Sony Pixel Power calrec Sony

Is Broadcaster Adoption of Watermarking Becoming Part of the New Normal?

21/10/2021

By Jun Kim Country Manager Korea NAGRA

It's 2021, and good things are finally starting to come out of bad things. We saw a massive shift during last year in digital transformation directly benefiting us consumers, with a significant increase in better production quality and a shorter release window for premium content. But in direct contrast we then also saw a massive increase in online piracy across all types of content including that released by the U.S. studios. The interesting thing is that while the stories we hear are about major content providers, such as Disney+'s Black Widow being pirated the day of its release and in full 4K HDR glory, we tend to forget that traditional Broadcasters are also heavily impacted by illegal content sharing, as they also depend on their own original content to generate revenue, capture and retain their audiences.

As technology continues to evolve, especially on the content distribution side, we see edge computing now being commonly used by CDN providers to ease network load. Further, with the integration of tools such as NexGuard forensic watermarking into the edge environment, we see watermarking adoption expanding beyond the traditional movie theaters to become something much more mainstream, with major broadcasters following the path of PayTV and Telco operators in adopting watermarking solutions. But while watermarking can provide insight around content leaks the true power is realized when it is coupled with Anti-Piracy services. Working together, these tools ensure that content investments are protected, and revenues can be realized. By using forensic watermarking as part of a core service protection strategy, broadcasters can identify the source of leaks and build formidable intelligence on illicit leaks, that in turn allows them to identify and enable actionable business decisions.

As we see broader broadcaster adoption of watermarking to track down content leaks and illicit usage, the industry is starting to drive innovative strategies to protect its investments in the very thing that allows it to operate - content. Watermarking has a big role to play in the increasingly sophisticated pirate landscape and is a cost-effective and pragmatic way to track down leaks and provide valuable insight about piracy behavior, so content providers and producers can protect their content and services from piracy.

It's therefore great to see KOBETA focusing on these points at their forthcoming summit. Bringing together major Broadcasters and association, the event promises to really focus on the future of media and share different perspective on the key elements of media protection which watermarking has a key role to play.

To discuss the role forensic watermarking can play for broadcasters, my colleague Gabriel Cantin, Product Director will be presenting at the forthcoming KOBETA event and discussing how adding forensic watermarking into existing workflows is straightforward and has no impact on performance or content quality; a quick addition that will enable broadcasters to immediately track any content leaks. Youtube Live Session on Oct 28, 2021 at 3:30pm KST

To learn more about our solutions, why not read our latest Customer case study or schedule a meeting with me to continue the conversation!

More info about KOBETA
LINK: https://dtv.nagra.com/broadcaster-adoption-watermarking-becoming-part-...
See more stories from nagra

More from Nagra Media Uk Ltd

16/06/2022

Securing Yesterday's Content for Tomorrow's Audiences

Within the media and entertainment industry, archiving has always had a crucial role to preserve key moments in history, whether they be newsreels or iconic doc...

16/06/2022

Always-On Security: Why is it important, especially in the production and post-production world?

If you take a moment to think about security, it's a part of our everyday ro...

09/06/2022

VTVCab Vietnam embraces direct-to-TV approach to expand consumer market via Samsung smart TVs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 9th, 2022 -NAGR...

01/06/2022

CDNs, DRMs y Tokens: Cmo pueden trabajar juntos para prevenir la piratera y los costos crecientes?

Un servicio OTT requiere m ltiples capas de seguridad que van m s all del DRM. ...

18/05/2022

Kudelski IoT Validates Microchip's CE1736 Trust Shield Controller for Use in Critical Data Center and Connected Systems

Hardware attack tests by Kudelski IoT's Advanced Security Lab ensure Microch...

18/05/2022

Do you have a CDN security gap?

Unfortunately, the answer is yes. CDN vendors have provided excellent delivery capabilities to their clients. However, access control has not always been top of...

18/05/2022

Credential Sharing - An Inconvenient Truth or Something More Sinister?

My colleague Ken Gerstein recently said in a piece for the Los Angeles Times, that credential sharing has been tolerated by video service providers because it h...

17/05/2022

Fast-Forward: Topics & Takeaways from NAB 2022

By Christine Oury, Sr. Director, Global Field Marketing It was great to see our industry come back together once again, face-to-face. Taking in the grandness o...

