PIONEERING PARTNERS OF ANTI AD-FRAUD CERTIFICATION, AFFECTV RENEW THEIR VERIFICATION BY ABC TO JICWEBS ANTI AD-FRAUD AND BRAND SAFETY PRINCIPLES

02/02/2018

Affectv has renewed two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it continues to meet industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC's verification programme, is to promote confidence in the industry by demonstrating that companies like Affectv are providing targeted protection against some of the key issues affecting the online advertising industry.

As a leading recipient of JICWEBS Anti Ad Fraud certification seal, Affectv is passionate about eliminating ad misplacement and fraud. Affectv combines the scale of data, the power of technology and the brilliance of people to help the world's best brands deliver relevant and personalised messages to consumers, creating lasting relationships and growing sales in the process. Affectv's key focus is providing best in class service to all their clients, and their trading team receive ongoing training to ensure ad fraud is identified and removed from the Affectv network to keep their brands safe and their advertising spend efficient.

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC's Verification Services please go to: www.abc.org.uk/verification

Ray Jenkin, Chief Strategy Officer at Affectv comments: In 2018 brand safety and transparency are top priorities for brands as they choose partners and suppliers. At Affectv we recognise their importance and lead by example: partnering with key industry bodies and continuously bettering ourselves to ensure best practise for eliminating ad fraud. We have always been strong advocates for trust and transparency, and as one of the first companies in the industry to receive the JICWEBS Anti Ad-Fraud seal last year, we are very pleased to see more and more organisations participate in this initiative.

Simon Redlich, Chief Executive at ABC, said, Congratulations to Affectv for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Affectv is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.

ENDS

About Affectv

Affectv is a UK headquartered global company founded on the idea of building marketing technology and solutions that find and deliver the most relevant customers to brands. As the largest aggregators of browse, search and share data, we are leaders in personalisation and uniquely positioned to find new customers for brands. Then we use this data to tailor our ads to individuals.

About ABC

ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.

ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and process to industry-agreed standards.

Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.

For more information please visit www.abc.org.uk

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About JICWEBS

JICWEBS is the UKs Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA - the voice of British advertisers - and the Institute of Practitioners in Advertising (IPA).

For more information please visit www.jicwebs.org

LINK:	https://www.abc.org.uk/newslink/112-stories/476-pioneering-partners-of...
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