Sony Pixel Power calrec Sony

It's Finally Coming Home - Fans Predict England Womens Team Will Win The Euros


Champion nation: Women's Euros team (26%), followed by swimmer Adam Peaty (13%) and the England Netball team (12%) are favourites to bring home a win

The rise of the small screen: 37% of sport fans are watching more sport via their mobile phone than a year ago - rising to 48% amongst Londoners

Viewing confessions: Almost 1 in 5 (19%) will cancel going to an event, while 18% will use annual leave to watch a game

Cheer on the wins live: So you never miss a sporting fix, on Sky Mobile you can stream the Sky Sports app without having to use your data

20th July 2022, London: Whether it's football, a 100m sprint or cricket, the UKs summer of sport is set to score with fans, as new research from Sky Mobile uncovers that two of the biggest events that UK sports fans* are most excited for include the European Women's football (36%) and the upcoming games in Birmingham (29%) over the coming months.

With sensational and promising British talent hitting the sporting stage, the study of 2,000 sport fans found that two thirds (66%) are expecting a victory from our home teams and sporting stars.

Among those predicting a first-place victory, the favourite to bring it home is the Women's Euros team (26%) who started the latest football championship with record-breaking results, alongside a predicted gold medal for Adam Peaty in swimming and the England netball team within the upcoming aquatics and team sport events in Birmingham (13% and 12%).

Getting our sporting fix on the go

As a sport devoted nation, 37% of fans are now watching more sport via their phone than a year ago, with more than 2 in 5 of these keeping on top of the latest action by watching on their mobile on the go (43%).

Looking into the cities, London is the most virtually sport-mad, with 39% turning to their phones to watch sporting events, closely followed by sport fans from Yorkshire (31%) and the East Midlands (30%).

When it comes to tuning into the live action, for almost half (45%) of the UK's sporting fans, the main TV at home isnt always available, so sport enthusiasts will turn to the small screen to make sure they never miss a moment.

Someone who is familiar with the need to catch must-watch events on the go is former England player, Arsenal Captain and pundit Faye White, who says: 2022 is going to be a golden year for British sporting stars and I'll be supporting the Women's football team every step of the way, to hopefully bring it home! No matter where I am or what I'm up to, I like to be part of the action so I'm with the many Brits who'll be keeping an eye on the matches and games when out and about.''

Cheering on from the virtual side-lines

With popular matches and fixtures lined up, sports fans are prepared to cancel going to an event (19%) or even use annual leave to watch a game (18%).

When it comes to the more extreme lengths the UK is willing to go to cheer on their teams, 40% admit to tuning into their favourite events on their phone at work, and 22% of 18-24-year-olds will call in sick to work, college or university so they can watch their favourite sporting event, reducing to 10% of 55-65-years-olds.

A country of loyal supporters, almost half of sports fans plan to watch the action live every day (47%), share the latest updates with friends and family via messaging whilst watching (29%), and show their support for their team by interacting with their social media posts (28%).

Watch every win live

Backing all the UK's amazing sporting talent is Paul Sweeney, Managing Director, Sky Mobile who commented, With over two fifths of the nation's sporting fans now using their phone to watch sport on the go, we want to make it easy for those on Sky Mobile to keep watching. So, to help, you can stream the Sky Sports app on the go and catch all the action as it happens - without eating into your data.

With Sky Mobile you can enjoy hours and hours of streaming on Sky apps, without using your data, including Sky Sports, Sky Go, Sky News and more. Plus, Sky Mobile automatically rolls over any unused data into your Sky Piggybank at the end of every month so, if you're running low, you can easily tap into your spare data for a boost, making sure you never miss a sporting moment.

Notes to editors

*Research conducted by OnePoll: 7th - 11th July 2022 with 2,000 UK Sport Fans (who own a smartphone)

Sky Mobile network benefits at a glance:

Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.

Roll - Sky Mobile rolls your spare data for up to three years, so you can keep hold of what you've paid for

Piggybank - Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards

Mix - Change data plans whenever suits your needs, make your plan bigger if you need more data, or smaller if you want to spend less

Watch - Stream hours and hours of live sports, the best shows, and kids' favourites without using your data

Swap - Upgrade to a shiny new phone anytime you like and save money when you swap your old one

Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global
See more stories from sky

More from BskyB


Trailer released for the second instalment of The White Lotus available 31 October exclusively on Sky and NOW

The trailer has been released for the second instalment of the award-winning ser...


