For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
By Jenny Priestley
Published: February 1, 2023 Updated: February 2, 2023
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
target=_blank title=Share on LinkedIn class=share-linkedin>
Anna Bartz, director at Altman Solon London Talk us through an average day in your role There is no such thing as an average day, really! I work in media strategy and deals consulting and my day-to-day work involves a combination of business development, client project oversight, development of thought leadership, team mentorship and management.
I spend a lot of time on business development. This means cultivating relationships, networking and pipeline management, meeting potential clients formally or informally for coffee and finally pitching for projects. I do love getting to catch up with my clients over coffee! Media attracts people who are passionate about what they do. My clients fall into two categories: on the one hand board members and top management, on the other hand investors or shareholders.
I also lead teams across our offices throughout Europe to deliver media projects. I work with our managers and consultants to provide guidance on approach, methodology and analysis. I oversee, review, and challenge their work. Finally, I meet with my clients to understand their priorities, gather insights, or discuss our recommendations.
The final aspect of my job is developing Altman Solon and in particular its media practice, as well as mentoring. The firm has a mentorship programme that matches graduate recruits with career advisors. Supporting my career advisees on their professional journey is extremely rewarding work. I also run expert training sessions for our teams in media.
How did you get started in the media industry? My first job out of business school was in a boutique research and consulting firm in TMT (Telecommunications, Media, and Technology). I worked across all TMT verticals, but I fell in love with media, and decided to specialize in it. I started out in media during the Great Recession' working for regional and national print publishers who were losing readers to digital publications. Digital has been the connecting thread throughout my career, and it's led me to work across verticals like advertising, publishing and broadcasting. In many ways, the broadcasting industry reminds me of what print publications were undergoing at the start of my career: the value chain has been largely disrupted by digital from content creation, to aggregation, to distribution. This brings challenges but also huge opportunities.
I joined Altman Solon in early 2022 and building out our media practice has been a unique and amazing opportunity. I have been consistently impressed by the expertise we have in the firm and the passion, dedication and focus of our consultants. We have a truly global media practice serving clients from the UK to the Nordics, from APAC to the Middle East and the US, with equally diverse and international teams.
What training did you have before entering the industry? Although I studied business and economics in Poland and at the ESCP Europe in Paris, the most valuable training I acquired was on the job. Consulting is an apprenticeship, where you learn from others. Plus, when I started my career the old-school playbook for legacy media was being torn up anyways. I learned by working on projects, building a network, and keeping up with industry trends.
Why do you enjoy working in the industry? I love that no single project looks the same. Media is constantly changing, which really keeps you on your toes. There is so much dynamism in publishing, broadcasting, and advertising, and I love helping my clients puzzle out these complex challenges.
What is great about consulting with such a clear industry focus, is that I get exposure to multiple markets, and we can identify trends and patterns very early and draw conclusions and recommendations from different environments.
I also really enjoy the people in media. In my opinion, these are some of the most creative and tech savvy businesspeople around. They've gone through so many disruptions in their industry that they're very resilient and not afraid of change. It's very inspiring.
What piece of advice would you offer someone looking to explore a role similar to yours? This is a fast-paced environment that professionally is very rewarding: there is a steep learning curve and amazing people, both clients and colleagues. If you are passionate about media, enjoy working in teams, are a good problem solver, can communicate well, and have an analytical mind then media consulting could be a good fit.
I also think you should seek out people who are passionate about the same things you are- their enthusiasm is contagious, and it can help you go further.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch of a significant update that brings an array o...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
