McDonald s McCaf Moments

March 27, 2015

McDonald's new campaign promoting their McCaf range consists of a series of contextual advertisements featuring real people enjoying their favourite McCaf beverage whilst discussing the shows you just watched. The TV adverts have aired across Channel 4's roster of channels during programmes including Made In Chelsea, One Born Every Minute and Taking New York, with a variety of genuine McDonald's customers talking to each other about things that relate to the shows on air.

The brief was for the spots to look natural but to also highlight the McDonald's products in shot. In the grade our brilliant colourist, Simon Astbury used Baselight's powerful keying to isolate branding on the coffee cups and also enhance the colour of the frappe drinks. The spots were shot on Canon C300 and the Arri Amira so the two cameras had to be matched to give a smooth flow of images, which involved a number of secondaries to match specific areas of colour.

Created by Gemma Crawley and directed by Southan Morris, we collaborated with The Outfit on this fun and innovative campaign, which has been receiving a great deal of media attention since it first aired. Audio and online was also completed at UNIT.

To see the full campaign, click here.

Credits Client: McDonald's

Agency: The Outfit

Director: Southan Morris

Head of Creative: Gemma Crawley

Head of Production: Emily Griffiths

Producer: Kate Sharpe Unit Credits Grade: Simon Astbury

Audio: Ben Ormerod

Online: Richard Greenwood

Producer: Tina Daly

LINK:	http://www.unit.tv/mcdonalds-mccafe-moments/...
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