GenArts, Inc. Previews Sapphire Version 0 at the IBC Conference

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GenArts, Inc., creators of premium special effects software for the television, advertising, and motion picture industries, announced today that visitors to booth 7.J05 at the IBC Conference in Amsterdam will be among the first to preview the upcoming release of Sapphire 10, the latest version of the company's flagship suite of visual effects plugins. The enhancements included in this latest release of Sapphire focus on new effects, improved features, and boosting efficiency through updated workflow controls as well as optimized organization and control measures. These new upgrades come as a direct response to the continually mounting pressure on creative professionals to produce exceptional work under extremely tight deadlines.

New Features in Sapphire 10:

Builder Improvements - The creative possibilities have truly become limitless with new enhancements to the one of a kind custom effect creation tool, Builder. Firstly, multiple source clips, either with a matte from a path or alpha channel, can now be used directly inside Builder. This allows editors and artists to easily create and combine Sapphire effects like never before, boosting productivity and efficiency. Secondly, the new snap to grid feature allows complex node trees to be quickly and easily cleaned up, for more efficient workflows.

New Presets - In Sapphire 10, over 150 new presets, including 60 new advanced Builder Effects, have been added to the collection of more than 3,000. These new presets serve an important function, illustrating and inspiring users as to the creative possibilities that can easily be achieved with Sapphire.

Improved Preset Browser - Given the tight deadlines under which Sapphire users work, gaining efficiencies wherever possible is key. The improved preset browser features easier access to advanced presets, and a significant increase in overall load time. Also, users now have the option to quickly preview any of the over 150 newly added presets within the new category, which is accessible with a single click

New Effects in Sapphire 10:

S_Luna - Enables creative professionals to depict accurate and photorealistic lunar cycles down to date and time with this high-resolution moon generator. Using a complex bump map to achieve stunning realism, Luna features a wide array of options such as halo, glow, color tint, and atmosphere.

S_Brush - With this new effect, images can now be appear as if they were hand painted by applying realistic paint brush strokes to any image or graphic. Use different mediums like oil or chalk, as well as many different brush surfaces such as felt tip, sponge, or pencil.

S_RomanTile - Artists can now form a quilted patchwork of tiles with a textured geometric mosaic overlay. Custom grout can be applied for an increased sense of realism, textures can be adjusted, and embossing can be used to achieve a variety of different looks.

Brian Fox, Director of Product Marketing at GenArts, who has been instrumental in driving this release in response to direct customer feedback and market demand, is excited about the creative opportunities that Sapphire 10 brings. Builder is revolutionizing the way artists and editors are using Sapphire, said Fox. The new effects and workflow improvements we have added continue to speak to the versatility of Sapphire - one of its core, defining traits. I can't wait to see how the world's best and most talented artists and editors make use of the new features in Sapphire 10.

George Naspo, CEO and President at GenArts, shares Fox's enthusiasm and is thrilled that Sapphire 10 will soon be made available to Sapphire users. We understand that artists and editors are constantly up against very tight deadlines. We felt it was important with this release to address that, which is why we have made it even easier to work within Sapphire, said Naspo. We remain committed to achieving our mission of developing the world's best VFX plugins, and with Sapphire 10, we have taken another step towards achieving that goal.

Sapphire 10 will be made available for download and purchase in late September 2016. Customers who purchased a new license for Sapphire 9, those with an active subscription plan, and those with a current Upgrade and Support contract will receive their free copy of Sapphire 10 within the coming weeks.

About GenArts, Inc.

GenArts, Inc. is a leading global provider in specialized visual effects software for many industry standard editing and composition solutions. Its flagship product, Sapphire, has become the standard for high-end visual effects creations at leading studio, broadcast, and post-production facilities of all sizes around the world.

About IBC

The IBC Conference is an unrivalled global destination for discussion and debate about the many different challenges facing the electronic media and entertainment industry, both in its sessions and in the range of networking opportunities it affords. The conference is located at the RAI Convention Center in Amsterdam, and runs September 8th through September 12th.

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