Champion nation: Women's Euros team (26%), followed by swimmer Adam Peaty (13%) and the England Netball team (12%) are favourites to bring home a win
The rise of the small screen: 37% of sport fans are watching more sport via their mobile phone than a year ago - rising to 48% amongst Londoners
Viewing confessions: Almost 1 in 5 (19%) will cancel going to an event, while 18% will use annual leave to watch a game
Cheer on the wins live: So you never miss a sporting fix, on Sky Mobile you can stream the Sky Sports app without having to use your data
20th July 2022, London: Whether it's football, a 100m sprint or cricket, the UKs summer of sport is set to score with fans, as new research from Sky Mobile uncovers that two of the biggest events that UK sports fans* are most excited for include the European Women's football (36%) and the upcoming games in Birmingham (29%) over the coming months.
With sensational and promising British talent hitting the sporting stage, the study of 2,000 sport fans found that two thirds (66%) are expecting a victory from our home teams and sporting stars.
Among those predicting a first-place victory, the favourite to bring it home is the Women's Euros team (26%) who started the latest football championship with record-breaking results, alongside a predicted gold medal for Adam Peaty in swimming and the England netball team within the upcoming aquatics and team sport events in Birmingham (13% and 12%).
Getting our sporting fix on the go
As a sport devoted nation, 37% of fans are now watching more sport via their phone than a year ago, with more than 2 in 5 of these keeping on top of the latest action by watching on their mobile on the go (43%).
Looking into the cities, London is the most virtually sport-mad, with 39% turning to their phones to watch sporting events, closely followed by sport fans from Yorkshire (31%) and the East Midlands (30%).
When it comes to tuning into the live action, for almost half (45%) of the UK's sporting fans, the main TV at home isnt always available, so sport enthusiasts will turn to the small screen to make sure they never miss a moment.
Someone who is familiar with the need to catch must-watch events on the go is former England player, Arsenal Captain and pundit Faye White, who says: 2022 is going to be a golden year for British sporting stars and I'll be supporting the Women's football team every step of the way, to hopefully bring it home! No matter where I am or what I'm up to, I like to be part of the action so I'm with the many Brits who'll be keeping an eye on the matches and games when out and about.''
Cheering on from the virtual side-lines
With popular matches and fixtures lined up, sports fans are prepared to cancel going to an event (19%) or even use annual leave to watch a game (18%).
When it comes to the more extreme lengths the UK is willing to go to cheer on their teams, 40% admit to tuning into their favourite events on their phone at work, and 22% of 18-24-year-olds will call in sick to work, college or university so they can watch their favourite sporting event, reducing to 10% of 55-65-years-olds.
A country of loyal supporters, almost half of sports fans plan to watch the action live every day (47%), share the latest updates with friends and family via messaging whilst watching (29%), and show their support for their team by interacting with their social media posts (28%).
Watch every win live
Backing all the UK's amazing sporting talent is Paul Sweeney, Managing Director, Sky Mobile who commented, With over two fifths of the nation's sporting fans now using their phone to watch sport on the go, we want to make it easy for those on Sky Mobile to keep watching. So, to help, you can stream the Sky Sports app on the go and catch all the action as it happens - without eating into your data.
With Sky Mobile you can enjoy hours and hours of streaming on Sky apps, without using your data, including Sky Sports, Sky Go, Sky News and more. Plus, Sky Mobile automatically rolls over any unused data into your Sky Piggybank at the end of every month so, if you're running low, you can easily tap into your spare data for a boost, making sure you never miss a sporting moment.
Notes to editors
*Research conducted by OnePoll: 7th - 11th July 2022 with 2,000 UK Sport Fans (who own a smartphone)
Sky Mobile network benefits at a glance:
Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.
Roll - Sky Mobile rolls your spare data for up to three years, so you can keep hold of what you've paid for
Piggybank - Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards
Mix - Change data plans whenever suits your needs, make your plan bigger if you need more data, or smaller if you want to spend less
Watch - Stream hours and hours of live sports, the best shows, and kids' favourites without using your data
Swap - Upgrade to a shiny new phone anytime you like and save money when you swap your old one
Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
Champion nation: Women's Euros team (26%), followed by swimmer Adam Peaty (13%) and the England Netball team (12%) are favourites to bring home a win
