Sony Pixel Power calrec Sony

Getting the Next Corporate Video Signed Off ...

24/11/2015

--

Do you find that video projects have a strange habit of struggling when it come to getting approved? Like suggesting dinner with a customer, they give budget holders the shivers that there will be no return on investment.

This is strange, as having a strong video strategy will ensure that video is a valuable weapon in the communications arsenal. One of the possible reasons for this reticence is that corporate video teams aren't pitching well enough. So what can they learn from their counterparts in TV production who have to pitch to Commissioners.

In Television, it's Commissioners who who decide what shows are made, when they are to be aired and what demographic they'd like to target. Commissioners use this power to dictate the TV that we watch, although the rise of on demand services like Netflix is slowly changing the commissioning landscape (see Lesson #5 on our recent blog post).

Believe Your Own Hype Television represents such a golden ticket to wealth, fame and happiness that Commissioners are literally bombarded with ideas for the next X Factor, Game of Thrones and Saturday Night Live. Part of the reason any of these successful shows were aired was that their creators absolutely, from the bottom of their soul, believed 100% in the idea. The same should be true of your idea for a video project, otherwise your lack of commitment will be obvious.

Make a Killer Pitch Video is a creative process and so people naturally expect something a bit different and hopefully entertaining when they're pitched to. In TV this is sometimes represented as a short and usually quite rough version of the show. So why not shoot a 30 second excerpt on your phone to give people an idea of what to expect? Remember it doesn't have to be perfect, just provide a glimpse of what might be possible once you secure some investment.

Know Who You're Pitching To Pitching an idea for a video project is basically selling. One of the great talents of great salespeople is their ability to connect with people, often by empathising with a person. Empathy allows salespeople to share common pain and goals, then use that to persuade others of the certain course of action. Knowing who you're pitching to and using that to your advantage gives you a massive advantage in the presentation.

Listen To Their Ideas Once you're done explaining your idea for the next video, it's important to use that other great sales skill: listening. In television, commissioners wrestle a complex set of variables to determine whether a show will work on their channel. Is it in-line with their audience profile? How does it compare to other shows in the line up? How would it perform against competing shows? They may then wish to make adjustments to the idea to ensure it fits in with these challenges. So be prepared to be flexible and to make amends to your video plan to ensure it gets the green light.

Expect Rejection Some of the best ideas for television have been through several rounds of rejection. Rejection is a fact of life in commissioning and it's important to remember that being rejected by a commissioner isn't a personal affront (unless you did something stupid of course). That great idea can be taken to another commissioner, though it's always a good idea to take all the references to the other channel off the pitch. Everyone wants to feel special, even commissioners.

While the likes of Netflix are trying to circumvent the commissioning process, hopefully there are some useful lessons the process can teach us in getting corporate video projects approved.

Related posts:

Getting a TV Programme Commissioned 10 Tips for Success 1. Know who you are pitching to Just like Dragons' Den, if you haven't taken the time to Google the commissioner and their channel you are going to look like you don't care. Commissioners...

5 Lessons Television Broadcasting Can Offer Corporate Video Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90 years. Television was invented in the 1920s and became adopted in the...

Deciding If 4K Is Right For Your Next Corporate Video Standardizing 4K is going to be a work in progress for years to come, but that doesn't mean you should wait for the dust to settle before you plan your next corporate video. We recently...

Streams of Consciousness: Using Video in Corporate Company Marketing Strategies Corporate marketing has finally reached the video age Everyone, it seems, is either streaming video content or believing that some time soon they really should be. In 2013, a Nielson study revealed that almost two...

-- -- --
LINK: http://aframe.com/blog/2015/11/what-tv-commissioning-can-teach-us-abou...
See more stories from aframe

More from Aframe

15/06/2017

Defining Aframe Moments of 2014 ...

-- Relive the moments, feature updates and global events that defined the year. January: One area that dominated the New Year schedules for Aframe was Dig...

15/06/2017

Aframe To Unveil Spring Release at NAB 2015 ...

-- Aframe Spring 2015 release to include expanded search and discovery features, enhanced multimedia format handling and new approvals workflow for powerful ...

15/06/2017

Aframe Confirmed as Gold Sponsor for TVB Europe 2020 ...

-- This month we began our summer events programme at BAFTA for Creative Week followed by The Future of Broadcasting event. Next week we're back at BAFTA...

15/06/2017

FOX Sports 1 Selects Aframe for Breaking Sports News ...

-- By Eliminating Time-Consuming Transcoding Steps And Ingesting Original Format Master Copies, Aframe's Secure Cloud Video Production Platform Streamlin...

