
By Simen K. Frostad
Every year, the broadcast industry descends en masse on the RAI Convention Centre in Amsterdam. Once again, IBC provided invaluable insight into what's going on - and where we're going.
One of the great things about the timing of IBC - in September - is the opportunity it provides to get a snapshot of the state of the industry towards the end of any given year -as well as a look forward to what we might see in the coming year and beyond.
IBC this year was particularly interesting, not least because several discussions with the foremost satellite companies revealed an interesting shift in how they see themselves. That shift was very much reflective - inevitably so - of the wider shift in the broadcast industry.
There was much discussion of the customer journey - the different points on the path towards wholly embracing IP that each organization is on, and the need for vendors to acknowledge that and provide situationally-appropriate solutions. Some organizations, for example, are still wedded to the on-premise paradigm while others have wholly embraced the cloud.
Wherever those organizations are, however, it was certainly clear that the age of monolithic data centers is long gone. IBC saw much talk, and not for the first time, of distributed intelligence and edge computing. That's inevitable: media distribution has become all but mission critical and, as such, potential points of failure.
Hybrid
If customer journey was something you heard repeatedly in Amsterdam, another frequently used word was hybrid . Everyone, it seemed, was talking about hybrid solutions. And: that was certainly true of those satellite companies.
According to a senior manager at one of these firms, his company is building an ecosystem exactly in line with the challenges he sees his customers experiencing. They were, he said, looking for a converged approach to the problem of using the appropriate connectivity technology for many disparate requirements: no single connectivity technology could be the best for every environment.
As such, his company - in common, it must be said, with others - was in the process of reinventing itself: satellite would still be at its heart, but that would be only one of the connectivity solutions it would be able to offer. As with so many other exhibitors, satellite operators are looking to become full service providers, providing complete end-to-end solutions.
______________________________________
In theory, 5G also represents a
challenge to satellite companies,
although the consensus at IBC 2019
was that such was not the case.
It would have been easy, based on these conversations, to conclude that satellite, as a way of getting content from point A to point B, was diminishing in importance.
Nothing, of course, could be further from the truth: in many environments and for many applications, satellite remains the only show in town. Increasingly, however, it has become part of a communications ecosystem and satellite companies are seeing how they can be uniquely placed to play successfully in that world.
While IP is inexorably changing the broadcast world - for the better - satellite companies continue to face their own unique challenges. At IBC, we saw significant interest in our VB273 Intelligent Redundancy Switch.
Originally developed in response to a major operator's request for a redundancy switching solution, it provides full dual path redundancy for satellite signals with autonomous operation and deep signal analysis on both signal paths for the ultimate in switching decision making. The solution is ideal for providing fast and robust redundancy switching for permanently installed satellite up-links or in outside broadcast systems.
Intelligence at the Edge
One of the characteristics of the VB273 for satellite companies is how - in line with what's happening throughout the industry - it moves intelligence to the network edge, distributing decision-making way beyond the confines of the data center.
In automatic mode, the VB273 system is fully independent and makes its own switching decisions based on the pre-set switching rules. In manual mode, the unit can be controlled from any overlying NMS system via the extensive XML-based Eii (External Integration Interface) or via SNMP triggers.
Previously, it was the case that simple, relatively crude ETR alarm analyzers and black box switching solutions were deployed, but these were a much less than perfect response to broadcasters' requirements: they were inflexible, and could even themselves cause problems and increase costs by generating false positives' or missing complex error conditions.
The Bridge VB273 system's analysis capabilities and decision engine make it more comprehensive and accurate, giving greater security as well as delivering the cost reductions that can be achieved through running a more intelligent solution that can be trusted to operate with a greater degree of autonomy.
By incorporating a full implementation of Bridge Technologies' advanced ETR290 analysis engine, the VB273 can use a greater range of criteria, and base decisions on a more nuanced and realistic assessment of the data. Error conditions are evaluated against a set of user-defined rules to determine the appropriate automated action in any operational scenario.
