VR at IFA: Virtual Reality Steals the Show at the IFA in Berlin

OBERKOCHEN/Germany, 28.08.2015.

At the IFA international consumer electronics fair due to be held in Berlin from 4 - 9 September, optics leader ZEISS will present a totally mobile Virtual Reality (VR) headset in the "iZone", Hall 15.1, Booth 221, clearly setting itself apart from its competitors. The ZEISS VR ONE offers virtual reality via smartphone and its all totally wireless! Simply launch the appropriate VR app on the smartphone and slide the phone into the VR headset thats all that is needed to then dive into the world of virtual reality. "The special features of the open platform ZEISS VR ONE include its high-precision lens optics and its compatibility with a wide variety of Android and Apple iOS smartphone models, " explains ZEISS VR ONE Product Manager Franz Troppenhagen.

Commercial apps as a VR trend

At this years consumer electronic fair, the ZEISS VR ONE will be presented not only in the context of gaming but also for commercial applications, e.g. in the travel industry. Travel fans can use the "Mein Schiff-VR to go on a virtual tour of a real-life cruise liner and experience an un-matched impression of what it is like to be on board the vessel. "The mobile ZEISS VR ONE lets users become totally immersed in the world of virtual reality as if they were actually on site. Using such an app with our VR headset is a truly unforgettable experience," is how Troppenhagen describes the new app.

ZEISS VR ONE already available for purchase

According to the Federal Association for Information Technology (BITKOM) in Germany, one in five gamers can now imagine buying a VR headset. And models such as the ZEISS VR ONE are already available for purchase. "While the VR headsets of other manufacturers are still at the development stage, we are one step ahead with the ZEISS VR ONE and can already open up the fascinating world of virtual reality to users today," says Troppenhagen.

More VR apps every day

There are now over 400 apps in the app stores of Google and Apple. Some global players are already offering their own VR apps. "Thanks to our exclusive, platform-independent performance, all apps run perfectly with our VR headset," Troppenhagen adds.

The ZEISS VR ONE Virtual Reality Headset can be purchased from ZEISS online, and is also available.on Amazon, B&H Camera, Brookstone and Adorama, at a price of $120. Smartphone trays for the ZEISS VR ONE are $9.90 or available as a free CAD file for 3D printing.

For more information on the ZEISS VR ONE, go to: http://zeissvrone.tumblr.com

Like ZEISS VR ONE on Facebook to follow the latest happening https://www.facebook.com/zeissvrone

You can find more information about the IFA in Berlin at http://www.ifa-berlin.de

Image download (JPG File 3.2 MB)

ZEISS VR ONE tray with smartphone

Franz Troppenhagen

ZEISS VR ONE

Carl Zeiss AG

Phone: +49 7364 20-9761

Fax: +49 3641 2847883

franz.troppenhagen@zeiss.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. ZEISS develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. The company is divided up into the six business groups Industrial Metrology, Microscopy, Medical Technology, Vision Care, Consumer Optics and Semiconductor Manufacturing Technology. ZEISS is represented in over 40 countries with around 30 production sites, over 50 sales and service locations and about 25 research and development facilities.

In fiscal year 2013/14 the company generated revenue approximating 4.3 billion euros with just under 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further Information at www.zeiss.com

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