In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
By Matthew Corrigan
Published: January 6, 2025 Updated: January 7, 2025
In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
target=_blank title=Share on LinkedIn class=share-linkedin> In the latest instalment of TVBEurope's special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
https://www.tvbeurope.com/production-post/looking-forward-what-the-industry-predicts-for-production-in-2025 title=Share via Email class=share-email>
Michael Lantz, CEO, Accedo There's been a big towards live sports streaming with several of the large VoD services securing sports rights and bundling live sports into their SVoD subscriptions. Prime Video, Apple TV and Netflix have all been experimenting with adding sports to their offering, in the hope of attracting a new cohort of consumers, and to profit from the growing appetite for live sports streaming.
Netflix's move into live sports is perhaps the most interesting because in the past, the streamer has always been quite outspoken about having zero interest in live sports, yet it secured one of the biggest sporting rights deals in the US - the multi-million-dollar Christmas Day NFL game. Much like when Netflix introduced its advertising-funded business model, which was swiftly followed by the rest of the industry, its decision to move into live sports is an indicator of an industry wide strategy change.
Live sports have certainly helped drive revenue growth for streamers over the last year. However, while live sports are proving effective at attracting a certain group of viewers, it is a costly way to add value to the service. Sports content is highly valuable, and so naturally, the associated rights come with a huge price tag. Another challenge is the fact that viewer attraction to the service tends to diminish when the service no longer holds the sporting rights.
Eric Gallier, vice president, video solutions, Harmonic In 2024, AI-driven workflows took the industry by storm, with real-world applications such as auto-captioning, translation and personalised recommendations optimising costs, enhancing user experiences and unlocking new revenue streams for service providers and broadcasters. Additionally, hybrid workflows became standard.
Another key trend was live sports streaming. Platforms like Peacock excelled in managing high-demand events, highlighting the complexity of scaling from 20 million to 200 million concurrent viewers. Furthermore, the industry saw a shift from satellite to IP distribution, enabling service providers to reduce costs, and improve personalisation while maintaining exceptional video quality with low latency. Finally, media companies involved in delivering large-scale streaming services pivoted from growing the service at all costs to making it profitable. These trends are redefining how video is delivered and consumed.
Looking ahead, the impact is clear: streaming platforms are prioritising technologies and features that drive viewer interaction and retention. Beyond increasing ad loads, which are already near their limits, innovation is focusing on smarter monetisation strategies. For example, in-stream advertising utilising split-screen ad formats is revolutionising monetisation strategies for live sports streaming, offering a seamless blend of content and advertising to ensure an uninterrupted viewing experience while unlocking new revenue opportunities for service providers. These changes reflect a maturing industry, where success depends on blending viewer satisfaction with business sustainability.
In 2025, live sports will continue to dominate as a key driver of streaming growth, with media companies doubling down on acquiring rights and improving the scalability of infrastructure for large-scale event delivery. The number of live sports events streamed to massive audiences is set to grow, with platforms investing heavily in technologies to scale reliably for tens or even hundreds of millions of concurrent viewers.
Russell Johnson, director of Hitomi Broadcast 2024 marked the widespread adoption of SMPTE ST 2110 for major sporting events, as the industry gained confidence in IP-based production. We've also seen a pragmatic shift towards HDR at HD resolution rather than 4K UHD, offering quality improvements without excessive bandwidth demands.
These developments are enabling more sustainable remote production workflows, reducing the need to transport equipment globally. Production companies can now deliver higher production values despite tighter budgets, though managing timing accuracy in complex IP environments has become increasingly critical.
Throughout the new year, we expect to see more native' ST 2110 installations replacing hybrid SDI/IP setups, particularly in major sporting events. The focus will be on developing broadcast engineers' IT and networking expertise to manage these complex systems effectively.
Sports organisations will increasingly explore hybrid models, combining traditional broadcast partnerships with direct-to-consumer streaming capabilities. The industry will also focus more on precise timing verification as productions become more distributed across multiple locations.
Peder Boberg, product owner at Intinor 5G networks are being rolled out at pace, and in some regions, the jump from 4G to cutting-edge 5G has been transformative. This has been a game-changer for television, particularly in remote
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...
21/01/2026
Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...
21/01/2026
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...
21/01/2026
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...
21/01/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...
21/01/2026
Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion
Magewell, developer of innovative, high-performance video I/O and I...
21/01/2026
Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...
21/01/2026
Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications
Bitfocus, the specialist in ...
21/01/2026
Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
In the latest instalment of TVBEuropes special features looking at predictions for the year ahead, we explore what 2025 might hold for the world of production, live production and virtual production
