Accedo Powers Smart TV Sports Service for ESPN

Accedo Powers Smart TV Sports Service for ESPN Sao Paulo, Brazil, 19th February 2014

Accedo, the global market leader in TV application solutions has developed a sports and soccer application for ESPN, a Walt Disney company.

ESPN in Brasil is one of the main sports cable television networks with 8.7 million subscribers. The TV network has important broadcasting rights for international competitions, such as 2014 Fifa World Cup, UEFA Champions League, La Liga Premier League, NFL, NBA and MLB.

The service is available on LG Smart TVs in Brazil, enabling consumers to enjoy catch-up TV sports content on the TV screen.

We are delighted to be working with ESPN on this application, commented Michael Lantz, CEO, Accedo. Sports applications are the perfect blend of interactivity and content, and are very appealing for consumers. This TV app includes catch-up TV, which we believe will enhance consumer uptake and loyalty to the traditional broadcast channels.

Brazil ended 2013 with more than 17 million Pay TV subscribers, the largest Pay TV market in Latin America, commented Jer nimo Macanas, VP LatAm, Accedo. With such a demanding TV market, new OTT services become the key differentiator for the viewers during sports events, like for instance the 2014 World Cup in Brazil. ESPN's brand leadership in the region is the perfect partner for innovation around OTT in this fast growing digital market.

Our priority was to deliver an innovative and appealing service to our customers, bringing on-demand sports content through connected devices, commented Luis Olivalves, New Business Director of ESPN Brazil.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

About ESPN

ESPN came to Brazil in 1989 and was the first sports channel of the brazilian pay TV. In 1995 the company created ESPN Brazil. In April 2009, ESPN HD was launched and later (July 2012) renamed ESPN , with a different schedule. ESPN International s activities include television, radio, print, internet, broadband, wireless, consumer products and event management .

The company maintains offices and / or production facilities in key locations around the world including Bangalore , Bristol (U.S.) , Buenos Aires , Mexico City , Hong Kong , London , Miami , Melbourne , Mumbai , New York , Rio de Janeiro , Sao Paulo , Sydney and Toronto. Since 1983, ESPN (originally founded in Bristol, Connecticut , in 1979) has grown around the world , establishing itself as the worldwide leader in sports. The company's philosophy of global growth is always to serve sports fans and be locally relevant , with content and products that fulfill their passion and dedication .

Media Contact ESPN:

Mariana Abuassi

55 11 4873-7612

mariana.abuassi@agenciaideal.com.br

Guto Francischini

55 11 4873 7592

guto@agenciaideal.com.br

Luiz Pattoli

55 11 4873-7617

luiz.pattoli@agenciaideal.com.br

Media Contact Accedo:

Helen Weedon

Communications Manager, Accedo

44 1570 434632

44 7733 231922

helen.weedon@accedo.tv

LINK:	http://www.accedo.tv/newseventsfront/news/accedo-powers-smart-tv-sport...
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