
By Simen K. Frostad
Every year, the broadcast industry descends en masse on the RAI Convention Centre in Amsterdam. Once again, IBC provided invaluable insight into what's going on - and where we're going.
One of the great things about the timing of IBC - in September - is the opportunity it provides to get a snapshot of the state of the industry towards the end of any given year -as well as a look forward to what we might see in the coming year and beyond.
IBC this year was particularly interesting, not least because several discussions with the foremost satellite companies revealed an interesting shift in how they see themselves. That shift was very much reflective - inevitably so - of the wider shift in the broadcast industry.
There was much discussion of the customer journey - the different points on the path towards wholly embracing IP that each organization is on, and the need for vendors to acknowledge that and provide situationally-appropriate solutions. Some organizations, for example, are still wedded to the on-premise paradigm while others have wholly embraced the cloud.
Wherever those organizations are, however, it was certainly clear that the age of monolithic data centers is long gone. IBC saw much talk, and not for the first time, of distributed intelligence and edge computing. That's inevitable: media distribution has become all but mission critical and, as such, potential points of failure.
Hybrid
If customer journey was something you heard repeatedly in Amsterdam, another frequently used word was hybrid . Everyone, it seemed, was talking about hybrid solutions. And: that was certainly true of those satellite companies.
According to a senior manager at one of these firms, his company is building an ecosystem exactly in line with the challenges he sees his customers experiencing. They were, he said, looking for a converged approach to the problem of using the appropriate connectivity technology for many disparate requirements: no single connectivity technology could be the best for every environment.
As such, his company - in common, it must be said, with others - was in the process of reinventing itself: satellite would still be at its heart, but that would be only one of the connectivity solutions it would be able to offer. As with so many other exhibitors, satellite operators are looking to become full service providers, providing complete end-to-end solutions.
______________________________________
In theory, 5G also represents a
challenge to satellite companies,
although the consensus at IBC 2019
was that such was not the case.
It would have been easy, based on these conversations, to conclude that satellite, as a way of getting content from point A to point B, was diminishing in importance.
Nothing, of course, could be further from the truth: in many environments and for many applications, satellite remains the only show in town. Increasingly, however, it has become part of a communications ecosystem and satellite companies are seeing how they can be uniquely placed to play successfully in that world.
While IP is inexorably changing the broadcast world - for the better - satellite companies continue to face their own unique challenges. At IBC, we saw significant interest in our VB273 Intelligent Redundancy Switch.
Originally developed in response to a major operator's request for a redundancy switching solution, it provides full dual path redundancy for satellite signals with autonomous operation and deep signal analysis on both signal paths for the ultimate in switching decision making. The solution is ideal for providing fast and robust redundancy switching for permanently installed satellite up-links or in outside broadcast systems.
Intelligence at the Edge
One of the characteristics of the VB273 for satellite companies is how - in line with what's happening throughout the industry - it moves intelligence to the network edge, distributing decision-making way beyond the confines of the data center.
In automatic mode, the VB273 system is fully independent and makes its own switching decisions based on the pre-set switching rules. In manual mode, the unit can be controlled from any overlying NMS system via the extensive XML-based Eii (External Integration Interface) or via SNMP triggers.
Previously, it was the case that simple, relatively crude ETR alarm analyzers and black box switching solutions were deployed, but these were a much less than perfect response to broadcasters' requirements: they were inflexible, and could even themselves cause problems and increase costs by generating false positives' or missing complex error conditions.
The Bridge VB273 system's analysis capabilities and decision engine make it more comprehensive and accurate, giving greater security as well as delivering the cost reductions that can be achieved through running a more intelligent solution that can be trusted to operate with a greater degree of autonomy.
By incorporating a full implementation of Bridge Technologies' advanced ETR290 analysis engine, the VB273 can use a greater range of criteria, and base decisions on a more nuanced and realistic assessment of the data. Error conditions are evaluated against a set of user-defined rules to determine the appropriate automated action in any operational scenario.
The ETR290 engine is an ETSI TR 101 290 alarm monitor and advanced analysis functionality feature for the series of devices. A device can be configured with up to eight individual ETR290 engines running in parallel on the Ethernet interface providing highly scalable monitoring and analysis.
Even More Sophisticated
Bridge Technologies has also developed Gold TS to provide capabilities that are even more sophisticated than those featured in the ETR290 engine.
Conditions such as failures of the conditional access sy
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...
18/06/2026
Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...
18/06/2026
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
Techtel delivers Haivision live streaming system for TAFE NSW St Leonards, enabl...
18/06/2026
New study reveals 10 hidden data drainers costing Brits hundreds abroad - and the holiday hotspots where you could get rinsed the mostThursday 18 June 2026
The...
18/06/2026
Thursday 18 June 2026
How to watch the 2026/27 Scottish Premiership season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Scottish Premiers...
18/06/2026
Thursday 18 June 2026
Sky Sale: Latest deals now on, with discounts on iPhone Air & 2.5Gbps speeds
The latest deals have dropped from Sky Mobile, the award-wi...
18/06/2026
FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digi...
18/06/2026
Arqiva's Crawley Court and Chalfont Grove teleports re-certified at highest World Teleport Association standard
18 June 2026, Winchester, UK - Arqiva, the ...
18/06/2026
Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil's competition regulator, the Conselho Administrativo ...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...