
By Simen K. Frostad
Every year, the broadcast industry descends en masse on the RAI Convention Centre in Amsterdam. Once again, IBC provided invaluable insight into what's going on - and where we're going.
One of the great things about the timing of IBC - in September - is the opportunity it provides to get a snapshot of the state of the industry towards the end of any given year -as well as a look forward to what we might see in the coming year and beyond.
IBC this year was particularly interesting, not least because several discussions with the foremost satellite companies revealed an interesting shift in how they see themselves. That shift was very much reflective - inevitably so - of the wider shift in the broadcast industry.
There was much discussion of the customer journey - the different points on the path towards wholly embracing IP that each organization is on, and the need for vendors to acknowledge that and provide situationally-appropriate solutions. Some organizations, for example, are still wedded to the on-premise paradigm while others have wholly embraced the cloud.
Wherever those organizations are, however, it was certainly clear that the age of monolithic data centers is long gone. IBC saw much talk, and not for the first time, of distributed intelligence and edge computing. That's inevitable: media distribution has become all but mission critical and, as such, potential points of failure.
Hybrid
If customer journey was something you heard repeatedly in Amsterdam, another frequently used word was hybrid . Everyone, it seemed, was talking about hybrid solutions. And: that was certainly true of those satellite companies.
According to a senior manager at one of these firms, his company is building an ecosystem exactly in line with the challenges he sees his customers experiencing. They were, he said, looking for a converged approach to the problem of using the appropriate connectivity technology for many disparate requirements: no single connectivity technology could be the best for every environment.
As such, his company - in common, it must be said, with others - was in the process of reinventing itself: satellite would still be at its heart, but that would be only one of the connectivity solutions it would be able to offer. As with so many other exhibitors, satellite operators are looking to become full service providers, providing complete end-to-end solutions.
______________________________________
In theory, 5G also represents a
challenge to satellite companies,
although the consensus at IBC 2019
was that such was not the case.
It would have been easy, based on these conversations, to conclude that satellite, as a way of getting content from point A to point B, was diminishing in importance.
Nothing, of course, could be further from the truth: in many environments and for many applications, satellite remains the only show in town. Increasingly, however, it has become part of a communications ecosystem and satellite companies are seeing how they can be uniquely placed to play successfully in that world.
While IP is inexorably changing the broadcast world - for the better - satellite companies continue to face their own unique challenges. At IBC, we saw significant interest in our VB273 Intelligent Redundancy Switch.
Originally developed in response to a major operator's request for a redundancy switching solution, it provides full dual path redundancy for satellite signals with autonomous operation and deep signal analysis on both signal paths for the ultimate in switching decision making. The solution is ideal for providing fast and robust redundancy switching for permanently installed satellite up-links or in outside broadcast systems.
Intelligence at the Edge
One of the characteristics of the VB273 for satellite companies is how - in line with what's happening throughout the industry - it moves intelligence to the network edge, distributing decision-making way beyond the confines of the data center.
In automatic mode, the VB273 system is fully independent and makes its own switching decisions based on the pre-set switching rules. In manual mode, the unit can be controlled from any overlying NMS system via the extensive XML-based Eii (External Integration Interface) or via SNMP triggers.
Previously, it was the case that simple, relatively crude ETR alarm analyzers and black box switching solutions were deployed, but these were a much less than perfect response to broadcasters' requirements: they were inflexible, and could even themselves cause problems and increase costs by generating false positives' or missing complex error conditions.
The Bridge VB273 system's analysis capabilities and decision engine make it more comprehensive and accurate, giving greater security as well as delivering the cost reductions that can be achieved through running a more intelligent solution that can be trusted to operate with a greater degree of autonomy.
By incorporating a full implementation of Bridge Technologies' advanced ETR290 analysis engine, the VB273 can use a greater range of criteria, and base decisions on a more nuanced and realistic assessment of the data. Error conditions are evaluated against a set of user-defined rules to determine the appropriate automated action in any operational scenario.
The ETR290 engine is an ETSI TR 101 290 alarm monitor and advanced analysis functionality feature for the series of devices. A device can be configured with up to eight individual ETR290 engines running in parallel on the Ethernet interface providing highly scalable monitoring and analysis.
Even More Sophisticated
Bridge Technologies has also developed Gold TS to provide capabilities that are even more sophisticated than those featured in the ETR290 engine.
Conditions such as failures of the conditional access sy
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/02/2026
A U.S. Coast Guard HC-130J aircraft during a test flight at L3Harris' facility in Waco, Texas....
05/02/2026
Al Seer Marine and L3Harris have announced a strategic partnership combining UAE...
05/02/2026
AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type...
05/02/2026
During this period, streaming comprised the majority of ad supported TV (45.6%),...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...
05/02/2026
Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...
05/02/2026
NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Grass Valley's Frame Rate Conver...
05/02/2026
Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...
05/02/2026
Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...
05/02/2026
Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...
05/02/2026
New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Back to All News
The Final Season of Turn of the Tide Premieres on April 10
Entertainment
05 February 2026
GlobalSpainPortugal
Link copied to clipboard
Do...
05/02/2026
Back to All News
Nicolette van Dam and Bas Smit Present the Dutch Version of Lo...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....
04/02/2026
Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...
04/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...
04/02/2026
The Mountain West Conference announces a new media rights package featuring CBS ...
04/02/2026
Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...
04/02/2026
Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...
04/02/2026
In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops
The Federal Communications Commi...
04/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep and up close
Microphone manufacturers have myriad ways to put wireless to work fo...
04/02/2026
The mic manufacturer will join other suppliers in the new Rock Nashville production campus
Sennheiser is relocating its U.S. headquarters from its long-time lo...
04/02/2026
Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
04/02/2026
Queer Renegades: SBS Audio's new podcast reclaiming Australia's queer hi...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
04/02/2026
Viper Shield's robust phase of flight-testing production representative hard...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
04/02/2026
New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths
Vinten, a global leader in robotic cam...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...
04/02/2026
Back to All News
Netflix Shares Teaser of the Third and Final Season of High Tides
Entertainment
04 February 2026
GlobalNetherlands
Link copied to clipboar...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
04/02/2026
Rohde & Schwarz powers next generation television in Brazil with DTV technology...
04/02/2026
Back to All News
Netflix Shares Teaser of the Third and Final Season of Knokke Off
Entertainment
04 February 2026
GlobalNetherlands
Link copied to clipboar...
04/02/2026
Back to All News
Netflix Premieres The TikTok Killer on March 6
Entertainment
04 February 2026
GlobalSpain
Link copied to clipboard
Download the pictures
...