Sony Digital Rapids Pixel Power calrec Sony

Leading from Within: Inspiring Women in the Creative Industry During See It Be It' Events at Cannes

22/06/2018

There are still too few women rising in leadership within the creative industry. That's why this year Spotify teamed up with Cannes Lions Festival of Creativity See It Be It, a program that highlights the issue of gender imbalance at senior levels in the industry-and works to push it into a better balancing act. Each year, the career development initiative identifies 20 future female leaders from the creative world, then provides them with executive training, mentoring and networking opportunities to push their careers forward.

This year, Spotify's own Danielle Lee (VP, Global Head of Partner Solutions) and Jackie Jantos (VP, Brand and Creative) served as onsite mentors for the See It Be It participants throughout Cannes Lions, leading discussions on the importance of inclusivity in brands and using creativity for change. Throughout the week, participants have shared stories and learned skills to help accelerate their paths to leadership in their respective companies and countries. They also heard from Methal, a female musician from Yemen, about her own journey and the adversity shes faced.

The mentors will follow up with participants throughout the year in other media-related events all over the world to help them put what they've learned into action and engage executives at their companies on the topic of gender diversity. This panel, and See It Be It, is so important to me, says R/GA EVP and Chief Creative Officer Chloe Gottlieb. I think about my two little girls and how they will grow up. I hope that they will have the best opportunities, regardless of gender.

We sat down with Danielle Lee and Alexandra Tanguay (Global Brand Director), to learn why See It Be It is so necessary, and how brands should lead by example when incorporating diversity.

Q: Why did Spotify get involved with See It Be It ?

Danielle Lee: Music is one of the most multicultural forms of storytelling. We at Spotify saw this partnership as an opportunity to have an impact on a program that really is trying to tackle the issue of gender imbalance within the creative community. We are very passionate about culture and creativity and believe that the talent we have on our creative teams needs to reflect the world we live in if we're really going to connect with consumers and build content that theyre going to love.

Q: How have your roles throughout your career shown you the necessity of programs like See It Be It ?

Danielle Lee: I am a product of many organizations' efforts to advance diverse and inclusive environments. Im a Better Chance Scholar and alum. I was part of INROADS, which is a summer internship program for students of color, so Ive really benefited throughout my career from organizations and companies that prioritize this mission. I feel a deep responsibility to lift others just as others have done for me. Its really important not just to be very effective and high-performing in my work, but to also share what Ive learned and use my power and influence to be part of advancing these issues.

Alexandra Tanguay: I've been super fortunate in my time at Spotify in that I've had an extremely wonderful mentor and supervisor who is a woman. I've been sheltered from a lot of the challenges you face in this industry because I've had her on my side. But in my years prior to Spotify, I worked in very male-dominated industries. So I know it's important that you don't feel alone. It's important that you showcase female talent now so that the larger industry can recognize the role that women play and how important it is to have diverse perspectives.

Q: Why does Spotify believe in partnering with companies that lead by example?

Danielle Lee: At Spotify we really focus on the concept of discovery. Its one of the things that fans love about our platform. They discover new music. They discover new cultures. We feel a deep responsibility to help fans expand their world. Being a champion for openness and discovering new perspectives is a real honor. We like to work with other companies and brands that value that and want to take advantage of that opportunity, not just to put your ad in front of someone, but to impact them in a meaningful way. Music is such a personal medium. We really challenge ourselves to think about how we can create experiences for our fans where the advertising is just as impactful as the music theyre listening to.

Alexandra Tanguay: Media brands have access and opportunity to pull in ambassadors. At Spotify, we can highlight artists who resonate with their fans in such an incredible way. We have a responsibility and opportunity to leverage music to make a huge impact.

Q: Why should media brands lead by example?

