Sony Pixel Power calrec Sony

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options

12/10/2021

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director

Tuesday, October 12, 2021 - 12:12 pm

Print This Story | Subscribe

Story Highlights

NAB may not be happening this week but Sony is introducing some new products as it continues to drive improvements across its product line. The goal? A transformation from a company known primarily for physical media and hardware to also being a leader in cloud-based production and even distribution services.

A big part of the transformation has been a result of the acquisition of Nevion in September of 2020. Deon LeCointe, Sony Electronics, director, Networked Solutions, says Sony created a new team that is focused on bringing Nevion's orchestration and management solutions together with Sony's IP-enabled products, cameras, and switchers.

The acquisition of Nevion has helped Sony complete its production ecosystem.

We're really taking a holistic approach toward the market about how we position these products and services and how they benefit the market overall, he says. IP is a foundational technology that's really helping people to drive remote production, but there's also a strong move toward cloud. We're trying to address the needs in IP environments, cloud environments, and hybrid environments because we do think hybrid is going to be the way a lot of people are going to operate until we're at a place where people feel comfortable going fully virtualized, fully cloud.

Nevion's VideoIPath, for example, is an orchestration and SDN control system that provides connection management, service assurance and network inventory capabilities for service providers and broadcasters. The system may be used for managing a variety of networks ranging from international or national contribution networks to broadcast facility or campus infrastructures.

There's a lot of work going on right now to integrate a number of features from Sony's LSM into IPath, says LeCointe. IPath manages and monitors IP and SDI connectivity across a LAN or a WAN environment and it also can establish and release connections in the network, either ad hoc or on a scheduled basis. It also has the ability to establish and release connections in the network, either ad hoc or on a scheduled basis. So, it is really helping bridge the gap between broadcast and IP.

As concepts that used to be only heard in IT (Mesh, Dual Star, Spine Leaf) begin to be part of the broadcast engineering workflows, Sony believes its new division will make it easier for the two worlds to come together.

The combination of Nevion and Sony cloud services is giving companies like Discovery a new way to work.

Sony Live System Manager's (LSM) Registration and Discovery Service (RDS) has already been ported over to IPath so that IPath supports more devices via our NMOS RDS, says LeCointe. And in the future, we will add name and tally management support and tally management support for the NDS bus management protocol.

An example of the system in action is a Discovery Communications which has used it to create two private clouds, one in the UK, one in the Netherlands.

We created a concept called dynamic affinity, says LeCointe. The idea is that any production room in any location can be connected to either one of the two clouds and they were using Nevion solutions to decrease the bandwidth and provide service assurance between the different clouds and the different production control rooms.

Low-latency JPEG-XS is being used to provide lossless transmission and near real-time operations across thousands of miles.

With JPEG-XS and Video IPath they were able to consolidate the technical resources into key data centers around the globe, says LeCointe.

Thinking Small with Micro Services

The NavigatorX software architecture allows for micro services to be connected.

Hugo Gaggioni, Sony Electronics, Pro Division, Chief Technology Officer, says Sony one transformation is moving away from a monolithic approach to cloud services to one that is based around micro services for production and other functions.

Before we had a really comprehensive machine application with tons of functionality that in some cases the end user could care less about, says Gaggioni. We were selling a gigantic piece of and then some would say they just want the input management system. So, we took those functions apart.

Navigator X, an orchestration and media asset management system, allows for microservices to be joined together and form a suite of seven toolkits to be managed with maximum efficiency. The toolkits include Volume Management Service; Workflow Management Service; Import Management Service; Content Management Service; Dashboard Management Service; Content Analysis Service; and User Management Service.

They can be deployed by customers to the scale required depending on the complexity of the end user requests, says Gaggioni. We also can optimize and develop the microservices independently as when they are tied together as a very complex piece of software it is difficult to make a tiny change. And now if a micro service fails the rest of the system would continue to operate properly.

