Sony Pixel Power calrec Sony

How Are You Adapting to Shifts in Consumer Behavior?

11/04/2022

By Olivier Biot, Solution Marketing Manager, NAGRA

Set-top-boxes have for decades spearheaded the way traditional operators have offered their big screen services to consumers within a branded environment that displays and promotes their content offering. But in today's world where the Smart TV is becoming the main access point for streaming subscription services, is it time for a new breed of pay-TV service to emerge and revolutionize the industry?

This new solution leverages the consumer's Smart TV and provides the same benefits as a set-top box but without all the disadvantages; enabling a much simpler customer journey, a faster time-to-market, a drastically reduced subscriber acquisition cost and an optimized distribution and provisioning process with a zero-touch product approach. And for consumers, they can now enjoy their favorite pay-TV service through the same remote control as they use for their streaming services, but in a way that still provides the same, operator branded experience exactly as they'd find on their set-top box.

With the number of available streaming services seemingly increasing monthly, the way consumers access and watch content is changing; meaning that pay-TV operators are looking at new and engaging ways through which to remain a key part of a subscriber's viewing experience. One such way has been to extend the range of devices services are available through and which offer frictionless access to content through slick user experiences.

But while OTT is undeniably gaining ground, Telcos and pay-TV operators are also looking at adapting their IPTV offer around those streaming services, with super-aggregation being at the center of their strategy. This enables them to provide more ways for consumers to interact with their brand and the associated range of digital entertainment services they provide - with a further benefit of extending their addressable audience reach.

As part of that transformation, and with the emergence of smarter and more powerful Smart TVs, direct-to-TV solutions are now enabling Telcos and pay-TV operators to provide an operator branded experience directly to the consumer's big screen without the need for a set-top box. This was first seen with traditional CAM modules, or its modern USB CAM dongle equivalent that directly plugs into a TV, but the ultimate is to enable the Smart TV directly and remove the need for any additional device or dongle. Innovative solutions like NAGRA's TVkey Cloud combine the capabilities of a Smart TV with NAGRA's unique cardless hardware security to deliver a one remote experience to the consumer, without the need for any external device or modules. This simplifies the related logistic and distribution pain points. These direct-to-TV solutions also offer a unique opportunity to grow an operator subscriber base and extend its reach without deploying new devices by just enabling compatible Smart TVs.

Further, with the broader support by Smart TV manufacturers of standardized technology such as HbbTV, it is now possible to provide a multiscreen experience with an operator branded experience across set-top box, Smart TVs, and multiscreen devices; harmonizing both traditional broadcast solutions and streaming services into one cohesive experience for both consumer and operator.

2022 is set to be a pivotal year for direct-to-TV solutions with new deployments that will undoubtedly keep raising more awareness. We've already seen the first syndication of Sky Glass to Foxtel and Vewd launched the first SaaS-based Operator TV with Vestel. At NAGRA, a number of our customers are following the path of HD+ in Germany and Ghana, with our integrated, operator focused Smart TV solution, TVkey. For today's operators intent on capitalizing on content aggregation, extending audience reach and utilizing the power of Smart TVs to deliver frictionless access to their service, direct-to-TV solutions provide the perfect answer.

To learn more request a demonstration or to continue the conversation, contact one of our direct-to-TV experts here and see how easy it is to extend your service proposition through NAGRA direct-to-TV solutions.
LINK: https://dtv.nagra.com/how-are-you-adapting-shifts-consumer-behavior...
See more stories from nagra

More from Nagra Media Uk Ltd

13/07/2022

How to Win the Content Aggregation Battle

I recently joined a panel to discuss the various fronts the battle for content and service aggregation is being fought on. We considered how platform operators...

13/07/2022

The Kudelski Group Agrees to Divest its 40% Equity in iWedia

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - July 13, 2022 - The Kudelski Group (SIX: KUD.S), the worl...

12/07/2022

Kudelski IoT empowers hardware security for semiconductor manufacturers with new Secure IP portfolio

Semiconductor manufacturers and solution providers can achieve critical certific...

16/06/2022

Securing Yesterday's Content for Tomorrow's Audiences

Within the media and entertainment industry, archiving has always had a crucial role to preserve key moments in history, whether they be newsreels or iconic doc...

16/06/2022

Always-On Security: Why is it important, especially in the production and post-production world?

If you take a moment to think about security, it's a part of our everyday ro...

09/06/2022

VTVCab Vietnam embraces direct-to-TV approach to expand consumer market via Samsung smart TVs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 9th, 2022 -NAGR...