15/06/2017

Sixteen19 uses Aframe on its feature films ...

-- BOSTON AND LONDON November 12, 2014 - Aframe announced that Sixteen19, a boutique production and post services company which provides a digital dailies s...

15/06/2017

Automation, Convenience and Control: Aframe at NAB 2014 ...

-- Contrary to the popular saying, What happens In Vegas, stays In Vegas , the unveiling of Aframe's latest iteration looks set to make video collection...

15/06/2017

37 Ways Video Will Kill Your Inbound Marketing Strategy ...

-- Video and Inbound Marketing are inextricably linked and with good reason; the authenticity and credibility of video provides audiences with an effective m...

15/06/2017

10 Tips for Producing Your First Internal Comms Video ...

-- How much video do you use in your internal communications? Do you wonder if there should be more in your next internal comms strategy? It can be hard to a...

15/06/2017

An interview with Cynthia Kennedy, Sales Director at Keshet ...

-- Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video co...

15/06/2017

Tips To Help Make Aframe's Fall Release Totally Awesome ...

-- In a similar vain to our last post Why Users Love Aframe's Fall Release (And Why You Should Too!)', these short walkthroughs will attempt to desc...

15/06/2017

Your Essential Reading List This Christmas ...

-- Planning to catch up on some reading over the Christmas holidays? Put down the burnt turkey and the remote, here are our favorite eBooks from 2015. They&#...

15/06/2017

5 Lessons Video Creators Can Learn From TV Broadcasting ...

-- The case for video marketing no longer needs to be made. However, creating compelling video is still a lot more involved than simply writing good copy. Wh...

15/06/2017

Avoid The Pains That Are Killing Your Business Creativity ...

-- Working collaboratively with colleagues, agencies and clients is essential to your organization's success, but it's rarely easy to do so. Ever tri...

15/06/2017

How Online Video is Innovating the Sports Fan's Experience ...

-- Arsenal Broadband Ltd, the digital arm of Arsenal FC one of the largest and most prolific football clubs in the world, will join forces with Aframe to d...

15/06/2017

Delivering Rights-Owned Sports Content to 1.6 Million Fans ...

-- Interview with John Dollin, Senior Systems and Operations Manager, Arsenal Football Club Creating and managing vast amounts of video can be a challenge ...

05/04/2016

Delivering Rights-Owned Sports Content to .6 Million Fans ...

-- Interview with John Dollin, Senior Systems and Operations Manager, Arsenal Football Club Creating and managing vast amounts of video can be a challenge ...

19/03/2016

How Online Video is Innovating the Sports Fan s Experience ...

-- Arsenal Broadband Ltd, the digital arm of Arsenal FC one of the largest and most prolific football clubs in the world, will join forces with Aframe to d...

18/03/2016

Have You Updated to Our New Desktop App? ...

-- Building on the success of earlier releases which allowed users to combine accelerated media movement for both upload and download, automated cloud transc...

29/02/2016

Improve Your Video Marketing in 5 Steps ...

-- Online video is the fastest-growing content medium for corporate marketers. A recent survey showed that around 70% of B2B marketers are using video within...

03/02/2016

Avoid the Pains at Are Killing Your Busine Creativity ...

-- Working collaboratively with colleagues, agencies and clients is essential to your organization's success, but it's rarely easy to do so. Ever tri...

27/01/2016

Voltage Pictures Relies on Aframe for Dailies Management ...

-- Westford, MA and London, January 26th, 2016 - Voltage Pictures is the international film financing, production and distribution company behind 150 featur...

26/01/2016

5 Leons Video Creators Can Learn From TV Broadcasting ...

-- The case for video marketing no longer needs to be made. However, creating compelling video is still a lot more involved than simply writing good copy. Wh...

22/01/2016

Arsenal Chooses Aframe To Streamline Video Based Workflows ...

-- Westford, MA and London, January 14th, 2016 - Premier League Football Club Arsenal, based in Holloway, London, has deployed the services of Aframe, the cl...

17/12/2015

Your Eential Reading List is Christmas ...

-- Planning to catch up on some reading over the Christmas holidays? Put down the burnt turkey and the remote, here are our favorite eBooks from 2015. They&#...

16/12/2015

Tips To Help Make Aframe s Fall Release Totally Awesome ...

-- In a similar vain to our last post Why Users Love Aframe's Fall Release (And Why You Should Too!)', these short walkthroughs will attempt to desc...

27/11/2015

An interview with Cynia Kennedy, Sales Director at Keshet ...

-- Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video co...

