PGA TOUR Selects AWS as Its Official Cloud Provider posted: 02/03/2021
AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced that the PGA TOUR (TOUR) has selected AWS as the Official Cloud Provider of the TOUR. AWS and the TOUR are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the action on the course while also helping the TOUR streamline its media operations. With this agreement, AWS becomes the Official Cloud Provider, Artificial Intelligence Cloud Provider, Deep Learning Cloud Provider, and Machine Learning Cloud Provider of the TOUR.
The TOUR will use AWS machine learning, storage, compute, analytics, database, and media services to quickly process and distribute video footage from each golf tournament, while also giving fans new ways to engage with TOUR content. The TOUR captures hundreds of hours of raw footage at each tournament and will leverage AWS to rapidly transform this content into exciting new digital experiences that provide fans with a more complete and personalized experience across TOUR competition. For instance, Every Shot Live, an over-the-top (OTT) streaming platform powered by AWS, will give viewers live access to every shot from every player in a tournament. During a tournament like THE PLAYERS Championship, fans will have access to more than 32,000 shots from a starting field of 144 golfers. The fans can choose to follow any player in real time and experience each shot via streaming content. In addition, AWS will power TOURCast, an evolution of the TOUR leaderboard that will give fans video game-like control of the golf viewing experience, allowing them to change their viewing perspective with alternative camera angles, navigate around the course, view speed rounds, and display player and shot stats on demand.
The TOUR will also use AWS media services to make it faster to deliver video content for televised event coverage and OTT streaming for online viewers. To accomplish this, the TOUR will use AWS to simultaneously process and distribute OTT content, formatting it for reliable viewing over a variety of delivery platforms and devices, including smartphones and tablets. Using AWS Media Services, the TOUR will make tournament footage available globally to authenticated broadcasters, content subscribers from AWS, and other sources.
In addition, the TOUR will build a data lake for real-time and historic multimedia content on Amazon Simple Storage Service (Amazon S3). The TOUR will migrate nearly 100 years of media content to AWS - including video, audio, and images dating back to the 1928 Los Angeles Open - and will stream live footage from future tournaments into the data lake. The TOUR will then use Amazon Rekognition (AWS's deep learning service that makes it easy to add image and video analysis to applications) to automatically tag content with specific metadata like player names and sponsor logos. This will help the TOUR and its content partners search, review, annotate, and package new content, as well as give them instant access to key moments from throughout the TOUR's history to aid commentary and add depth to event coverage. Fans, too, will benefit from enhanced access to years of this tagged and archived golf footage and highlights through the TOUR's web and mobile apps.
To round out the partnership, AWS will become a Trustee of First Tee, a youth development organization supported by the TOUR that reaches more than 3.7 million young people across the United States and select international locations each year, helping them build their strength of character through the game of golf. As part of wide-ranging support for First Tee, AWS will assist the organization in developing an online community for coaches, parents, and participants where they can access the First Tee curriculum and resources and connect with peers in the program.
This transformational partnership with AWS will give our fans the opportunity to experience the PGA TOUR like never before, said PGA TOUR Commissioner Jay Monahan. Growing and diversifying our fan base is a top priority for us, and thanks to the collaboration and innovation from AWS, we are creating more ways to experience the game of golf, while personalizing our content to enable fans to engage with the tournaments and players they support.
The world's top sports organizations - for instance, the NFL, NHL, Formula One, NASCAR, Bundesliga, and now the PGA TOUR - continue to turn to AWS to help them innovate for their fans and players at an unprecedented rate, said Andy Jassy, CEO of Amazon Web Services, Inc. The partnership and experience we create with the TOUR will be unique. Unlike other sports, there's more than one ball in play on a golf course, which makes it harder for fans to follow how every player is performing. Our collaboration with the TOUR will change the way that fans will be able to connect with the sport by giving them real-time access to virtually every moment on the course and letting them determine how they experience the game.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
PGA TOUR Selects AWS as Its Official Cloud Provider posted: 02/03/2021 
