
By Simen K. Frostad
Every year, the broadcast industry descends en masse on the RAI Convention Centre in Amsterdam. Once again, IBC provided invaluable insight into what's going on - and where we're going.
One of the great things about the timing of IBC - in September - is the opportunity it provides to get a snapshot of the state of the industry towards the end of any given year -as well as a look forward to what we might see in the coming year and beyond.
IBC this year was particularly interesting, not least because several discussions with the foremost satellite companies revealed an interesting shift in how they see themselves. That shift was very much reflective - inevitably so - of the wider shift in the broadcast industry.
There was much discussion of the customer journey - the different points on the path towards wholly embracing IP that each organization is on, and the need for vendors to acknowledge that and provide situationally-appropriate solutions. Some organizations, for example, are still wedded to the on-premise paradigm while others have wholly embraced the cloud.
Wherever those organizations are, however, it was certainly clear that the age of monolithic data centers is long gone. IBC saw much talk, and not for the first time, of distributed intelligence and edge computing. That's inevitable: media distribution has become all but mission critical and, as such, potential points of failure.
Hybrid
If customer journey was something you heard repeatedly in Amsterdam, another frequently used word was hybrid . Everyone, it seemed, was talking about hybrid solutions. And: that was certainly true of those satellite companies.
According to a senior manager at one of these firms, his company is building an ecosystem exactly in line with the challenges he sees his customers experiencing. They were, he said, looking for a converged approach to the problem of using the appropriate connectivity technology for many disparate requirements: no single connectivity technology could be the best for every environment.
As such, his company - in common, it must be said, with others - was in the process of reinventing itself: satellite would still be at its heart, but that would be only one of the connectivity solutions it would be able to offer. As with so many other exhibitors, satellite operators are looking to become full service providers, providing complete end-to-end solutions.
______________________________________
In theory, 5G also represents a
challenge to satellite companies,
although the consensus at IBC 2019
was that such was not the case.
It would have been easy, based on these conversations, to conclude that satellite, as a way of getting content from point A to point B, was diminishing in importance.
Nothing, of course, could be further from the truth: in many environments and for many applications, satellite remains the only show in town. Increasingly, however, it has become part of a communications ecosystem and satellite companies are seeing how they can be uniquely placed to play successfully in that world.
While IP is inexorably changing the broadcast world - for the better - satellite companies continue to face their own unique challenges. At IBC, we saw significant interest in our VB273 Intelligent Redundancy Switch.
Originally developed in response to a major operator's request for a redundancy switching solution, it provides full dual path redundancy for satellite signals with autonomous operation and deep signal analysis on both signal paths for the ultimate in switching decision making. The solution is ideal for providing fast and robust redundancy switching for permanently installed satellite up-links or in outside broadcast systems.
Intelligence at the Edge
One of the characteristics of the VB273 for satellite companies is how - in line with what's happening throughout the industry - it moves intelligence to the network edge, distributing decision-making way beyond the confines of the data center.
In automatic mode, the VB273 system is fully independent and makes its own switching decisions based on the pre-set switching rules. In manual mode, the unit can be controlled from any overlying NMS system via the extensive XML-based Eii (External Integration Interface) or via SNMP triggers.
Previously, it was the case that simple, relatively crude ETR alarm analyzers and black box switching solutions were deployed, but these were a much less than perfect response to broadcasters' requirements: they were inflexible, and could even themselves cause problems and increase costs by generating false positives' or missing complex error conditions.
The Bridge VB273 system's analysis capabilities and decision engine make it more comprehensive and accurate, giving greater security as well as delivering the cost reductions that can be achieved through running a more intelligent solution that can be trusted to operate with a greater degree of autonomy.
By incorporating a full implementation of Bridge Technologies' advanced ETR290 analysis engine, the VB273 can use a greater range of criteria, and base decisions on a more nuanced and realistic assessment of the data. Error conditions are evaluated against a set of user-defined rules to determine the appropriate automated action in any operational scenario.
The ETR290 engine is an ETSI TR 101 290 alarm monitor and advanced analysis functionality feature for the series of devices. A device can be configured with up to eight individual ETR290 engines running in parallel on the Ethernet interface providing highly scalable monitoring and analysis.
Even More Sophisticated
Bridge Technologies has also developed Gold TS to provide capabilities that are even more sophisticated than those featured in the ETR290 engine.
Conditions such as failures of the conditional access sy
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement
Vizrt, the AI platform for visual...
01/10/2026
When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...
01/10/2026
Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...
01/10/2026
Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...
01/10/2026
Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...
01/10/2026
Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...
01/10/2026
DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...
01/10/2026
Screen Australia-funded documentaries bring Australian experiences and new persp...
01/10/2026
Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control
Brie Clayton September 30, 2026
0 Comments
Latest release also introduces P...
01/10/2026
Ghosts of the Gold Rush Shot with PYXIS 6K
Brie Clayton September 30, 2026
0 Comments
Blackmagic Design cameras expertly capture documentary while del...
01/10/2026
RE:Vision Effects - RSMB V7 is here!
Lori Freitag September 30, 2026
0 Comments
ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...
01/10/2026
VideoGen raises $3.3M seed as its AI video platform passes 5 million users
Brie Clayton September 30, 2026
0 Comments
VideoGen co-founders Anton Koeni...
01/10/2026
New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub
Fullsteam Brewery and CBC Real Estate celebrate th...
01/10/2026
Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...
01/10/2026
RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...
01/10/2026
AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...
01/10/2026
Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...
30/09/2026
Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...
30/09/2026
TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...
30/09/2026
Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...
30/09/2026
The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...
30/09/2026
Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...
30/09/2026
Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...
30/09/2026
SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...
30/09/2026
Big Blue Marble has announced the addition of live multiview channels to its Clo...
30/09/2026
The NHRA has announced multi-year media rights agreements with FOX Sports, The C...
30/09/2026
FOX 5 Atlanta (WAGA-TV) will carry Nashville Predators games during the 2026-27 season as part of Scripps Sports' regional broadcast network for the team. G...
30/09/2026
AI was a big buzz on the IBC show floor but there weren't a ton of companies...
30/09/2026
The PGA TOUR has announced the appointment ofRyan Holcomb as Senior Vice President and Head of Original Content, according to The Hollywood Reporter. Holcomb wi...
30/09/2026
The sound will be more immersive, with improved design and more mikes on the ice and the players
The National Hockey League's season opener on Tuesday nigh...
30/09/2026
TNT Sports is dropping the puck on the 2026-27 NHL season in a big way in Philad...
30/09/2026
The International Swimming League ( ISL ) today announced the appointment of Gravity Media, global leader in live production and content and media services and ...
30/09/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
30/09/2026
Add an envelope generator to any plug-in
Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...
30/09/2026
All-analogue tape-style drive joins Series A
Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...
30/09/2026
Two new expansion packs released
Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...