The increasing importance of object storage was a topic of discussion at last month's SVG Sports Asset Management & Storage Forum. Although the concept has been around for a long time, it is just now coming into its own for sports networks and leagues.
A lot of data associated with a file never changes, so there is no need to store it on a complex file-based system, explained Michael King, director of marketing strategy and operations, DDN Storage. Object storage is real.
Ooyala's Scott Katzenoff (far right) moderated a panel entitled Object Storage and All-IP Workflows: Are Files and Signals the Same Now? featuring (from left) Brian Campanotti of Oracle, Jeff Greenwald of HGST, Michael King of DDN Storage, Janet Lafleur of Quantum, and Scott Rinehart of Notre Dame Athletics' Fighting Irish Media.
Jeff Greenwald, senior director, market development, HGST, noted several compelling reasons for an object-storage-based workflow, especially for larger, peta-scale media operations. It increases the security of asset preservation and can play a role in the move to monetization of those assets. In addition, with the world moving toward content personalization, a system that allows metadata to provide access to an archive system can play a key part in delivery of critical content.
Asset tagging that makes one prepared for the future is compelling for all of us, said Greenwald.
Janet Lafleur, product marketing, media and entertainment, Quantum, explained that object storage is important in filling the gap between disc and tape storage technologies. For example, it can extend to online storage for archive where clips need to be accessed quickly. And other content can be moved to less responsive storage technologies, which can be accessed more slowly.
It does not require for all of the storage to be the same type, she said. For example, with RAID arrays. larger ones get old, and then migration can be difficult and slow. But object storage is self-migrating.
Said Brian Campanotti, global director, business development, Oracle, You can have a high-performance SAN and then a tier-scaled data-tape or cloud system, as it ultimately is not about the connectors but about the software layers above that can go one way or another.
AXF (Archive Exchange Format), he noted, is the kind of technology that can be used to enable object-based workflows with encapsulated metadata and is also agnostic to storage type.
AXF provides greater odds of recoverability for the long term, he added.
From left: Brian Campanotti, Oracle, Global Director of Business Development and Jeff Greenwald, HGST, Senior Director, Market Development
Object storage can also offer some security protection because, for example, data tape on a shelf (and not connected to a file reader/writer) is pretty much free from cyber attacks. And those data tapes can offer the cost saving required to keep up with the explosion in content to be stored while budgets stay flat. Also, companies need to re-architect workflows to handle the growing capacity and things like high-frame-rate files.
Greenwald cited CrossFit Sports as an interesting example of a company that makes use of object-storage workflows for its 17,000 affiliates and 500,000 athletes.
Each athlete is videotaped and uploaded to social media and archives as there are regional events where they perform in competitions, he explained. So [content is being moved] off tier-one storage to SAN and object-storage solutions that are [tied] to social media.
King said that user-generated content and recruiting video, a recent development in content creation, falls into a different workflow.
From left: Michael King, DDN Storage, Sr. Director of Marketing Strategy and Operations; Janet Lafleur, Quantum, Product Marketing for Media & Entertainment; and Scott Rinehart, Notre Dame Athletics, Fighting Irish Media, Broadcast Technology Program Director
In those cases, object storage works very well as the downloads are small and personalized to individuals. It is also HTTP-based and goes directly to the internet with uploads and downloads to the public side. So it's about figuring out how to get a SAN connected to that, and, with object storage, you can do that.
There may be numerous ways to approach object storage, but, according to Greenwald, penetration of object-storage workflows is around 70% in the enterprise market, but only 11% of media companies rely on object storage.
There is a lot of head room for object storage in this industry, he noted. It can get to 15% in the next two or three years.
Added Campanotti, The technology drive of object storage is sound, and the cost is compelling. But you really have to think about the usability.
One key enabling technology is the improvement in IP throughput. Modern-day IP connectivity has allowed NAS (network-attached storage) systems to equal SAN (storage-array network) in many instances.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The increasing importance of object storage was a topic of discussion at last month's SVG Sports Asset Management & Storage Forum. Although the concept has been around for a long time, it is just now coming into its own for sports networks and leagues.
