MPEG Founder Declares Death' of Standard
13/07/2020
Leonardo Chiariglione, founder of the Moving Pictures Experts Group, resigned from the organization-which he had led since founding the group in 1988-in June and made his thoughts known in a blog titled A Future Without MPEG last week. Among the reasons, Chiariglione cited was the way the ISO changed its methods in treating the standard, which is responsible for the widespread adoption of digital video over the past several decades.
What used to be the reference standards group driving close to 2% of the Gross World Product, i.e. $1.5 trillion, and affecting the daily lives of billions of people is now reduced to splinters he said. The radical innovation of putting in one committee all media components, copied by most standards bodies and companies, is gone. Now, ISO media standards are treated separately. Godspeed, when someone will need to put the pieces together.
This doesn't mean that MPEG no longer works, but rather further development of the standard is effectively dead.
Chiariglione says that while holders of MPEG-2 IP (which became the de facto digital video standard for DTV worldwide) were responsible industry participants, holders of patents for succeeding standards-particularly HEVC-were not.
MPEG did not live happily after MPEG-2 because it saw that most MPEG-2 IP holders held IP on the following (video) coding standards and had difficulty adjusting to the internet video distribution paradigm, he said. Adding to that, the number of IP holders on HEVC has skyrocketed to 45, 2/3 of which belong to one of the three existing patent pools and 1/3 belong to none.
It should be no surprise that the HEVC standard has some use in broadcasting, but its use on the web is estimated to be at 12%, he continued. If one considers that broadcasting is a rich but declining market and video on the web is constantly rising, one understands that ISO standards will be gradually relegated to a more and more marginal market.
Chiariglione added that efforts to evolve the licensing regime to a royalty free arrangement based on various flavors of MPEG standards following MPEG-2 came up short, again blaming the ISO.
A company should not be forced to give away a patent for free, but ... ISO rules allow a company to prevent a no-license/free license standard from happening by simply making a cautionary I may have patents that I am willing to license' declaration, he said.
Chiariglione also cites the new landscape that has taken hold over the past decade with new proprietary video codecs developed by Silicon Valley, like AV1, which was developed by Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix as part of the Alliance for Open Media.
When it announced the AV1 standard in 2015, AOM said that AV1 would have a royalty-free ecosystem; patent review process and legal defense fund; cutting edge technologies and collaborative open source development, Chiariglione said.
While he described MPEG-4 AVC as a very successful generic standard because it is used for broadcasting and online streaming as well, he had harsh words for HEVC.
After seven years, MPEG-H HEVC patent holders could not get their acts together and propose a decently unified licence, he said. HEVC is used in broadcasting, however, use for streaming is limited at best.
He says the death of MPEG was inevitable partly because of the influx of competing standards from computer interests.
MPEG, with all its influence on the industry, was like a free city in the Middle Ages, ready to fall under the attack of powerful armies, he said.
As for the future, he has hope for the recently adopted VVC standard, if they get their act together and propose a decent licensing scheme, but he fears that broken industry promises and ISO policies will bog things down.
His blog is available here: https://blog.chiariglione.org/a-future-without-mpeg/
LINK: | https://www.tvtechnology.com/news/mpeg-founder-declares-death-of-stand... |
See more stories from tvtechnology |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
24/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution
April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...
24/04/2024
Mundo Hispano Digital Launches MundoNow Connect
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games Releases Unreal Engine 5.4
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
NAB Show Welcomes Creators to Las Vegas
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
Chptr, Gray Television Launch on Video Obituary Platform
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...
24/04/2024
Adobe Charts the Future of Creativity and AI at MAX London
Adobe Charts the Future of Creativity and AI at MAX London Brie Clayton April 24, 2024 0 Comments Adobe is taking MAX, the world's largest creativ...
24/04/2024
Curtis LeGeyt, NAB President and CEO, Extends Contract
National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...
24/04/2024
Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount
Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...
24/04/2024
Scripps Names James Galindo as Station Manager in Bakersfield
E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....
24/04/2024
Amazon Prime Video's Fallout' Tops TVision Power Score Rankings
Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....
24/04/2024
DoubleVerify Gets MRC Stamp for CTV Viewability Metrics
DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...
24/04/2024
PlayBox Neo Highlights Latest Advances in Smart Media Pla...
PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attract...
24/04/2024
MPEG-5 LCEVC Showcase at NAB 2024 demonstrates ecosystem...
MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil New, never-before-seen ...
