The Gauge: Mexico January 2025

Streaming's share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to December. Streaming accounted for 21.7% of total TV viewing time in the country.

Disclaimer: YUMI TV, Streaming Ratings Transition Database 900 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4 . Universe People 4 : 60,605,522. Period: January 2025. Fringe: Total Day 2:00 to 26:00 hrs. Audience type: Consolidated (Live TSV 7 days VOD). To be used as reference only.

Methodology & FAQThis snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

What is included in Broadcast ?

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Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in Pay TV ?

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Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in Streaming ?

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High bandwidth streaming events accessed through the household's broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.

What is included in Others ?

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Includes the following:

Live audience of linear content of TV channels which are not referenced, not disaggregated in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico and are not identified as video consumption streamed through the household's broadband network.

Use of peripheral devices (Game Consoles, Blu-rays, DVDs, etc.) connected to the TV when they are not being used to stream video content through the household's broadband network.

Non Audio Activity: Time periods in which no audio is detected on the TV set by the people meter.

LINK:	https://www.nielsen.com/news-center/2025/the-gauge-mexico-january-2025...
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