
Oliver Higgins explains how MAXON CINEMA 4D offered the tools required for a post-planning building animation.
Flash is required! --
By Duncan Evans
Ratcliffe College Preparatory School, near Leicester, was founded in 1847 by Antonio Rosmini, a renowned educational innovator. The school has been a beacon of excellence ever since.
Ratcliffe is a Catholic school that welcomes children of all denominations and faiths whose parents feel they can benefit from and share in their ideals. The ethos of the school is that it caters to the development of the whole person, both academic and personal, through a wide range of extra-curricular activities. That means consistently high academic qualifications with top grades in A-levels as well as featuring a Steinway grand piano in the concert hall, amongst many other attractions.
Recently, the school was looking to expand its campus, by adding a new building and classrooms to update the facilities on offer, but needed to see how the design spaces would work before building even began. The solution was to commission design firm Franklin Ellis Architects to design the buildings and create the views that could then be signed off at the pre-planning stage.
Initially this was done with single image views. But stills arent as good at showing how spaces work so the decision was made to create an animation. This could then also be used as a marketing tool for the school with the aim of hosting it on the website so that it was also available to parents and students.
Oliver Higgins, architect/visualizer of Franklin Ellis explained, The visualization and animation were very much design tools for us as well as the client, as they allowed decisions to be made very early, which otherwise would have had to been made much later in the process. This minimized the risk for the client and allowed for any potential issues to be worked out before the construction process began.
It was important that the animation had a narrative, a journey through the spaces that were being visualized. Essentially, someone would need to be able to watch it and understand where the building was located in relation to the existing school, the general external massing and appearance, and finally, how the spaces would work within the building.
The opening sequence used a Google Earth image mapped onto a plane object. The surrounding white-card buildings were modeled and placed in their respective positions. Basic trees were then added with a displacement modifier that gave them a spongy look. The aim was to replicate the old, physical models from before CG. The style also meant the level of modeling detail could be cut back, as populating the scene with high-res trees and fully modeled and textured buildings was not practical due to time constraints.
The initial sequence was relatively straightforward, but once inside the building, a technical challenge became apparent. All the spaces within the building faced a glazed courtyard. Almost all the camera movements included an element of this courtyard so that the spaces on the opposite side of the courtyard were always visible.
Oliver explained how this situation would normally be resolved: Usually we would break the sequence down into smaller film sets that would allow us to keep scene size down and allow for high details. As most of the building was visible through this courtyard we needed to limit details in the background while having a high amount of detail in the foreground. Eventually, we decided the best way forward was to have a high-res and a low-res classroom space that was swapped into the main model, when needed, using the XRef function. When the view was in the background, we used the proxy function to load the low-res version and then switched to the standard XRef when in the foreground.
The polygon count for the completed scene was on the order of 3.9 million, but if hi-res classrooms had been used for all the spaces, this would have rocketed to around 6 million, placing a significant strain on rendering the final animation. It was this feature that made the project possible in the time available, and is one that gets a lot of use at Franklin Ellis, as Oliver explained, CINEMA 4Ds XRef function is something that we use on a day-to-day basis here. It allows different versions of buildings to be switched almost instantly while still maintaining individual control of their own files.
Towards the end of the animation there are detailed shots within the courtyard. Franklin Ellis used CINEMA 4D's Hair feature to place grass throughout. Combined with global illumination, this produced a lovely, soft grass effect. To further detail the areas of grass, individual daisy models were scattered around using MoGraph. Oliver commented, MoGraph is another invaluable tool as it allows us to clone items such as desks, chairs, small landscape objects, etc. It makes a process that would be very tedious almost instantaneous.
To finish off, the external lighting was created using the Physical Sky object. A simple sun and sky was enough to provide the aesthetic required. The internals used a mixture of spot, omni and area lights. The main corridors were lit using omni lights at about 20% intensity. This provided enough ambient light in the space and, coupled with the rays of sunlight streaming in, provided a soft look to the image. A series of planes were used in the corridors with a simple white illumination to give the impression the light was coming from these objects. Similarly, the classrooms used 600x600 mm ceiling grid lights with an omni light under each to generate the lighting. Various spots were used when specific areas needed highlighting.
The final animation was three minutes long at 1280x720 dpi resolution, but simply panning around spaces for that time is difficult to hold the attention of the audience. To com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...