Audiences worldwide are tuned into digital audio at record rates, and Brazil is no different. Our platform already reaches more than half of the Brazilian online population each week. More than one in two Brazilians online use Spotify at least weekly, making Spotify the most-used digital audio platform in the country. When it comes to finding a deeply immersed and engaged audience, advertisers in the market don't need to look far.
Plus, Spotify has long been bringing audio advertising into the modern age with tools like Spotify Ad Studio and Spotify Ad Analytics. Our leading tech innovations help us deliver impact for advertisers and drive growth for creators and publishers. Our connection to culture helps brands reach listeners on their most trusted ad platform.
But since not all brands fully understand the opportunities they have to join Spotify's ecosystem, we recently launched Spotify Sparks. This summit is designed to educate companies on why they should turn to Spotify to reach the most engaged audiences and leverage our culture-shaping content for meaningful advertising opportunities. Brazil has proven to be perfect ground, so we made S o Paulo Spotify Sparks' first stop.
Diana Ramirez, Head of Advertising Sales for Latin America, has been building the digital advertising ecosystem in Latin America since 2000. She's recently helped focus our business on Brazil, a market that is growing at the highest incremental rate of any market in Spotify's history. Under her leadership, the Brazilian ad sales team has doubled this year, and we've launched Ad Studio and Spotify Ad Analytics in the market.
Coming off the inaugural Spotify Sparks event, For the Record caught up with Diana to learn more about Brazil and what advertisers there can look forward to.
What are some unique qualities of the Brazilian market that make it so important to Spotify advertising? Audio can go where other formats of digital media cannot. Think about when you listen to a playlist or your favorite podcast: Your headphones are on and the volume is loud, but you're not necessarily looking at the screen. This is what we call an off-screen moment, and it provides a great opportunity to connect with a target audience in a fully immersive way. Our latest Sonic Science research revealed that Spotify listeners have a high, consistent level of engagement while listening to audio ads. That's good news for advertisers. The more impactful the audio content, the more impactful the subsequent ad will be.
In general, Brazilians are extremely connected and heavy internet users. Around three-quarters of internet users in Brazil are digital audio listeners, and we're anticipating that this will increase to 80% by 2026. Brazil is also in the top seven countries that spend on ads globally.
Zooming out, Latin America has 21% of Spotify's monthly active users globally, and in Brazil, we're experiencing an acceleration of growth like no other. We surpassed half a billion users this year, with our MAU YoY growth rate doubling from years prior. For these reasons and more, Brazil is a very interesting market and fertile ground for brands who want to be even closer to this high-quality audience.
Can you share some upcoming opportunities? I'm excited about a bright, growing future for audio ads in Latin America and Brazil. This will allow us to offer increasingly personalized and effective opportunities for advertising brands. Culture is also being driven in Brazil, with the market seeing some of our biggest flagship playlists globally, including creme and Top Brasil. We're also putting out original podcasts in the market, including Carona Podpah, Fran a e o Labirinto, and Mano a Mano. And we recently announced the first edition of the Spotify Podcast Festival, an event that will serve as a unique gathering place for podcast lovers, offering brands a special opportunity to connect with creators in live sessions. Brands' getting behind all of these help creators to reach more audiences and raise their voices across music and podcasts.
How do our efforts in Brazil signify the future of audio advertising in the market? As the world's most popular audio-first platform with a deeply immersed and engaged global audience, Spotify is culturally relevant for different audiences. We can create meaningful opportunities for advertisers to reach their desired audiences. Brazil is a very unique country, and not just because of the language. It has its own audience and a very high consumption rate across both music and podcasts. The creativity in Brazil translates to advertisers as well, who serve as a source of inspiration for other markets-earlier this year, Brazil and Mexico launched Spotify Advertising Hits to celebrate the most impactful campaigns on Spotify, and we'll soon expand this to other markets. Then, in June, during the Cannes Festival, we hosted several Brazilian clients and agencies at Spotify Beach to help them in their business challenges. It's clear that our unique audience is shaping the culture in Brazil and that brands are more engaged as well.
Look out for Spotify Sparks in Mumbai and New Delhi later this year!
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
Audiences worldwide are tuned into digital audio at record rates, and Brazil is no different. Our platform already reaches more than half of the Brazilian online population each week. More than one in two Brazilians online use Spotify at least weekly, making Spotify the most-used digital audio platform in the country. When it comes to finding a deeply immersed and engaged audience, advertisers in the market don't need to look far. 
