ECB and Sky Sports partnership extended through to the end of 2028, with more live cricket to be shown than ever before.
The England and Wales Cricket Board (ECB) and Sky Sports have today announced a new extension to their strategic partnership - a partnership now surpassing 30 years - which will see more live cricket on Sky Sports, more on free-to-air TV and further increased investment to help grow the game and get more people playing.
The four-year extension, which represents an increase in investment on the previous agreement, runs from the start of 2025 until the end of 2028, and includes:
90 extra hours of live cricket guaranteed on TV each year.
More women's cricket than ever before.
Coverage of The Hundred extended to 2028.
Increased prominence for the Vitality Blast, including more live games.
Continued investment in grassroots cricket including through the Dynamos Cricket programme. Sky's investment also funds initiatives for children of all backgrounds to pick up a bat and ball, growing women and girls' cricket and reducing barriers to participation, as well as supporting a thriving domestic game and successful England teams.
The new agreement extends the partnership between the ECB and Sky Sports to more than 30 years and covers home international and domestic cricket. The current five-year deal, which started in 2020, has seen huge growth in cricket viewing on Sky Sports, with the recent Men's Test series against New Zealand and the 2020 series against the West Indies being the two most watched series on record, outside of the 2019 Ashes. It also saw live cricket back on free-to-air TV and enabled the ECB and counties to provide fans with digital content and match streaming.
Overall, 134m more hours of ECB cricket were watched in 2021 compared to 2017, while a new high of 14 million people played, attended or followed cricket in 2021 - an increase of three million since 2019.
As English cricket's key strategic partner, Sky Sports has demonstrated a deep commitment to the ECB's Inspiring Generations vision to grow cricket and inspire more children to pick up a bat and ball. This has included funding 10,000 free places for children who might not otherwise get chance to try the game through the Sky Dynamos Intros scheme. Sky Sports has also played a key part in the development of The Hundred, working hand-in-hand with the ECB to engage millions of people in cricket for the first time last year - many of whom, broadcast data now shows, have gone on to sample other forms of the game.
Since 2017, Sky's investment has enabled nearly £250m to be invested into recreational cricket, with 300,000 children having taken part in ECB national programmes, more than 4,500 grants awarded to clubs for new or improved facilities, and more than 400 new girls' teams and 300 new women's teams being set up since 2019.
Sky's investment - whose coverage has led to 17 major broadcast industry awards including 3 BAFTAs - has also been vital in allowing for professional contracts for domestic women's cricket for the first time, supporting grassroots initiatives to make cricket more inclusive, ensuring the financial survival of the game through the pandemic and enabling successful England teams. It has been critical to many improvements in playing standards over the years, from the introduction of central contracts for both men's and women's players to putting in place the right support set-ups to build winning teams.
As part of the partnership extension, for the first time England Women's cricket will have a defined commitment, including two free-to-air IT20s. This represents a step forward in the commercialisation of women's cricket and laying the foundation for future growth of the game.
The partnership will provide a greater profile for Vitality Blast than ever before, with at least 50% more group games being broadcast each season and one game per round being live-streamed for free on Sky Sports Cricket YouTube. There will also be rights for counties to stream every group game on their own platforms and a brand-new weekly highlights show to be broadcast on terrestrial television.
The deal also extends coverage of The Hundred until 2028, with a minimum of eight women's matches confirmed to be shown on terrestrial TV, up from a minimum two in the previous agreement.
Announcing the extension, Clare Connor, ECB Interim Chief Executive Officer, said: Sky have been fantastic partners for cricket for over 30 years. Their broadcast coverage is rightly lauded as the best in the world, but more significantly than that we have a shared commitment to growing the sport and investing in more opportunities not only for people to watch and follow cricket in all its forms, but also to pick up a bat and ball.
Thanks to Sky and the support of other partners, we saw a record 14 million people playing, attending or following cricket in 2021. This year alone, 10,000 children will get the chance to have a free taste of cricket through Sky Dynamos Intros, while many, many more will benefit from facilities and opportunities to play which are only possible because of Sky's investment. It shows this media rights model is working, and we are very grateful for Sky's ongoing support.
We have worked closely with the wider game and our First-Class Counties to agree this new deal with Sky, which will see not only more live women's and men's cricket on Sky, but also more on free to air TV as well. I would like to place on record our thanks to the First Class County Chairs, to all of the Sky teams involved and to ECB colleagues including Tony Singh and Tom Harrison, who have played the central role in delivering this outstanding result for cricket.
Our shared values and vision with Sky will make cricket accessible to even more pe
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
ECB and Sky Sports partnership extended through to the end of 2028, with more live cricket to be shown than ever before.