01/06/2022

CDNs, DRMs y Tokens: Cmo pueden trabajar juntos para prevenir la piratera y los costos crecientes?

Un servicio OTT requiere m ltiples capas de seguridad que van m s all del DRM. ...

18/05/2022

Kudelski IoT Validates Microchip's CE1736 Trust Shield Controller for Use in Critical Data Center and Connected Systems

Hardware attack tests by Kudelski IoT's Advanced Security Lab ensure Microch...

18/05/2022

Do you have a CDN security gap?

Unfortunately, the answer is yes. CDN vendors have provided excellent delivery capabilities to their clients. However, access control has not always been top of...

18/05/2022

Credential Sharing - An Inconvenient Truth or Something More Sinister?

My colleague Ken Gerstein recently said in a piece for the Los Angeles Times, that credential sharing has been tolerated by video service providers because it h...

17/05/2022

Fast-Forward: Topics & Takeaways from NAB 2022

By Christine Oury, Sr. Director, Global Field Marketing It was great to see our industry come back together once again, face-to-face. Taking in the grandness o...

26/04/2022

New Approaches to Protecting Digital Consumer Lifestyles

By Tim Pearson, VP Global Solution Marketing, NAGRA Years ago, I remember buying a PC and as part of the sale it was heavily suggested that I also take some a...

21/04/2022

2022 ANNUAL GENERAL MEETING OF KUDELSKI SA

Ad hoc announcement pursuant to Art. 53 LR All proposals of the Board of Directors have been accepted by a strong majority All members of the Board of Directo...

11/04/2022

How Are You Adapting to Shifts in Consumer Behavior?

By Olivier Biot, Solution Marketing Manager, NAGRA Set-top-boxes have for decades spearheaded the way traditional operators have offered their big screen servi...

07/04/2022

NAGRA to showcase end-to-end secure content at NAB 2022

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - April, 7, 2022 -NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provi...

09/03/2022

HISPASAT and NAGRA reach an agreement for the joint launch of a wholesale OTT service in Latin America

Both companies have signed an agreement for the joint roll-out and marketing of ...

09/03/2022

HISPASAT y NAGRA alcanzan un acuerdo para lanzar conjuntamente un servicio OTT mayorista en Latinoamrica

Ambas entidades han firmado un acuerdo para el despliegue y la publicidad conjun...

03/03/2022

Parte Primera - Un enfoque unificado es fundamental para responder a incidentes de CiberAtaques

A pesar de las recientes buenas noticias sobre el desmantelamiento que el F.B.I....

03/03/2022

Parte Segunda - Lograr el cambio: Un enfoque integral con respecto a la respuesta ante incidentes es fundamental para la misin

Los 5 mejores consejos para reforzar las capacidades de respuesta ante incidente...

03/03/2022

Parte 1 - Un enfoque unificado es fundamental para responder a incidentes de CiberAtaques

A pesar de las recientes buenas noticias sobre el desmantelamiento que el F.B.I....

03/03/2022

Parte 2 - Lograr el cambio: Un enfoque integral con respecto a la respuesta ante incidentes es fundamental para la misin

Los 5 mejores consejos para reforzar las capacidades de respuesta ante incidente...

28/02/2022

Effective Device Security at Your Fingertips

Software security is all around us, like in the lyrics of that famous song, you can feel it in your fingers when you use your smart phone, or controlling your A...

23/02/2022

ANNUAL RESULTS 2021

Ad hoc announcement pursuant to Art. 53 LR USD 778.8 million of total revenues and other operating income, USD 72.4 million of EBITDA and net income reaching...

26/01/2022

Kudelski IoT Validates Security of Yealink's Flagship, Zoom-enabled Smart Video Phone

Kudelski IoT Security Labs employs decades of hardware and software testing expe...

11/01/2022

QXC Communications Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - January 11, 2022 - N...

23/12/2021

The Kudelski Group Enters into a Sale and Leaseback Transaction for its Cheseaux Properties

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland -...

15/12/2021

PVOD Blog Series - Part Three: Enabling the Future - New models, industry players, and formats

By Rafael Rivera, Solutions Marketing Manager I recently had the opportunity to...

14/12/2021

Norwegian Film Institute Expands Availability and Boosts Global Demand for Norwegian Films with NAGRA Technology

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - December 14, 2021 - ...

