For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
By Jenny Priestley
Published: February 1, 2023 Updated: February 2, 2023
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
target=_blank title=Share on LinkedIn class=share-linkedin>
Anna Bartz, director at Altman Solon London Talk us through an average day in your role There is no such thing as an average day, really! I work in media strategy and deals consulting and my day-to-day work involves a combination of business development, client project oversight, development of thought leadership, team mentorship and management.
I spend a lot of time on business development. This means cultivating relationships, networking and pipeline management, meeting potential clients formally or informally for coffee and finally pitching for projects. I do love getting to catch up with my clients over coffee! Media attracts people who are passionate about what they do. My clients fall into two categories: on the one hand board members and top management, on the other hand investors or shareholders.
I also lead teams across our offices throughout Europe to deliver media projects. I work with our managers and consultants to provide guidance on approach, methodology and analysis. I oversee, review, and challenge their work. Finally, I meet with my clients to understand their priorities, gather insights, or discuss our recommendations.
The final aspect of my job is developing Altman Solon and in particular its media practice, as well as mentoring. The firm has a mentorship programme that matches graduate recruits with career advisors. Supporting my career advisees on their professional journey is extremely rewarding work. I also run expert training sessions for our teams in media.
How did you get started in the media industry? My first job out of business school was in a boutique research and consulting firm in TMT (Telecommunications, Media, and Technology). I worked across all TMT verticals, but I fell in love with media, and decided to specialize in it. I started out in media during the Great Recession' working for regional and national print publishers who were losing readers to digital publications. Digital has been the connecting thread throughout my career, and it's led me to work across verticals like advertising, publishing and broadcasting. In many ways, the broadcasting industry reminds me of what print publications were undergoing at the start of my career: the value chain has been largely disrupted by digital from content creation, to aggregation, to distribution. This brings challenges but also huge opportunities.
I joined Altman Solon in early 2022 and building out our media practice has been a unique and amazing opportunity. I have been consistently impressed by the expertise we have in the firm and the passion, dedication and focus of our consultants. We have a truly global media practice serving clients from the UK to the Nordics, from APAC to the Middle East and the US, with equally diverse and international teams.
What training did you have before entering the industry? Although I studied business and economics in Poland and at the ESCP Europe in Paris, the most valuable training I acquired was on the job. Consulting is an apprenticeship, where you learn from others. Plus, when I started my career the old-school playbook for legacy media was being torn up anyways. I learned by working on projects, building a network, and keeping up with industry trends.
Why do you enjoy working in the industry? I love that no single project looks the same. Media is constantly changing, which really keeps you on your toes. There is so much dynamism in publishing, broadcasting, and advertising, and I love helping my clients puzzle out these complex challenges.
What is great about consulting with such a clear industry focus, is that I get exposure to multiple markets, and we can identify trends and patterns very early and draw conclusions and recommendations from different environments.
I also really enjoy the people in media. In my opinion, these are some of the most creative and tech savvy businesspeople around. They've gone through so many disruptions in their industry that they're very resilient and not afraid of change. It's very inspiring.
What piece of advice would you offer someone looking to explore a role similar to yours? This is a fast-paced environment that professionally is very rewarding: there is a steep learning curve and amazing people, both clients and colleagues. If you are passionate about media, enjoy working in teams, are a good problem solver, can communicate well, and have an analytical mind then media consulting could be a good fit.
I also think you should seek out people who are passionate about the same things you are- their enthusiasm is contagious, and it can help you go further.
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
12/05/2025
As newsrooms around the world begin to experiment with artificial intelligence, many are asking the same question: how do we move beyond isolated pilots and emb...
12/05/2025
12 May 2025
VEON Joins GSMA Advance's People Excellence Partner Program as ...
12/05/2025
Fox Corporation Reports Third Quarter Fiscal 2025 Financial Results NEW YORK, NY, May 12, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
12/05/2025
FOX Unveils Name of New Streaming Service FOX One Featuring all of FOX's Premium News, Sports and Entertainment Programming in One Dynamic Platform New ...
12/05/2025
FOX Orders Propulsive, Edge-Of-Your-Seat Thriller Memory of a Killer For 2025-20...
12/05/2025
FOX Announces Schedule for 2025-26 Season #1 NETWORK IN A18-49 DELIVERS SLATE FILLED WITH FUN, IRREVERENT CONTENT AND BOLD, SIGNATURE FOX CHARACTERS ALL-NEW ...
12/05/2025
What is success? How is it achieved? And what does it really cost? These are the...
09/05/2025
At the Frontline Club in London, a venue long associated with media freedom and ...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
09/05/2025
In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...
09/05/2025
Friday 9 May 2025
Download images HERE
Episodes are available on Sky Media Vil...
09/05/2025
New beta programme for Avid Pro Tools users provides versioned backup/archive
M...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discussion on Israel&#...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
TenneT relies on Arvato Systems for market communication
Energy industry: Impressive market communication know-how and system integration expertise
G tersloh...
08/05/2025
When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...
08/05/2025
The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...
08/05/2025
RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
07/05/2025
FOX Doubles Down on the Laughs Renewing Comedies Animal Control, Starring Joel M...
07/05/2025
07 May 2025
VEON's QazCode Signs MoU with Seekr to Develop AI-Powered Solut...
07/05/2025
UKTV has ordered a feature length documentary celebrating the life of Britain...
07/05/2025
Wednesday 7 May 2025
Shaun the Sheep fans are in for a baaaarilliant treat in 2...
07/05/2025
Rohde & Schwarz to highlight innovative broadcast technologies at CABSAT 2025 Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Br...
07/05/2025
The Importance of Workflow Efficiencies in Post-Production Wednesday, 14 May
14:40
FilmLight sits down with Sam Lempp, head of business development for Nara, ...
07/05/2025
RT News is pleased to announce the appointment of RT journalist, Fergal O'Brien, as its new Business Correspondent.
In his new role, Fergal will be repor...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
At Spotify, we always seek ways to connect users with their next favorite podcas...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
06/05/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
06/05/2025
Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
06/05/2025
Live from Studio 1 at 7pm, Tuesday May 6
Iconic trad-fusion group K LA will be ...
06/05/2025
Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineer...
06/05/2025
LONDON, UK, May 6, 2025 /PRNewswire/ -- Today at the company s annual THINK event, IBM (NYSE: IBM) is unveiling new hybrid technologies that break down the long...
06/05/2025
Apple today introduced Tap to Pay on iPhone in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia, and Switzerland, enabling millio...
06/05/2025
Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and b...
06/05/2025
First episode airs this Friday at 8pm on RT One and RT Player with Doireann N Ghlac in presenting
Guests include Barry Murphy, Brooke Scullion, Bryan Dobso...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
05/05/2025
As part of the restructuring of its loss-making Carbon Fibers business unit, SGL Carbon has decided to close its production site in Lavradio (Portugal). Lavradi...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