Quick updates and fixes are only two of many benefits. It also allows for each service to be scaled as needed and deployed only where needed. For example, toolkits can be joined together to create media supply chains, automatic scene selection, production platforms for multiple programs, and more. More importantly, they can all share the same hybrid cloud system structure and be connected to other Sony systems, like Hawk-Eye, to improve functionality. The ability to capture live events directly into the cloud environment coupled with the Hawk-Eye System provides a one-two punch that is allowing professional sports l
LINK: https://www.sportsvideo.org/2021/10/12/sony-leverages-innovations-acqu...
See more stories from svg

More from Sports Video Group

23/11/2021

SVG Voices: Fox Sports A2 Assist Anthony Lomastro

SVG Voices: Fox Sports A2 Assist Anthony Lomastro By SVG Staff Tuesday, November 23, 2021 - 6:30 am Print This Story | Subscribe Story Highlights Many ...

23/11/2021

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint for the Return to LAN Events, What's to Come Next Year

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint...

23/11/2021

NVP Delivers First Champions League Match in 4K HDR HLG for Sky Italia

NVP delivers first Champions League match in 4K HDR HLG for Sky Italia By Roberto Landini, Italian Correspondent Monday, November 22, 2021 - 15:51 Print Th...

23/11/2021

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season OTT service will split production 50-50 between onsite and REMI production By Jason Dachman...

23/11/2021

Rising COVID Concerns Prompts IBC to Cancel In-Person Event in Amsterdam

Rising COVID concerns prompts IBC to cancel in-person event in Amsterdam IBC will now focus on bringing the content and technology community together via IBC Di...

23/11/2021

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Cart Cam, Drones, and More

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Ca...

22/11/2021

World Rally Championship Moves Into Hybrid Electric Era, Refreshed Production for 2022

World Rally Championship moves into hybrid electric era and refreshed production...

22/11/2021

SVG Voices: WWE Production Designer Jason Robinson

SVG Voices: WWE Production Designer Jason Robinson By SVG Staff Monday, November 22, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Many ...

22/11/2021

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds, Entertaining In-Arena Fans

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds,...

22/11/2021

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activations at SoFi Stadium

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activ...

22/11/2021

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Park

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Par...

22/11/2021

Silver Spoon Expands Staff, Operations in Los Angeles

Silver Spoon Expands Staff, Operations in Los Angeles By SVG Staff Monday, November 22, 2021 - 12:11 pm Print This Story | Subscribe Story Highlights S...

22/11/2021

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Complex

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Comp...

19/11/2021

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch By SVG Staff Friday, November 19, 2021 - 7:00 am Print This Story | Subscribe Story Highlights ...

19/11/2021

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvement, Current Industry Trends

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvem...

19/11/2021

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Deal

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Dea...

19/11/2021

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West...

19/11/2021

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary By Ken Kerschbaumer, Editorial Director Friday, November 19, 2021 - 1:08 pm Pr...

19/11/2021

Fox Sports Makes K-Array PA System Look as Good as It Sounds

Fox Sports Makes K-Array PA System Look as Good as It Sounds Custom towers are created for Big Noon Kickoff live broadcasts By Dan Daley, Audio Editor Friday...

19/11/2021

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Companies Pulling Out

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Co...

18/11/2021

IBC Confirms 2021 Show Will Take Place Next Month; Amends Opening Hours

IBC confirms that 2021 show will take place next month but with amended opening hours By Will Strauss, Editor Tuesday, November 16, 2021 - 12:11 Print Th...

18/11/2021

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscaster

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscas...

18/11/2021

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, Future Live Events in 2022

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, ...

18/11/2021

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum in L.A.

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum ...

17/11/2021

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed Intro Video

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed ...

16/11/2021

SVG Voices: THUMBWAR Engineer Trevor Carlson

SVG Voices: THUMBWAR Engineer Trevor Carlson By SVG Staff Tuesday, November 16, 2021 - 3:45 am Print This Story | Subscribe Story Highlights Many fans ...

16/11/2021

Equal Opportunities: Sky Sports on Taking Its Women's Super League Broadcasts to Premier League Levels

Equal opportunities: Sky Sports on taking its Women's Super League broadcast...

16/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader By Ken Kerschbaumer, Editorial Director Tuesday, November 16, 2021 - 7:00 am P...

16/11/2021

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Betting A Videon Case Study

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Bettin...

16/11/2021

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Tech

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Te...

15/11/2021

OB Company Arena Television and Sister Firm Arena Aviation Cease Trading

OB company Arena Television and sister firm Arena Aviation cease trading By Will Strauss, Editor Thursday, November 11, 2021 - 16:47 Print This Story Aren...

