Sony Pixel Power calrec Sony

ST Engineering iDirect recognized by MSUA for its Mobile Marketing Campaign

14/03/2023

Advanced Mobility Campaign engaged the satellite ecosystem, opening up a forum for discussions around QoS, operational challenges and the impact of emerging technologies

Washington, D.C., March 14, 2023 - ST Engineering iDirect, a global leader in satellite communications, has been awarded the Mobile Marketing Campaign Award by the Mobile Satellite Users Association (MSUA). The award was given for ST Engineering iDirect's Advanced Mobility Campaign which focused on its solutions for the land mobile, maritime and aero markets.

We are absolutely delighted to receive the Mobile Marketing Campaign Award and to have been recognized by MSUA. This campaign encapsulates the spirit of our company: prioritizing collaboration, awareness, and industry-leading satcom solutions, said Jennifer Hoil, Director, Product Marketing at ST Engineering iDirect.

Digital demand is driving the need for reliable, flexible connectivity for the aero, maritime and land mobility markets. Service providers rely on advanced mobility technology to meet the unique connectivity requirements of these users. Today's mobility networks need to rapidly deliver data and must be inherently scalable for the next generation of technology - and we're confident that our solutions can help service providers achieve this, she added.

The campaign engaged major industry publications, leading satellite operators and service providers across a series of live and recorded webinars, articles, whitepapers and social media. Three live webinars featured senior executives from Satcom Direct and Panasonic Avionics (aero), Intelsat and SES (land mobility) and Marlink and Eutelsat (maritime) for interviews by Avionics International and Via Satellite.

Subsequent recorded webinars focused further on end user insights including two interviews from Via Satellite's Editorial Director, Mark Holmes with ST Engineering iDirect, Speedcast and Cruise Management International followed by ST Engineering iDirect with UK-based GRC, a leading provider of mission critical communication and situational awareness systems. A third recorded webinar with Avionics International featured UK-based consultancy Valour and ST Engineering iDirect to discuss the process of terminal upgrading occurring within aero satcom integrators worldwide.

The campaign was a great success, generating a total of approximately 1,600 actionable leads. Not only this, it heightened awareness across the board that not all mobility solutions are made equal, and that it takes a combination of highly effective technologies and waveforms to ensure seamless, always-on, reliable connectivity across land, sea and air.

The Advanced Mobility campaign also informed ST Engineering iDirect's customers and partners about the significant impending changes as space and satellite technology converge with terrestrial and wireless networks.

With the creation of new open 5G standards for satellite and the shift away from hardware to virtualized, Cloud-native environments, there is a massive opportunity to finally provide passengers with the living-room like Internet experience and businesses with the enterprise grade telco environments they crave while moving regionally or globally, commented Hoil.

The key elements of the Advanced Mobility offering include a fit-for-purpose cadre of modems, award-winning Mx-DMA return technology, scalable terminals that are able to keep pace with demand, imperceptible beam switching and Global Bandwidth Management for customized service delivery and resource management.

ST Engineering iDirect was presented with the award during the MSUA annual Satellite Mobile Innovation event on March 14th during the SATELLITE 2023 conference in Washington, D.C. The MSUA is a non-profit organization dedicated to promoting satellite mobility innovation and development of the satellite mobility market worldwide.

The webinars featured in the campaign can be accessed here: https://www.idirect.net/event/webinar-series/.

******

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.

Media contacts:

Julie Bettinger

Vice President, Corporate Marketing

ST Engineering iDirect

Phone: (1) 703 648 8155

Email: jbettinger@idirect.net

Rula Malky

Senior Manager, Corporate Communications

ST Engineering North America

Phone: (1) 571 771 0176

Email: Rula.malky@stengg.us
LINK: https://www.idirect.net/news/st-engineering-idirect-recognized-by-msua...
See more stories from newtec

More from Newtec

20/03/2024

ST Engineering iDirect's Satellite IoT Solution Wins MSUA's Industrial IoT Innovation Award 2024

Easy-to-deploy and flexible solution enables Argentinian telecommunications oper...

19/03/2024

ETL Systems Demonstrates Major DIFI Milestone at Satellite 2024

ETL Systems, a leader in RF distribution equipment, has demonstrated a major breakthrough in Washington with new commercially available technology converting an...

18/03/2024

ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition

Global satellite communications leader gives market a first look at its next-gen...

27/02/2024

ST Engineering iDirect and AITELECOM/APCO Expand Strategic Satellite Partnership to Propel Growth and Service Expansion

Partnership will increase satcom connectivity throughout Latin America Herndon...

