American Family Insurance T'd Up Invitational on Twitch Offers Celebrities, Simulated Golf VISTA Worldlink, Group 33 allow virtual matches be played around the country By Kristian Hernandez, Associate Editor
Tuesday, January 12, 2021 - 12:13 pm
Print This Story | Subscribe
Story Highlights
At the beginning of the COVID-19 pandemic, live sports were at a premium. To fill the void, personality-filled events like Turner Sports' The Match: Champions for Charity and The Match: Champions for Change occupied the television landscape. More recently, VISTA Worldlink and its partners are allowing golf fans of all ages to enjoy a virtualized version of the game with the American Family Insurance T'd Up Invitational on Twitch.
We originally looked to launch in April, says Rob Striar, president, marketing and managing partner, T'd Up, M Style, but, in early May, we shifted the concept from having only professional golfers involved to adding celebrity golfers that would add broader appeal, provide more banter, etc. We spoke with several broadcast partners, but, ultimately, we thought Twitch was a fantastic partner for us because of their engagement and the ability to build an audience and community.
More Than Golf: Digital Show Highlights Variety of Content A 10-person crew producing American Family Insurance T'd Up Invitational work in two separate control rooms.
Since March, the pandemic has emptied the normally full sports schedule. With minimal televised activities over the summer, the creation of T'd Up was conceived during a perfect time to capture the attention of fans who have more free time on their schedules. With the new opportunity, Group 33 and JP Sports & Entertainment, a specialist in sponsorship marketing and celebrities' charitable events and the entity driving T'd Up, are relying on their experience with golf simulators and unique events alike.
It certainly required some modifications in how we approach an event, says Pete Falcone, CEO, JP Sports & Entertainment, but [our history with simulators] helped us avoid a learning curve. It also helped us turn this project around quickly when we had to get started.
Digital gaming platforms like Twitch have seen an uptick in traffic because so many people are at home, and, with a refreshed take on the traditional game of golf, both avid and casual supporters from all demographics flocked to the product.
We're attracting an entirely different demographic, says Striar. If you're not into golf, we'll open you up to a sport that you may not have been focused on. If you are, you'll enjoy celebrities that may be some of your favorites or you may not have had exposure to previously.
While old-school competition is one reason to stick around, the show brings another wrinkle of interest: the stories that the celebrities have to tell. With participants ranging from actors Don Cheadle and Anthony Anderson to former athletes Eric Dickerson and Matt Leinart, the show covers the gamut of experiences and topics of discussion.
Talent and guests participate from offsite locations.
I think people come for the golf but stay for the conversation and are engaged by the entertainment, adds Striar. We're able to capture these unique moments from the celebrities. When we had [actor] Tom Felton on, we thought the Twitch chat got hacked because there were so many different languages in each of his huge fan bases in Portugal, Spain, and Italy. It really spoke to massive response to the show we have had.
With the postponement of film recordings, photoshoots, and other public events, the celebrities who participate in these digital live streams are searching for something to do as well. From a logistical standpoint, JP Sports & Entertainment VP Kevin Marsh is responsible for coordinating the celebrity appearances. It's an impressive juggling act to book new personalities and refresh the content for every show, but the relationships that have been made over the years have helped maintain a consistent flow of faces.
We've been working with celebrities for a while, he explains, and we know that their schedules are always TBD until the last minute. We've managed events that benefit their foundations or charities, and, now with [COVID-19] restrictions, they're unable to raise money for these causes. They're happy to [join] to do something different but also to raise some awareness for the things that they care about.
The Engine Behind the Match: Remote Production Takes Over VISTA Worldlink Facility Looking for a partner to execute the technical side of the project, JP Sports & Entertainment turned to industry veteran Michael Cohen and his expertise. Cohen, who helped produce the 2018 USL Cup and 2020 NWSL season, brought VISTA Worldlink into the picture as technical lead for these digital shows on Twitch.
A second control room is being used to ensure a steady transmission workflow.
VISTA has shown that they've been ahead of the curve in the remote-production world, he says. When you take a look at what T'd Up is, it's a show that would not have been televised years ago, but now, with the technology that's available, it was the right time for this to all come together.
With the ongoing pandemic, producing this show with maximum health and safety protocols was a high priority. Traditional productions have become difficult to do, so remote production was the most responsible approach.
[Shows] don't want a 40-person crew and additional mobile units and uplink trucks, says Cohen. The traditional way we were always thinking about producing television has yielded to this new form of technology because it allows us to bring the same product with an alternative method.
The on-screen element has become a sure-fire success, but it wouldn't b
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive rightsholder of MLB.TV, see regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
20/11/2025
The How To Gael pocast gals, comedian Chris Kent and quizzer Darragh Ennis drop by for the fifth episode of The 2 Johnnies Late Night Lock In
In the penultimat...
20/11/2025
Tonight on RT Prime Time, Marie Crowe on how a Reading School changed her son&#...
20/11/2025
The NVIDIA Blackwell RTX upgrade is nearing the finish line, letting GeForce NOW Ultimate members across the globe experience true next-generation cloud gaming ...
20/11/2025
Tanya Berger-Wolf's first computational biology project started as a bet wit...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
American Family Insurance T'd Up Invitational on Twitch Offers Celebrities, Simulated Golf VISTA Worldlink, Group 33 allow virtual matches be played around the country By Kristian Hernandez, Associate Editor 
