For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
By Jenny Priestley
Published: February 1, 2023 Updated: February 2, 2023
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
target=_blank title=Share on LinkedIn class=share-linkedin>
Anna Bartz, director at Altman Solon London Talk us through an average day in your role There is no such thing as an average day, really! I work in media strategy and deals consulting and my day-to-day work involves a combination of business development, client project oversight, development of thought leadership, team mentorship and management.
I spend a lot of time on business development. This means cultivating relationships, networking and pipeline management, meeting potential clients formally or informally for coffee and finally pitching for projects. I do love getting to catch up with my clients over coffee! Media attracts people who are passionate about what they do. My clients fall into two categories: on the one hand board members and top management, on the other hand investors or shareholders.
I also lead teams across our offices throughout Europe to deliver media projects. I work with our managers and consultants to provide guidance on approach, methodology and analysis. I oversee, review, and challenge their work. Finally, I meet with my clients to understand their priorities, gather insights, or discuss our recommendations.
The final aspect of my job is developing Altman Solon and in particular its media practice, as well as mentoring. The firm has a mentorship programme that matches graduate recruits with career advisors. Supporting my career advisees on their professional journey is extremely rewarding work. I also run expert training sessions for our teams in media.
How did you get started in the media industry? My first job out of business school was in a boutique research and consulting firm in TMT (Telecommunications, Media, and Technology). I worked across all TMT verticals, but I fell in love with media, and decided to specialize in it. I started out in media during the Great Recession' working for regional and national print publishers who were losing readers to digital publications. Digital has been the connecting thread throughout my career, and it's led me to work across verticals like advertising, publishing and broadcasting. In many ways, the broadcasting industry reminds me of what print publications were undergoing at the start of my career: the value chain has been largely disrupted by digital from content creation, to aggregation, to distribution. This brings challenges but also huge opportunities.
I joined Altman Solon in early 2022 and building out our media practice has been a unique and amazing opportunity. I have been consistently impressed by the expertise we have in the firm and the passion, dedication and focus of our consultants. We have a truly global media practice serving clients from the UK to the Nordics, from APAC to the Middle East and the US, with equally diverse and international teams.
What training did you have before entering the industry? Although I studied business and economics in Poland and at the ESCP Europe in Paris, the most valuable training I acquired was on the job. Consulting is an apprenticeship, where you learn from others. Plus, when I started my career the old-school playbook for legacy media was being torn up anyways. I learned by working on projects, building a network, and keeping up with industry trends.
Why do you enjoy working in the industry? I love that no single project looks the same. Media is constantly changing, which really keeps you on your toes. There is so much dynamism in publishing, broadcasting, and advertising, and I love helping my clients puzzle out these complex challenges.
What is great about consulting with such a clear industry focus, is that I get exposure to multiple markets, and we can identify trends and patterns very early and draw conclusions and recommendations from different environments.
I also really enjoy the people in media. In my opinion, these are some of the most creative and tech savvy businesspeople around. They've gone through so many disruptions in their industry that they're very resilient and not afraid of change. It's very inspiring.
What piece of advice would you offer someone looking to explore a role similar to yours? This is a fast-paced environment that professionally is very rewarding: there is a steep learning curve and amazing people, both clients and colleagues. If you are passionate about media, enjoy working in teams, are a good problem solver, can communicate well, and have an analytical mind then media consulting could be a good fit.
I also think you should seek out people who are passionate about the same things you are- their enthusiasm is contagious, and it can help you go further.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
04/10/2026
Dedicated streaming mic gets an overhaul
Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...
02/10/2026
v1.9.3 introduces AUv3 support
Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...
02/10/2026
Dolby Atmos support, AI-powered stem separation & more
The latest version of MOTU's DAW software is now available, and marks a major step forward with t...
02/10/2026
Portable DAC created in collaboration with Steve Levine
British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...
02/10/2026
In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...
02/10/2026
Featuring performances recorded in Cork, Kilkenny, Wesmeath and Dublin culminati...
02/10/2026
Friday 2 October 2026
Crystal Lake, a Friday the 13th' prequel series, com...
02/10/2026
Friday 2 October 2026
Sky VIP helps families celebrate the Christmas season wit...
02/10/2026
How the fertility sector in Ireland remains unregulated
Undercover filming reveals how without proper regulation the promotion of controversial fertility treat...
02/10/2026
Transforming Homes, Transforming Lives
Presenter Baz Ashmawy and his team take on four life-changing builds across Kildare, Limerick, Wicklow and Offaly in the...
01/10/2026
Third collaboration with celebrated composer
Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...
01/10/2026
FL Studio gets dedicated grid controller
Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...
01/10/2026
Six new USB interfaces introduced
Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...
01/10/2026
Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026.
The IoT Global Awards recognise products, services and o...
01/10/2026
Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...
01/10/2026
X-Rite Pantone Launches Spectura to Advance Connected Color Quality from Lab to ...
01/10/2026
Thursday 1 October 2026
Nominees revealed for 2026 Sky Arts Awards
Current slide, 0 0, undefined1
0
Irish National Opera and Jennifer Walshe: MARS
Jacob Al...
01/10/2026
Vital TV antenna replaced at SudburyHelicopter and broadcast engineers work together to upgrade TV services for 1.5M in the East
--
Share to Linkedin
Octobe...
01/10/2026
Arqiva appoints Simon Duffy as ChairSimon Duffy joins as Chair effective 01 October 2026
--
Share to Linkedin
October 1, 2026
Press Office
01 October 2026...
01/10/2026
Season 4 of the multi-award-winning hit entertainment series The 2 Johnnies Late Night Lock In is back, serving up another round of unpredictable laughs, unforg...
01/10/2026
New season begins Sunday, 4 October at 6pm on RT lyric fm and RT Listen
RT lyric fm's arts and culture documentary series The Lyric Feature returns on S...
01/10/2026
RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...
30/09/2026
Add an envelope generator to any plug-in
Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...
30/09/2026
All-analogue tape-style drive joins Series A
Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...
30/09/2026
Two new expansion packs released
Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/09/2026
New Solution Expands Harmonic's Network Intelligence Portfolio and Brings Comcast-Developed Fiber Monitoring Technology to Broadband Operators, Providing Re...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
EQ plug-in can now be played via MIDI
Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...
28/09/2026
New synth developed in collaboration with philterSoup
Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...
28/09/2026
Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...
28/09/2026
Monday 28 September 2026
Sky launches Full Fibre 1.6 Gbps for millions of homes
Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...
28/09/2026
Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers
TISAX
Arvato Systems has successfully completed the TISAX Level 3 assess...
28/09/2026
Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player.
In tonight's episode, alongside appe...
28/09/2026
CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING
LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM
DETAILS: www.rte.ie/writing | FOLLOW: #r...
27/09/2026
New compact pedal packs in 120 effects
The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...
26/09/2026
Launched alongside three new expansion packs
In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature
