Sony Pixel Power calrec Sony

Urban Jungle: AI-Generated Endangered Species Mix With Times Square's Nightlife

12/05/2022

Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.

Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.

The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.

A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.

Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.

When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.

Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.

So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.

Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?

Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.

https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4

The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.

AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.

Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.

Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.

The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.

The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.

Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.

Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.

Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.

Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
LINK: https://blogs.nvidia.com/blog/2022/05/12/ai-art-times-square-endangere...
See more stories from nvidia

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

09/07/2026

Universal Audio Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

09/07/2026

Neumann launch U 47 FET Bon Scott Edition

Limited-edition mic celebrates rock icon Neumann have partnered with the Bon Scott Estate to create a limited-edition version of the U 47 FET that honours b...

09/07/2026

Plugin Station: Plug-in management software

Handles organisation, updates, troubleshooting & more Created by pro-audio software developer Julian Worden, Plugin Station from Julian Michael Technologies...

09/07/2026

LANDR expand Fair Trade AI programme

Introduces new $1 million advance programme LANDR have just announced the next phase of their Fair Trade AI programme, a pioneering opt-in music-licensing p...

09/07/2026

Spitfire Audio expand low-cost Originals range

Four new titles now available Spitfire Audio have just introduced four new titles in their Originals range, bringing the total count of libraries in the low...

09/07/2026

The Search for Leah Croucher: A Parent's Nightmare for U and U&W

Years in the making, this intimate documentary draws on rare access to Leah Crouchers family to tell the story behind one of Britains most high-profile missing ...

09/07/2026

Enjoy Gigafast speeds and Ultimate TV pack for less

Thursday 9 July 2026 Enjoy Gigafast speeds and Ultimate TV pack for less The latest deals have dropped from Sky TV and Sky Broadband, the award-winning provid...

09/07/2026

Local campaigns with impact

Hands up who would like to dress up as a giant crisp packet? The call that went out across the agency as our anti-litter campaign, Wish you weren't here fo...

08/07/2026

Universal Audio introduce Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

08/07/2026

Pitch Innovations release Loop2Kit

Turn any audio loop into a playable kit Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...

08/07/2026

MonkeyC update Rando sampler plug-in

Adds new keyboard-split function MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...

08/07/2026

Strymon unveil the TimeLine MX

Four new delay algorithms & dual-engine functionality Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...

08/07/2026

Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generative AI user experience testing

Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generati...

08/07/2026

Hong Kong Jockey Club Expands Intercom Infrastructure With Riedel Artist-1024 and 1200 Series SmartPanels

Wuppertal July 8, 2026 Hong Kong Jockey Club Expands Intercom Infrastructure W...

08/07/2026

RT to air award-winning documentary TESTIMONY

Film follows the courageous fight for justice by survivors of Ireland's Magdalene Laundries & Mother and Baby Homes TESTIMONY airs Wednesday 22 July at 9...

07/07/2026

Open call: Apply for the Media Innovation Europe Validation Booster

Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...

07/07/2026

Mix Buddy instrument mixer from Heritage Audio

New mixer aimed squarely at instrument-level sources Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...

07/07/2026

Heritage Audio unveil the Tubestrip

New channel strip combines popular hardware designs The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Productions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

07/07/2026

Toby Regbo, Harry Gilby and Jessica Barden lead cast for The Cadburys - the true story of the Cadbury family - with filming now underway in Birmingham

UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars The six-part series is produced by Fable P...

07/07/2026

Record audiences tune into the ICC Womens T20 World Cup 2026 on Sky Sports

Tuesday 7 July 2026 Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports The ICC Women's T20 World Cup 2026 was the most watche...

07/07/2026

Official trailer released for Fightland, a revenge drama from executive producer Curtis 50 Cent Jackson coming August to Sky and NOW

Tuesday 7 July 2026 Official trailer released for Fightland, a revenge drama fr...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song Contest

Wuppertal July 7, 2026 Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...

07/07/2026

Patrick Kielty in The Late Late Chair until 2028

To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show. Last season, the world's longest-runn...

06/07/2026

Synth Anthology 5 From UVI

Bundle gains 100 new synths & more Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...

06/07/2026

MOTU 16A, 848 & 10pre gain Milan certification

Available now via free firmware update MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...

06/07/2026

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Communications System

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...

06/07/2026

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the quality of packaged goods in real time

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...

06/07/2026

Sky Kids unveils new slate for 2026 including Paris Hiltons animated series, Paris & Pups

Monday 6 July 2026 Sky Kids unveils new slate for 2026 including Paris Hilton&#...

06/07/2026

Sky agrees to acquire ITV Media & Entertainment, creating a commercial streaming champion for the UK

Monday 6 July 2026 Sky agrees to acquire ITV Media & Entertainment, creating a ...

06/07/2026

Pico Lopes joins RT's FIFA World Cup 2026 Live panel

Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...

06/07/2026

New RT documentary The Girl in the Water follows one family's search for answers following the death of their 23-year-old daughter

A death can be unsuspicious, but it has to be explained What happened to Ke...

05/07/2026

Free Behringer Synth Editor

Browser-based and desktop apps available Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...

04/07/2026

Rhodes to launch the MK8/80AE

Celebrates company's 80th anniversary Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...

04/07/2026

** MEDIA ALERT **BLEACH: THOUSAND-YEAR BLOOD WAR - THE CALAMITY Continues Its Momentum at Anime Expo

** MEDIA ALERT ** BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...

04/07/2026

** MEDIA ALERT ** VIZ Media Unveils New Anime Slate at Anime Expo 2026 with MAO, RWBY, and BLACK TORCH Updates

** MEDIA ALERT ** VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/07/2026

VSL reveal Synchron Brass (muted)

New bundle & three Single Packs Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...

03/07/2026

London Symphony Orchestra upgrade LSO St Luke's

Venue installs new ATC-equipped control room LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...

03/07/2026

2023

1 February 2023 SHARE Facebook Twitter Linkedin Email Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...

02/07/2026

The Crow Hill Company introduce Brackish Pads

Stammering, stuttering, strangulated tones The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...

02/07/2026

Steinberg SpectraLayers 13 now available

A new era in unmixing and spectral editing The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...

02/07/2026

Sine Machine from Melatonin

Aims to simplify additive synthesis Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...

02/07/2026

iZotope acquired by Boris FX

Products to remain fully active & supported Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...

02/07/2026

GearExpo UK 2026

What you missed! Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...

02/07/2026

Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen

Thursday 2 July 2026 Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen Sky today confirms Tea with Judi Dench will return this su...