Sony Pixel Power calrec Sony

Urban Jungle: AI-Generated Endangered Species Mix With Times Square's Nightlife

12/05/2022

Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.

Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.

The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.

A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.

Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.

When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.

Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.

So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.

Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?

Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.

https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4

The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.

AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.

Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.

Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.

The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.

The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.

Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.

Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.

Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.

Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
LINK: https://blogs.nvidia.com/blog/2022/05/12/ai-art-times-square-endangere...
See more stories from nvidia

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

22/04/2026

Spotify and WNBA's New York Liberty Bring Basketball and Music Together With New Partnership

Spotify and the New York Liberty are teaming up to give music and basketball fan...

22/04/2026

The story of the Focusrite ISA preamp

New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005. In 2025, Focusrite co...

22/04/2026

EverSync SP-10 wireless from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

22/04/2026

Arturia release Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

22/04/2026

Acustica Audio launch Salt 2

Combines three distinct analogue EQ emulations The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...

22/04/2026

Analog Empire: Bass & Lead from Melda Production

Final instalment in vintage-inspired instrument series Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...

22/04/2026

Strymon reveal the Canoga

Fuzz pedal joins all-analogue Series A line Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...

22/04/2026

VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh

22 Apr 2026 VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...

22/04/2026

FIRST LOOK FOR NEW U DRAMA SERIES HIT POINT

U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...

22/04/2026

UKTV Highlights: Saturday May 9th -15th 2026

What can I watch on UKTV and stream on U this week? This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...

22/04/2026

Sky announces fifth year of WNT Fund with 30,000 bursary supporting players and grassroots football

Wednesday 22 April 2026 Sky announces fifth year of WNT Fund with 30,000 bursa...

22/04/2026

Retail Media Standards Are Expanding Into Commerce Media - Here's Why That Matters for Measurement

The move from Retail Media to Commerce Media is about broadening the scope of th...

22/04/2026

Dolby and BMW Bring Dolby Atmos to the BMW 7 Series, Expanding Immersive Audio Across Future Models

April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...

22/04/2026

RT Licenses Stolen Sister to Pushkin

RT Documentary On One 7-part series breaks US market for first time RT Programme Sales has announced its first deal with a US distribution partner for its 7-...

21/04/2026

5 Years of Spotify in Pakistan: The Trends Shaping the Country's Music Scene

Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...

21/04/2026

The Next Wave of RADAR Spain Artists Arrives for 2026

Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...

21/04/2026

EverSync SP-10 from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

21/04/2026

Arturia launch Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

21/04/2026

Rohde & Schwarz to host Power Electronics Online Conference From Design to Validation in May

Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...

21/04/2026

A first look at The Cathy Newman Show, live from 27 April

Tuesday 21 April 2026 A first look at The Cathy Newman Show, live from 27 April Everything you need to know Sky News has announced The Cathy Newman Show, a m...

21/04/2026

Sky Sports to make ICC Womens T20 World Cup 2026 available to all

Tuesday 21 April 2026 Sky Sports to make ICC Women's T20 World Cup 2026 available to all The opening matches for all the home nations plus final will be a...

21/04/2026

Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients

Comscore Continues Building Momentum in Local Measurement Through New Agreements...

21/04/2026

Cultivating creativity: Super Garden is back for another season

Summer is nearly here and Super Garden is returning to our screens to spark some gardening inspiration. The new series kicks off on Thursday 23 April at 7pm on ...

20/04/2026

3 New Ways to Dive Deeper Into the Music You Love

A song that captures a moment can feel like magic. But when you uncover the story behind it-who made it, what inspired it, and the meaning woven into the lyrics...

20/04/2026

Deity Microphones announce the PR-4

Ultra-compact 32-bit recorder set for launch Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...

20/04/2026

Lectrosonics preview the S1

Uncoming lightweight shotgun mic announced Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...

20/04/2026

The story of Focusrite ISA

New 20-minute documentary explores iconic preamp In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...

20/04/2026

Sampleson release Boomcha

Turn quick sketches into real drum grooves Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...

20/04/2026

Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration van at Counter UAS Technology Europe 2026

Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...

20/04/2026

Ready for the Next Step?

Thomas Valter Director of Product Management, RTW March 26, 2026 For users of the classic TouchMonitor, one obvious question is: what does the TMxCore offer...

20/04/2026

Fox Corporation Executives to Discuss Third Quarter Fiscal 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss Third Quarter Fiscal 2026 Financial Result...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

Blackmagic Design introduce Fairlight Live

Free software mixer now in public beta Blackmagic Design are best known for their high-end video hardware and DaVinci Resolve editing software, but the latt...

17/04/2026

Nuvo Flight mic kit from AEA

Versatile ribbon mic kit revealed The latest arrival to the AEA line-up brings together three contrasting models from their Nuvo range, delivering a versati...

17/04/2026

MPG Awards 2026: Winners announced

Revealed following sold-out MPG Awards ceremony Following another sold-out MPG Awards ceremony at The Troxy in London, the MPG have released a full list of ...

17/04/2026

VEON to Release 1Q26 Earnings Update on May 13, 2026

17 Apr 2026 VEON to Release 1Q26 Earnings Update on May 13, 2026 Dubai and New York, April 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator (toge...

16/04/2026

Introducing a Smarter, Smoother Experience for Tablets

At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...

16/04/2026

Telsie T - SonicWorlds extended classic German Equaliser

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

16/04/2026

Softube unveil Flow Studio

Compact unit offers hands-on plug-in control Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...

16/04/2026

Fiedler Audio release Armada

Use any VST3 plug-in on immersive audio Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...