26/04/2022

New Approaches to Protecting Digital Consumer Lifestyles

By Tim Pearson, VP Global Solution Marketing, NAGRA Years ago, I remember buying a PC and as part of the sale it was heavily suggested that I also take some a...

21/04/2022

2022 ANNUAL GENERAL MEETING OF KUDELSKI SA

Ad hoc announcement pursuant to Art. 53 LR All proposals of the Board of Directors have been accepted by a strong majority All members of the Board of Directo...

11/04/2022

How Are You Adapting to Shifts in Consumer Behavior?

By Olivier Biot, Solution Marketing Manager, NAGRA Set-top-boxes have for decades spearheaded the way traditional operators have offered their big screen servi...

07/04/2022

NAGRA to showcase end-to-end secure content at NAB 2022

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - April, 7, 2022 -NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provi...

09/03/2022

HISPASAT and NAGRA reach an agreement for the joint launch of a wholesale OTT service in Latin America

Both companies have signed an agreement for the joint roll-out and marketing of ...

09/03/2022

HISPASAT y NAGRA alcanzan un acuerdo para lanzar conjuntamente un servicio OTT mayorista en Latinoamrica

Ambas entidades han firmado un acuerdo para el despliegue y la publicidad conjun...

03/03/2022

Parte Primera - Un enfoque unificado es fundamental para responder a incidentes de CiberAtaques

A pesar de las recientes buenas noticias sobre el desmantelamiento que el F.B.I....

03/03/2022

Parte Segunda - Lograr el cambio: Un enfoque integral con respecto a la respuesta ante incidentes es fundamental para la misin

Los 5 mejores consejos para reforzar las capacidades de respuesta ante incidente...

03/03/2022

Parte 1 - Un enfoque unificado es fundamental para responder a incidentes de CiberAtaques

A pesar de las recientes buenas noticias sobre el desmantelamiento que el F.B.I....

03/03/2022

Parte 2 - Lograr el cambio: Un enfoque integral con respecto a la respuesta ante incidentes es fundamental para la misin

Los 5 mejores consejos para reforzar las capacidades de respuesta ante incidente...

28/02/2022

Effective Device Security at Your Fingertips

Software security is all around us, like in the lyrics of that famous song, you can feel it in your fingers when you use your smart phone, or controlling your A...

23/02/2022

ANNUAL RESULTS 2021

Ad hoc announcement pursuant to Art. 53 LR USD 778.8 million of total revenues and other operating income, USD 72.4 million of EBITDA and net income reaching...

26/01/2022

Kudelski IoT Validates Security of Yealink's Flagship, Zoom-enabled Smart Video Phone

Kudelski IoT Security Labs employs decades of hardware and software testing expe...

11/01/2022

QXC Communications Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - January 11, 2022 - N...

23/12/2021

The Kudelski Group Enters into a Sale and Leaseback Transaction for its Cheseaux Properties

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland -...

15/12/2021

PVOD Blog Series - Part Three: Enabling the Future - New models, industry players, and formats

By Rafael Rivera, Solutions Marketing Manager I recently had the opportunity to...

14/12/2021

Norwegian Film Institute Expands Availability and Boosts Global Demand for Norwegian Films with NAGRA Technology

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - December 14, 2021 - ...

13/12/2021

Channel Partner Spotlight: Bilgipark

Our aim is to: prepare projects in accordance with the demands of the companies support the integration of the system and optimum operation undertake the tra...

08/12/2021

PVOD Blog Series - Part Two: Mastering the Metrics - Understanding the potentially significant implications of piracy

By Rafael Rivera, Solutions Marketing Manager As a life-long baseball fan, I re...

07/12/2021

Uma tecnologia apenas no evita que a pirataria acontea

Uma tecnologia apenas n o evita que a pirataria aconte a Ainda em 2011, a NAGRA montava seu primeiro laborat rio de investiga o e combate pirataria. Inicial...

07/12/2021

Succeeding in Video by Enhancing the Viewing Experience

Succeeding in Video by Enhancing the Viewing Experience Todays hotly contested pay-TV market is getting increasingly aggressive. Multiple OTT services are comp...

