
Speaking exclusively to TVBEurope, four of its experts weigh in on the IBCs role in fostering innovation, the technological shifts on the horizon, and why sport remains a key driver of industry change
By TVBEurope Staff
Published: February 5, 2025 Updated: February 10, 2025
Speaking exclusively to TVBEurope, four of its experts weigh in on the IBC's role in fostering innovation, the technological shifts on the horizon, and why sport remains a key driver of industry change
target=_blank title=Share on LinkedIn class=share-linkedin> Speaking exclusively to TVBEurope, four of its experts weigh in on the IBC's role in fostering innovation, the technological shifts on the horizon, and why sport remains a key driver of industry change
https://www.tvbeurope.com/business/inside-ibcs-innovation-boom-whats-powering-the-future-of-media title=Share via Email class=share-email>
IBC continues to solidify its status as an innovation hub, bringing together the brightest minds in media, entertainment and technology to develop ideas. As the media landscape continues to evolve at a rapid pace, industry leaders recognise IBC as an essential platform for collaboration, knowledge sharing, and breakthrough advancements.
From practical new AI advances to pioneering 5G applications to innovations cutting the industry's carbon footprint, IBC2025 is poised to showcase the latest tech trends shaping content creation, distribution, and audience engagement. As IBC prepares to accept its latest Technical Paper submissions (deadline 14th February) and its Accelerator Kickstart Day (12th February), four of its experts weigh in on the event's role in fostering innovation, the technological shifts on the horizon, and why sport remains a key driver of industry change.
Is IBC becoming more of a hotbed for innovation than ever? Why? Fergal Ringrose Fergal Ringrose, chair of the IBC Innovation Awards Jury: Innovation in the media content supply chain and the content consumption landscape is accelerating. Content providers are in a battle to retain audiences, whether broadcasters or streamers or social media platforms, and that competition for eyeballs is increasing each year - so the role of IBC as the Innovation Hub becomes more compelling, more essential. It's the one global forum where the industry comes together to share knowledge as a community for innovation.
Paul Entwistle, chair of IBC's Technical Papers Committee: The breadth of technology that impacts media and entertainment continues to grow. If you look at the complexities around delivering across all the different devices and platforms - from HD to smartphones to VR - the hybridisation of IP technologies and television continues to grow. You see that in the personalisation, targeting and data mining. On top of all that, operational efficiency, sustainability and regulation are also driving innovation.
Mark Smith, co-lead for the IBC Accelerator Media Innovation Programme: I'd echo all that. In the Accelerator Programme, we're right in the middle of all the ideas that come in, seeing firsthand how collaboration is really the fuel for progress in the industry.
Muki Kulhan, co-lead for the IBC Accelerator Media Innovation Programme: The innovation trajectory goes up and up every year, and the IBC audience knows they learn something new when they come to Amsterdam - whether through the Accelerator Programme, a new hall, new demos, or an emerging vendor. Many are coming to IBC just to be in the middle of that hotbed.
What are some of the big innovations and technical trends you expect to see at IBC in 2025? Mark Smith MS: AI is still a big trend. But we're going to see a lot more practical, very specific integration of AI into different processes. It will be more about the actual specifics rather than some of the big-picture, more hyped AI stories we've seen.
MK: AI is everywhere but increasingly it's about how it's being used as a tool to help with automation and to collaborate better - whether that's in production, post-production, distribution, emerging media, or newer technologies.
PE: Clearly AI is a hot topic. Within technical papers, we have seen it expand from a niche metadata extraction tool to across the board: encoding, advertising, production. But last year, only a third of the papers were AI related, so there is still a very large proportion of innovation going beyond AI.
FR: Another area is IP-based production, where media facilities running on cloud platforms enable the continuing innovation we're seeing in remote, distributed and virtualised production across the content chain. HDR is another innovation becoming established as a high-quality staple across production, and mobile devices now account for an increasingly large share of content consumption - with private 5G networks and mobile edge compute potentially powering AR and VR experiences.
More than ever, sport appears to be a huge driver of the industry innovations we are seeing at IBC. Why? FR: The bottom line is that, as audiences continue to fragment across all other areas of consumption, live sport is the one linear area retaining viewership and driving revenues. The pandemic forced the sports industry into innovations that they weren't widely adopting before, moving beyond the traditional model of everyone going to venue and producing out of trucks. Connectivity and cloud have become key to new remote and distributed workflows, with SMPTE 2110 and SRT enabling ultra-low latency while reducing the need for equipment and personnel - and the carbon footprints as well
Paul Entwistle PE: Sport has always been at the heart of TV, particularly pay-TV - and competition for money drives innovation. It has led the way in areas such as HD, 4K, HDR, VR and more. Previous years' technical papers have shared the cha
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...
15/04/2026
VO Integrates Client-Side and Server-Side Ad Technologies with its Secure Video Player and Segmentation Tools, Leveraging Broadpeak's SSAI and BPK SmartLib ...
15/04/2026
TMT Insights, a leader in professional services and software development for the media and entertainment (M&E) industry, today announced the launch of TMT AI at...
15/04/2026
Encompass Digital Media, a global leader in managed broadcast and cloud-based media services, today announced an expanded partnership with Oracle Cloud Infrastr...
15/04/2026
Middleman Software, a leading provider of signaling and synchronization solutions for broadcast and streaming workflows, today announced it will unveil PhaseLoc...
15/04/2026
Deity Microphones today announced the PR-4, a compact six-track field recorder featuring four inputs, 32-bit float recording, advanced routing, and a workflow-f...
15/04/2026
Blackmagic Design Announces Fairlight Live
Brie Clayton April 15, 2026
0 Comments
Powerful software-based live audio mixer with support for SMPTE-2110...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Strategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...
15/04/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...
15/04/2026
Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...
15/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security
SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...
15/04/2026
During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...
15/04/2026
Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
15/04/2026
This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond.
Apr...
15/04/2026
Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
15/04/2026
The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...
14/04/2026
Sennheiser and Italian rental company Agor have begun preparations for their Eu...
14/04/2026
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...