The ETR290 engine is an ETSI TR 101 290 alarm monitor and advanced analysis functionality feature for the series of devices. A device can be configured with up to eight individual ETR290 engines running in parallel on the Ethernet interface providing highly scalable monitoring and analysis.
Even More Sophisticated
Bridge Technologies has also developed Gold TS to provide capabilities that are even more sophisticated than those featured in the ETR290 engine.
Conditions such as failures of the conditional access sy
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...
01/09/2026
Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...
01/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...
01/09/2026
Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...
01/09/2026
Zixi and Ateme today announced an expanded strategic partnership to help broadcasters and content owners accelerate the transition from satellite to resilient I...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Join Donal Skehan in discovering the best of everyday Italian cooking in brand new series, airing Wednesday 2 September
In this brand-new series, Donal's I...
01/09/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, cultu...
31/08/2026
Pixotope Technologies has announced a unified platform offering all Pixotope capabilities across three editions, available with the Pixotope 26.3 release in Q3 ...
31/08/2026
Sampler gains Overbridge multitrack streaming
Elektron's polyphonic sampler, the Tonverk, has just received an OS update that introduces multitrack stre...
31/08/2026
Popular chorus plug-in gains second engine
UVI's latest plug-in offers a fresh new take on their best-selling chorus effect, combining a pair of engines...
31/08/2026
Optus commits 3% of consumer brand spend to First Nations media in new landmark ...
31/08/2026
FingerWorks Telestrators, the industry leader in software-based telestration and live sports analysis solutions, announces its new partnership with Broadcast R...
31/08/2026
ARISDA Bridge Launches: DaVinci Resolve Timecode, Studio Clock, and Work-Time Tr...
31/08/2026
Short Film All That's Left Shot with URSA Cine 12K LF
Brie Clayton August 31, 2026
0 Comments
Intimate drama edited and graded in DaVinci Resolve ...
31/08/2026
Bridge Technologies Announces Support for Blackmagic IP10 Codec
Brie Clayton August 31, 2026
0 Comments
Both booths will showcase each other's tec...
31/08/2026
Creative COW Roundtable, August 23, 2026- AEAI
Brie Clayton August 31, 2026
0 Comments
COWs from around the world assemble to discuss Using AI to Beat...
31/08/2026
Homecoming Artist Spotlight: Susan Tedeschi The Grammy-winning singer and guitarist talks about finding her voice at Berklee ahead of her Homecoming performan...
31/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/08/2026
August 31st, 2026 Press Materials Here
TRIBECA STUDIOS RELEASES FIRST-LOOK TRA...
31/08/2026
Digicel Pacific Selects Techtel for PNG Digital TV Head-End Transformation
31 Aug Written By Mal Chandler
Sydney, 31 August 2026 - Techtel has been appointe...
30/08/2026
Free collection includes 15 instruments
Reason Studios have announced that they are making their popular Reason Rack plug-in free, and bundling it with a se...
29/08/2026
Odyssey & Oracle console software update incoming
With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...
29/08/2026
Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...
28/08/2026
KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...
28/08/2026
(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...
28/08/2026
The Italian orchestra, reimagined
IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...
28/08/2026
Voice-isolation plug-in boasts sub-10ms latency
Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...
28/08/2026
Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...
28/08/2026
Joseph Bell Announces VFX & Animation World Atlas 2026
Joseph Bell August 28, 2026
1 Comment
Joseph Bell's Visual Effects & Animation World Atlas ...
28/08/2026
Paris-Troyes en Champagne Goes Live on France.tv with AVEO
Brie Clayton August 28, 2026
0 Comments
Regional audiovisual company builds broadcastgrade ...
28/08/2026
DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026
Brie Clayton August 28, 2026
0 Comments
DHD.audio has chosen IBC 2026 as the la...
28/08/2026
Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...
28/08/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...
28/08/2026
TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026
New TSL Hummingbird capabilities including Dante control routing, toge...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...