When Bad Bunny announced his first-ever residency in his native Puerto Rico, it was clear this would be more than just a series of concerts. His stay, which included 31 shows starting July 11, was a true homecoming celebration, with energy that radiated far beyond the island. As fans around the world followed along on Spotify, the data revealed a story of global connection, cultural pride, and the undeniable power of Benito.
In the US alone, Bad Bunny's share of global streams saw a 7% lift, and fans created nearly 25,000 new playlists with Bad Bunny or Puerto Rico in the title. Hyper-local trends emerged, too, including a 29% spike in playlists titled with the Puerto Rican phrase acho PR. Tracks performed during the shows, like VeLD , ALAMBRE P A, and BAILE INoLVIDABLE, quickly became fan favorites.
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Gen Z for Benito This event also highlighted Bad Bunny's powerful connection with Gen Z. Listeners aged 13 to 27 led the way, accounting for 61% of his global streams and 51% in the US during the shows. While the residency was in Puerto Rico, its impact was global. Mexico led all countries in streaming, and the top-streaming cities worldwide included Mexico City, Santiago, Bogot , Lima, and Guatemala City. In the US, the most streams came from California and Texas, with New York City and Miami leading among cities.
A platform for Puerto Rican talent The Benito effect also boosted other Puerto Rican artists. Guest performers saw significant increases in listenership, with Chuwi up 18% in new US listeners, and Los Pleneros de la Cresta and RaiNao enjoying listener spikes of 46% and 26%, respectively. Even surprise guests felt the love, as superstars Wisin and De La Ghetto saw their new US listener numbers jump by 41% and 19%. The stage also welcomed legends like Rub n Blades and Ivy Queen, whose presence amplified the event's cultural significance.
Ultimately, Bad Bunny's residency was a celebration of Puerto Rican pride, a spotlight for his collaborators, and a reminder of the island's impact on the global music scene.
Hit play on the This Is Bad Bunny playlist on Spotify to hear his greatest hits.
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When Bad Bunny announced his first-ever residency in his native Puerto Rico, it was clear this would be more than just a series of concerts. His stay, which included 31 shows starting July 11, was a true homecoming celebration, with energy that radiated far beyond the island. As fans around the world followed along on Spotify, the data revealed a story of global connection, cultural pride, and the undeniable power of Benito.
