Sony Pixel Power calrec Sony

Urban Jungle: AI-Generated Endangered Species Mix With Times Square's Nightlife

12/05/2022

Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.

Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.

The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.

A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.

Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.

When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.

Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.

So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.

Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?

Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.

https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4

The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.

AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.

Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.

Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.

The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.

The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.

Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.

Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.

Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.

Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
LINK: https://blogs.nvidia.com/blog/2022/05/12/ai-art-times-square-endangere...
See more stories from nvidia

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

28/03/2026

Harrison launch LiveTrax 3

Now features DiGiCo console integration Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...

28/03/2026

Sonora Cinematic launch Movimento Strings

MPE-capable chamber strings library announced Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...

27/03/2026

GIK Acoustics expand Bass Trap Panel range

New Classic, Amplitude & FlexRange units introduced GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...

27/03/2026

Sonarworks release SoundID Tools app

Offers personalised Dolby Atmos headphone monitoring Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...

27/03/2026

RT is Supporting 20 Arts and Cultural Events all over Ireland this April

RT Supporting the Arts RT is Supporting 20 Arts and Cultural Events all over Ireland this April RT is proud to support an exciting month of arts and cul...

27/03/2026

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT2

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2 Over one million streams on RT Player Highest number of streams for any single eve...

27/03/2026

Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center

March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center A New Global Platform Showcasing Dolbys Innovatio...

27/03/2026

Dolby and QQ Music Advance Streaming Music with Enhancements to Dolby AC-4

March 27 2026, 03:30 (PDT) Dolby and QQ Music Advance Streaming Music with Enhancements to Dolby AC-4 Delivering greater fidelity, clarity and detail to Dol...

26/03/2026

What's Next for Spotify and NAVER in Korea After a Stockholm Summit

Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...

26/03/2026

EastWest DrumX: Early access

Exclusive to ComposerCloud for first month Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...

26/03/2026

Dynamic Range Day 2026

Friday 27 March Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...

26/03/2026

ASMR Choir from SRM Sounds

Includes four separate instruments Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...

26/03/2026

HBO Max included for Sky and NOW customers from 26 March, bringing more world-class entertainment in one subscription

Thursday 26 March 2026 HBO Max included for Sky and NOW customers from 26 March...

26/03/2026

Sky Sets Iconic Costumes Dancing Together Like Never Before in Brand Campaign

Thursday 26 March 2026 Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...

26/03/2026

CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control System

Wuppertal March 26, 2026 CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...

26/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovations

Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...

26/03/2026

ABC Business Media Report: Trusted Data, Real Insight

Open the report Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...

26/03/2026

Fiat to sponsor The Louise Duffy Show on RT Radio 1

RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm. The Louise Duffy Show is the home of daytime music...

26/03/2026

Phantom C-Series High-Speed Cameras Set a New Standard for Automotive Crash and Safety Imaging

Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...

25/03/2026

Kelsey Lu and Savanah Leaf Lean Into the Emotional Core of Running To Pain' in Episode Three of Directed By'

Directed By, Spotify's documentary-style series that pulls back the curtain ...

25/03/2026

BTS and Spotify Bring ARIRANG' to Top Fans in New York City

BTS is so back. This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years. Part of Spot...

25/03/2026

Step Into Sound at Our New Spotify Listening Lounge in London

How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...

25/03/2026

Iconic Instruments launch Transport Vintage Tape

Tape effects taken to the extreme The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...

25/03/2026

Sonuscore introduce Fantasy Vocal Phrases

Launched alongside new Vocal Phrases bundle Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...

25/03/2026

Steinberg unveil Nuendo 15

Latest update now live The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...

25/03/2026

Rohde & Schwarz joins FormFactor's MeasureOne partner program

Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...

25/03/2026

FOX Delivers Fan Factor to Fear Factor: House of Fear Finale with Interactive After-Party

FOX Delivers Fan Factor to Fear Factor: House of Fear Finale with Interactive Af...

25/03/2026

22Live expands commitment to premium performance with DPA N-Series

UK-based pro audio provider 22live has strengthened its wireless offering with a strategic investment in DPA Microphones' new N-Series Digital Wireless Syst...

24/03/2026

What Does 19% Year-Over-Year Growth Sound Like? For Canadian Artists, It Sounds Like a Career

As the music industry gathers for Canada's Juno Awards, the local edition of...

24/03/2026

Meet SongDNA, a New Beta Feature That Reveals the Creative Connections Behind Your Favorite Tracks

Behind every great song is a complex web of people, stories, and inspirations th...

24/03/2026

The Big Picture' Co-Host Sean Fennessey on Spielberg and the Art of the Interview

Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...

24/03/2026

ALM/Busy Circuits announce the Quaid Gigaslope & FMco

Latest Eurorack modules revealed ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...

24/03/2026

Akai Pro unveil the MPC Sample

Smallest, most affordable MPC to date Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...

24/03/2026

Electro-Harmonix release Oceans Abyss editor

Create & manage presets on Windows & macOS Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...

24/03/2026

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Lenhardt Lab

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...

24/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Mission - South Korea Connected

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

24/03/2026

Craft Interview: Rick Bernier, Senior Broadcast Audio A1 Engineer

Rick Bernier reflects on a career that has taken him to the very top of live broadcast audio. As a Senior Broadcast Audio A1 Engineer and Music Director, he has...

24/03/2026

New series of The Young Offenders drops on RT Player on Good Friday

Jock and Conor are back in Cork for series 5 A new series of hit-comedy The Young Offenders will drop on RT Player on Good Friday 3 April. The show, produced...

24/03/2026

New RT podcast explores the hidden stories of modern Irish history

RT 's new history podcast, What Were We Like, is out now. Hosted by historian Diarmaid Ferriter and archivist Catriona Crowe, the series focuses on modern I...

24/03/2026

Netflix partners with Sky Business to bring boxing night to pubs and bars across the UK and Ireland

Tuesday 24 March 2026 Netflix partners with Sky Business to bring boxing night ...

24/03/2026

Sky celebrates 28 nominations at the 2026 BAFTA TV & Craft Awards

The Death of Bunny Munro and Lockerbie: A Search for Truth receive four nominations eachTuesday 24 March 2026 Sky celebrates 28 nominations at the 2026 BAFTA T...

24/03/2026

Tubi Turns Passion into Performance at IAB Newfront

Tubi Turns Passion into Performance at IAB Newfront Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversion...

24/03/2026

We're a British Data Awards 2026 Finalist

Arqiva shortlisted for Education Initiative of the Year' We're excited to announce that we've been named a Finalist at the British Data Awards 202...

24/03/2026

Media buyers expect audited data and are more likely to invest when it's available

Use of ABC data continues to grow, with 87% of buyers say they use it, compared ...

24/03/2026

RT's Today show celebrates 2000 episodes

All three presenters, Maura, D ith and Sinead, celebrate as afternoon chat show filmed in Cork hits milestone. Ireland's longest running afternoon show, t...