Sony Pixel Power calrec Sony

Spotify Head of Urban Music Carl Chery Invites Fans To Look Into the Stories of Hip-Hop's Top Artists With RapCaviar Presents'

24/03/2023

Mark March 30 on your calendars. That's when RapCaviar Presents arrives on Hulu. Based on Spotify's flagship hip-hop playlist, RapCaviar, the compelling new documentary series tackles today's most provocative issues through the lens of hip-hop. Centered around the visionaries and emerging stars who rule the charts and influence our culture, fans will get an up-close look into the lives of City Girls, Tyler, The Creator, Polo G, Roddy Ricch, Coi Leray, and more.

Featuring commentary from cultural tastemakers, media experts, and hip-hop historians, each of RapCaviar Presents' six episodes examines a specific deep-rooted issue that affects hip-hop artists, their fans, and society at large. This includes explorations of mental health, women's sexuality, the criminalization of rap, social media criticism, and the ultimate cost of viral fame.

In addition to honest commentary on cultural topics, the show also gets personal, homing in on the artists' tales of triumph, disruption, empowerment, and redemption.

To celebrate its upcoming release, we threw a party in LA with Hulu, where Coi Leray, Saweetie, Freddie Gibbs, Mustard, Blxst and Ty Dolla $ign were all in attendance. Guests were invited to toast the series, enjoy a hip-hop-focused set from DJ Domo, and hop in our RapCaviar-themed photo booth.

Saweetie (Credit: JC Olivera/Picture Group)

Coi Leray (Credit: JC Olivera/Picture Group)

DJ Domo (Credit: JC Olivera/Picture Group)

Ty Dolla $ign (Credit: JC Olivera/Picture Group)

Coco Jones (Credit: JC Olivera/Picture Group)

(Credit: JC Olivera/Picture Group)

(Credit: JC Olivera/Picture Group)

Mustard and Carl Chery (Credit: JC Olivera/Picture Group)

NEXT

Ahead of the series premiere, For the Record caught up with Carl Chery, Spotify's Head of Urban Music and Creative Director, who also serves as an executive producer on the show. As a driving force behind the creation of RapCaviar Presents, Carl gave us the scoop on RapCaviar's evolution from playlist to TV show, unique ways they were able to tell stories, and what fans can expect when it premieres.

What's the inspiration behind RapCaviar Presents? This started almost five years ago. The RapCaviar playlist had launched in 2015 and was showing the potential to become more than a playlist. So as we made plans to expand RapCaviar's influence with social channels and a podcast, we also started thinking about a docuseries. That started as far back as 2018, and we started pitching it in the summer of 2019.

Hulu bought the pilot in 2019, but then the pandemic happened, which delayed production for almost a year. We finally submitted the pilot in 2021, the series was picked up later that year, and then we began production on the actual series in February of 2022.

What makes Spotify and RapCaviar uniquely positioned to tell these stories? We're very much in the thick of the streaming era, and I think Spotify emerged as arguably the most important editorial outlet across mediums. I think that the work that we're doing across our playlist ecosystem is something that's really resonated with audiences for the past eight years.

In hip-hop, there's a timeline of the mediums that all these cultural authorities express themselves through. Once upon a time, it was radio stations, and then it was magazines, and then it was blogs. But now, it's playlists. So it felt like we were in the right place to be the next iteration of that hip-hop authority.

Does this series shed any light on the future of hip-hop? Yes, it does. It was very important for me that the show is centered around the current generation of rap stars. But as we tackle topics that pertain to things like the Tyler, The Creator apology, we still have to give historical context. So I like that in almost every story we start in the present, go back, and then go forward. But you'll have to tune in to find out where we end up.

Were there stories shared during filming that surprised you? Polo G's story, which I believe is part of Episode 4 (titled Through the Storm ), was very unexpected because it speaks of things that haven't been reported much. But the director, Mandon Lovett, did an incredible job of getting Polo to open up.

Spotify Head of Urban Music Carl Chery (Credit: JC Olivera/Picture Group)

Polo G is someone who is really reserved, and I don't think that many people are aware that he overdosed a few years ago. But he was willing to talk about generational trauma, and for viewers, seeing his vulnerability and experiencing that side of his personality will be revealing.

And then even with someone like Tyler, The Creator, who people have been familiar with for a longer period of time. If you remember, Tyler started his career as someone who was a shock-value type of rapper. But in more recent years, he's resurfaced as someone who is more thoughtful and polished. I noticed that as a fan, but I never knew what was behind it.

And on RapCaviar Presents, he talks about how he used to go on TV and just goof off. And one day, someone saw him at the airport and told him, Hey, you're that guy from Ridiculousness! For Tyler, it was an eye-opening moment because he was like, Oh, wow, I'm not known for my music. And that was one of the things that shifted Tyler's approach.

And then we have incredible journalists and artists who gave us amazing context that will be educational and informative to even the most rap-obsessed music lovers. In the episode featuring City Girls, Jamilah Lemieux gave us amazing historical context into the arc of women in hip-hop.

Looking at '90s hip-hop, which featured women like Lil' Kim, Foxy Brown, and Trina, Jamilah pointed out that those women were aspiring to be mafia wives, but this new generation is a completely different thing and they&
LINK: https://newsroom.spotify.com/2023-03-24/spotify-head-of-urban-music-ca...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

Starting today, Prompted Playlist is expanding beyond music to now include podca...

07/04/2026

VSL release Synchron Harpsichord (Blanchet)

Launched alongside piano promotion The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...

07/04/2026

Roland announce SPD-SX Pro Version 2.0

Flagship sampling pad gets an update Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...

07/04/2026

Sound Devices unveil the Astral Mini Plus

Popular compact wireless system upgraded Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...

07/04/2026

Barix Extends Transport Options for Multi-Engine IP Encoder

Barix Extends Transport Options for Multi-Engine IP Encoder Brie Clayton April 7, 2026 0 Comments New for NAB, Barix adds SRT and RIST support to Mult...

07/04/2026

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Solution

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...

07/04/2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming at NAB 2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Open AI Agent Framework

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...

07/04/2026

ASG Names Andrea Cummis VP of Systems Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

KTVJ Completes Major Signal Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Hearst's WDSU to Air Million Dollar Rodeo Competition

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Grass Valley Launches Future Playmakers Program

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Saranyu Technologies Launches MATCH - Multi-View Sports S...

Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...