07/12/2021

Claro TV e a evoluo da experincia de consumo na Amrica do Sul

Na sess o ao vivo do NexTV South America, Raul Lucas, Diretor S nior para Contas-Chave nas Am ricas da NAGRA, juntamente com Juan Carlos Urrego, L der de Inova ...

01/12/2021

Managing the VOD Explosion: A Land of Opportunity

By Tom Jahr, General Manager at NAGRA DVNor I was recently joined by a fantastic line-up of panelists where we discussed the VOD explosion we're all curren...

01/12/2021

PVOD Blog Series - Part One: How complicated can it be? Five Considerations and Challenges of PVOD Content Distribution

By Rafael Rivera, Solutions Marketing Manager Friday night, a long week behind ...

30/11/2021

Kudelski Security Enriches Managed Detection & Response (MDR) Services with Integration of Microsoft Defender for Endpoint

Expanded integration increases availability of advanced security services for o...

22/11/2021

?

By NAGRA 2021 , . . ...

19/11/2021

Shining a Light on the Indian OTT Market

By Stephane Le Dreau, SVP Regional GM APAC As I'm currently preparing for the 2021 edition of APOS India, I wanted to reflect on the landscape of online vi...

16/11/2021

IPVconnect Launches Fully Featured Streaming Solution to Expand Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - November 16, 2021 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independ...

05/11/2021

Managing the VOD Explosion and the New Opportunity Afforded by Glocalization

By Tim Pearson, Sr. Director Solution Marketing I was out on a walk near my home recently and came across not one but two filming units working on new producti...

03/11/2021

Claro Box TV y la evolucin de la experiencia del consumidor en Sudamrica

En la sesi n en vivo de NexTV South America, el pasado 2 de septiembre, Ra l Lucas, Director Senior de Cuentas Clave en las Am ricas de NAGRA, junto a Juan Carl...

03/11/2021

No Time To Die For Hollywood

By Olivier Biot Solution Marketing APAC, NAGRA 18 months! As I was driving home after watching the new James Bond movie, I was thinking about how it was delaye...

01/11/2021

Niello Company Adopts RecovR Lot Management and Theft Recovery Solution at its Sacramento Dealerships

RecovR provides Niello dealerships and their customers with a next-generation, f...

26/10/2021

Kudelski IoT Expands Security Trainings to North America to Help Companies Meet Growing Security Regulatory Requirements

Successful IoT Security Workshops launched in Switzerland now also available at...

21/10/2021

Is Broadcaster Adoption of Watermarking Becoming Part of the New Normal?

By Jun Kim Country Manager Korea NAGRA It's 2021, and good things are finally starting to come out of bad things. We saw a massive shift during last year i...

19/10/2021

Responding to the Local Needs of U.S. Pay-TV Subscribers

We're all used to ads promoting the latest pay-TV offerings. In return for our hard-earned dollars, major operators will provide us with a seemingly endless...

15/10/2021

IBCAP announces $26 million lawsuit against Desi TV/Live TV and its owners

(DENVER) October 14, 2021 -- The International Broadcaster Coalition Against Piracy (IBCAP) has announced another member lawsuit, this one filed today in a fede...

07/10/2021

Kudelski Group Concludes a Technology and Intellectual Property License Agreement with Adidas

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - October 7, 2021 - The...

05/10/2021

Kudelski IoT and Idneo Enable Secure and Simple Accessibility Solutions to Electric Vehicles and Mobility-As-A-Service Clients

The solution, in deployment at innovative electric vehicles (EV) companies, enab...

30/09/2021

The Kudelski Group Enters into a Sale and Leaseback Transaction for a Satellite Office Building in Lausanne

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland -...

28/09/2021

Radiotelevisione Italiana (RAI) Becomes the First Free-to-Air Broadcaster to Watermark Content in the Fight Against Piracy

NAGRA's NexGuard forensic watermarking and anti-piracy services power secu...

24/09/2021

The Continued Battle for Eyeballs at Europe's Content Market - with a View!

By Tim Pearson, Senior Director Solutions Marketing, NAGRA For NAGRA's first in-person event in Europe for some 18 months, what better place to re-connect ...

22/09/2021

Kudelski IoT Expands Customer Base With Redtree Solutions

Redtree Solutions will represent Kudelski IoT security services and technologies across Europe, Middle East and Africa to expand and scale secure IoT ecosystems...