San Francisco, September 16, 2013-WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that more than 1,000 radio stations are operating on WO Traffic, the company's leading advertising sales, traffic and billing solution.
WO Traffic is the backbone of a radio station. WO Traffic manages advertising sales order entry, through to revenue and inventory management, accounting and credit management, invoicing, payments, reconciliation and reporting. A scalable, enterprise-wide system, WO Traffic allows broadcasters to manage multiple stations, markets and groups from a single system and delivers extraordinary visibility and control at all levels of a radio broadcast business.
WO Traffic for Radio was first commercially installed in March 2004. Entercom Communications became an early adopter partner and was the first radio station to go live on a WO Traffic system specifically customized for radio in December 2005. Today, Entercom has more than 100 stations in 23 markets live on an integrated WideOrbit solution that includes WO Traffic, WO CRM, a comprehensive account management system and WO Analytics, a dynamic, turnkey, business analytics solution.
We chose WideOrbit for a number of reasons back in 2005. One of their strengths was their Sales Management approval and reporting abilities, said John Graefe, Vice President of Information Technology at Entercom Communications. WideOrbit has been a great partner in listening to our feedback and working with us in developing to our needs. Consolidating all of our stations in one database has really put us in a position to take advantage of corporate reporting and analytical tools.
By the end of 2008, nearly 400 radio stations were operating on WO Traffic, including 46 stations owned and operated by Midwest Communications, a leading radio broadcasting company based in Wausau, Wisconsin. Today, Midwest has 62 radio stations that span 14 markets across the U.S. live on an integrated solution of WO Traffic and WO Automation for Radio, WideOrbit's leading radio automation system. In addition, Midwest is currently installing WO Media Sales, WideOrbit's comprehensive sales management solution, across all of its stations.
The Midwest Communications Family congratulates WideOrbit on reaching this notable milestone, said Paul W. Rahmlow, Chief Financial Officer for Midwest Communications. We are pleased to have such a professional and dynamic company like WideOrbit as part of our team. We look forward to growing with WideOrbit into the future.
Salem Communications, a leading radio broadcaster headquartered in Camarillo, California, owns and operates 99 radio stations, with 61 stations in the nation's top 25 markets, and 29 in the top 10. Salem has been a client since May 2012 and one of its Detroit stations was the 1,000th station to go live on WO Traffic.
We were happy to learn that one of our stations in Detroit represented such an important milestone achievement for WideOrbit, said Evan D. Masyr, Senior Vice President and CFO at Salem Communications. Before the end of this year, we will reach a milestone of our own when the roll-out of WO Traffic to Salem's entire station group is complete. It is reassuring to be partnered with a company that is enjoying such success while being committed to our success, as well.
I'm extremely proud of our radio team for helping us reach this significant milestone, said Eric R. Mathewson, Founder and CEO of WideOrbit. We owe a lot to clients like Salem, Entercom and Midwest Communications who provide us with the continuous feedback that inspires us to develop better products for our users and for the industry.
About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.
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San Francisco, September 16, 2013-WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that more than 1,000 radio stations are operating on WO Traffic, the company's leading advertising sales, traffic and billing solution.