Danielle Lee: Media brands shape the way people see themselves, and the way the world sees different communities. Its so, so important that we tell stories and bring visibility to different voices. As a black woman, I grew up with the people around me having very limited perspectives about who black women are from media portrayals. They were nannies. They were maids. They were one-dimensional. I worked intentionally to redefine that image, because Im none of those things, and the women around me and in my family and friends, they are none of those things. We have to break those stereotypes and expand peoples understanding of different communities. I think brands and marketers have a critical role to play in tackling those stereotypes and telling stories that have not been given a platform.

Alexandra Tanguay: Spotify is a unique partner to so many different types of brands. We have led the way on so many impact-driven campaigns that allow our partners to come in and allow our partners to sponsor important programs. Having artists on our side allows us to pull brands into those conversations in very authentic ways.
LINK: /2018-06-21/leading-from-within-inspiring-women-in-the-creative-indust...
See more stories from spotify

Most recent headlines

17/07/2018

The 9 Best Moments From the World's Game (Football) as Told by Streaming Data

Since kicking off last month, the world's game has captivated fans around th...

17/07/2018

HMS Networks AB (publ) acquires German company Beck IPC GmbH

HMS Industrial Networks AB, a wholly owned subsidiary of HMS Networks AB (publ), has acquired all shares in the German company Beck IPC GmbH a leading provide...

17/07/2018

Canon awarded gold rating from EcoVadis for sustainability \u003cb\u003e...\u003c/b\u003e

Canon awarded gold rating from EcoVadis for sustainability London, UK, 4 July...

17/07/2018

GSMA Finds That Consumers in Developing Countries are Hard Hit by High Spectrum Prices

Latest GSMA Mobile Connectivity Index Highlights that 4 Billion People Are Still...

17/07/2018

More Than Half of Sub-Saharan Africa to be Connected to Mobile by 2025, Finds New GSMA Study

Mobile Ecosystem To Add $150 Billion to Regional Economy by 2022 Kigali, Rwanda...

17/07/2018

Arvato Systems further expands digital business

Arvato Systems has set up a new team for its Digital Experience competence area around Dirk Brinkmann as Vice President Digital Experience The IT service provi...

17/07/2018

Globecast partners with JungoTV to distribute English language content in Indonesia

Globecast partners with JungoTV to distribute English language content in Indone...

17/07/2018

Major League Baseball Selects AWS as its Official Provider for Machine Learning, Artificial Intelligence, and Deep Learning

Major League Baseball Selects AWS as its Official Provider for Machine Learning,...

17/07/2018

AWS Chosen to Provide the Vast Majority of Cloud Infrastructure for 21st Century Fox

AWS Chosen to Provide the Vast Majority of Cloud Infrastructure for 21st Century...

17/07/2018

Epic Games Goes All-In on AWS

Epic Games Goes All-In on AWS Creator of Fortnite, the multiplayer battle royale game that has become a global phenomenon, relies on AWS for its expansive inf...

17/07/2018

Harris Corporation to Provide Astronaut Audio System for NASA's First Human Deep-Space Exploration Mission

Highlights: System will allow deep-space astronauts to communicate throughout f...

17/07/2018

IBC 2018 Exhibitor Preview

IBC 2018 Exhibitor Preview July 17, 2018 Broadpeak - Stand 5.B78 OTT video revenue topped $11.9 billion in 2017, a 41 percent increase over the prior ye...

17/07/2018

Live From MLB All-Star: Stay Up On All The Latest With Our Exclusive SportsTechLive Blog From Washington, DC

Live From MLB All-Star: Stay Up On All The Latest With Our Exclusive SportsTechL...

17/07/2018

SVG Sports OTT Forum: Exclusive Looks at B/R Live, F1 TV, NBC Sports Digital To Highlight Inaugural Gathering

SVG Sports OTT Forum: Exclusive Looks at B/R Live, F1 TV, NBC Sports Digital To ...

17/07/2018

Live From MLB All-Star: ESPN Adds New Dimensions to Home Run Derby With 4D Replay, 3D Spray Charts

Live From MLB All-Star: ESPN Adds New Dimensions to Home Run Derby With 4D Repla...

