Sony Pixel Power calrec Sony

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options

12/10/2021

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director

Tuesday, October 12, 2021 - 12:12 pm

Print This Story | Subscribe

Story Highlights

NAB may not be happening this week but Sony is introducing some new products as it continues to drive improvements across its product line. The goal? A transformation from a company known primarily for physical media and hardware to also being a leader in cloud-based production and even distribution services.

A big part of the transformation has been a result of the acquisition of Nevion in September of 2020. Deon LeCointe, Sony Electronics, director, Networked Solutions, says Sony created a new team that is focused on bringing Nevion's orchestration and management solutions together with Sony's IP-enabled products, cameras, and switchers.

The acquisition of Nevion has helped Sony complete its production ecosystem.

We're really taking a holistic approach toward the market about how we position these products and services and how they benefit the market overall, he says. IP is a foundational technology that's really helping people to drive remote production, but there's also a strong move toward cloud. We're trying to address the needs in IP environments, cloud environments, and hybrid environments because we do think hybrid is going to be the way a lot of people are going to operate until we're at a place where people feel comfortable going fully virtualized, fully cloud.

Nevion's VideoIPath, for example, is an orchestration and SDN control system that provides connection management, service assurance and network inventory capabilities for service providers and broadcasters. The system may be used for managing a variety of networks ranging from international or national contribution networks to broadcast facility or campus infrastructures.

There's a lot of work going on right now to integrate a number of features from Sony's LSM into IPath, says LeCointe. IPath manages and monitors IP and SDI connectivity across a LAN or a WAN environment and it also can establish and release connections in the network, either ad hoc or on a scheduled basis. It also has the ability to establish and release connections in the network, either ad hoc or on a scheduled basis. So, it is really helping bridge the gap between broadcast and IP.

As concepts that used to be only heard in IT (Mesh, Dual Star, Spine Leaf) begin to be part of the broadcast engineering workflows, Sony believes its new division will make it easier for the two worlds to come together.

The combination of Nevion and Sony cloud services is giving companies like Discovery a new way to work.

Sony Live System Manager's (LSM) Registration and Discovery Service (RDS) has already been ported over to IPath so that IPath supports more devices via our NMOS RDS, says LeCointe. And in the future, we will add name and tally management support and tally management support for the NDS bus management protocol.

An example of the system in action is a Discovery Communications which has used it to create two private clouds, one in the UK, one in the Netherlands.

We created a concept called dynamic affinity, says LeCointe. The idea is that any production room in any location can be connected to either one of the two clouds and they were using Nevion solutions to decrease the bandwidth and provide service assurance between the different clouds and the different production control rooms.

Low-latency JPEG-XS is being used to provide lossless transmission and near real-time operations across thousands of miles.

With JPEG-XS and Video IPath they were able to consolidate the technical resources into key data centers around the globe, says LeCointe.

Thinking Small with Micro Services

The NavigatorX software architecture allows for micro services to be connected.

Hugo Gaggioni, Sony Electronics, Pro Division, Chief Technology Officer, says Sony one transformation is moving away from a monolithic approach to cloud services to one that is based around micro services for production and other functions.

Before we had a really comprehensive machine application with tons of functionality that in some cases the end user could care less about, says Gaggioni. We were selling a gigantic piece of and then some would say they just want the input management system. So, we took those functions apart.

Navigator X, an orchestration and media asset management system, allows for microservices to be joined together and form a suite of seven toolkits to be managed with maximum efficiency. The toolkits include Volume Management Service; Workflow Management Service; Import Management Service; Content Management Service; Dashboard Management Service; Content Analysis Service; and User Management Service.

They can be deployed by customers to the scale required depending on the complexity of the end user requests, says Gaggioni. We also can optimize and develop the microservices independently as when they are tied together as a very complex piece of software it is difficult to make a tiny change. And now if a micro service fails the rest of the system would continue to operate properly.

Quick updates and fixes are only two of many benefits. It also allows for each service to be scaled as needed and deployed only where needed. For example, toolkits can be joined together to create media supply chains, automatic scene selection, production platforms for multiple programs, and more. More importantly, they can all share the same hybrid cloud system structure and be connected to other Sony systems, like Hawk-Eye, to improve functionality. The ability to capture live events directly into the cloud environment coupled with the Hawk-Eye System provides a one-two punch that is allowing professional sports l
LINK: https://www.sportsvideo.org/2021/10/12/sony-leverages-innovations-acqu...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/11/2026

Tracktion Waveform Free 14.1 now available

Mix Analysis, improved Render window & new bundled instrument The free version of Tracktion's DAW software has recently received an update that introduc...

07/11/2026

NFVF CALL FOR MARKET READINESS PROGRAMME FOR SOUTH AFRICAN GAMING STUDIOS

The National Film and Video Foundation (NFVF) is a statutory body established to promote and develop the South African film and video industry, including animat...