Filming commences on brand new Sky Original drama, Dostoevsky

Production is underway for new Sky Original drama, Dostoevsky, produced in-house by Sky Studios, in association with Paco Cinematografica. The six-part series,...


BAFTA Rising Star Letitia Wright and Emmy award-winner Josh O'Connor star in Frank Berry's AISHA

The official trailer for Sky Original film Aisha has been revealed ahead of the ...


Sky releases first look trailer for new Original drama The Great Game

Sky today released the official first look trailer for brand new Sky Original drama,The Great Game. Exploring the high stakes of the golden yet merciless footba...


Sky and Formula 1 announce partnership extension across all Sky markets with greater exclusivity

Sky UK & Ireland to remain exclusive home of Formula 1 until the end of 2029 wit...


New image of Suzie Pickles (Billie Piper) revealed for Sky Original I Hate Suzie Too

Sky today releases a new image of Billie Piper as Suzie Pickles, for upcoming Sk...


Tom Hardy To Narrate Upcoming Sky Original Nature Series Predators

Image is available on SEAC 28 September 2022: Sky today announces that actor and producer Tom Hardy will narrate Sky Nature's upcoming Sky Original series,...


Sky Kids unveils a spooktacular line-up of four brand-new original commissions this Halloween

Sophie Okonedo, Ardal O'Hanlon and Michael McElhatton voice characters in ne...


Sky Stream - the new, easy way to get Sky

Simply plug in and play for endless entertainment on any TV Launching in the UK from 18 October at an unbeatable price Sky today announced the launch of Sky S...


Guild Esports and Sky Broadband in new partnership to supercharge the esports experience for UK gamers

Sky Broadband signs exclusive partnership with Guild Esports -- becoming the off...


Teaser Trailer released for The Last of Us. Series will air exclusively on Sky and NOW in 2023

A teaser trailer has been released for the eagerly anticipated series The Last o...


Sky announces official release date for Sky Original Gangs of London Series 2

Sky today announces the official release date for the second series of the BAFTA winning, Gangs of London. Sky Original Gangs of London S2 will be available on...


Sports fans take more than 1.7 million green actions this summer, helping to protect sports from the effects of climate change

Fans attending some of the biggest sporting events over the summer took more tha...


First look teaser revealed for Sky Original Django, coming exclusively to Sky and NOW in 2023

Sky today reveals the first look teaser for Sky Original Django, following the a...


Sky announce new syndication partnership with MultiChoice Group

MultiChoice Group (MCG), South Africa's leading entertainment and services platform, will become Sky's second global syndication partner for its Glass o...


Adjoa Andoh to narrate Original Series Chasing the Rains created for Love Nature and Sky Nature

(Washington, D.C. - September 21, 2022) - Love Nature, a wildlife and nature bra...


Official trailer for Fantasy Football League released ahead of kick off on Sky Max & NOW from 29 September

Sky have today released the brand-new official trailer for the return of Fantasy...


Sky News confirms broadcast schedule for Queen Elizabeth II's funeral

Sky News can confirm its broadcast schedule for the funeral of Queen Elizabeth II on Monday 19th September, with live coverage throughout the day available for ...


House of the Dragon proves a roaring success with UK viewers

Critically acclaimed prequel to Game of Thrones, House of the Dragon, is fast proving the follow up which fans have long waited for. The welcome return to Weste...


Sky Sports makes Women's football coverage more accessible to fans than ever before, via Sky Showcase, TikTok, Snapchat and more.

This season - starting on Saturday 10 September Sky Sports introduces multiple n...


SkyShowtime announces official launch date and content line-up

New streaming service SkyShowtime today announced that it will officially launch on 20 September 2022, bringing its premium offering of exclusive and iconic ent...


The Full Line Up Is Announced For Fantasy Football League Coming to Sky & NOW This September

As the 2022 summer transfer window closes, Sky confirmed the all-new line up joi...


Sky News announces slate of special programming for the appointment of the UK's new Prime Minister

Sky News' political programming will expand ahead of a momentous week in UK ...


