Velocity?s Rob Malpage directs new Audi Q TVC

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Velocity s Rob Malpage directs new Audi Q3 TVC --

Tue, 11 Aug 2015 13:04

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In this dynamic commercial for Ogilvy Cape Town, Rob Malpage reveals both the sleek and rugged side to the new Audi Q3.

Malpage reworked the original international brand commercial to make it specific to the Audi Q3 and for the South African market. Some great locations were used for the shoot and five-time South African motorsport champion, Gary Formato, got behind the wheel to handle some of the tougher turns and off-road challenges. A helicopter was brought in to capture the aerial shots and a tracking vehicle was also used with a remote head on a predator arm all operated by Malpage.

This was a really exciting board to work on. It had this French sexiness to it which was an element we wanted to push, says Malpage. For the directors cut, we also gave the ad an even further African sensibility by using the Senegalese-styled wrestlers to represent the power and torque of the car.

He adds, The commercial was shot on anamorphic lenses which resolved the car really beautifully.

Watch the ad.

Credits:

Agency

Agency & City: Ogilvy & Mather, Cape Town

National Group Creative Director: Nicholas Wittenberg

TV Producer: Cathy Day

Production

Production Company & City: Velocity Johannesburg

Director: Rob Malpage

Producer: Cat Lindsay

Director of Photography: Rob Malpage

Production Art Director: Margaux Du Preez

Post

Editor & Company: Julian Redpath - Left Post Production

Visual Effects Company and person: Blade FX for 3D Wheel cleanups

Music Company/Composer/Sound: Music - Audi usage/international buyout, Final Mix & Sound Design - Louis Enslin @ Produce

Post Production Online: Blade

Post Production Offline: Left Post Production

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