Sony Pixel Power calrec Sony

Urban Jungle: AI-Generated Endangered Species Mix With Times Square's Nightlife

12/05/2022

Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.

Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.

The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.

A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.

Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.

When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.

Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.

So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.

Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?

Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.

https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4

The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.

AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.

Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.

Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.

The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.

The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.

Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.

Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.

Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.

Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
LINK: https://blogs.nvidia.com/blog/2022/05/12/ai-art-times-square-endangere...
See more stories from nvidia

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Mon Laferte Leads All-Women Spotify Session as EQUAL Celebrations Kick Off in Latin America

In Latin America, women are shaping music and defining its future. To kick off t...

12/03/2026

Mon Laferte lidera la edicin EQUAL de Spotify Sessions, mientras comienzan las celebraciones de EQUAL en Latinoamrica

En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....

12/03/2026

As Spotify Turns 20, the Most Global and Diverse Music Industry in History Has Taken Shape

Let's turn back the clock 20 years: The music landscape was a world away fro...

12/03/2026

Bad Bunny Brings the Sounds of Puerto Rico to Tokyo for Spotify's Billions Club Live

Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...

12/03/2026

At the London Book Fair, Spotify Shares Our Vision for the Future of Reading

Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....

12/03/2026

Ohlhorst Digital & Tokyo Dawn Labs launch Ancora

Mastering tool improves mono compatibility Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...

12/03/2026

Lewitt partner with Elgato

Wave FX processor integrated into four products Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...

12/03/2026

Mix Notes iOS App by David Thomas

Free tool for annotating audio files Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...

12/03/2026

Duck 2 from Devious Machines

Side-chain ducking tool gets an upgrade Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...

12/03/2026

MPG Awards 2026: Shortlist announced

Ceremony to take place on 16 April 2026 The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...

12/03/2026

Overloud introduce Gem Comp160

Emulates three classic dbx 160 variants The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...

12/03/2026

Grainferno from Baby Audio

New granular soft synth announced Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...

12/03/2026

Bitwig Studio 6 launches

Latest version now live! Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download! The latest version of Bitwig's DAW softwa...

12/03/2026

Stereo Miking: The Sound On Sound Guide

Latest free eBook now available! Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...

12/03/2026

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more bandwidth, higher port density, future-proof architecture

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...

12/03/2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...

12/03/2026

Blue Lucy's 6 Key Tenets

Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...

12/03/2026

Blue Lucy Technology

A deep dive into the platform Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...

12/03/2026

Blue Lucy Brings Order to the AI Wild West at NAB 2026

Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight. LONDON, En...

12/03/2026

Riedel Expands Managed Technology Division in the Americas, Taps Jan Schaffner to Lead Regional Growth

Wuppertal March 12, 2026 Riedel Expands Managed Technology Division in the Ame...

12/03/2026

Harmonic Redefines the Economics of Video Playout with New Spectrum X Plus Media Server

Advanced Media Server Delivers Double the Channel Density at Half the Cost per C...

12/03/2026

Jam-packed weekend of Irish entertainment, sport and music across RT for St Patrick's Day

The Late Late Show Show St Patrick's Day special Dancing with the Stars f...

11/03/2026

SES Brings Satellite Connectivity to Refugees in Chad

First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...

11/03/2026

Reign extended for CLASSIC CAR KINGS with two more series ordered for U and U&YESTERDAY

Following a successful first series, UKTV today announces the commission of two ...

11/03/2026

Sky and CANAL+ launch new partnership to develop English-language drama

Wednesday 11 March 2026 Sky and CANAL launch new partnership to develop English-language drama Sky and CANAL are today announcing a strategic co commissioni...

11/03/2026

NTCA, Cartesian Release New Report on the Business Case for USF

NTCA, Cartesian Release New Report on the Business Case for USF March 11, 2026 Network Economics News NTCA - March 11, 2026 - As the FCC and Congr...

11/03/2026

The 2026 RT Short Story Competition is now open for entries

TELL US YOUR (SHORT) STORIES The 2026 RT Short Story Competition is now open for entries Recognising and rewarding the best new Irish fiction writing for...

11/03/2026

Celtic Media Festival 2026 Nominees Announced

RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....

10/03/2026

VEON's Largest Market Pakistan Almost Triples Mobile Spectrum in Reform Push; Jazz Secures Largest Allocation with 190 MHz

10 Mar 2026 VEON's Largest Market Pakistan Almost Triples Mobile Spectrum i...

09/03/2026

Duality Strings Bundle from VSL

Contains all six dual-ensemble libraries VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...

09/03/2026

The 1975 to receive MPG Award

Outstanding Contribution To UK Music Photo: Samuel Bradley Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...

09/03/2026

Strymon reveal the PCH X1 & X2

Two new high-quality DI boxes announced Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...

09/03/2026

Sonora Cinematic introduce Pure Steel String

Latest MPE-capable Soundbox library released The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...

09/03/2026

Sennheiser's MD 9235 returns

Popular wireless mic head design revived Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...

09/03/2026

TONEX ONE Double Special Limited Edition from IK Multimedia

Captures two sought-after Dumble combo amps The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...

09/03/2026

HUM Audio Devices' new N-Matrix

Flexible all-analogue insert matrix joins line-up HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...

09/03/2026

Rhodes introduce Pianology

Captures three sought-after pianos Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...

09/03/2026

Techivation's T-Compressor Mk2 arrives

Flagship compressor gets an upgrade Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...

09/03/2026

Kemper's Profiling technology evolves

Profiler OS 14.0 enters open beta Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...

09/03/2026

Blinksonic release ECLO.RE/GEN

Procedural stems smasher & recomposition engine Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...

09/03/2026

The IPS Training Weekend 2026

13 - 15 March 2026 at University of Warwick Conference Centre The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...

09/03/2026

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point testing

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...

09/03/2026

UKTV Strengthens Partnership with Samsung to Deliver on Connected TV Strategy

UKTV has agreed a new partnership deal with Samsung that makes UKTV's free linear channels available to internet-only Samsung TV viewers in the UK for the f...