17/07/2018

Fox Sports' Broadcast Sound for the MLB All Star Game Covers More Ground Than Ever

Fox Sports' Broadcast Sound for the MLB All Star Game Covers More Ground Tha...

17/07/2018

DAZN To Launch U.S. Sports Streaming Service on Sept. 10

DAZN To Launch U.S. Sports Streaming Service on Sept. 10 By Brandon Costa, Director of Digital Tuesday, July 17, 2018 - 12:40 pm Print This Story Story Hi...

17/07/2018

AAM launches industry's first fully automated theatrical KDM management solution with Deluxe Technicolor

Arts Alliance Media (AAM) and Deluxe Technicolor Digital Cinema (DTDC) continue ...

17/07/2018

SCTEISBE LEADERSHIP INSTITUTE SETS NEW ATTENDANCE RECORD

Back FOR IMMEDIATE RELEASE Contact: 800-542-5040 Joe Madagan, SCTE ISBE Editor, Marketing & Communications, jmadagan@scte.org Paul Schneider, PSPR, Inc. for...

17/07/2018

Central European Media Enterprises Announces Second Quarter 2018 Earnings Release and Teleconference

Central European Media Enterprises Announces Second Quarter 2018 Earnings Releas...

17/07/2018

Adult Swim Festival Announces Additional Headliners MASTODON, NEKO CASE, FLYING LOTUS, T-PAIN & More Join Inaugural Event

Adult Swim Festival Announces Additional Headliners MASTODON, NEKO CASE, FLYING ...

17/07/2018

MAXON at SIGGRAPH 2018 in Vancouver

This year, the MAXON booth at SIGGRAPH will again be the place to meet for VFX and motion design professionals. In addition to the newest developments all aroun...

17/07/2018

Weightless control with ARRI Master Grips

Weightless control with ARRI Master Grips There can't have been too many times in the history of filmmaking that a camera operator has had to wrestle wit...

17/07/2018

TV Broadcast Industry Veteran Craig Abrams Appointed Director of Sales - East by G&D

TV Broadcast Industry Veteran Craig Abrams Appointed Director of Sales - East by...

17/07/2018

NBCUniversal International Formats brings The Real Housewives to JHB

-- -- Facebook Twitter Google Pinterest Building on the global success of its hit franchise, The Real Housewives, NBCUniversal International Formats ha...

17/07/2018

Women shine at ZIFF 2018

The Wedding Ring by Rahmatou Keita won the Chairman's Bi Kidude Award at ZIFF 2018 -- -- Facebook Twitter Google Pinterest The Zanzibar Internatio...

17/07/2018

BBC Studios and BBC Worldwide financial results for 2017/2018 revealed

? -- -- Facebook Twitter Google Pinterest BBC Studios delivers profit in its first year as a commercial subsidiary BBC Worldwide EBITDA up 42 per cen...

17/07/2018

FabFilter Pro-Q 2 for iPad

Full-featured AUv3 EQ plug-in for iPad Software > App, Processor FabFilter have released Pro-Q 2 as an AUv3 plug-in for iPad, so you can now use this well-re...

17/07/2018

Video advertising views in Europe up over a third in Q1

Freewheel releases its latest Video Monetisation Report Author: Jenny PriestleyPublish date: Jul 17, 2018 Year-on-year premium video advertising views were ...

17/07/2018

Roma becomes first Serie A club to broadcast live game on Twitter

Club saw over 100,000 fans tune into the game Author: Colby RamseyPublish date: Jul 17, 2018 AS Roma became the first Serie A club to broadcast an entire ma...

17/07/2018

Vodafone Spain shifts away from football rights

Telco announces it will focus on high-end TV and film content instead Author: Jenny PriestleyPublish date: Jul 17, 2018 Vodafone Spain has announced it will...

17/07/2018

Netflix "still sets the benchmark" despite missing subscriber target

SVoD added around half of predicted subscribers in Q2 Author: Jenny PriestleyPublish date: Jul 17, 2018 Netflix has announced it missed its target for new s...