20/02/2024

ST Engineering iDirect's Manufacturing Competence Center Celebrates Fourth Consecutive Factory of the Future Award

Belgium-based MCC consistently demonstrates focus on quality, innovation and sus...

06/02/2024

ST Engineering iDirect Appoints New Senior Vice President of Sales to Leadership Team

Increasing focus on strategic partnerships, customer engagements and growth Her...

11/10/2023

ST Engineering iDirect Appoints Senior Vice President of Engineering, Promotes Ecosystems and Partnerships Expert to Executive Team

Global leader in satellite communications makes executive appointments to broade...

08/06/2023

Marlink Simplifies Operations and Expands Network Flexibility with Upgrade to ST Engineering iDirect Dialog 2.5.1

Latest release creates a single return technology for all Marlink use Herndon, ...

06/06/2023

ST Engineering iDirect Announces Collaboration Agreement with Airbus Defence and Space

Satellite industry leaders will explore mutual synergies to optimize space to gr...

05/06/2023

ST Engineering iDirect Unveils Mx-DMA Waveform Upgrade and Sets New Performance Record in Return Technology

Leading maritime service provider, Speedcast, adopts latest performance feature,...

02/05/2023

ST Engineering iDirect Announces Strategic Leadership Appointments

Ground segment innovator strengthens senior leadership to support CEO Don Claussen as he delivers his vision against a backdrop of satcom industry transformatio...

15/04/2023

ST Engineering iDirect provides Roberts Communications Network with Advanced Media and Broadcast Technology for Future Expansion

Companies reinforce strong partnership to ensure delivery of high-quality broadc...

14/04/2023

Peruvian Government Contracts ST Engineering iDirect and DIVICAM to Enable Ubiquitous Access to Free-to-Air Public TV Channels

SKYflow ecosystem solution will deliver free educational TV channels, OTT conten...

16/03/2023

Aitelecom/APCO Networks partners with Astranis and ST Engineering iDirect to deliver highly competitive enterprise and backhaul services across Mexico

Powerful MicroGEO satellites combined with groundbreaking Mx-DMA MRC waveform enable a new level of scale, agility and service experience Herndon, VA., San Fr...

14/03/2023

ST Engineering iDirect recognized by MSUA for its Mobile Marketing Campaign

Advanced Mobility Campaign engaged the satellite ecosystem, opening up a forum for discussions around QoS, operational challenges and the impact of emerging tec...

13/03/2023

ST Engineering iDirect and Gilat Satellite Networks Successfully Showcase Proof of Concept Utilizing DIFI Standard at Satellite 2023

Demonstration connecting modem and BUC via digital interface is a milestone towa...

28/02/2023

Consortium for Development of European Protected Waveform Kicks Off

Key industry stakeholders to establish agile, secure, affordable and interoperable satellite communications suitable for all European nations and joint EU opera...

14/02/2023

Kacific and ST Engineering iDirect Extend Technology Partnership to Expand Satellite Connectivity in Southeast Asia and Other Regions

ST Engineering iDirect will provide next-gen ground infrastructure for Kacific&#...

25/01/2023

ST Engineering iDirect Delivers Flagship IoT Solution to ARSAT to Address Myriad Markets Across Argentina

Complete, cost-effective and easy-to-deploy solution will speed up market entry,...

09/01/2023

ST Engineering iDirect Names Don Claussen as New CEO

Satcom industry veteran to lead its global accelerated growth strategy Herndon, Va., January 9, 2023 ST Engineering iDirect, a global leader in satellite co...

13/12/2022

ST Engineering iDirect Equips Bolivian Space Agency's Satellite Network for Future Growth with Mx-DMA MRC Waveform

Longstanding customer prepares to grow cellular backhaul services and address ne...

01/11/2022

ST Engineering iDirect's Leading Evolution Platform Selected by Multiple Asian MoDs

Trusted platform supports multiple mission-critical applications for Asian MoDs ...

04/10/2022

ST Engineering iDirect's Game-Changing Mx-DMA MRC Technology Positions AXESS Networks for Cellular Backhaul Network Expansion across Latin America

The breakthrough waveform enables AXESS to deliver exceptional agility and performance to MNOs, allowing greater versatility and scale for its clients across Co...

06/09/2022

ST Engineering iDirect Introduces MCX8000: The Multi-Carrier Satellite Gateway for the Future of Broadcasting

Advanced design offers the highest availability, reliability and density, result...

23/08/2022

ST Engineering iDirect and Trksat Strengthen Strategic Partnership with Contract for Provision of Ground Systems for Trksat 5B

The longstanding relationship is bolstered with investment in futureproof techno...

