
Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director
Tuesday, October 12, 2021 - 12:12 pm
Print This Story | Subscribe
Story Highlights
NAB may not be happening this week but Sony is introducing some new products as it continues to drive improvements across its product line. The goal? A transformation from a company known primarily for physical media and hardware to also being a leader in cloud-based production and even distribution services.
A big part of the transformation has been a result of the acquisition of Nevion in September of 2020. Deon LeCointe, Sony Electronics, director, Networked Solutions, says Sony created a new team that is focused on bringing Nevion's orchestration and management solutions together with Sony's IP-enabled products, cameras, and switchers.
The acquisition of Nevion has helped Sony complete its production ecosystem.
We're really taking a holistic approach toward the market about how we position these products and services and how they benefit the market overall, he says. IP is a foundational technology that's really helping people to drive remote production, but there's also a strong move toward cloud. We're trying to address the needs in IP environments, cloud environments, and hybrid environments because we do think hybrid is going to be the way a lot of people are going to operate until we're at a place where people feel comfortable going fully virtualized, fully cloud.
Nevion's VideoIPath, for example, is an orchestration and SDN control system that provides connection management, service assurance and network inventory capabilities for service providers and broadcasters. The system may be used for managing a variety of networks ranging from international or national contribution networks to broadcast facility or campus infrastructures.
There's a lot of work going on right now to integrate a number of features from Sony's LSM into IPath, says LeCointe. IPath manages and monitors IP and SDI connectivity across a LAN or a WAN environment and it also can establish and release connections in the network, either ad hoc or on a scheduled basis. It also has the ability to establish and release connections in the network, either ad hoc or on a scheduled basis. So, it is really helping bridge the gap between broadcast and IP.
As concepts that used to be only heard in IT (Mesh, Dual Star, Spine Leaf) begin to be part of the broadcast engineering workflows, Sony believes its new division will make it easier for the two worlds to come together.
The combination of Nevion and Sony cloud services is giving companies like Discovery a new way to work.
Sony Live System Manager's (LSM) Registration and Discovery Service (RDS) has already been ported over to IPath so that IPath supports more devices via our NMOS RDS, says LeCointe. And in the future, we will add name and tally management support and tally management support for the NDS bus management protocol.
An example of the system in action is a Discovery Communications which has used it to create two private clouds, one in the UK, one in the Netherlands.
We created a concept called dynamic affinity, says LeCointe. The idea is that any production room in any location can be connected to either one of the two clouds and they were using Nevion solutions to decrease the bandwidth and provide service assurance between the different clouds and the different production control rooms.
Low-latency JPEG-XS is being used to provide lossless transmission and near real-time operations across thousands of miles.
With JPEG-XS and Video IPath they were able to consolidate the technical resources into key data centers around the globe, says LeCointe.
Thinking Small with Micro Services
The NavigatorX software architecture allows for micro services to be connected.
Hugo Gaggioni, Sony Electronics, Pro Division, Chief Technology Officer, says Sony one transformation is moving away from a monolithic approach to cloud services to one that is based around micro services for production and other functions.
Before we had a really comprehensive machine application with tons of functionality that in some cases the end user could care less about, says Gaggioni. We were selling a gigantic piece of and then some would say they just want the input management system. So, we took those functions apart.
Navigator X, an orchestration and media asset management system, allows for microservices to be joined together and form a suite of seven toolkits to be managed with maximum efficiency. The toolkits include Volume Management Service; Workflow Management Service; Import Management Service; Content Management Service; Dashboard Management Service; Content Analysis Service; and User Management Service.
They can be deployed by customers to the scale required depending on the complexity of the end user requests, says Gaggioni. We also can optimize and develop the microservices independently as when they are tied together as a very complex piece of software it is difficult to make a tiny change. And now if a micro service fails the rest of the system would continue to operate properly.
Quick updates and fixes are only two of many benefits. It also allows for each service to be scaled as needed and deployed only where needed. For example, toolkits can be joined together to create media supply chains, automatic scene selection, production platforms for multiple programs, and more. More importantly, they can all share the same hybrid cloud system structure and be connected to other Sony systems, like Hawk-Eye, to improve functionality. The ability to capture live events directly into the cloud environment coupled with the Hawk-Eye System provides a one-two punch that is allowing professional sports l
More from Sports Video Group
20/10/2026
Sony's Beyond Sports technology will power real-time animation of the game, ...
20/10/2026
The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...
20/10/2026
Testing what works is an important part of developing successful fan engagement....
20/10/2026
One fan in The Nordecke will wear the device via headset on Wednesday night
Spo...
20/10/2026
Regular-season game coverage will continue to be a mix of REMI and onsite produc...
20/10/2026
Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...
20/10/2026
Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...
20/10/2026
Ateme has announced a strategic partnership with Viamedia, the ad tech company b...
20/10/2026
As concerts and other live performances reach audiences through global streaming...
20/10/2026
Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan.
...
20/10/2026
For Major League Soccer creative teams, 2027 is going to be unlike any year they...
20/10/2026
The National Hockey League (NHL) has given a first look at its planned transform...
20/10/2026
FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...
20/10/2026
The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...
20/10/2026
Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...
20/10/2026
The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...
20/10/2026
Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...
20/10/2026
The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
17/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...