Telephone inaugurates its new center of demonstrations

Telephone inaugurates its new center of demonstrations Coinciding with the opening of the new Center, the operator has announced that its platform of VOD Movistar + issue content own in 4 K in 2017.

The President of Telef nica Spain, Luis Miguel Gilp rez, this Wednesday at the headquarters of the company in Madrid opened its new center of demonstrations, which, after a profound renovation, opens its doors to become the first Center of innovation in Spain that proposes an interactive journey through the digital transformation, a place to live in the keys to change.

This center of demonstrations of telephone is an environment digital that combines elements demonstration physical with contained audiovisual for the client live an experience complete around the transformation digital. In this space it online and it offline is intertwined as in it life real for recreate them trends with which live in our day to day, as well as the intricacies of the technology that use of way automatic inside and out of our activity labour.

The new space meets the need that has new digital customer control their business and Telef nica responds to this demand designing these installations of almost 500 square meters divided on two floors full of contents and shows that the visitor discovers a la carte and interactively without difficulty thanks to the versatility, flexibility and transparency of the tour. The aim is that the Demo Center is essential reference for companies, employees and institutions, who may know there present and future possibilities offered by technology.

For Luis Miguel Gilp rez, "it digitization is future, leadership, competitiveness and growth economic of a country", however "only the 19% of them large companies Spanish have started the process of transformation digital and in telephone want approach it technology to all type of business, from the autonomous until it great Corporation, for what there is that knock down two barriers: the lack of skills digital and the absence of an offer technological simple and clear".

This demo Center aims to facilitate the work to companies and help them to scan is showing the step by step process: from the most simple and basic, solutions included in the umbrella of Movistar merger companies, up to the most advanced and custom aimed at large organizations, such as Living Cloud (100% transformation model cloud, secure end to end) and that is complemented by all the companys digital solutions portfolio.

On the ground floor, there are four thematic areas, oriented more information about topics that Telef nica considers of special importance for companies: Corporate - business solutions - Xperience, IoT - Internet of the things - Customer Xperience - customer experience- and room MyBank - solutions for banks. These spaces are accessed by an experiential Hall with five demonstrative posts, which will evolve, as in the transformation of enterprises needs make it.

Bet on the 4K

Coinciding with the opening of the new Center, the operator has announced that its platform of VOD Movistar + issue content own in 4 K in 2017. Phone works already in a twenty of project in Ultra high definition.

Gilp rez admiti que tenemos las mejores redes, la mejor televisi n, el mejor contenido y ahora, todo en 4K. Para conseguirlo hemos trabajado para liderar la fibra, que es sin nimo de progreso y evoluci n, y para ello hemos invertido 12.000 millones en los ltimos cinco a os impulsando las redes de nueva generaci n .

El directivo ha revelado que el grupo est desarrollando internamente un nuevo descodificador para 4K, que estar disponible comercialmente en la primera mitad de 2017 y que los nuevos contenidos se grabar n ya en 4K. Tambi n lanzar un televisor propio, fabricado por el grupo turco Bestel, para democratizar el acceso al 4K.

LINK:	http://www.panoramaaudiovisual.com/en/2016/09/29/Telefónica-opens-its-...
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