Trailer released today for Sky Original drama Munich Games, coming to Sky Atlantic and NOW on 9 September

The official trailer for upcoming Sky Original drama Munich Games has been revea...


Sky backs British Comedy talent with new series of Sky Original shorts

Sky is supporting the brightest and best in British comedy and extending its search for new voices by investing in seven brand new Sky Original comedy shorts as...


Brand new series, Painting Birds with Jim and Nancy Moir (w/t), announced for Sky Arts in 2023

After an acclaimed stint delving into heritage crafts in The Prince's Master...


More laughs than ever on Sky as Brassic returns for Series 5, plus new images revealed as Series 4 launches on 7 September

Sky's biggest original comedy, Brassic, will return for an eagerly anticipat...


House of the Dragon renewed for a second season

Following the successful launch of episode 1, it has been confirmed that HOUSE OF THE DRAGON will be returning for a second season. The series available exclusi...


Broadcasters back Jack Thorne and Underlying Health Condition' campaign to address disabled access across TV industry in the UK

Nine of the UK's main broadcasters and streamers have joined forces to help ...


Sky announces its Assistant Commissioner programme

Sky today unveils its new Assistant Commissioner programme, a two-year scheme designed to attract creatives from outside the traditional commissioning pool, to ...


Teaser trailer and date revealed for Sky Original drama This England starring BAFTA and Academy Award-winner Kenneth Branagh

Sky have today revealed a teaser trailer for This England (formerly This Sceptre...


Trailer revealed for Vampire Academy, coming to Peacock on 16 September, exclusively on Sky and NOW

Sky today reveals trailer for Vampire Academy, streaming on Peacock on 16 Septem...


Winners of this year's 2million Sky Zero Footprint Fund revealed

Five brands have been announced as winners of the 2 million sustainable advertising initiative This year, Ecosia, Homethings, Royal Mail, Serious Tissues and ...


First Look trailer released for all new episodes of Bloods, dropping Thursday 1 September on Sky Comedy and NOW

Sky today releases the first look trailer for critically acclaimed paramedic com...


Sky Kids boosts back to school learning with the launch of two new original commissions

Sky Kids boosts back to school learning with the launch of two new original comm...


The Russell Howard Hour returns to Sky Max on Thursday 8th September at 10:30pm

Russell Howard is back to share his hilarious takes on the spiralling headlines with the 6th series of The Russell Howard Hour, coming to Sky MAX and streaming ...


The Russell Howard Hour returns to Sky Max on Thursday 8th September at 10pm

Russell Howard is back to share his hilarious takes on the spiralling headlines with the 6th series of The Russell Howard Hour, coming to Sky MAX and streaming ...


HE'S A STARMAN! The 50 most influential British artists of the last 50 years revealed

New list recognises renowned artists across five categories: Visual Arts, Litera...


House of the Dragon seat of power at the Tower

Game of Thrones fans and visitors to the Tower of London were the first in the UK to take a seat on the imposing new-look Iron Throne this morning, as it was un...


Sky Studios partners with The Birmingham Rep for the return of writing programme Sky Comedy Rep'

Returning for a second year, the partnership aims to discover and nurture new co...


Fans get Fired-up for House of the Dragon as Iron Throne set to tour UK

New-look Iron Throne lands at the Tower of London ahead of the premiere of hotly anticipated prequel to global hit TV series Game of Thrones' Ahead of the...


Brand new Sky Original drama Munich Games, comes to Sky Atlantic and NOW this September

Upcoming Sky Original drama Munich Games, will be coming to Sky Atlantic and NOW...


Sky and NOW unveil standout line-up of shows set to hit screens for Autumn 2022

Today, Sky has revealed an extensive slate of attention-grabbing shows for viewers to sit back and enjoy this Autumn, spanning entertainment, comedy, drama and ...


Sky Documentaries Announces Joint Documentary And Horror Short Film Project From Otto Baxter And Story Films

Sky announces that production has wrapped on The Puppet Asylum, a cinematic horr...


Conservative candidates must sign up to TV debates

Television debates in one form or another have become part of the cut and thrust of politics in the UK. In the coming days we will see the candidates vying for ...


Oleksandr Usyk vs Anthony Joshua rematch exclusively live on Sky Sports Box Office next month

Sky Sports Box Office will be the only place - in the UK and Ireland - to watch ...