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NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History
Entertainment
31 December 2025
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Netflix scored again with NFL Christmas Gameday, as its second game, the Lions-Vikings, became the most-streamed NFL game in US history with an average of 27.5 million viewers in the US, according to Nielsen Big Data Panel.
The Cowboys-Commanders game averaged 19.9M US viewers.
Netflix has now distributed the top three most-streamed NFL games in US history.
Snoop's Holiday Halftime Party in the Lions-Vikings game brought in an average of 29M viewers in the US, with US viewership of NFL Christmas Gameday on Netflix peaking at over 30M viewers during the halftime show, according to Nielsen Big Data Panel.
Viewers from over 200 countries and territories tuned in to at least one of the games, with the Cowboys-Commanders drawing a 22.4 million global AMA and the Lions-Vikings garnering a 30.5 million global AMA.
This year, NFL Christmas Gameday drove more than 632M global owned social impressions, with Snoop's Holiday Halftime Party driving over 100M impressions on Christmas Day. Additionally, Lions-Vikings was the most socially consumed sporting event on Christmas Day.
Netflix's Christmas Day games dominated social conversation all day on X in the US, Mexico, Brazil and Spain. In the US, #NFLonNetflix trended at #1 alongside other top trends Vikings, Jared Goff, Deebo Samuel and KaVontae Turpin. During Snoop's Holiday Halftime Party, Snoop was the #1 trend in the US along with Andrea Bocelli, Lainey Wilson and Duck Hodges.
AMA viewership figures are based on National Nielsen Big Data Panel in the US, which includes out-of-home viewing, CBS local market viewing, NFL , and mobile and web viewing across Netflix. International data is based on Netflix Live 1 first-party data for TV, mobile, and web, along with NFL-reported viewing for the NFL's international distributors and NFL Game Pass outside of the US. The NFL sources TV data from Futures and Game Pass is first-party.
CBS Sports produced the games, with NFL Media producing the pre- and post-game, and studio halftime programming. EverWonder Studio executive-produced NFL Christmas Gameday.
This year marked the second of a three-season partnership between Netflix and the NFL to broadcast NFL football games on Christmas Day.
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