For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
By Jenny Priestley
Published: February 1, 2023 Updated: February 2, 2023
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
target=_blank title=Share on LinkedIn class=share-linkedin>
Anna Bartz, director at Altman Solon London Talk us through an average day in your role There is no such thing as an average day, really! I work in media strategy and deals consulting and my day-to-day work involves a combination of business development, client project oversight, development of thought leadership, team mentorship and management.
I spend a lot of time on business development. This means cultivating relationships, networking and pipeline management, meeting potential clients formally or informally for coffee and finally pitching for projects. I do love getting to catch up with my clients over coffee! Media attracts people who are passionate about what they do. My clients fall into two categories: on the one hand board members and top management, on the other hand investors or shareholders.
I also lead teams across our offices throughout Europe to deliver media projects. I work with our managers and consultants to provide guidance on approach, methodology and analysis. I oversee, review, and challenge their work. Finally, I meet with my clients to understand their priorities, gather insights, or discuss our recommendations.
The final aspect of my job is developing Altman Solon and in particular its media practice, as well as mentoring. The firm has a mentorship programme that matches graduate recruits with career advisors. Supporting my career advisees on their professional journey is extremely rewarding work. I also run expert training sessions for our teams in media.
How did you get started in the media industry? My first job out of business school was in a boutique research and consulting firm in TMT (Telecommunications, Media, and Technology). I worked across all TMT verticals, but I fell in love with media, and decided to specialize in it. I started out in media during the Great Recession' working for regional and national print publishers who were losing readers to digital publications. Digital has been the connecting thread throughout my career, and it's led me to work across verticals like advertising, publishing and broadcasting. In many ways, the broadcasting industry reminds me of what print publications were undergoing at the start of my career: the value chain has been largely disrupted by digital from content creation, to aggregation, to distribution. This brings challenges but also huge opportunities.
I joined Altman Solon in early 2022 and building out our media practice has been a unique and amazing opportunity. I have been consistently impressed by the expertise we have in the firm and the passion, dedication and focus of our consultants. We have a truly global media practice serving clients from the UK to the Nordics, from APAC to the Middle East and the US, with equally diverse and international teams.
What training did you have before entering the industry? Although I studied business and economics in Poland and at the ESCP Europe in Paris, the most valuable training I acquired was on the job. Consulting is an apprenticeship, where you learn from others. Plus, when I started my career the old-school playbook for legacy media was being torn up anyways. I learned by working on projects, building a network, and keeping up with industry trends.
Why do you enjoy working in the industry? I love that no single project looks the same. Media is constantly changing, which really keeps you on your toes. There is so much dynamism in publishing, broadcasting, and advertising, and I love helping my clients puzzle out these complex challenges.
What is great about consulting with such a clear industry focus, is that I get exposure to multiple markets, and we can identify trends and patterns very early and draw conclusions and recommendations from different environments.
I also really enjoy the people in media. In my opinion, these are some of the most creative and tech savvy businesspeople around. They've gone through so many disruptions in their industry that they're very resilient and not afraid of change. It's very inspiring.
What piece of advice would you offer someone looking to explore a role similar to yours? This is a fast-paced environment that professionally is very rewarding: there is a steep learning curve and amazing people, both clients and colleagues. If you are passionate about media, enjoy working in teams, are a good problem solver, can communicate well, and have an analytical mind then media consulting could be a good fit.
I also think you should seek out people who are passionate about the same things you are- their enthusiasm is contagious, and it can help you go further.
Europe Stories
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
