
Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director
Tuesday, October 12, 2021 - 12:12 pm
Print This Story | Subscribe
Story Highlights
NAB may not be happening this week but Sony is introducing some new products as it continues to drive improvements across its product line. The goal? A transformation from a company known primarily for physical media and hardware to also being a leader in cloud-based production and even distribution services.
A big part of the transformation has been a result of the acquisition of Nevion in September of 2020. Deon LeCointe, Sony Electronics, director, Networked Solutions, says Sony created a new team that is focused on bringing Nevion's orchestration and management solutions together with Sony's IP-enabled products, cameras, and switchers.
The acquisition of Nevion has helped Sony complete its production ecosystem.
We're really taking a holistic approach toward the market about how we position these products and services and how they benefit the market overall, he says. IP is a foundational technology that's really helping people to drive remote production, but there's also a strong move toward cloud. We're trying to address the needs in IP environments, cloud environments, and hybrid environments because we do think hybrid is going to be the way a lot of people are going to operate until we're at a place where people feel comfortable going fully virtualized, fully cloud.
Nevion's VideoIPath, for example, is an orchestration and SDN control system that provides connection management, service assurance and network inventory capabilities for service providers and broadcasters. The system may be used for managing a variety of networks ranging from international or national contribution networks to broadcast facility or campus infrastructures.
There's a lot of work going on right now to integrate a number of features from Sony's LSM into IPath, says LeCointe. IPath manages and monitors IP and SDI connectivity across a LAN or a WAN environment and it also can establish and release connections in the network, either ad hoc or on a scheduled basis. It also has the ability to establish and release connections in the network, either ad hoc or on a scheduled basis. So, it is really helping bridge the gap between broadcast and IP.
As concepts that used to be only heard in IT (Mesh, Dual Star, Spine Leaf) begin to be part of the broadcast engineering workflows, Sony believes its new division will make it easier for the two worlds to come together.
The combination of Nevion and Sony cloud services is giving companies like Discovery a new way to work.
Sony Live System Manager's (LSM) Registration and Discovery Service (RDS) has already been ported over to IPath so that IPath supports more devices via our NMOS RDS, says LeCointe. And in the future, we will add name and tally management support and tally management support for the NDS bus management protocol.
An example of the system in action is a Discovery Communications which has used it to create two private clouds, one in the UK, one in the Netherlands.
We created a concept called dynamic affinity, says LeCointe. The idea is that any production room in any location can be connected to either one of the two clouds and they were using Nevion solutions to decrease the bandwidth and provide service assurance between the different clouds and the different production control rooms.
Low-latency JPEG-XS is being used to provide lossless transmission and near real-time operations across thousands of miles.
With JPEG-XS and Video IPath they were able to consolidate the technical resources into key data centers around the globe, says LeCointe.
Thinking Small with Micro Services
The NavigatorX software architecture allows for micro services to be connected.
Hugo Gaggioni, Sony Electronics, Pro Division, Chief Technology Officer, says Sony one transformation is moving away from a monolithic approach to cloud services to one that is based around micro services for production and other functions.
Before we had a really comprehensive machine application with tons of functionality that in some cases the end user could care less about, says Gaggioni. We were selling a gigantic piece of and then some would say they just want the input management system. So, we took those functions apart.
Navigator X, an orchestration and media asset management system, allows for microservices to be joined together and form a suite of seven toolkits to be managed with maximum efficiency. The toolkits include Volume Management Service; Workflow Management Service; Import Management Service; Content Management Service; Dashboard Management Service; Content Analysis Service; and User Management Service.
They can be deployed by customers to the scale required depending on the complexity of the end user requests, says Gaggioni. We also can optimize and develop the microservices independently as when they are tied together as a very complex piece of software it is difficult to make a tiny change. And now if a micro service fails the rest of the system would continue to operate properly.
Quick updates and fixes are only two of many benefits. It also allows for each service to be scaled as needed and deployed only where needed. For example, toolkits can be joined together to create media supply chains, automatic scene selection, production platforms for multiple programs, and more. More importantly, they can all share the same hybrid cloud system structure and be connected to other Sony systems, like Hawk-Eye, to improve functionality. The ability to capture live events directly into the cloud environment coupled with the Hawk-Eye System provides a one-two punch that is allowing professional sports l
More from Sports Video Group
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...
23/07/2026
Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...
23/07/2026
The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...
23/07/2026
Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...
23/07/2026
Having attracted upwards of 17 billion views throughout the tourney, the broadca...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...