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Velocity s Rob Malpage directs new Audi Q3 TVC --
Tue, 11 Aug 2015 13:04
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In this dynamic commercial for Ogilvy Cape Town, Rob Malpage reveals both the sleek and rugged side to the new Audi Q3.
Malpage reworked the original international brand commercial to make it specific to the Audi Q3 and for the South African market. Some great locations were used for the shoot and five-time South African motorsport champion, Gary Formato, got behind the wheel to handle some of the tougher turns and off-road challenges. A helicopter was brought in to capture the aerial shots and a tracking vehicle was also used with a remote head on a predator arm all operated by Malpage.
This was a really exciting board to work on. It had this French sexiness to it which was an element we wanted to push, says Malpage. For the directors cut, we also gave the ad an even further African sensibility by using the Senegalese-styled wrestlers to represent the power and torque of the car.
He adds, The commercial was shot on anamorphic lenses which resolved the car really beautifully.
Watch the ad.
Credits:
Agency
Agency & City: Ogilvy & Mather, Cape Town
National Group Creative Director: Nicholas Wittenberg
TV Producer: Cathy Day
Production
Production Company & City: Velocity Johannesburg
Director: Rob Malpage
Producer: Cat Lindsay
Director of Photography: Rob Malpage
Production Art Director: Margaux Du Preez
Post
Editor & Company: Julian Redpath - Left Post Production
Visual Effects Company and person: Blade FX for 3D Wheel cleanups
Music Company/Composer/Sound: Music - Audi usage/international buyout, Final Mix & Sound Design - Louis Enslin @ Produce
Post Production Online: Blade
Post Production Offline: Left Post Production
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