In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
By Matthew Corrigan
Published: January 6, 2025 Updated: January 7, 2025
In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
target=_blank title=Share on LinkedIn class=share-linkedin> In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
https://www.tvbeurope.com/production-post/looking-forward-what-the-industry-predicts-for-production-in-2025 title=Share via Email class=share-email>
Michael Lantz, CEO, Accedo There's been a big towards live sports streaming with several of the large VoD services securing sports rights and bundling live sports into their SVoD subscriptions. Prime Video, Apple TV and Netflix have all been experimenting with adding sports to their offering, in the hope of attracting a new cohort of consumers, and to profit from the growing appetite for live sports streaming.
Netflix's move into live sports is perhaps the most interesting because in the past, the streamer has always been quite outspoken about having zero interest in live sports, yet it secured one of the biggest sporting rights deals in the US - the multi-million-dollar Christmas Day NFL game. Much like when Netflix introduced its advertising-funded business model, which was swiftly followed by the rest of the industry, its decision to move into live sports is an indicator of an industry wide strategy change.
Live sports have certainly helped drive revenue growth for streamers over the last year. However, while live sports are proving effective at attracting a certain group of viewers, it is a costly way to add value to the service. Sports content is highly valuable, and so naturally, the associated rights come with a huge price tag. Another challenge is the fact that viewer attraction to the service tends to diminish when the service no longer holds the sporting rights.
Eric Gallier, vice president, video solutions, Harmonic In 2024, AI-driven workflows took the industry by storm, with real-world applications such as auto-captioning, translation and personalised recommendations optimising costs, enhancing user experiences and unlocking new revenue streams for service providers and broadcasters. Additionally, hybrid workflows became standard.
Another key trend was live sports streaming. Platforms like Peacock excelled in managing high-demand events, highlighting the complexity of scaling from 20 million to 200 million concurrent viewers. Furthermore, the industry saw a shift from satellite to IP distribution, enabling service providers to reduce costs, and improve personalisation while maintaining exceptional video quality with low latency. Finally, media companies involved in delivering large-scale streaming services pivoted from growing the service at all costs to making it profitable. These trends are redefining how video is delivered and consumed.
Looking ahead, the impact is clear: streaming platforms are prioritising technologies and features that drive viewer interaction and retention. Beyond increasing ad loads, which are already near their limits, innovation is focusing on smarter monetisation strategies. For example, in-stream advertising utilising split-screen ad formats is revolutionising monetisation strategies for live sports streaming, offering a seamless blend of content and advertising to ensure an uninterrupted viewing experience while unlocking new revenue opportunities for service providers. These changes reflect a maturing industry, where success depends on blending viewer satisfaction with business sustainability.
In 2025, live sports will continue to dominate as a key driver of streaming growth, with media companies doubling down on acquiring rights and improving the scalability of infrastructure for large-scale event delivery. The number of live sports events streamed to massive audiences is set to grow, with platforms investing heavily in technologies to scale reliably for tens or even hundreds of millions of concurrent viewers.
Russell Johnson, director of Hitomi Broadcast 2024 marked the widespread adoption of SMPTE ST 2110 for major sporting events, as the industry gained confidence in IP-based production. We've also seen a pragmatic shift towards HDR at HD resolution rather than 4K UHD, offering quality improvements without excessive bandwidth demands.
These developments are enabling more sustainable remote production workflows, reducing the need to transport equipment globally. Production companies can now deliver higher production values despite tighter budgets, though managing timing accuracy in complex IP environments has become increasingly critical.
Throughout the new year, we expect to see more native' ST 2110 installations replacing hybrid SDI/IP setups, particularly in major sporting events. The focus will be on developing broadcast engineers' IT and networking expertise to manage these complex systems effectively.
Sports organisations will increasingly explore hybrid models, combining traditional broadcast partnerships with direct-to-consumer streaming capabilities. The industry will also focus more on precise timing verification as productions become more distributed across multiple locations.
Peder Boberg, product owner at Intinor 5G networks are being rolled out at pace, and in some regions, the jump from 4G to cutting-edge 5G has been transformative. This has been a game-changer for television, particularly in remote
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
