
Pixotopes Javier Reyes explain why he loves working in an industry that directly contributes to people being able to enjoy amazing experiences, and why every day there is something new to learn
By Jenny Priestley
Published: May 22, 2023 Updated: May 23, 2023
Pixotope's Javier Reyes explain why he loves working in an industry that directly contributes to people being able to enjoy amazing experiences, and why every day there is something new to learn
target=_blank title=Share on LinkedIn class=share-linkedin>
Javier Reyes, product programme manager at Pixotope Talk us through an average day in your role The product programme manager role sits in the middle of the whole organisation, interacting and working directly with product development, sales, marketing and customer success. That means that every day I have to be ready to switch between a huge variety of decision-making discussions and meetings. Working with product development, I focus on the roadmap priorities, user stories, product requirements and specification, and follow-up on how our new product releases are evolving.
Working with sales requires understanding customer needs, processing feedback, providing product presentations, clarifying and explaining product features, and providing assistance on what products, licenses or items customers may need based on their requirements. Within marketing, I work with the team on product messaging and positioning, ensuring that the value of our products and our unique selling points are clear and consistent across our website and outbound communications. Working with customer success I receive feedback from our existing customers as well as ensuring that our demos to potential customers deliver and focus on what products they will need. Last, but not least, we work in a very competitive industry and so it is important to continually keep an eye on our competitors: analyse their product offerings and how they compare to ours, and to be able to map that back to the developments taking place across all departments' activities. The workload is high, the activity is frenetic, but it's worth it.
How did you get started in the media industry? I finished my Master's in telecommunications engineering studies back in 2012 in my hometown, M laga, in the south of Spain. The economic conditions at the time weren't great and the job offerings didn't appeal to me, so I decided to try my luck abroad and moved to Oslo. As a fresh graduate, my preferred area of work was radiocommunication and wireless technology, but having completed and enjoyed a number of modules around software engineering, I also applied to different software engineering positions. After a few interviews, I found myself making software for a high-end technology company, Appear TV. As years passed, my interest progressed from making software and closer to understanding the business, the market, and how the products we made fit in with the customers' needs. In 2016 I had the chance to move internally to pre-sales engineering, then product management and finally to product strategy. After 10 years at Appear TV, I decided that it was time to find new challenges and luckily I met Pixotope in a joint business opportunity at the beginning of 2022. When I saw the job opening for product programme manager at Pixotope, I didn't hesitate to apply, and here we are!
What training did you have before entering the industry? I have a Master's in telecommunications engineering from Universidad de M laga, Spain. My studies weren't particularly focused on media and television technology because of the wide area of knowledge that telecommunications covers, but I was able to focus my modules on radiofrequency, radiocommunication and software engineering.
I would say that I've learnt a lot of what I know on the job though. During my time at Appear TV, I had the chance to learn a lot about the technology behind television and media and to understand the inner workings of a business. In turn, working with Pixotope has introduced me to a different area of the media industry, so every single day there is something new for me to learn.
Why do you enjoy working in the industry? There are two main reasons I enjoy working in this industry. The industry and the work we do has such a wide reach and impact. Everyone watches TV, everyone knows that by pressing a button or a screen, they get a huge selection of entertainment in the shape of moving pictures and sound that just magically reaches their TVs or devices. But I love understanding how things work, and I love seeing how the technology I work with directly contributes to people being able to enjoy those amazing experiences, such as watching movies, their favourite shows, the Super Bowl or any other live sporting event. And, why not? I get such enjoyment out of telling the people I know: Do you see that thing on screen? That's our technology .
The second reason is that this industry is extremely dynamic. Technology is changing all of the time. You need to keep up to speed; you'll never say now I know it all because there are another three new ways of doing things or ground-breaking technologies already around the corner. I am always learning and that never gets boring.
What piece of advice would you offer someone looking to explore a role similar to yours? Working in product requires versatility. Being able to get into technical discussions and understanding, to a certain level, what the products are doing and how they are doing it; but also being able to see how that applies to the real world, and communicating it with those that don't necessarily need to know the details on how exactly those products and technology work.
You definitely need to have a genuine interest in technology AND business, because being a product manager i
More from TVB Europe
15/04/2025
Jan Krupp, VFX supervisor at Scanline VFX, tells TVBEurope how the company created a range of environments for the Netflix film
By Matthew Corrigan
Published...
15/04/2025
Ateliere said that due to the current, unforeseen turbulence in the US and in the global business and financial markets the company is no longer in a position t...
14/04/2025
Stanley has been promoted to the role following seven years as general manager with the company
By Matthew Corrigan
Published: April 14, 2025 Updated: Apri...
14/04/2025
StreamAMG delivers more than 15,000 live events each year, with over 52,000 hours of content watched in 200 countries
By Matthew Corrigan
Published: April 14...
14/04/2025
TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production...
11/04/2025
Two creative projects will receive awards of £35,000 aiming to boost innovation in 5G across the media and entertainment sector
By Matthew Corrigan
Published...
11/04/2025
The London VFX studio has strengthened its pipeline team with two promotions and a new appointment
By Matthew Corrigan
Published: April 11, 2025 Updated: A...
10/04/2025
The report outlined a package of proposed measures to ensure domestic production...
10/04/2025
Attendees travelled from 160 countries around he world to the media and entertainment industrys Super Bowl event
By Matthew Corrigan
Published: April 10, 202...
10/04/2025
Kitty Higinbotham, president of Wall Street Communications, tells TVBEurope why communication skills are essential in an ever-changing industry
By Matthew Corr...
