In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
By Matthew Corrigan
Published: January 6, 2025 Updated: January 7, 2025
In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
target=_blank title=Share on LinkedIn class=share-linkedin> In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
https://www.tvbeurope.com/production-post/looking-forward-what-the-industry-predicts-for-production-in-2025 title=Share via Email class=share-email>
Michael Lantz, CEO, Accedo There's been a big towards live sports streaming with several of the large VoD services securing sports rights and bundling live sports into their SVoD subscriptions. Prime Video, Apple TV and Netflix have all been experimenting with adding sports to their offering, in the hope of attracting a new cohort of consumers, and to profit from the growing appetite for live sports streaming.
Netflix's move into live sports is perhaps the most interesting because in the past, the streamer has always been quite outspoken about having zero interest in live sports, yet it secured one of the biggest sporting rights deals in the US - the multi-million-dollar Christmas Day NFL game. Much like when Netflix introduced its advertising-funded business model, which was swiftly followed by the rest of the industry, its decision to move into live sports is an indicator of an industry wide strategy change.
Live sports have certainly helped drive revenue growth for streamers over the last year. However, while live sports are proving effective at attracting a certain group of viewers, it is a costly way to add value to the service. Sports content is highly valuable, and so naturally, the associated rights come with a huge price tag. Another challenge is the fact that viewer attraction to the service tends to diminish when the service no longer holds the sporting rights.
Eric Gallier, vice president, video solutions, Harmonic In 2024, AI-driven workflows took the industry by storm, with real-world applications such as auto-captioning, translation and personalised recommendations optimising costs, enhancing user experiences and unlocking new revenue streams for service providers and broadcasters. Additionally, hybrid workflows became standard.
Another key trend was live sports streaming. Platforms like Peacock excelled in managing high-demand events, highlighting the complexity of scaling from 20 million to 200 million concurrent viewers. Furthermore, the industry saw a shift from satellite to IP distribution, enabling service providers to reduce costs, and improve personalisation while maintaining exceptional video quality with low latency. Finally, media companies involved in delivering large-scale streaming services pivoted from growing the service at all costs to making it profitable. These trends are redefining how video is delivered and consumed.
Looking ahead, the impact is clear: streaming platforms are prioritising technologies and features that drive viewer interaction and retention. Beyond increasing ad loads, which are already near their limits, innovation is focusing on smarter monetisation strategies. For example, in-stream advertising utilising split-screen ad formats is revolutionising monetisation strategies for live sports streaming, offering a seamless blend of content and advertising to ensure an uninterrupted viewing experience while unlocking new revenue opportunities for service providers. These changes reflect a maturing industry, where success depends on blending viewer satisfaction with business sustainability.
In 2025, live sports will continue to dominate as a key driver of streaming growth, with media companies doubling down on acquiring rights and improving the scalability of infrastructure for large-scale event delivery. The number of live sports events streamed to massive audiences is set to grow, with platforms investing heavily in technologies to scale reliably for tens or even hundreds of millions of concurrent viewers.
Russell Johnson, director of Hitomi Broadcast 2024 marked the widespread adoption of SMPTE ST 2110 for major sporting events, as the industry gained confidence in IP-based production. We've also seen a pragmatic shift towards HDR at HD resolution rather than 4K UHD, offering quality improvements without excessive bandwidth demands.
These developments are enabling more sustainable remote production workflows, reducing the need to transport equipment globally. Production companies can now deliver higher production values despite tighter budgets, though managing timing accuracy in complex IP environments has become increasingly critical.
Throughout the new year, we expect to see more native' ST 2110 installations replacing hybrid SDI/IP setups, particularly in major sporting events. The focus will be on developing broadcast engineers' IT and networking expertise to manage these complex systems effectively.
Sports organisations will increasingly explore hybrid models, combining traditional broadcast partnerships with direct-to-consumer streaming capabilities. The industry will also focus more on precise timing verification as productions become more distributed across multiple locations.
Peder Boberg, product owner at Intinor 5G networks are being rolled out at pace, and in some regions, the jump from 4G to cutting-edge 5G has been transformative. This has been a game-changer for television, particularly in remote
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
