Grass Valley Demonstrates Enhanced Functionality for Framelight X Asset Management at NAB Show 2024

Montreal, Canada - April 15, 2024 - Grass Valley, a pioneer in live production solutions, unveils significant improvements to its Framelight X SaaS asset management solution at booth C2308. These upgrades make it easier to record, manage, edit, find and deliver content more quickly and efficiently.

Framelight X is a next-generation federated asset management system - running as a native SaaS application within GV AMPP on-premises or in the cloud.

Framelight X ingests virtually any digital video format and allows users to use internal editing in its HTML5 Editor, or export for connected craft editing in EDIUS or Adobe Premiere. It provides remote working within seconds of a live recording starting, and enables the generation of higher revenues per asset by consolidating content into a single, global asset management system that enables content sharing, avoiding duplication of effort.

According to Damon Hawkins, Director, Production for Grass Valley, We've now added AI support via AWS Rekognition, which can aanalyse millions of images, including streaming and stored videos within seconds. This not only makes it easier for our customers to find the appropriate content for their projects, but also provides the capability for 3rd parties to interrogate our database via an API and return content based on their search. For example, it will find all the clips with the white house, or mountains, or happy faces etc.

Framelight X, in addition to AWS Glacier and GCP, now supports Oracles DIVA Content Storage Management, which many Grass Valley STRATUS system owners use, and GV sQ owners can now index their sQ content and render it alongside other native Framelight X content and other file-based assets.

The system can also playout clips based on MOS Running Orders from newsroom computer systems (NRCS), control upstream routers and show the source clip name by simply hovering the cursor over the clip.

In short, Framelight X, with all its updates and additions, enables customers to increase their yield per asset by federating content into a single, global asset management system that boosts content sharing and reduces duplication.

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About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.

LINK:	https://www.grassvalley.com/press-releases/2024/grass-valley-demonstra...
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