Sony Pixel Power calrec Sony

Spotify Advertising Kicks Off Spotify Sparks in Brazil to Bring Marketers and Listeners Closer Together

27/09/2023

Audiences worldwide are tuned into digital audio at record rates, and Brazil is no different. Our platform already reaches more than half of the Brazilian online population each week. More than one in two Brazilians online use Spotify at least weekly, making Spotify the most-used digital audio platform in the country. When it comes to finding a deeply immersed and engaged audience, advertisers in the market don't need to look far.

Plus, Spotify has long been bringing audio advertising into the modern age with tools like Spotify Ad Studio and Spotify Ad Analytics. Our leading tech innovations help us deliver impact for advertisers and drive growth for creators and publishers. Our connection to culture helps brands reach listeners on their most trusted ad platform.

But since not all brands fully understand the opportunities they have to join Spotify's ecosystem, we recently launched Spotify Sparks. This summit is designed to educate companies on why they should turn to Spotify to reach the most engaged audiences and leverage our culture-shaping content for meaningful advertising opportunities. Brazil has proven to be perfect ground, so we made S o Paulo Spotify Sparks' first stop.

Diana Ramirez, Head of Advertising Sales for Latin America, has been building the digital advertising ecosystem in Latin America since 2000. She's recently helped focus our business on Brazil, a market that is growing at the highest incremental rate of any market in Spotify's history. Under her leadership, the Brazilian ad sales team has doubled this year, and we've launched Ad Studio and Spotify Ad Analytics in the market.

Coming off the inaugural Spotify Sparks event, For the Record caught up with Diana to learn more about Brazil and what advertisers there can look forward to.

What are some unique qualities of the Brazilian market that make it so important to Spotify advertising? Audio can go where other formats of digital media cannot. Think about when you listen to a playlist or your favorite podcast: Your headphones are on and the volume is loud, but you're not necessarily looking at the screen. This is what we call an off-screen moment, and it provides a great opportunity to connect with a target audience in a fully immersive way. Our latest Sonic Science research revealed that Spotify listeners have a high, consistent level of engagement while listening to audio ads. That's good news for advertisers. The more impactful the audio content, the more impactful the subsequent ad will be.

In general, Brazilians are extremely connected and heavy internet users. Around three-quarters of internet users in Brazil are digital audio listeners, and we're anticipating that this will increase to 80% by 2026. Brazil is also in the top seven countries that spend on ads globally.

Zooming out, Latin America has 21% of Spotify's monthly active users globally, and in Brazil, we're experiencing an acceleration of growth like no other. We surpassed half a billion users this year, with our MAU YoY growth rate doubling from years prior. For these reasons and more, Brazil is a very interesting market and fertile ground for brands who want to be even closer to this high-quality audience.

Can you share some upcoming opportunities? I'm excited about a bright, growing future for audio ads in Latin America and Brazil. This will allow us to offer increasingly personalized and effective opportunities for advertising brands. Culture is also being driven in Brazil, with the market seeing some of our biggest flagship playlists globally, including creme and Top Brasil. We're also putting out original podcasts in the market, including Carona Podpah, Fran a e o Labirinto, and Mano a Mano. And we recently announced the first edition of the Spotify Podcast Festival, an event that will serve as a unique gathering place for podcast lovers, offering brands a special opportunity to connect with creators in live sessions. Brands' getting behind all of these help creators to reach more audiences and raise their voices across music and podcasts.

How do our efforts in Brazil signify the future of audio advertising in the market? As the world's most popular audio-first platform with a deeply immersed and engaged global audience, Spotify is culturally relevant for different audiences. We can create meaningful opportunities for advertisers to reach their desired audiences. Brazil is a very unique country, and not just because of the language. It has its own audience and a very high consumption rate across both music and podcasts. The creativity in Brazil translates to advertisers as well, who serve as a source of inspiration for other markets-earlier this year, Brazil and Mexico launched Spotify Advertising Hits to celebrate the most impactful campaigns on Spotify, and we'll soon expand this to other markets. Then, in June, during the Cannes Festival, we hosted several Brazilian clients and agencies at Spotify Beach to help them in their business challenges. It's clear that our unique audience is shaping the culture in Brazil and that brands are more engaged as well.

Look out for Spotify Sparks in Mumbai and New Delhi later this year!
LINK: https://newsroom.spotify.com/2023-09-27/spotify-advertising-kicks-off-...
See more stories from spotify

Europe Stories

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/07/2025

ITV Celebrates Best Sunday of 2025 with Code of Silence

The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025. The first episode of the new crime dr...

01/07/2025

Romola Garai joins Shaun Evans in ITV thriller BETRAYAL, as filming begins in the North West

ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...

01/07/2025

Movicom Selects Clear-Com to Power Communications for Global Live Events

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

cetecom advanced certifies Rohde & Schwarz test solution for the verification of Next Generation eCall functionality

cetecom advanced certifies Rohde & Schwarz test solution for the verification of...

01/07/2025

Teresa Smith Announced as Commissioning Editor for Factual Entertainment

RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...

01/07/2025

RT is Supporting 26 Arts and Cultural Events across Ireland this July

This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...

