
Serie A takes a technical leap forward with new production centre in Lissone to centralise broadcast activities By Roberto Landini, Italian Correspondent
Tuesday, September 14, 2021 - 08:00
Print This Story
Luisella Fusco, head of media operations and broadcast, Lega Serie A
The new Serie A football season began in Italy in late August accompanied by major changes to the way the TV coverage of matches is produced, including the radical step of cutting out the middlemen in the production chain, a new centralised management of signal transport from the stadiums, improvements in signal quality, and much more.
To find out more, SVG Europe caught up with Luisella Fusco, head of media operations and broadcast, Lega Serie A, for a two-part interview.
What is the latest news on a technical level? There is talk of a great leap forward on several levels.
The process undertaken by the Lega Serie A this year at a technical level is significantly new in the sense that, first of all, it was decided to carry out all the matches in UHD, for the 380-match Championship, more for the Italian Cup, 42 matches, including the Italian Super Cup. The overall total amounts to 422 matches all produced in UHD. The signal is also made available in 1080p, so all productions are made with a progressive signal that is centrally transported from the Serie A League to the new production centre built at the Lissone headquarters, with technical partner EI Towers.
Can we therefore say that the new Lissone production centre will allow Lega Serie A to centralise a whole series of production activities that were previously outsourced?
Yes, absolutely. This season, the League has decided to internalise a whole series of services that were previously based on intermediaries or in any case outsourced with third parties, directly producing, on delegation from the clubs, the stadium matches of 14 teams (six are self-produced).
For the distribution of the signals, both the transport from the stadium and those up to the rightsholders at national, local and international level, are centralised by the League for all matches regardless of the producer.
From April to August we worked day and night to complete the centre, which is expected to officially inaugurate at the beginning of October
In addition to this, the other big news is that all the signals are processed centrally in the Lissone production centre, so they are ingested and, from there, almost all the activities that were previously carried out in situ at the stadium, are carried out remotely.
At the stadium remain the goal line technology (GLT), rendered through Hawk Eye, while the VAR, which was previously managed in the stadium, has now been centralised in Lissone; referees go to the production centre in Lissone and are able to operate the VAR service remotely, without having to physically attend all the stadiums. This makes it possible to avoid sending a special vehicle to each stage that deals with VAR and, by managing everything remotely in a centralised mode, an evident efficiency is obtained above all in the travel costs of the referees.
At the new Serie A MCR in Lissone
How did you organise the new media operations and broadcast spaces in the production centre with technical partner EI Towers, and how long did it take to create it?
First of all we had to structure ourselves internally at Lega Serie A level to complete this new great adventure that serves to manage services and content.
From April to August we worked day and night to complete the centre, which is expected to officially inaugurate at the beginning of October.
We have concentrated the process of placing the referees and their activities and operations in a new building that has two floors: on the ground floor is an area entirely dedicated to the Serie A League, the FIGC/AIA (the area that hosts the referees) with the various VAR rooms.
The VARs of Serie B are on the same floor, ready to pass remotely too. Currently Serie B still operates locally due to the lack of fibre links from around 50% of the stadiums, links which are, of course, indispensable for the centralised and remotely controlled VAR.
The second floor houses all the centralised services previously managed at the stadiums, starting with the graphics, which are partly packaged in the stadium and partly remotely from here.
Graphics are partly packaged in the stadium and partly remotely from Lissone
The same applies to virtualisation graphics for national and international customisation and for the differentiated distribution of signals, including betting streaming, as well as for all post production and centralised distribution of content; there really is a lot of news!
At the time of writing, you have faced the first days of operations from the new centre: how have you found it?
We are overall satisfied with the outcome of the first two days. There have been some flaws that we have already corrected, but overall nothing so impactful, we are really in the bubble with services.
Speaking about COVID, despite some easing, are there still limitations in television production and for the public?
We have not returned to complete normality in the sense that both from a sporting point of view and from that of the activities that usually took place on site at the stadiums, there are still limitations. In fact, from the point of view of the opening of facilities, the public still has limited access and there is a presence of no more than 50% only with a Green Pass.
With regards to the access of spectators to stadiums, typical distances are used.
From a production point of view, there is a precise protocol issued by the CTS [scientific technical committee] and the FIGC [Italian Football Federation] implemented by the Serie A League, so not all editorial activities can be exercised.
In addition, we have n
More from Sports Video Group
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
29/04/2026
It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...
29/04/2026
In annual event, the league gives startup companies the opportunity to prove the...
29/04/2026
Panel discussions, networking, and a facility tour will take place in the renova...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...
28/04/2026
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...
28/04/2026
Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...
28/04/2026
Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...
28/04/2026
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...
28/04/2026
The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...
28/04/2026
The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...
28/04/2026
The 2026 NAB Show is in the books and the show once again served up a cavalcade ...
28/04/2026
Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...
27/04/2026
CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...
27/04/2026
FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...
27/04/2026
Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...
27/04/2026
The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...
27/04/2026
DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...
27/04/2026
FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...
27/04/2026
Telestream has announced that Pulse, its software-defined test and measurement p...
27/04/2026
Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...
27/04/2026
Leading the NBA's video-ads platform, this Penn State grad is at the forefro...
27/04/2026
DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...