17/07/2018

VFX Legion Completes Effects for Superfly' Remake

17 July, 2018 - 08:01 VFX Legion created over 100 digital effects for Superfly,' Sony's highly anticipated remake of the iconic 70's Blaxploit...

17/07/2018

Sibongile Mlambo stars in hit mermaid horror 'Siren'

17 July, 2018 - 08:03 Zimbabwean-South African actress Sibongile Mlambo stars as a mermaid in Siren, the number one new drama with young adults in the Unite...

17/07/2018

WRAL First Night Raleigh Debuts This New Year's Eve

Artsplosure announces expanded partnership with WRAL for its annual New Years Eve celebration Kacy Hunt, President of the Artsplosure Board of Directors, recen...

17/07/2018

Screen Australia announces $2.9 million for 10 documentaries

17 07 2018 - Media release Screen Australia announces $2.9 million for 10 documentaries Adam Goodes thanking the crowd during a lap of honour at Sydney Cricke...

17/07/2018

PBS Announces Fall 2018 Primetime Schedule

Clockwise from top left: Host of THE GREAT AMERICAN READ, Meredith Vieira (Courtesy of Stephanie Berger); Aidan Turner as Ross Poldark (Courtesy of Mammoth Scre...

17/07/2018

Primetime Ratings: ABC Wins on Game Shows

ABC won the Sunday ratings race, as its game shows led to a 0.8, per the Nielsen overnights, and a 4 share. That beat the 0.7/3 that CBS rated. The Dunham Fam...

17/07/2018

LeBron Docu-Series Warriors of Liberty City' Starts on Starz Sept. 16

Starz will debut the documentary series Warriors of Liberty City Sept. 16. The series is created by Evan Rosenfeld and is executive produced by LeBron James and...

17/07/2018

Showtime Chief David Nevins to be Honored at Center for Communication Lunch

David Nevins Showtime David Nevins, president and CEO of Showtime Networks Inc., will be honored at the Center for Communication's annual luncheon at the ...

17/07/2018

Fresh Off the Boat' Reruns to Air on Up, Freeform

Twentieth Television has licensed the cable rerun rights to the ABC family comedy Fresh Off the Boat to Up TV and the Walt Disney Co.'s Freeform. The serie...

17/07/2018

Showtime Addresses Charges Against Who is America?'

Showtime has issued a statement taking issue with widespread misinformation related to new series Who is America? Sacha Baron Cohen stars in the controversial...

17/07/2018

Densitron enhances display technology ahead of IBC2018 following successful launch of broadcast-specific products

Densitron enhances display technology ahead of IBC2018 following successful laun...

17/07/2018

AJA Ships KONA HDMI, KONA 1 and Io IP with Desktop Software v14.2

AJA Ships KONA HDMI, KONA 1 and Io IP with Desktop Software v14.2 posted: 17/07/2018 AJA Video Systems today released the KONA HDMI multi-channel HD/singl...

17/07/2018

Meet The Colourist: Mike Nuget, Freelance Colourist/Editor, New York City

There were days when I would be on both the Avid and Baselight simultaneously and moving projects back and forth multiple times a day. But I didn't have to ...

17/07/2018

Yahsat's Space Lab Announces Successful Completion of MYSAT-1 Engineering Model

Khalifa University of Science and Technology, a research university dedicated to...

17/07/2018

TiVo Corporation Announces 2018 Q2 Results and Conference Call Scheduled for August 8, 2018

.bwalignc {text-align: center} SAN JOSE, Calif.--(BUSINESS WIRE)-- TiVo Corpora...

17/07/2018

Integrate cinema-style tech into the living room with style

Pairing lounge looks with the Sony ZF9 Dolby Atmos soundbar The living room is often both the cosy, central entertainment space for families and the stylish s...

17/07/2018

2018-07-16

More than 70 new emoji characters are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update. The new emoji designs, created base...