Champion nation: Women's Euros team (26%), followed by swimmer Adam Peaty (13%) and the England Netball team (12%) are favourites to bring home a win
The rise of the small screen: 37% of sport fans are watching more sport via their mobile phone than a year ago - rising to 48% amongst Londoners
Viewing confessions: Almost 1 in 5 (19%) will cancel going to an event, while 18% will use annual leave to watch a game
Cheer on the wins live: So you never miss a sporting fix, on Sky Mobile you can stream the Sky Sports app without having to use your data
20th July 2022, London: Whether it's football, a 100m sprint or cricket, the UKs summer of sport is set to score with fans, as new research from Sky Mobile uncovers that two of the biggest events that UK sports fans* are most excited for include the European Women's football (36%) and the upcoming games in Birmingham (29%) over the coming months.
With sensational and promising British talent hitting the sporting stage, the study of 2,000 sport fans found that two thirds (66%) are expecting a victory from our home teams and sporting stars.
Among those predicting a first-place victory, the favourite to bring it home is the Women's Euros team (26%) who started the latest football championship with record-breaking results, alongside a predicted gold medal for Adam Peaty in swimming and the England netball team within the upcoming aquatics and team sport events in Birmingham (13% and 12%).
Getting our sporting fix on the go
As a sport devoted nation, 37% of fans are now watching more sport via their phone than a year ago, with more than 2 in 5 of these keeping on top of the latest action by watching on their mobile on the go (43%).
Looking into the cities, London is the most virtually sport-mad, with 39% turning to their phones to watch sporting events, closely followed by sport fans from Yorkshire (31%) and the East Midlands (30%).
When it comes to tuning into the live action, for almost half (45%) of the UK's sporting fans, the main TV at home isnt always available, so sport enthusiasts will turn to the small screen to make sure they never miss a moment.
Someone who is familiar with the need to catch must-watch events on the go is former England player, Arsenal Captain and pundit Faye White, who says: 2022 is going to be a golden year for British sporting stars and I'll be supporting the Women's football team every step of the way, to hopefully bring it home! No matter where I am or what I'm up to, I like to be part of the action so I'm with the many Brits who'll be keeping an eye on the matches and games when out and about.''
Cheering on from the virtual side-lines
With popular matches and fixtures lined up, sports fans are prepared to cancel going to an event (19%) or even use annual leave to watch a game (18%).
When it comes to the more extreme lengths the UK is willing to go to cheer on their teams, 40% admit to tuning into their favourite events on their phone at work, and 22% of 18-24-year-olds will call in sick to work, college or university so they can watch their favourite sporting event, reducing to 10% of 55-65-years-olds.
A country of loyal supporters, almost half of sports fans plan to watch the action live every day (47%), share the latest updates with friends and family via messaging whilst watching (29%), and show their support for their team by interacting with their social media posts (28%).
Watch every win live
Backing all the UK's amazing sporting talent is Paul Sweeney, Managing Director, Sky Mobile who commented, With over two fifths of the nation's sporting fans now using their phone to watch sport on the go, we want to make it easy for those on Sky Mobile to keep watching. So, to help, you can stream the Sky Sports app on the go and catch all the action as it happens - without eating into your data.
With Sky Mobile you can enjoy hours and hours of streaming on Sky apps, without using your data, including Sky Sports, Sky Go, Sky News and more. Plus, Sky Mobile automatically rolls over any unused data into your Sky Piggybank at the end of every month so, if you're running low, you can easily tap into your spare data for a boost, making sure you never miss a sporting moment.
Notes to editors
*Research conducted by OnePoll: 7th - 11th July 2022 with 2,000 UK Sport Fans (who own a smartphone)
Sky Mobile network benefits at a glance:
Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.
Roll - Sky Mobile rolls your spare data for up to three years, so you can keep hold of what you've paid for
Piggybank - Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards
Mix - Change data plans whenever suits your needs, make your plan bigger if you need more data, or smaller if you want to spend less
Watch - Stream hours and hours of live sports, the best shows, and kids' favourites without using your data
Swap - Upgrade to a shiny new phone anytime you like and save money when you swap your old one
Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Champion nation: Women's Euros team (26%), followed by swimmer Adam Peaty (13%) and the England Netball team (12%) are favourites to bring home a win