09/04/2025
Located across from Panavision London's camera and optics rental business, the new site is nearly 10,000 sq ft larger than the previous facility
By Matthew...
09/04/2025
The project aims to enable flexibility and integration to ensure consistent graphics experiences across diverse platforms
By Matthew Corrigan
Published: Apri...
09/04/2025
The proposal includes an investment of £20 million in local industry and could create up to 4,000 jobs
By Matthew Corrigan
Published: April 9, 2025 Updated...
09/04/2025
Andy Sumner also joins the company supporting its recent expansion into Liverpoo...
09/04/2025
TVBEurope celebrates the stand-out products on show in Las Vegas
By Jenny Priestley
Published: April 9, 2025 Updated: April 13, 2025
TVBEurope celebrate...
08/04/2025
Channel 4's Top Guns: Inside the RAF puts viewers at the heart of the action, following the service as it carries out operations around the world. Mark Tatt...
08/04/2025
DPP CEO Rowan de Pomerai and CCO Mark Harrison talk to TVBEurope about the organisations first decade, plans for the future and challenges facing the media indu...
08/04/2025
Reports say ProSiebenSat is lining up the investment bank to repel the Berlusconi-owned company as it seeks to retain independence
By Matthew Corrigan
Publi...
08/04/2025
Jodi Morelli, acting head of external communications for Globecast, and growth manager, North America at RISE talks to TVBEurope about the need to stay curious,...
07/04/2025
The company debuted new products, accessories and upgrades ahead of NAB 2025
By Matthew Corrigan
Published: April 7, 2025
The company debuted new products...
07/04/2025
Production company Fulwell 73 and financiers Cain International plan to build 20 premium sound stages at the complex
By Matthew Corrigan
Published: April 7, ...
06/04/2025
TVBEurope content director Jenny Priestley sits down with new Grass Valley CEO Jon Wilson to discuss his vision for the company going forward, what that means f...
04/04/2025
In our latest article on a piece of broadcasting history, Vizrts Russell Leak tells TVBEurope how his Dad created the motor used in a BBC 1 ident from the 1980s...
04/04/2025
The agency aims to bridge gaps in product strategy, development, and go-to-market programmes for media tech companies around the world
By Matthew Corrigan
Pu...
04/04/2025
Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
By Matthew Corr...
03/04/2025
Innovations across Premiere Pro and After Effects deliver AI-powered upgrades and workflow improvements, said the company
By Matthew Corrigan
Published: Apri...
03/04/2025
The new upgrades aim to enable smarter tracking, greater control, and faster workflows while expanding interoperability across robotic systems
By Matthew Corr...
03/04/2025
From a trip to space to the inaugural Sports Summit, and a look behind the camera of Wicked, this is whats on the TVBEurope teams radar at the 2025 NAB Show
B...
03/04/2025
Because of the nature of this sort of sliding scale of tariffs, there are opportunities that werent there before, analyst Alice Enders tells TVBEurope
By Jenny...
02/04/2025
Sally Wallington, SVP of sales at Pebble, explores the mission-critical considerations broadcasters should make when choosing a playout provider
Sponsored Cont...
02/04/2025
TVBEurope meets Tim Claman, chief product officer at Avid, to discuss the compan...
02/04/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: April 3, 2025
Submissions will be acc...
02/04/2025
Leclerc will work with group members to explore and champion UK digital media distribution via broadcast, IP, mobile or hybrid delivery
By Jenny Priestley
Pu...
01/04/2025
Adopting open standards, the solution aims to provide workflow standardisation, allowing for automation and other innovations across a diverse range of markets
...
01/04/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: April 1, 2025
Submissions will be acc...
01/04/2025
The AI issue takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we discover how Norways...
01/04/2025
Joining the company with more than two decades of experience forging and scaling alliances in the industry, Wastcoats role will support TVUs strategic developme...
31/03/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: March 31, 2025
Submissions will be ac...
31/03/2025
The company is said to be working with KPMG on a deal that could include the sale of a majority or minority stake
By Jenny Priestley
Published: March 31, 202...
31/03/2025
The confidential agreement ends multi-jurisdictional litigation between the parties over the issues
By Matthew Corrigan
Published: March 31, 2025 Updated: ...
31/03/2025
Em Bell, senior client services coordinator at dock10, tells TVBEurope why a can-do attitude and problem-solving mindset is ideal for the TV industry
By Matthe...
28/03/2025
TED-Ed series Ada fuses storytelling with eye-catching animation. The Should We ...
28/03/2025
Rita Madeira, content producer at Digital Azul, tells TVBEurope how the industry thrives on connections and welcomes curiosity
By Matthew Corrigan
Published:...
27/03/2025
The Mini has a footprint equal to the size of an average smartphone and can be placed side by side for use in stereoscopic or volumetric video
By Jenny Priestl...
27/03/2025
The teams behind House of the Dragon, Masters of the Air, Silo and The Lord of t...
27/03/2025
The initiative aims to help young women pursue higher education in broadcast and media technology, offering financial assistance and networking opportunities
B...
27/03/2025
We believe that ProSiebenSat.1 needs a strong shareholder that can provide expertise and experience in the industry, making an active contribution to its growth...
26/03/2025
The Chancellor presented her speech in the House of Commons today
By Matthew Corrigan
Published: March 26, 2025 Updated: March 27, 2025
The Chancellor p...
26/03/2025
The council will guide key focus areas to help grow a more secure, interoperable and effective media creation ecosystem, said the organisation
By Matthew Corri...
26/03/2025
Donna Thomas, executive vice president, Vubiquity talks to TVBEurope about how nurturing an early entrepreneurial streak paved the way for her career
By Matthe...