
Bengal tigers, red pandas and mountain gorillas are among the world's most familiar endangered species, but tens of thousands of others - like the Karpathos frog, the Perote deer mouse or the Mekong giant catfish - are largely unknown.
Typically perceived as lacking star quality, these species are now roaming massive billboards in one of the world's busiest destinations. An AI-powered initiative is spotlighting lesser-known endangered creatures on Times Square billboards this month, nightly in the few minutes before midnight across nearly 100 screens.
The project, dubbed Critically Extant, uses AI to illustrate the limited public data available on critically endangered flora and fauna. It's the first deep learning art display in the Times Square Arts program's decade-long history.
A neural network can only create images based on what it's seen in training data, and there's very little information online about some of these critically endangered species, said artist Sofia Crespo, who created the work with support from Meta Open Arts, using NVIDIA GPUs for AI training and inference. This project is ultimately about representation - for us to recognize that we are biased towards some species versus others.
Artwork courtesy of Sofia Crespo These biases in representation have implications on the effort and funding given to save different species. Research has shown that a small subset of endangered species that are considered charismatic, cute or marketable receive more funding than they need, while most others receive little to no support.
When endangered species of any size - such as insects, fungi or plants - are left without conservation resources, they're more vulnerable to extinction, contributing to a severe loss of biodiversity that makes ecosystems and food webs less resilient.
Intentionally Imperfect Portraits The AI model, created by Crespo and collaborator Feileacan McCormick, was trained on a paired dataset of nearly 3 million nature images and text describing around 10,000 species. But this still wasn't enough data to create true-to-life portraits of the less popular endangered species.
So the deep learning model, a generative adversarial network, does the best it can, guessing the features of a given endangered species based on related species. Due to the limited source data, many of the AI-generated creatures have a different color or body shape than their real-life counterparts - and that's the point.
Part of the project was relying on the open-source data that's available right now, said Crespo. If that's all the data we have, and species go extinct, what kind of knowledge and imagination do we have about the world that was lost?
Critically Extant features more than 30 species, including amphibians, birds, fish, flowering plants, fungi and insects. After feeding species names to the generative AI model, Crespo animated and processed the synthetic images further to create the final moving portraits.
https://blogs.nvidia.com/wp-content/uploads/2022/04/ce_gif_02_5sec.mp4
The AI model behind this project was trained using a cluster of NVIDIA Tensor Core GPUs. Crespo used a desktop NVIDIA RTX A6000 GPU for what she called lightning-quick inference.
AI in the Public Square Critically Extant's Times Square display premiered on May 1 and will be shown nightly through the end of the month.
Image by Michael Hull/Times Square Arts The three-minute display features all 30+ specimens in a randomized arrangement that shifts every 30 seconds or so. Crespo said that using the NVIDIA RTX A6000 GPU was essential to generate the high-resolution images needed to span dozens of digital billboards.
Crespo and McCormick, who run an ecology and AI-focused studio, also enhanced the art display with an AI-generated soundtrack trained on a diverse range of animal sounds.
The idea is to show diversity with many creatures, and overwhelm the audience with creatures that look very different from one another, Crespo said.
The project began as an exhibition on Instagram, with the goal of adding representation of critically endangered species to social media conversations. At Times Square, the work will reach an audience of hundreds of thousands more.
Crespo's work brings the natural world directly into the center of the very urban environment at odds with these at-risk species, and nods to the human changes that will be required to save them, reads the Times Square Arts post.
Crespo and McCormick have showcased their work at NVIDIA GTC, most recently an AI-generated fragment of coral reef titled Beneath the Neural Waves.
Learn more about AI artwork by Crespo and McCormick on the NVIDIA AI Art Gallery, and catch Critically Extant in Times Square through May 31.
Times Square images courtesy of Times Square Arts, photographed by Michael Hull. Artwork by Sofia Crespo.
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
04/11/2025
Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...
04/11/2025
Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...
04/11/2025
Damien Moloney as Jim Bergerac
As filming wraps on the highly anticipated second series of Bergerac(6x60'), UKTV today unveils a selection of first look im...
04/11/2025
Tuesday 4 November 2025
To view this content, please enable our use of cookies....
04/11/2025
From the recent SMPTE Media Technology Summit in Pasadena, with FilmLight Image Engineer, Daniele Siragusano, and Research Engineer, Julius Tschannerl.
Matchin...
04/11/2025
Begins Thursday November 6 on RT One and RT Player at 10:15pm
Camogie: Inside...
03/11/2025
Harmonic's cOS Virtualized Broadband Platform Will Further Enhance Broadband...
03/11/2025
Monday 3 November 2025
To view this content, please enable our use of cookies. ...
03/11/2025
Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...
03/11/2025
Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...
03/11/2025
ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S announce world's first...
03/11/2025
Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...
03/11/2025
A4ESSOR and OCCAR sign new procurement contract to advance development of intero...
03/11/2025
Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...
03/11/2025
Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
TIS THE SEASON TO GET PUNNY!
U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S...
30/10/2025
Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio com...
30/10/2025
Fox Corporation Reports First Quarter Fiscal 2026 Financial Results NEW YORK, NY, October 30, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...
30/10/2025
Tubi Media Group and Audiochuck Announce Exclusive Partnership Tubi Media Group Enters into a Multi-Year Ad Partnership Deal with Ashley Flowers' Award-Wi...
30/10/2025
Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...
30/10/2025
RT Concert Orchestra in November and December
Collaborations with RT Radio 1's Sunday Miscellany (2 December) and RT 2FM's Late Breakfast (9 Decembe...
30/10/2025
Johnny B and Johnny Smacks are back tonight for the second episode of the new se...
30/10/2025
First look of Jon Bon Jovi's interview with Patrick Kielty
Jon Bon Jovi is ...
29/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
29/10/2025
NAB New York 2025 Preview | October 22-23 | Booth 544 | Javits Center, New York We're looking forward to meeting up with customers and partners at NAB New Y...
29/10/2025
October 29 2025, 17:00 (PDT) Hyundai Motor Group Brings Dolby Atmos to Elexio, ...
29/10/2025
Wuppertal October 29, 2025
Riedel Communications Appoints Ulrich Voigt as Dire...
29/10/2025
Comscore's 2025 State of Streaming Report Reveals Surging Growth of Both Ad-...
29/10/2025
RT PUBLISHES 2024 ANNUAL REPORT
RT REPORTS NET SURPLUS OF 5.5 MILLION IN 2024
A YEAR WITH MANY SPECIAL EVENTS UEFA EUROS 2024, THE OLYMPICS AND PARALYMP...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
27/10/2025
As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...
27/10/2025
Monday 27 October 2025
Sky Business is excited to announce the launch of Sky Bu...
27/10/2025
Monday 27 October 2025
Sky Sports and Baller League UK have extended their partnership into a second season of the six-a-side competition, ensuring Sky Sports ...