WideOrbit to Preview New WO Traffic Order Entry and Approvals App for Mobile Tablets at the 0 NAB Show

WideOrbit to Preview New WO Traffic Order Entry and Approvals App for Mobile Tablets at the 2013 NAB Show New Mobile App Designed to Offer WideOrbit Clients a Fast and Easy Way to Book and Approve Orders in WO Traffic San Francisco, March 27, 2013 WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that it will preview its new order entry and approvals app for WO Traffic that will run on mobile tablet devices at the 2013 NAB Show. The new app will provide a quick, easy and mobile way for media sales and traffic professionals to book and approve orders in WO Traffic for ultimate efficiency and flexibility. The app will be available on both iPad and Android tablet devices.

WO Traffic, WideOrbit's leading advertising sales, traffic and revenue management solution, is the system of choice for a majority of broadcast television stations and networks across the U.S., and is rapidly gaining market share in radio and media networks. The new order entry and approvals app will allow a media salesperson to enter an order on their mobile tablet device utilizing a simplified process that ingests the order into WO Traffic. This triggers an email notification to the sales manager with a link to the order in the mobile app for quick and easy approval.

We are excited to introduce an innovative tool that helps improve our clients' productivity and fulfills their growing need to be more mobile, said Arden Ten Broeck, Product Manager of WO Traffic at WideOrbit. The WO Traffic order entry and approvals app will help salespeople go from the customer's desk to submitting orders on their tablet device without being tethered to the office. Sales managers will also benefit from the ability to approve new orders and order changes while on the go; and they will have a more up-to-date view of sales orders and inventory. We've made the tool incredibly quick and easy to use in order to simplify the process of booking orders across sales and traffic organizations, and deliver significant time savings to our clients.

We're always looking for new ways to make it easier for our broadcast and media network clients to sell media, said Eric R. Mathewson, Founder and CEO of WideOrbit. The new order entry and approvals app gives our clients a quick and easy way to book revenue while catering to their increasing reliance on tablet devices. We're thrilled to be previewing this new app at the NAB Show and eager to deliver it to our clients.

WideOrbit will be providing demonstrations of WO Traffic, the new order entry and approval app, and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

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About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

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LINK:	http://wideorbit.com/company/news/74-news/press-a-news/260313-wo-traff...
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