
By Simen K. Frostad
Every year, the broadcast industry descends en masse on the RAI Convention Centre in Amsterdam. Once again, IBC provided invaluable insight into what's going on - and where we're going.
One of the great things about the timing of IBC - in September - is the opportunity it provides to get a snapshot of the state of the industry towards the end of any given year -as well as a look forward to what we might see in the coming year and beyond.
IBC this year was particularly interesting, not least because several discussions with the foremost satellite companies revealed an interesting shift in how they see themselves. That shift was very much reflective - inevitably so - of the wider shift in the broadcast industry.
There was much discussion of the customer journey - the different points on the path towards wholly embracing IP that each organization is on, and the need for vendors to acknowledge that and provide situationally-appropriate solutions. Some organizations, for example, are still wedded to the on-premise paradigm while others have wholly embraced the cloud.
Wherever those organizations are, however, it was certainly clear that the age of monolithic data centers is long gone. IBC saw much talk, and not for the first time, of distributed intelligence and edge computing. That's inevitable: media distribution has become all but mission critical and, as such, potential points of failure.
Hybrid
If customer journey was something you heard repeatedly in Amsterdam, another frequently used word was hybrid . Everyone, it seemed, was talking about hybrid solutions. And: that was certainly true of those satellite companies.
According to a senior manager at one of these firms, his company is building an ecosystem exactly in line with the challenges he sees his customers experiencing. They were, he said, looking for a converged approach to the problem of using the appropriate connectivity technology for many disparate requirements: no single connectivity technology could be the best for every environment.
As such, his company - in common, it must be said, with others - was in the process of reinventing itself: satellite would still be at its heart, but that would be only one of the connectivity solutions it would be able to offer. As with so many other exhibitors, satellite operators are looking to become full service providers, providing complete end-to-end solutions.
______________________________________
In theory, 5G also represents a
challenge to satellite companies,
although the consensus at IBC 2019
was that such was not the case.
It would have been easy, based on these conversations, to conclude that satellite, as a way of getting content from point A to point B, was diminishing in importance.
Nothing, of course, could be further from the truth: in many environments and for many applications, satellite remains the only show in town. Increasingly, however, it has become part of a communications ecosystem and satellite companies are seeing how they can be uniquely placed to play successfully in that world.
While IP is inexorably changing the broadcast world - for the better - satellite companies continue to face their own unique challenges. At IBC, we saw significant interest in our VB273 Intelligent Redundancy Switch.
Originally developed in response to a major operator's request for a redundancy switching solution, it provides full dual path redundancy for satellite signals with autonomous operation and deep signal analysis on both signal paths for the ultimate in switching decision making. The solution is ideal for providing fast and robust redundancy switching for permanently installed satellite up-links or in outside broadcast systems.
Intelligence at the Edge
One of the characteristics of the VB273 for satellite companies is how - in line with what's happening throughout the industry - it moves intelligence to the network edge, distributing decision-making way beyond the confines of the data center.
In automatic mode, the VB273 system is fully independent and makes its own switching decisions based on the pre-set switching rules. In manual mode, the unit can be controlled from any overlying NMS system via the extensive XML-based Eii (External Integration Interface) or via SNMP triggers.
Previously, it was the case that simple, relatively crude ETR alarm analyzers and black box switching solutions were deployed, but these were a much less than perfect response to broadcasters' requirements: they were inflexible, and could even themselves cause problems and increase costs by generating false positives' or missing complex error conditions.
The Bridge VB273 system's analysis capabilities and decision engine make it more comprehensive and accurate, giving greater security as well as delivering the cost reductions that can be achieved through running a more intelligent solution that can be trusted to operate with a greater degree of autonomy.
By incorporating a full implementation of Bridge Technologies' advanced ETR290 analysis engine, the VB273 can use a greater range of criteria, and base decisions on a more nuanced and realistic assessment of the data. Error conditions are evaluated against a set of user-defined rules to determine the appropriate automated action in any operational scenario.
The ETR290 engine is an ETSI TR 101 290 alarm monitor and advanced analysis functionality feature for the series of devices. A device can be configured with up to eight individual ETR290 engines running in parallel on the Ethernet interface providing highly scalable monitoring and analysis.
Even More Sophisticated
Bridge Technologies has also developed Gold TS to provide capabilities that are even more sophisticated than those featured in the ETR290 engine.
Conditions such as failures of the conditional access sy
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/01/2026
Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...
24/01/2026
The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...
23/01/2026
Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...
23/01/2026
Evolving production: The PSA on bringing squash to more viewers at the Tournamen...
23/01/2026
AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...
23/01/2026
NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...
23/01/2026
Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....
23/01/2026
The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
23/01/2026
ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...
23/01/2026
The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...
23/01/2026
KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...
23/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...
23/01/2026
IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...
23/01/2026
Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...
23/01/2026
At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...
23/01/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...
23/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...
23/01/2026
Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...
23/01/2026
LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
Back to All News
Pavane' Drops Teaser Ahead of February 20 Debut - A Tende...
23/01/2026
FY2025 Full Year Results...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...