

17/07/2025

Berklee Wins CASE Award for Standout Digital Campaign

Berklee Wins CASE Award for Standout Digital Campaign The Alumni Affairs team's Variations Signature Series earned recognition for offering an authentic p...

17/07/2025

Senate Votes to Strip Federal Funds for Public Broadcasting

Early Thursday morning, the U.S. Senate voted to cut federal funding for PBS and NPR in a bill that also included cuts for foreign aid. In a 51-48 vote, the act...

17/07/2025

British Innovation Leads the Way at IBC2025

GREAT Britain and Northern Ireland Pavilions across IBC2025 (12 15 September, RAI Amsterdam) feature a remarkable 34 companies, each providing unique, innovativ...

17/07/2025

SMPTE Forms Study Group on Content Provenance and Authenticity In Media

WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers today introduced its Content Provenance and Authenticity (CPA) in Media Study Group (S...

17/07/2025

NBCU Reports Highest Sales Volume in History' for 2025-26 Upfronts

NEW YORK Despite widespread concerns about a soft advertising market, NBCUniversal said it closed its 2025-26 upfront negotiation cycle with a record ad sales v...

17/07/2025

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes

NEW YORK Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, ac...

17/07/2025

Service Electric Cable TV Deploys OpenVault PMN

ALLENTOWN, Pa. & JERSEY CITY, N.J. Service Electric Cable TV and OpenVault have announced that the operator is deploying the OpenVault Proactive Network Manage...

17/07/2025

FCC Chair Outlines Busy Summer Agenda That Includes Major EAS Vote

WASHINGTON Following up on his first major policy speech just two ago, Federal Communications Commission Chair Brendan Carr is promising to buck the usual summ...

17/07/2025

SES Receives All Required Regulatory Approvals to Complete Intelsat Acquisition

Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission. O...

17/07/2025

Berklee Alumni Nominated for 2025 Emmy Awards

Berklee Alumni Nominated for 2025 Emmy Awards Twenty-seven Berklee alumni received nominations across categories in sound mixing, sound editing, and compositi...

17/07/2025

What We Watched the First Half of 2025

Back to All News What We Watched the First Half of 2025 Entertainment 17 July 2025 Global Link copied to clipboard Today, we're sharing our latest Eng...

17/07/2025

Vote for Ivory 3 American Concert D in the MIDI Innovation Awards!

Cast your vote in 2 categories for Ivory 3 American Concert DIvory 3 American Concert D is in the 2025 MIDI Innovation Awards and we are honored to be nominated...

17/07/2025

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on Evolving Data Management

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...

17/07/2025

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Adoption

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...

17/07/2025

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...

17/07/2025

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today!

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff Thursday, July 17, 2025 - 8:29 am Print This Story | Subscribe St...

17/07/2025

Gravity Media Chosen as Group Name for Merged OB Business

Gravity Media chosen as group name for merged OB business By George Bevir Wednesday, July 16, 2025 - 11:30 Print This Story Gravity Media executive chairm...

17/07/2025

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivity

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...

17/07/2025

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...

17/07/2025

Riedel Communications Powers Handa Opera on Sydney Harbour with Integrated Network and Comms Solutions

Wuppertal July 17, 2025 Riedel Communications Powers Handa Opera on Sydney Har...