07/11/2026

Nielsen: 31.2 Million Viewers Watch 2026 U.S. Midterm Election Coverage

NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...

06/11/2026

Soaring in Stamford: Major League Soccer's Seth Bacon Details the Growth of MLS Productions

It's been nearly two years since MLS Productions made the move to WWE's ...

06/11/2026

With Decision Day on Deck, MLS Productions' Stamford Hub Prepares for 15 Matches in Five Hours

All 30 clubs take the field Saturday, and every camera, graphic, and feed runs t...

06/11/2026

GForce launch Oberheim Matrix-12

Latest official Oberheim collaboration arrives Following on from the launch of their new and improved website, GForce Software have released their latest of...

06/11/2026

Avid introduce Pro Tools 2026.11

Pro Tools Extensions, MPE support & more Avid have just released Pro Tools 2026.11, which introduces built-in stem separation, a new Extensions format that ...

06/11/2026

Heritage Audio's i73 Pro gains NAM A2 support

Interface range can now run captures on internal DSP Heritage Audio have just launched a firmware update that makes it possible for their i73 Pro audio inte...

06/11/2026

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new SBS Original, Miss Sultanah

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new S...

06/11/2026

FCC Releases More Details on Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Pro Tools Adds New AI-Powered Extension for Separating Audio Into Individual Elements

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Sage Issues Mandatory Security Update for ENDECS

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

CNN Reports Record Setting Viewership Numbers for Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Democratic Senator Sends Warning to FCC Chairman Carr

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Maxon Expands Creative Possibilities with New Touch and S...

Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...

06/11/2026

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...

06/11/2026

NBC News Wins Midterm Elections Ratings Race

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Gravity Media's OB Rethink Delivers for Gravel Cycling Championship

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

VITEC to Retire Datapath Brand

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

NEP Americas Adds IP-Based Flypack Kits to Production Lineup

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company Brie Clayton November 5, 2026 0 Comments Purchase any FSI monitor between now and...

06/11/2026

COW Jobs: Faith-Based UGC Video Creator - Remote

COW Jobs: Faith-Based UGC Video Creator - Remote Brie Clayton November 5, 2026 0 Comments Faith-Based UGC Video Creator (Remote, Part-Time) November...

06/11/2026

Thats Christmas Sorted: Sky brings entertainment icons to life in all dancing festive campaign

Friday 6 November 2026 That's Christmas Sorted: Sky brings entertainment ic...

06/11/2026

Fox Corporation Completes Acquisition of Roku

Fox Corporation Completes Acquisition of Roku FOX Is Now One of the Leading Streaming Businesses in the U.S., Inclusive of Roku, Tubi and FOX One Roku's...

06/11/2026

InterBEE. Tokyo. 18-20 November 2026

18-20 November Hall 6, stand #6413 (Restar Communications) Come and see us in Tokyo at InterBEE 2026, where you will find us with our partner Restar Communica...

06/11/2026

Exploring Water with Science Week on RT

Discover a week of themed programming and content across RT 's services Documentaries | Kids | Podcasts | Ireland's city of the future | More Includes...

06/11/2026

How NVIDIA Open Source Tools Are Helping Researchers Build Next-Generation 6G Networks

A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...

05/11/2026

SVG Students To Watch: Hunter Tempel, Marquette University

The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...

05/11/2026

Sky Sports to Show Exclusive Live Coverage of WTGL and Two More Years of TGL

Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...

05/11/2026

CP Communications Rigs Gravity Media SMARThead Robotic Cameras Over TCS New York City Marathon Start

CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...

05/11/2026

Gravity Media Runs Remote Production of UCI Gravel World Championships From Melbourne

Gravity Media developed a remote production solution for Beyond Productions'...

05/11/2026

Canon Releases Firmware Update for Cinema EOS Cameras, Launches Camera Control Center

Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...

05/11/2026

Canon Marks 15 Years of the Cinema EOS System

Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...

05/11/2026

Canon Announces Cinema EOS Lens Kits and EOS C50 Videographer Kit

Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026. The lens kits pair the ...

05/11/2026

2026 Sports Broadcasting Hall of Fame: Dick Stockton, a Play-by-Play Announcer With a Journalistic Bent

Dick Stockton's broadcasting career was marked by longevity, versatility, an...

05/11/2026

Registration Open to Attend UFL 2027 Draft in St. Louis on Nov. 18

The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...

05/11/2026

Allen & Heath announce the Qu-3 & Qu-3D

Most compact Qu-series consoles to date Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...

05/11/2026

Apple MacBook Pro PROLED XDR: First Impressions

We take a look at the first touchscreen-equipped Mac Peter Gabriel once sang: I have the touch. Now we all do. The new MacBook Pro with PROLED XDR Display b...

05/11/2026

SGL Carbon: Business performance in Q3 2026 supports an upward revision of the full-year earnings forecast

SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...