Sony Pixel Power calrec Sony

Urban Jungle: AI-Generated Endangered Species Mix With Times Square's Nightlife

12/05/2022

Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.

Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.

The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.

A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.

Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.

When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.

Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.

So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.

Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?

Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.

https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4

The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.

AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.

Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.

Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.

The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.

The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.

Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.

Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.

Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.

Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
LINK: https://blogs.nvidia.com/blog/2022/05/12/ai-art-times-square-endangere...
See more stories from nvidia

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

25/03/2026

Kelsey Lu and Savanah Leaf Lean Into the Emotional Core of Running To Pain' in Episode Three of Directed By'

Directed By, Spotify's documentary-style series that pulls back the curtain ...

25/03/2026

BTS and Spotify Bring ARIRANG' to Top Fans in New York City

BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years. Part of Spo...

25/03/2026

Step Into Sound at Our New Spotify Listening Lounge in London

How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...

25/03/2026

Iconic Instruments launch Transport Vintage Tape

Tape effects taken to the extreme The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...

25/03/2026

Sonuscore introduce Fantasy Vocal Phrases

Launched alongside new Vocal Phrases bundle Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...

25/03/2026

Steinberg unveil Nuendo 15

Latest update now live The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...

25/03/2026

Rohde & Schwarz joins FormFactor's MeasureOne partner program

Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...

24/03/2026

What Does 19% Year-Over-Year Growth Sound Like? For Canadian Artists, It Sounds Like a Career

As the music industry gathers for Canada's Juno Awards, the local edition of...

24/03/2026

Meet SongDNA, a New Beta Feature That Reveals the Creative Connections Behind Your Favorite Tracks

Behind every great song is a complex web of people, stories, and inspirations th...

24/03/2026

The Big Picture' Co-Host Sean Fennessey on Spielberg and the Art of the Interview

Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...

24/03/2026

ALM/Busy Circuits announce the Quaid Gigaslope & FMco

Latest Eurorack modules revealed ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...

24/03/2026

Akai Pro unveil the MPC Sample

Smallest, most affordable MPC to date Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...

24/03/2026

Electro-Harmonix release Oceans Abyss editor

Create & manage presets on Windows & macOS Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...

24/03/2026

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Lenhardt Lab

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...

24/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Mission - South Korea Connected

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

24/03/2026

Craft Interview: Rick Bernier, Senior Broadcast Audio A1 Engineer

Rick Bernier reflects on a career that has taken him to the very top of live broadcast audio. As a Senior Broadcast Audio A1 Engineer and Music Director, he has...

24/03/2026

New RT podcast explores the hidden stories of modern Irish history

RT 's new history podcast, What Were We Like, is out now. Hosted by historian Diarmaid Ferriter and archivist Catriona Crowe, the series focuses on modern I...

24/03/2026

Netflix partners with Sky Business to bring boxing night to pubs and bars across the UK and Ireland

Tuesday 24 March 2026 Netflix partners with Sky Business to bring boxing night ...

24/03/2026

Sky celebrates 28 nominations at the 2026 BAFTA TV & Craft Awards

The Death of Bunny Munro and Lockerbie: A Search for Truth receive four nominations eachTuesday 24 March 2026 Sky celebrates 28 nominations at the 2026 BAFTA T...

24/03/2026

Tubi Turns Passion into Performance at IAB Newfront

Tubi Turns Passion into Performance at IAB Newfront Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversion...

24/03/2026

We're a British Data Awards 2026 Finalist

Arqiva shortlisted for Education Initiative of the Year' We're excited to announce that we've been named a Finalist at the British Data Awards 202...

24/03/2026

Media buyers expect audited data and are more likely to invest when it's available

Use of ABC data continues to grow, with 87% of buyers say they use it, compared ...

24/03/2026

RT's Today show celebrates 2000 episodes

All three presenters, Maura, D ith and Sinead, celebrate as afternoon chat show filmed in Cork hits milestone. Ireland's longest running afternoon show, t...

24/03/2026

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies List for Fourth Time

March 24 2026, 04:00 (PDT) Dolby Named to Fast Company's Annual List of the...

23/03/2026

Celebrate 20 Years of Hannah Montana With Megan Moroney's New The Best of Both Worlds' Cover and More

It's been 20 years since Miley Cyrus introduced the world to Hannah Montana,...

23/03/2026

BOOM Library release Seasons of Earth: European Autumn

Made entirely from real natural recordings Aimed at sound designers and editors working in film, TV and game audio, the latest release from BOOM Library com...

23/03/2026

Klang.io launch Transcription Studio

Transcribe sheets, tabs or MIDI from audio files Klang.io have announced the launch of a new AI-powered software tool that's capable of detecting multip...

23/03/2026

Hacks, the multi-Emmy -winning Sky Exclusive comedy, returns to the UK for its final season this April

Monday 23 March 2026 Hacks, the multi-Emmy -winning Sky Exclusive comedy, retur...

23/03/2026

RT Statement on the Death of Sports Broadcaster Michael Lyster

RT is sad today to learn of the death of legendary RT Sport broadcaster Michael Lyster, who died this morning aged 71 years. Kevin Bakhurst, Director-General...

23/03/2026

RT Documentary On One wins its first ever dedicated music award

RT Documentary On One has scooped its first ever dedicated music award. At the 2026 Icelandic Music Awards, composer lfur Eldj rn won Release of the Year in t...

23/03/2026

Czechia v Republic of Ireland live on RT2, RT Player and RT Radio 1

Inside Sport, Liveline, Morning Ireland and 2FM DRIVE will all be in Prague to bring fans to the heart of the action Every Moment, Every GenerationRT | FIFA W...

22/03/2026

VSL update Synchron Woodwinds & Strings

Free updates now available VSL have just released some free updates that add some existing features to a selection of libraries in their expansive Synchron ...

21/03/2026

MPG announce new Impact Award

Presented to War Child UK's HELP(2) project The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...

21/03/2026

Eduardo Tarilonte's Ancient ERA Persia from Best Service

Microtuning support for Arabic, Persian & Turkish scales The latest release from Best Service brings together a selection of string, wind and percussion ins...

20/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast' and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

20/03/2026

Spotify's BTS Music Quiz Celebrates ARIRANG' and Puts ARMY Knowledge to the Test

BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...

20/03/2026

Spotify and Kenia Os Bring K de Karma' From Streaming to Stage With Fan-First Experiences

A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...

20/03/2026

Spotify y Kenia Os llevan K de Karma' del streaming al escenario con experiencias nicas para Top Fans

Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...

20/03/2026

Sound Magic launch Supreme Drums Orange

Combines sampling & physical modelling Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...

20/03/2026

Mix Rescue: Ian Shepherd Video

How much difference should mastering make? In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...

20/03/2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo

In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...

20/03/2026

RT's Suzanne Kelly to receive the 2026 Murakami Award at Animation Dingle

Dingle, Co. Kerry - Animation Dingle is delighted to announce that Suzanne Kelly, Head of Children's and Young People's Content at RT , will receive the...

20/03/2026

Sky Extends Saturday Night Live UK Run to Eight Shows

Friday 20 March 2026 Sky Extends Saturday Night Live UK Run to Eight Shows Ahead of Saturday Night Live UK's launch tomorrow (March 21), Sky has confirmed...

20/03/2026

It's time to play The Money List! Baz Ashmawy is back at the helm as the quiz returns for a fourth season

It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...