12/07/2022

ST Engineering iDirect and MEASAT Reaffirm Partnership with Significant Network Expansion to Power Next Generation HTS Satellite

MEASAT to deliver a wide range of satellite services across Malaysia on MEASAT-3...

28/06/2022

ST Engineering iDirect Streamlines Site Installation Process for Intelsat FlexEnterprise Customers

Satmotion significantly reduces installation time and resources, providing great...

14/06/2022

ST Engineering iDirect Achieves European Space Agency Certification, Advancing Aerospace Manufacturing Capabilities

The company will provide soldering services to QinetiQ, opening the door to furt...

31/05/2022

ST Engineering iDirect and ComClark Partner to Raise the Bar on Satellite Internet for Students Across the Philippines

iDirect Evolution platform enables network boost across country, with delivery ...

30/05/2022

ST Engineering iDirect Partners with NiAT to Deliver Critical VSAT Connectivity to ACTIVATE Brunei

Its iDirect Evolution Platform will deliver maximum flexibility and highest per...

27/05/2022

iDirect Government Wins Washington Business Journal's Best Places to Work' Honors for Fourth Consecutive Year

MILSATCOM Innovative Company Earns 2022 WBJ Large Company List Ranking Herndon...

16/05/2022

ST Engineering iDirect Positions InterSAT for Business Growth with Significant Technology Upgrade

Rejuvenation capitalizes on evolving technology and enables InterSAT to continue...

06/05/2022

ST Engineering iDirect Partners with Food For Neighbors to Support Virginia Students

ST Engineering iDirect Sponsors Collection of Over 18,000 Pounds of Food for Loc...

24/04/2022

ST Engineering iDirect's Mx-DMA MRC return technology leveraged by X2nSat and Dejero for Cloud Media Production and IP Newsgathering

Satellite service and solution providers take advantage of most powerful return ...

22/03/2022

ST Engineering iDirect's Mx-DMA MRC named WTA Teleport Technology of the Year

The industry's most powerful return technology has been acclaimed for settin...

22/03/2022

ST Engineering iDirect and Marlink recognized by MSUA for Maritime Mobile Innovation

Newtec Dialog and breakthrough MDM5010 modem combine to create platform of choi...

15/12/2021

iDirect Government Military Veteran Employees To Be Featured on Military Makeover: Operation Career'

Herndon, Va., December 14, 2021 - iDirect Government (iDirectGov), a leading pro...

08/12/2021

ST Engineering's Corporate Venture Capital Unit Invests in hiSky, a Satellite Voice, Data and IoT Solutions Provider

Singapore and Herndon, Va., 8 December 2021 ST Engineering today announced tha...

30/11/2021

iDirect Government Debuts Evolution Defense 4.4 Software with Enhanced Security

Complete CSIR Interference Mitigation Solutions Round Out Security Features for MILSATCOM Herndon, Va., November 30, 2021 - iDirect Government (iDirectGov), a...

16/11/2021

ST Engineering iDirect and Hellas Sat Successfully Validate Hybrid 5G Satellite Backhaul Use Cases

Demonstration sees full integration of satellite into the 5G network, paving the...

02/11/2021

Kacific deploys ST Engineering iDirect's Mx-DMA MRC return technology to increase digital inclusion across Asia Pacific

Industry's most powerful return technology offers satellite operator unrival...

26/10/2021

ST Engineering iDirect partners with XipLink to implement advanced security feature for 4G LTE deployments across Europe and Africa

Feature will ensure highest levels of security on SatHaul-XE solution without co...

28/09/2021

ST Engineering iDirect and USSI Global close C-band Clearing - Programmer Uplink Compression Integration Deal

Future-proof broadcast equipment will ensure a smooth transition for satellite p...

08/09/2021

ABS launches Managed Data Services on ST Engineering iDirect's multi-service Dialog Platform in partnership with iSAT Africa

8 September 2021: ABS, a global satellite operator, in partnership with iSAT Afr...

08/09/2021

ST Engineering iDirect recognized for Continued Leadership and Commitment to Mobility sector with MSUA Satellite Innovation Award

Leading ground technology provider presented with accolade during SATELLITE 2021...

01/09/2021

Digital Interface Standards Working Group Spearheads SATCOM Industry Initiative for Development of Open Standard

Group issues a rallying call to community to replace L-band IF, paving the way f...

17/08/2021

ST Engineering iDirect and Gilat Telecom Deliver Remote Cellular Backhaul Network Installation to Connect Communities across the DRC

Successful installation of two Dialog Hubs in Kinshasa for 3G services upgrade b...

22/06/2021

ST Engineering iDirect and Intelsat team up to boost broadband connectivity across the Philippines

iDirect Evolution platform enables further expansion across region, with delive...