13/12/2021

Channel Partner Spotlight: Bilgipark

Our aim is to: prepare projects in accordance with the demands of the companies support the integration of the system and optimum operation undertake the tra...

08/12/2021

PVOD Blog Series - Part Two: Mastering the Metrics - Understanding the potentially significant implications of piracy

By Rafael Rivera, Solutions Marketing Manager As a life-long baseball fan, I re...

07/12/2021

Uma tecnologia apenas no evita que a pirataria acontea

Uma tecnologia apenas n o evita que a pirataria aconte a Ainda em 2011, a NAGRA montava seu primeiro laborat rio de investiga o e combate pirataria. Inicial...

07/12/2021

Succeeding in Video by Enhancing the Viewing Experience

Succeeding in Video by Enhancing the Viewing Experience Todays hotly contested pay-TV market is getting increasingly aggressive. Multiple OTT services are comp...

07/12/2021

Claro TV e a evoluo da experincia de consumo na Amrica do Sul

Na sess o ao vivo do NexTV South America, Raul Lucas, Diretor S nior para Contas-Chave nas Am ricas da NAGRA, juntamente com Juan Carlos Urrego, L der de Inova ...

01/12/2021

Managing the VOD Explosion: A Land of Opportunity

By Tom Jahr, General Manager at NAGRA DVNor I was recently joined by a fantastic line-up of panelists where we discussed the VOD explosion we're all curren...

01/12/2021

PVOD Blog Series - Part One: How complicated can it be? Five Considerations and Challenges of PVOD Content Distribution

By Rafael Rivera, Solutions Marketing Manager Friday night, a long week behind ...

30/11/2021

Kudelski Security Enriches Managed Detection & Response (MDR) Services with Integration of Microsoft Defender for Endpoint

Expanded integration increases availability of advanced security services for o...

22/11/2021

?

By NAGRA 2021 , . . ...

19/11/2021

Shining a Light on the Indian OTT Market

By Stephane Le Dreau, SVP Regional GM APAC As I'm currently preparing for the 2021 edition of APOS India, I wanted to reflect on the landscape of online vi...

16/11/2021

IPVconnect Launches Fully Featured Streaming Solution to Expand Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - November 16, 2021 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independ...

05/11/2021

Managing the VOD Explosion and the New Opportunity Afforded by Glocalization

By Tim Pearson, Sr. Director Solution Marketing I was out on a walk near my home recently and came across not one but two filming units working on new producti...

03/11/2021

Claro Box TV y la evolucin de la experiencia del consumidor en Sudamrica

En la sesi n en vivo de NexTV South America, el pasado 2 de septiembre, Ra l Lucas, Director Senior de Cuentas Clave en las Am ricas de NAGRA, junto a Juan Carl...

03/11/2021

No Time To Die For Hollywood

By Olivier Biot Solution Marketing APAC, NAGRA 18 months! As I was driving home after watching the new James Bond movie, I was thinking about how it was delaye...

01/11/2021

Niello Company Adopts RecovR Lot Management and Theft Recovery Solution at its Sacramento Dealerships

RecovR provides Niello dealerships and their customers with a next-generation, f...

26/10/2021

Kudelski IoT Expands Security Trainings to North America to Help Companies Meet Growing Security Regulatory Requirements

Successful IoT Security Workshops launched in Switzerland now also available at...

21/10/2021

Is Broadcaster Adoption of Watermarking Becoming Part of the New Normal?

By Jun Kim Country Manager Korea NAGRA It's 2021, and good things are finally starting to come out of bad things. We saw a massive shift during last year i...

19/10/2021

Responding to the Local Needs of U.S. Pay-TV Subscribers

We're all used to ads promoting the latest pay-TV offerings. In return for our hard-earned dollars, major operators will provide us with a seemingly endless...

15/10/2021

IBCAP announces $26 million lawsuit against Desi TV/Live TV and its owners

(DENVER) October 14, 2021 -- The International Broadcaster Coalition Against Piracy (IBCAP) has announced another member lawsuit, this one filed today in a fede...

07/10/2021

Kudelski Group Concludes a Technology and Intellectual Property License Agreement with Adidas

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - October 7, 2021 - The...

05/10/2021

Kudelski IoT and Idneo Enable Secure and Simple Accessibility Solutions to Electric Vehicles and Mobility-As-A-Service Clients

The solution, in deployment at innovative electric vehicles (EV) companies, enab...

30/09/2021

The Kudelski Group Enters into a Sale and Leaseback Transaction for a Satellite Office Building in Lausanne

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland -...