CalvinAyre.com has received an initial Online Profile Certification from UK- based audit group ABC. The certification represents an independent verification of CalvinAyre.com's traffic statistics and demographics of the site's visitors. The certification will allow advertisers and potential media partners to feel confident in the information presented to them.
The Online Profile certification shows audited web traffic figures and information about the CalvinAyre.com's visitor's demographics, lifestyle and media usage statistics.
ABC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.
Editor-in-Chief Bill Beatty said of the certification, Having our traffic independently verified by ABC will allow us to present our advertisers and media partners accurate demographics and traffic statistics so the we can ensure they are getting the most for their dollar.
Jan Pitt, Executive Director of Client Services at ABC comments: I am delighted to issue the ABC Online Profile Certificate to CalvinAyre.com having provided them with a robust and independent service. Through this certification Nude Fish Media have demonstrated both their expertise and commitment to working to industry agreed standards. This is helping to raise standards across the industry and give their clients confidence in their systems and processes.
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CalvinAyre.com has received an initial Online Profile Certification from UK- based audit group ABC. The certification represents an independent verification of CalvinAyre.com's traffic statistics and demographics of the site's visitors. The certification will allow advertisers and potential media partners to feel confident in the information presented to them.
