Sony Pixel Power calrec Sony

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options

12/10/2021

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director

Tuesday, October 12, 2021 - 12:12 pm

Print This Story | Subscribe

Story Highlights

NAB may not be happening this week but Sony is introducing some new products as it continues to drive improvements across its product line. The goal? A transformation from a company known primarily for physical media and hardware to also being a leader in cloud-based production and even distribution services.

A big part of the transformation has been a result of the acquisition of Nevion in September of 2020. Deon LeCointe, Sony Electronics, director, Networked Solutions, says Sony created a new team that is focused on bringing Nevion's orchestration and management solutions together with Sony's IP-enabled products, cameras, and switchers.

The acquisition of Nevion has helped Sony complete its production ecosystem.

We're really taking a holistic approach toward the market about how we position these products and services and how they benefit the market overall, he says. IP is a foundational technology that's really helping people to drive remote production, but there's also a strong move toward cloud. We're trying to address the needs in IP environments, cloud environments, and hybrid environments because we do think hybrid is going to be the way a lot of people are going to operate until we're at a place where people feel comfortable going fully virtualized, fully cloud.

Nevion's VideoIPath, for example, is an orchestration and SDN control system that provides connection management, service assurance and network inventory capabilities for service providers and broadcasters. The system may be used for managing a variety of networks ranging from international or national contribution networks to broadcast facility or campus infrastructures.

There's a lot of work going on right now to integrate a number of features from Sony's LSM into IPath, says LeCointe. IPath manages and monitors IP and SDI connectivity across a LAN or a WAN environment and it also can establish and release connections in the network, either ad hoc or on a scheduled basis. It also has the ability to establish and release connections in the network, either ad hoc or on a scheduled basis. So, it is really helping bridge the gap between broadcast and IP.

As concepts that used to be only heard in IT (Mesh, Dual Star, Spine Leaf) begin to be part of the broadcast engineering workflows, Sony believes its new division will make it easier for the two worlds to come together.

The combination of Nevion and Sony cloud services is giving companies like Discovery a new way to work.

Sony Live System Manager's (LSM) Registration and Discovery Service (RDS) has already been ported over to IPath so that IPath supports more devices via our NMOS RDS, says LeCointe. And in the future, we will add name and tally management support and tally management support for the NDS bus management protocol.

An example of the system in action is a Discovery Communications which has used it to create two private clouds, one in the UK, one in the Netherlands.

We created a concept called dynamic affinity, says LeCointe. The idea is that any production room in any location can be connected to either one of the two clouds and they were using Nevion solutions to decrease the bandwidth and provide service assurance between the different clouds and the different production control rooms.

Low-latency JPEG-XS is being used to provide lossless transmission and near real-time operations across thousands of miles.

With JPEG-XS and Video IPath they were able to consolidate the technical resources into key data centers around the globe, says LeCointe.

Thinking Small with Micro Services

The NavigatorX software architecture allows for micro services to be connected.

Hugo Gaggioni, Sony Electronics, Pro Division, Chief Technology Officer, says Sony one transformation is moving away from a monolithic approach to cloud services to one that is based around micro services for production and other functions.

Before we had a really comprehensive machine application with tons of functionality that in some cases the end user could care less about, says Gaggioni. We were selling a gigantic piece of and then some would say they just want the input management system. So, we took those functions apart.

Navigator X, an orchestration and media asset management system, allows for microservices to be joined together and form a suite of seven toolkits to be managed with maximum efficiency. The toolkits include Volume Management Service; Workflow Management Service; Import Management Service; Content Management Service; Dashboard Management Service; Content Analysis Service; and User Management Service.

They can be deployed by customers to the scale required depending on the complexity of the end user requests, says Gaggioni. We also can optimize and develop the microservices independently as when they are tied together as a very complex piece of software it is difficult to make a tiny change. And now if a micro service fails the rest of the system would continue to operate properly.

Quick updates and fixes are only two of many benefits. It also allows for each service to be scaled as needed and deployed only where needed. For example, toolkits can be joined together to create media supply chains, automatic scene selection, production platforms for multiple programs, and more. More importantly, they can all share the same hybrid cloud system structure and be connected to other Sony systems, like Hawk-Eye, to improve functionality. The ability to capture live events directly into the cloud environment coupled with the Hawk-Eye System provides a one-two punch that is allowing professional sports l
LINK: https://www.sportsvideo.org/2021/10/12/sony-leverages-innovations-acqu...
See more stories from svg

More from Sports Video Group

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

05/06/2026

LSUs Sarah Ramundt on Celebrating the One-Year Anniversary of The Brand

The university-wide initiative has pushed their creative content to a new level Although collegiate athletics at a single institution can contain numerous spo...

05/06/2026

SVG GameDay, Ep. 18: New York Islanders Brooklyn Boyars - A Career Filled With Championships

In-venue and creative video staffers at the professional and collegiate level ha...

05/06/2026

Synamedia Enters New Chapter Following Lumine Group Acquisition Agreement

Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...

05/06/2026

Ateme, BCE, and Scaleway Announce Sovereign Cloud Media Supply Chain Partnership

Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...

05/06/2026

Audinate Adds Three Models to Dante AVIO Install Adapter Line

Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...

05/06/2026

Sportradar Extends Data and AV Betting Rights Agreement for Wimbledon Beyond 2026

Sportradar Group AG has announced a multi-year extension of its exclusive global...

05/06/2026

M6 Group to Broadcast FIFA World Cup 2026 in 4K UHD via Fransat Satellite Platform

The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...

05/06/2026

The Athletic Adds PGA TOUR Highlights to Golf Coverage

The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...

05/06/2026

Op-Ed: Beyond the Stadium: Why Real-Time Visual Intelligence Will Define World Cup 2026 Security

When the FIFA World Cup arrives in North America in 2026, it will bring more tha...

05/06/2026

FIFA+ Launches Exclusively on DAZN

FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...

05/06/2026

Telemundo Announces Group Stage Broadcast Schedule and Talent Assignments for FIFA World Cup 2026

Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...

05/06/2026

Peacock to Stream Telemundos FIFA World Cup 2026 Coverage in Dolby Vision and Dolby Atmos

Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...

05/06/2026

Formula 1 Extends Las Vegas Grand Prix Through 2037

Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...

05/06/2026

Inside SailGP New York: How Riedel Provides Tech Backbone for Challenging Production Effort

The broadcast-engineering team overcomes wind, speed, and salt water - and dista...

05/06/2026

Virtual Eye Powers Broadcast Graphics Across Golf Productions in Busy Three-Event Week

Deploying both onsite and remote crews, the company is providing calibrated-came...

05/06/2026

ESPN Pivots From REMI to Full On-Site Production for UFL Playoff Game on Daytonas Blank Canvas

With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...

05/06/2026

Free Registration for SVG Regional Sports Production Summit Ends Today!

One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...

05/06/2026

FOX Returns to Saratoga Race Course for 158th Running of Belmont Stakes

For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones The 158th edition of the Belmon...

05/06/2026

Ratings Roundup: NBCs Spurs-Thunder Game 7 Best Since 2016, ESPNs Stanley Cup Final Opener Hits Seven-Year High

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...