24/11/2015

0 Tips for Producing Your First Internal Comms Video ...

-- How much video do you use in your internal communications? Do you wonder if there should be more in your next internal comms strategy? It can be hard to a...

24/11/2015

Getting the Next Corporate Video Signed Off ...

-- Do you find that video projects have a strange habit of struggling when it come to getting approved? Like suggesting dinner with a customer, they give bud...

17/11/2015

Balancing the Costs and Quality of Your Next Corporate Video ...

-- It goes without saying that video is cheaper and easier to create than ever before. You could shoot a video, edit and publish to a hosting site all via yo...

16/11/2015

7 Ways Video Will Kill Your Inbound Marketing Strategy ...

-- Video and Inbound Marketing are inextricably linked and with good reason; the authenticity and credibility of video provides audiences with an effective m...

13/11/2015

Deciding If 4K Is Right For Your Next Corporate Video ...

-- Standardizing 4K is going to be a work in progress for years to come, but that doesn't mean you should wait for the dust to settle before you plan you...

13/11/2015

Why Training Teams Put Video At the Heart of Learning ...

-- Learning and Development in the Corporate Enterprise has undergone massive transformations over the past 30 years with technology changing almost too quic...

12/11/2015

Waterfront Studios Transforms Post-Production Workflows ...

-- Westford, MA and London, November 12th, 2015 - Waterfront Film Studios has deployed Aframe's cloud video platform as a solution to effectively manage ...

29/10/2015

Aframe Adds Enhanced Security & Usability to Platform ...

-- Aframe Fall 2015 release expands file transfer capabilities and format support, adds new security controls & media library management features, and enhanc...

29/10/2015

Video: the Key to Staying Ahead of Buying Behaviour ...

-- Talent, data insights, ROI and growth all make it into the CMO's top 10 list of challenges but a question that will unsettle even the most experienced...

28/10/2015

Choose the Right Storage Solution for Your Training Videos ...

-- Businesses need to be smart about storing their training videos There are a few factors to consider when selecting the best storage solution for your tra...

23/10/2015

5 Leons Television Broadcasting Can Offer Corporate Video ...

-- Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90 years. Televis...

22/10/2015

6 Irrefutable Reasons Why Your Strategy Needs Video ...

-- Video is now the tool of choice for marketers and marketing departments from small, medium and enterprise businesses around the world. A study conducted b...

14/10/2015

6 ings Every Training Director Should Know About Video ...

-- 1. Video Can Be Everywhere The world is still a big place and unfortunately the average training budget does not stretch to visiting all of a large organi...

13/10/2015

How Great Marketers Find Great Production Companies ...

-- If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which...

23/09/2015

A+E Networks Gets Content to Market with Aframe ...

-- Cloud delivery & review help teams find and fix issues quicker, streamline a global workflow A E Networks' award-winning programming reaches more tha...

22/09/2015

Dispelling the my of cloud chaos ...

-- Over the last few years, the cloud has become the de facto way of storing, retrieving and working with applications and data. Within the broadcast sector,...

17/09/2015

ProMedia Network Deploys Aframe into West Africa ...

-- Westford, MA and London, September 14th, 2015 - Nigerian based solutions provider, ProMedia Network, has championed Aframe across West Africa as a solutio...

15/09/2015

7 Considerations When Purchasing an Online Video Tool ...

-- The market for online video solutions can be confusing for the modern buyer. Especially for those who attended IBC in the hope of finding a solution to ma...

14/09/2015

Introducing the New HTML5 Web Uploader ...

-- Ask any cloud vendor dealing with huge file sizes and they'll probably tell you in confidence the hardest problem to solve is upload. After all, wha...

11/09/2015

What are the food options at IBC 05? ...

-- After looking round one of the world's largest broadcast technology shows, the mind quickly veers from cameras, asset management and drones, to food. ...

19/08/2015

Its not all about new Gadgets at IBC05 ...

-- The IBC Conference Programme take places across 5 days and hosts over 300 speakers. Themed by day and anchored by keynote sessions, you can plan your conf...

14/08/2015

Ds Online Video Editing on Consumer Tools Make Sense? ...

-- Imagine having instant access to all of your most in demand, high value video assets, without waiting for couriers or having to plug in a hard drive. Even...

14/08/2015

Head in the sand - or ahead in the Cloud? ...

-- Cloud computing, forecast to become a $150 billion industry by the end of 2015, is not only growing, it is transforming almost every industry. And it coul...

10/08/2015

How to Share Clips for Approval ...

-- This is a quick guide to show you how to Share clips from a Project to anyone in the world, via an email through Aframe. Firstly, go to Aframe in your in...