27/06/2025

Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS

K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...

27/06/2025

Family Cybersecurity CEO: Protecting Kids, Parents, and My Sanity From Scams

In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...

27/06/2025

Klevgrand introduce Walls reverb plug-in

From grounded realism to bending, impossible geometries Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...

27/06/2025

GIK Acoustics: Room EQ Wizard Tutorial

Learn to use REW for room analysis Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...

27/06/2025

Soundtheory release Kraftur Focus

Second edition of parallel clipper plug-in announced Soundtheory have announced the launch of Kraftur Focus, a new edition of their parallel clipper plug-in...

27/06/2025

Thales and KONGSBERG to establish new major Defence communications joint venture in Norway

Facebook Twitter LinkedIn Thales, a global high-tech leader, and Kongsberg...

27/06/2025

RTL Group to acquire Sky Deutschland

Friday 27 June 2025 Combination of RTL Deutschland and Sky Deutschland (Germany, Austria, Switzerland) to create a unique proposition in entertainment, sports ...

26/06/2025

AgileTV will develop the TV service for LIWEST in Austria

Bilbao Linz, June 26th 2025 - AgileTV, a European leader in TV and video technology solutions, has signed an agreement this week with the Austrian telco LIWES...

26/06/2025

Ad-hoc News: aconnic AG places capital increase and postpones publication of annual report until completion of the transaction

aconnic AG (ISIN: DE000A0LBKW6), Munich, has resolved, based on the decisions ma...

26/06/2025

KRK launch Kreate Series monitors

Three new entry-level models introduced Catering to everything from casual listening to professional content creation, KRK's new Kreate Series monitors ...

26/06/2025

MIDI Innovation Awards: Deadline approaching

Registration closes on 8 July 2025 The deadline for entires into the fifth annual MIDI Innovation Awards is now just two weeks away. Product submissions are...

26/06/2025

Waves V16 now available

Entire plug-in range updated Waves have announced the launch of Waves V16, the latest version of their extensive plug-ins collection. Along with compatibili...

26/06/2025

The European Space Agency awards Thales Alenia Space the study of the SIRIUS mission to monitor Urban Heat Islands from space

Facebook Twitter LinkedIn Madrid, June 26, 2025 - The European Space Agenc...

26/06/2025

UKTV and Talented People renew partnership for a third year and expand into recruitment for scripted roles

UKTV and Talented People are delighted to announce the renewal of their successf...

26/06/2025

THE EXTRAORDINARY GENERAL MEETING OF MAGYAR TELEKOM DECIDES ON THE SEPARATION OF THE COMPANY'S PASSIVE MOBILE INFRASTRUCTURE

THE EXTRAORDINARY GENERAL MEETING OF MAGYAR TELEKOM DECIDES ON THE SEPARATION OF...

26/06/2025

RT'S FINDING SAMANTHA TRUE-CRIME PODCAST SERIES OPTIONED AS A TV EXCLUSIVE

Keeper Pictures, the Dublin-based scripted production company whose credits include The Gone and Striking Out, has optioned the exclusive TV adaptation rights t...

26/06/2025

RT presents new documentary on the origin stories of three abandoned babies in 1960s Ireland

This July, RT presents The Phone Box Babies, a documentary revealing new insigh...

25/06/2025

VidCon 2025: Top Creators Join Spotify to Discuss the Impact of Video Podcasts

Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponso...

25/06/2025

Clear-Com Supports Fourth Annual Rise Academy Summer School

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

25/06/2025

Soundtoys announce Pride Month campaign

Sales proceeds from 25 - 26 June 2025 donated to Lambda Legal Soundtoys have announced that 100% of all sales made on 25 and 26 June 2025 will be donated to...

25/06/2025

Universal Audio A-Type plug-in goes native

No Apollo or UAD hardware required Universal Audio have announced that their software recreation of Dolby's renowned multiband enhancer - which was laun...

25/06/2025

WA-CX24 stereo valve mic from Warm Audio

Recreates AKGs sought-after C24 Warm Audio have announced the launch of a new stereo valve microphone that offers a modern take on AKG's sought-after C2...

25/06/2025

Emergence Audio's Infinite Summer Sale

Save up to 50% on Kontakt instruments Emergence Audio have announced that their Infinite Summer Sale promotion is now live, with savings of up to 50% applie...

25/06/2025

Rohde & Schwarz selected by Collins Aerospace to upgrade oceanic communications network

Rohde & Schwarz selected by Collins Aerospace to upgrade oceanic communications ...

25/06/2025

Arqiva joins SWIG

Arqiva will engage with fellow members to explore the latest developments in sensor innovation, environmental monitoring and data analytics Arqiva is proud to ...

25/06/2025

2025-06-11

Continuing its commitment to creating technology that enriches users' lives while helping them stay safe online and protect their privacy, Apple today share...

25/06/2025

2025-06-25

Apple Sports - the free app for iPhone that gives sports fans access to real-time scores, stats, and more, delivered with speed and simplicity - today added ten...

25/06/2025

Upfront with Katie Hannon

RT has confirmed its Monday night television series, Upfront with Katie Hannon has come to an end and will not be returning in September following three season...