24/04/2024
Black Box and NOVO at Integrate Middle East 2024 Featurin...
At Integrate Middle East 2024 in Booth AR-F45, where the company is exhibiting along with its partner NOVO, Black Box will feature IP-based KVM and AV solution...
24/04/2024
NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports
FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...
24/04/2024
Integral Ad Science Achieves MRC Accreditation
NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...
24/04/2024
Plex Launches NFL Channel
LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...
24/04/2024
NAB Extends Contract for President & CEO Curtis LeGeyt
WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...
24/04/2024
GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution
GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...
24/04/2024
Screen Australia celebrates Australian projects bound for Cannes Film Festival 2024
24 04 2024 - Media release Screen Australia celebrates Australian projects bound...
24/04/2024
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...
24/04/2024
Kargo Gives Buyers More Detail on CTV Campaigns
Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....
24/04/2024
MundoNow Connect Launches To Help Brands Target Hispanics on CTV
Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...
24/04/2024
Brittney Griner Sits With Robin Roberts for 20/20' Special
Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...
24/04/2024
DirecTV Adds Content From Cineverse, Scripps
To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...
24/04/2024
Jenny Padura Named Anchor at Univision's WLTV Miami
Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...
24/04/2024
Paris Schutz Joins WFLD Chicago as Political Reporter
Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...
24/04/2024
Plex Adds NFL Channel Ahead of Draft Coverage
Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...
24/04/2024
Schwarzenegger, Stallone Discuss Rivalry on TMZ Presents'
Arnold Schwarzenegger and Sylvester Stallone sit for a chat when TMZ Presents: Arnold & Sly: Rivals, Friends, Icons debuts on Fox Tuesday, April 23. The pair di...
24/04/2024
Lionsgate Signs Long-Term Deal With TV Production Head Gary Goodman
Lionsgate Television said it signed a new multiyear employment agreement with executive VP, worldwide production, Gary Goodman....
24/04/2024
Miguelangel Lopez Upped to Regional VP of News at Telemundo Florida Trio
Miguelangel Lopez, WTMO Orlando (Florida) VP of news, has been named regional VP of news and content for WTMO, WRMD Tampa and WWDT Fort Myers, effective immedia...
24/04/2024
Nurturing a new look for Huntapac
Posted on 24 Apr 2024 Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet its a task ICG embrace...
24/04/2024
2024-04-24
Beginning in May, a special Today at Apple series titled Made for Business will offer small business owners and entrepreneurs free opportunities to learn how ...
24/04/2024
Print beats other media channels to deliver largest ROI
% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...
24/04/2024
Skeem Saam: Tuesday's episode, 23 April 2024 [video]
Skeem Saam: Tuesday's episode, 23 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
24/04/2024
Endearing Simpsons character killed off' after 35 years, fans in shock
Endearing Simpsons character killed off' after 35 years, fans in shockAn often-seen yet seldom-discussed character from the popular show The Simpsons drops...
24/04/2024
Rays Up: Decoding AI-Powered DLSS 3.5 Ray Reconstruction
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and which showcases new hardware, ...
24/04/2024
Forecasting the Future: AI2's Christopher Bretherton Discusses Using Machine Learning for Climate Modeling
Can machine learning help predict extreme weather events and climate change? Chr...
24/04/2024
NVIDIA to Acquire GPU Orchestration Software Provider Run:ai
To help customers make more efficient use of their AI computing resources, NVIDIA today announced it has entered into a definitive agreement to acquire Run:ai, ...
24/04/2024
How Virtual Factories Are Making Industrial Digitalization a Reality
To address the shift to electric vehicles, increased semiconductor demand, manufacturing onshoring, and ambitions for greater sustainability, manufacturers are ...
23/04/2024
Tackling lies online: the answer may be all in the mind
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab) For newsroom...
23/04/2024
SUNDANCE FILM FESTIVAL: LONDON 2024 REVEALS FULL PROGRAMME LINE-UP BURSTING WITH BOLD CINEMATIC VOICES FOR 11TH EDITION
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES: PRO...
23/04/2024
Spotify Reports First Quarter 2024 Earnings
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported Monthly Active Users grew 19% Y/Y to 615 million. Subscri...
23/04/2024
Spotify rapporterar intkter fr frsta kvartalet i 2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt: M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
Discover Your K-Pop Persona With Spotify's New Interactive Experience
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition 23 April, 2024 Media releases The prestigious award is now in its third yea...
23/04/2024
IBC Now Accepting Nominations for 2024 Innovation Awards
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...