15/11/2021

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests Early in Gaming-Focused Studio Programming

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests...

15/11/2021

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easier Than Ever

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easie...

15/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tom Sahara, a Key Force in Operations

Sports Broadcasting Hall of Fame 2020-21: Tom Sahara, a Key Force in Operations By Ken Kerschbaumer, Editorial Director Monday, November 15, 2021 - 11:15 am ...

12/11/2021

NEP Supershooter 16 Plays Key Role at NYC Marathon; Bonded Cellular from CP Comms a Hit

NEP Supershooter 16 Plays Key Role at NYC Marathon; Bonded Cellular from CP Comm...

12/11/2021

Ratings Roundup: Packers-Chiefs Without Aaron Rodgers on Fox Tops NFL Week 9; NBA Viewership Increases From 2020-21 Regular Season Average

Ratings Roundup: Packers-Chiefs Without Aaron Rodgers on Fox Tops NFL Week 9; NB...

12/11/2021

Behind the Mic: Turner Sports Releases Commentators for Capital One's The Match; NESN Mourns the Loss of Jerry Remy

Behind the Mic: Turner Sports Releases Commentators for Capital One's The Ma...

12/11/2021

SVG Voices: WWE Catering Crew Chief Jennifer Hagopian

SVG Voices: WWE Catering Crew Chief Jennifer Hagopian By SVG Staff Friday, November 12, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Ma...

12/11/2021

SVG Sit-Down: Videon's Todd Erdley Addresses Impact of LiveEdge on Live Streaming, Sports Betting

SVG Sit-Down: Videon's Todd Erdley Addresses Impact of LiveEdge on Live Stre...

12/11/2021

SVG On Demand: Why Betting Data is Key to Unlocking the Modern Sports Fan A Sportradar Case Study

SVG On Demand: Why Betting Data is Key to Unlocking the Modern Sports Fan A Sp...

12/11/2021

Here's How Fox Sports Created a One-of-a-Kind Set for its Veterans Day Fox NFL Sunday Show in Annapolis

Here's How Fox Sports Created a One-of-a-Kind Set for its Veterans Day Fox N...

11/11/2021

SVG Voices: Fox Sports Lead Video Engineer Diana Caputo

SVG Voices: Fox Sports Lead Video Engineer Diana Caputo By SVG Staff Thursday, November 11, 2021 - 6:45 am Print This Story | Subscribe Story Highlights...

11/11/2021

Sky Sport, O2 in 5G First With Live Stream of Handball Bundesliga Game

Sky Sport and O2 in 5G first with live stream of Handball Bundesliga game By Jo Ruddock Friday, November 5, 2021 - 13:16 Print This Story Credit: Sky Deut...

11/11/2021

SVG On Demand: Daily Wager and Beyond Inside ESPN's Sports Betting Production Strategy

SVG On Demand: Daily Wager and Beyond Inside ESPN's Sports Betting Product...

11/11/2021

Tennis Channel Moves to Sinclair's Santa Monica Facility With IP-Based Workflows, New Studio

Tennis Channel Moves to Sinclair's Santa Monica Facility With IP-Based Workf...

10/11/2021

College Hoops Tip-Off 2021: Big Ten Network Heads to Full Venues for 200-Game Schedule

College Hoops Tip-Off 2021: Big Ten Network Heads to Full Venues for 200-Game Sc...

10/11/2021

College Hoops Tip-Off 2021: Massive Tip-Off Tuesday' Presages Busy Season for Pac-12 Networks

College Hoops Tip-Off 2021: Massive Tip-Off Tuesday' Presages Busy Season f...

10/11/2021

College Hoops 2021 Tip-Off: Fox Sports Goes Big for Big East Opening Night; Intros New Graphics Look

College Hoops 2021 Tip-Off: Fox Sports Goes Big for Big East Opening Night; Intr...

10/11/2021

College Hoops Tip-Off 2021: ESPN Set To Produce 6,000+ Men's and Women's Basketball Games

College Hoops Tip-Off 2021: ESPN Set To Produce 6,000+ Men's and Women's...

09/11/2021

SVG Voices: WWE Lead Rigger Alan Jamnik

SVG Voices: WWE Lead Rigger Alan Jamnik By SVG Staff Tuesday, November 9, 2021 - 9:30 am Print This Story | Subscribe Story Highlights Many fans know t...